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Internships in Writing

Looking for more internships in Writing? Check out the most recent internship postings in Writing.

Below you'll find all of the companies that we've covered that may offer internships in Writing. You can also look at entry level jobs in Writing.

Gooru

by Willy Franzen on August 5, 2012

It’s easy to take Google for granted, but the ability to find almost any piece of information in less than a second is pretty extraordinary. Google’s biggest problem is also its biggest strength: depth. It’s easy to get overwhelmed or distracted by all of the information. Sometimes you need a more focused tool–especially in educational settings. That’s what Gooru is all about. They’re a Palo Alto, CA based non-profit organization that is “organizing free, online education resources into searchable collections, accessible from any web or mobile platform.” By combining machine learning technology with human curation, Gooru is able to provide a resource for students to find what they need without the distractions of other search engines.

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Tagged as: California, design, education, fellowship programs, history, math, non-profit, operations, science, software development, teaching, web development, writing

NewsCred

by Willy Franzen on August 3, 2012

Sometimes a company knows that they’re on to something, but they can’t quite get it right at first. They have an idea, they build some technology, they hire some people, but the business doesn’t come together. That seems to have been the story with NewsCred for their first two iterations. Now it sounds like the New York, NY based company may have it figured out. After scrapping publisher ranking and a custom online newspaper engine, they’ve moved on to “sourcing and licensing trusted content across a broad range of subjects and perspectives.” Generating quality content is extremely hard. NewsCred allows the brands who need it to get it from the publishers who are experts at creating it.

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Tagged as: editorial, employers, engineering, Internships, journalism, law, marketing, New York, online marketing, publishing, rights management, sales, software development, web development, writing

Sanky Communications

by Willy Franzen on July 23, 2012

Yesterday I touted the fact that WWF directs 85% of their expenses towards programming. If you’re like me, you probably wondered where the rest goes. 11% of it goes to Fundraising/Development. That’s a pretty big chunk, but it’s by no means uncommon in the non-profit world. Organizations need money to keep running, and it takes money to raise money (this makes getting a non-profit started a huge task). Many non-profits end up spending their money by hiring Sanky Communications, which is a New York, NY based company that “has launched or expanded successful marketing programs for more than 100 nonprofit organizations.” They do this through two businesses: SankyDirect and SankyNet. The former “offers a wide range of direct mail fundraising services” while the latter is “an online marketing agency made up of dedicated Web specialists, developers, and strategists with decades of combined experience advancing nonprofit work.”

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Tagged as: administrative, advertising, copywriting, development, editorial, Internships, marketing, New York, online marketing, project management, seo, social media, software development, unpaid, web development, writing

InterAction

by Willy Franzen on July 14, 2012

One of the most impressive things about the United States is how much we do for the rest of the world. We may do our fair share of messing things up and meddling in other people’s business, but the amount of aid that comes out of this country is truly remarkable. There are all kinds of organizations that are doing a variety of things to help the developing world. Many of these organizations are members of InterAction, a Washington, DC based non-profit that “seeks to shape important policy decisions on relief and long term development issues, including foreign assistance, the environment, women, health, education and agriculture.” They represent more than 190 member organizations that combine to do work in nearly every developing country. All of InterAction’s member organizations share the goal of a “peaceful, just and prosperous world of nations with inclusive and sustainable societies.”

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Tagged as: advocacy, blogging, communications, editing, foreign relations, human rights, international, international affairs, international development, Internships, non-profit, policy, public policy, social media, unpaid, Washington DC, writing

AmeriMark

by Willy Franzen on July 11, 2012

A lot of companies that we feature are doing something innovative–they’re changing the way things work, and that can provide an amazing learning opportunity for a college student. But sometimes you can learn more from companies that do it the old fashioned way. I hate to say negative things about a company, but when I see the stuff that AmeriMark sells, I think thrift store. They position themselves as offering “a vast selection of quality, value-priced, brand-name merchandise,” so it’s really not far off. They sell “women’s apparel, shoes, jewelry, cosmetics, fragrances and health-related merchandise” along with a lot of As Seen on TV products. Maybe I’m wrong, but this stuff doesn’t sell itself (though they do seem to put a really strong emphasis on quality). And that’s why I think Middleburg Heights, OH (Cleveland) based AmeriMark is so interesting. They know how to sell this stuff. They’ve been doing it since 1969, and they’ve used the same approach across both new and old mediums.

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Tagged as: apparel, bilingual, copywriting, creative, customer service, design, e-commerce, e-mail, fashion, Internships, inventory control, marketing, merchandising, Ohio, online marketing, planner, retail, sales, web development, writing

HSN

by Willy Franzen on June 26, 2012

We’ve spent the last six months working on making One Day One Job more relevant to your search (it includes internships now). Learn how to find an internship faster using our new features.

When I was a kid, I was a sucker for infomercials. I would wake up early on Saturday mornings and learn all about amazing products like Colorcoat 2000, Ab Flex, Brown N Crisp, and, my favorite, The Flying Lure. Excluding the latter, these products all solved problems that I didn’t have, but I was still fascinated by them. I wish I could say it was because of my early love for marketing, but I was just a dumb kid who believed all of the outrageous claims. If I really wanted to learn about marketing and selling products on tv, I should have been watching HSN. The St. Petersburg, FL based company has built an amazing business by selling all kinds of things to people who are sitting on their couch. While infomercial hucksters have been burning people with products that don’t work, HSN has been cultivating relationships with loyal customers.

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Tagged as: accounting, affiliate marketing, analyst, apparel, auditing, beauty, brand management, copywriting, culinary, customer service, e-commerce, fashion, fiannce, Florida, food, fraud prevention, human resources, information technology, Internships, jewelry, marketing, merchandising, online marketing, operations, production, public relations, retail, sales, security, social media, software development, style, systems administration, television, unpaid, web development, writing

Imagination Publishing

by Willy Franzen on June 18, 2012

In case you haven’t noticed, content marketing is where it’s at. Whether you’re trying to reach new customers or increase engagement with current customers, your best bet is to offer them quality content that includes your messaging. Sounds easy. But creating content that people will actually consume isn’t easy. Most companies aren’t very good at it. Sometimes they hire advertising or marketing agencies to do that, but many of them aren’t very good at it either. If they want to get serious, they should go to a “custom content agency ” like Imagination Publishing in Chicago, IL. They “work with Fortune 500 brands, associations and non-profit organizations to help create and strengthen relationships with their customers using quality, targeted content.”

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Tagged as: blogging, design, editorial, graphic design, Illinois, Internships, marketing, online marketing, social media, unpaid, writing

C-4 Analytics

by Willy Franzen on June 12, 2012

Guys. If you’re going to land a job, you need pants. And shoes. And shirts. And maybe even a jacket and tie. Looking good is important, which is why you should outfit yourself in Bonobos like I do. Here’s $50 off your first order.

One of my favorite parts about doing what I do is the online marketing side. It’s equal parts arts and science, and it’s a constant challenge to reach new people. More and more businesses are moving their marketing online, and most of them have no idea what they’re doing. This is where local online marketing agencies like C-4 Analytics step in. C-4 is based in Saugus, MA and they offer services ranging from social media strategy to SEO to advertising analytics. C-4 Analytics works in a variety of industries including Automotive, Higher Education, Politics, Real Estate, and Retail. Unfortunately, they don’t name any specific clients or offer any case studies.

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Tagged as: account management, administrative, advertising, analyst, analytics, editing, editorial, Internships, marketing, Massachusetts, online marketing, paid, sales, sem, seo, social media, software development, web development, writing

Forbes

by Willy Franzen on May 22, 2012

I’m a big fan of magazine lists. They can be a great tool for your internship search, and I’m not just talking about the “Best Place to Work” lists. One list that you may not think to use but you should is the Forbes list of The World’s Billionaires. Take a look at what the world’s most successful people have done to get where they are today–it might just lead you in some interesting directions. Forbes is a company that is best known for its lists. The New York, NY based publisher goes by the motto “The Capitalist Tool,” though that sounds like something a NATO protester called me this weekend (just kidding). But seriously, when you hear the name Forbes, you think money, right?

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Tagged as: advertising, analyst, California, editing, editorial, Internships, magazines, New York, production, project management, publishing, research, sales, software development, web development, writing

The Limited

by Willy Franzen on May 3, 2012

I can’t tell you how many articles I’ve seen about dressing for interviews. Almost all of them can be summed up with three words: use common sense. If that’s not enough insight for you, how about this: look like you belong. There are way more important things to think about before your interview, but I do believe that most people perform better when they feel like they look good. If I had an interview coming up, my go to place to shop would be Bonobos. I’m not sure where I’d shop if I was female, but it looks like The Limited is a reasonable place to buy professional women’s clothing. The Limited is a Columbus, OH retailer of women’s clothing with a long and somewhat confusing history.

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Tagged as: analyst, apparel, fashion, finance, human resources, information technology, Internships, marketing, New York, Ohio, online marketing, planner, product development, public relations, retail, social media, unpaid, writing

Instructure

by Willy Franzen on May 2, 2012

When you’re a kid, you think that teachers have an easy job. They have good hours, lots of vacation with summers off, and they get to stand in front of a room and tell you what to do. As you get older, you start to realize that teaching also includes grading papers, planning lessons, communicating with parents, writing comments for report cards, and a whole lot more. A grade book just isn’t a good hub for managing all of this. Teachers need something industrial-strength, and that’s what Instructure provides with their Canvas Learning Management System. The Sandy, UT based company offers a suite of tools that enable teachers to spend way less time on administrative stuff, and more time teaching and working directly with students. They serve educators at all levels–from Kindergarten to some of the world’s top universities, which shows you just how flexible the Canvas platform is.

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Tagged as: design, education, engineering, Internships, marketing, online marketing, paid, public relations, sem, seo, software development, systems administration, user experience, Utah, web development, writing

TrainSignal

by Willy Franzen on April 23, 2012

What have you done to improve your skills besides going to class? Nothing is not an acceptable answer. Self-improvement not only makes you immediately more employable, but it also signals to employers that you’re the kind of person that can grow in a company. There are plenty of ways to improve yourself as a candidate, but one of the easiest is computer training. In a short period of time you can significantly expand the number of jobs that you can apply for. TrainSignal is a Schaumburg, IL based company that offers video training for software from Microsoft, Cisco, Citrix, VMWare, CompTIA, and more. They provide both online video and physical media, and they serve both individuals and businesses of all sizes.

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Tagged as: animation, blogging, community management, flash, Illinois, information technology, Internships, marketing, online marketing, paid, product development, social media, software development, training, video, web development, writing

Metia

by Willy Franzen on April 16, 2012

Many of the best businesses are built by targeting a smaller niche and then taking the lessons learned from serving that niche to expand into new markets. It’s also how many great careers are built. Metia is a digital marketing agency that got its start serving technology companies exclusively. This put them ahead of the curve and force them to take on digital while most marketing agencies were dragging their collective feet. Now digital is what it’s all about, and Metia has 20 years of industry experience. Not bad. While they’re based in London, they have U.S. offices in Kirkland, WA and New York, NY. This allows them to serve clients like Microsoft, Microsoft, and Microsoft. But seriously, while Microsoft is all over their portfolio, you’ll also see names like Dell, EA, Rough Guides, and SEAT.

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Tagged as: account management, bilingual, business development, e-mail, editorial, international, Internships, marketing, New York, sales, united kingdom, Washington, writing

Dwell

by Willy Franzen on April 10, 2012

I hate stock photography–especially the kind that you find on many career related sites. It’s usually a group of moderately attractive, racially diverse people who are smiling while dressed in business suits and holding folios. It’s not real. These photos create an unrealistic view of what a work environment looks like. In the world of home design, the analog is the fruit bowl. Whether you’re looking through real estate listings or a home decor magazine, chances are that you’ll see lots of fruit bowls–and they’ll be in odd places like bathrooms and bedrooms. Dwell is a magazine that defines itself by focusing on real life, something that “has been conspicuous by its absence in most design and architecture magazines.” Fruit bowls are ok, but only if the owners eat fruit. And so are other things you may not see in similar magazines–things that “demonstrate that a home is truly livable” by showing “it as it is lived in.” Dwell is based in New York, NY and San Francisco, CA, and although they consider themselves Modernists, they’re “nice Modernists.”

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Tagged as: account management, advertising, California, communications, design, editorial, events, interior design, Internships, magazines, marketing, New York, production, real estate, sales, style, unpaid, writing

GiftRocket

by Willy Franzen on April 5, 2012

Whether you’re giving or receiving, there’s nothing better than a unique, well thought out gift. Gift cards have a reputation for being the antithesis of that. But let’s be honest, it’s often better to be able to buy what you want than to be in a situation where you’re repeating the name of the gift just given to you (Seinfeld pointed this out, and it’s so true). GiftRocket is a San Francisco, CA based company that has made the gift card more flexible while also making it more personal. I know that seems impossible, but here’s how it works. When you buy someone a gift on GiftRocket, you can choose from a massive number of merchants. You can pick a specific one like your favorite neighborhood pizza joint, or you can leave it up to your recipient to choose where he or she wants to spend the money.

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Tagged as: blogging, California, communications, community manager, customer service, e-commerce, Internships, marketing, online marketing, social media, writing

Everyday Health

by Willy Franzen on April 3, 2012

Guys. If you’re going to land an internship, you need pants. And shoes. And shirts. And maybe even a jacket and tie. Looking good is important, which is why you should outfit yourself in Bonobos like I do. Here’s $25 off your first order. My gift to you.

I have no idea where people went to ask embarrassing health questions before the Internet. I guess you could have gone to a doctor, but it’s really nice to pre-educate yourself before you ask a professional. That’s why there’s ridiculous demand for health-related information online. Everyday Health is a company that has been reacting to this demand since they started in 2002. They are a New York, NY based company that provides “consumers, healthcare professionals, and brands with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum.” If you ask Google and embarrassing health question, there’s a really good chance that you’ll end up on one of their sites. In 2010 they were averaging 26.5 million monthly unique visitor, which is just a massive amount of traffic–especially in a niche as valuable as health related information.

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Tagged as: advertising, blogging, community management, customer service, editing, editorial, engineering, events, fitness, health care, marketing, medicine, New Yrok, online marketing, operations, planning, public relations, sales, sem, seo, technical support, writing

Drchrono

by Willy Franzen on March 27, 2012

The health care situation in the United States is a mess. It’s hard to disagree with that, but it’s easy to disagree about how we can fix it. I think that technology is a big part of the answer. I don’t mean medical technology (though that will certainly help)–I’m talking about administrative technology. I know it’s not nearly as exciting, but if doctors can run their practices more efficiently, they’ll be able to deliver better care at a lower costs. That’s a big deal. Drchrono is a Mountain View, CA based company that is using the power of the iPad to change how medical practices are run. They’ve developed a software-based patient care platform that does everything from patient check-in to managing electronic health records to billing. It may not sound like it’s going to turn around the health care situation, but it’s a start.

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Tagged as: blogging, California, customer service, design, engineering, graphic design, health care, Internships, marketing, medicine, online marketing, paid, photography, sales, sem, social media, software development, web development, writing

Constitutional Rights Foundation

by Willy Franzen on March 25, 2012

Think back to your favorite 90s sitcom. Odds are that there was an episode where your favorite main character was bored to death by some teacher trying to teach him or her about the Constitution. Your favorite character was completely unengaged until some major life event (usually artificially created by the brilliant teacher) came up that made the Constitution super relevant. I can already picture the specific Boy Meets World and Saved by the Bell episodes. Since those tv shows don’t actually teach much about the Constitution, we need our kids to have similar real life experiences. That’s what Constitutional Rights Foundation provides. They’re a Los Angeles, CA based non-profit that aims “to instill in our nation’s youth a deeper understanding of citizenship through values expressed in our Constitution and its Bill of Rights and to educate young people to become active and responsible participants in our society.” This is really important stuff–we can’t just expect future generations to learn it from watching reruns on tv.

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Tagged as: advocacy, blogging, California, education, Internships, non-profit, public policy, unpaid, writing

Greatist

by Willy Franzen on March 23, 2012

Behavioral change is hard. Really hard. Whether you’re trying to be more diligent about networking or trying to lose a few pounds, you have to understand your own psychological shortfalls. If you try to make 20 changes all at once, you are going to fail. That’s why I really like how Greatist approaches health and fitness. They are aiming to inspire “the world to make one healthier choice per week.” It doesn’t sound like much, but it really adds up. And once you’re committed to one healthy choice a week, it gets a heck of a lot easier to make another one… and another one. Greatist is based in New York, NY, and they pursue their mission by providing health and fitness related content on their website. There are a million other sites that do this, but Greatist has a unique approach, a targeted market of the “young, savvy, and social,” and drastically growing traffic. Those are all really good signs.

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Tagged as: blogging, brand management, communications, community management, design, editorial, fitness, information technology, Internships, marketing, New York, nutrition, online marketing, photography, public relations, software development, sports, unpaid, web development, writing

Vox Media

by Willy Franzen on March 19, 2012

This weekend I spent an equal amount of time watching sports on tv and playing sports outside. That didn’t leave a lot of time to read about sports online, but I’ll guarantee you that a lot of sports sites saw a ton of traffic this weekend (and will continue to see it over the next few weeks). One of those sites is SB Nation, which is a site that is focused on “reinventing the media model with profitable, high-quality, innovative coverage from passionate, talented creators.” SB Nation used to be a company on its own, but it’s been so successful that a larger company called Vox Media has been built around it. They’re based in Washington, DC, and they also run The Verge, a technology news site, and will be launching a gaming focused site soon. Word is that they just closed a big round of funding, and the expectation is that they’ll use the cash to build out into more verticals.

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Tagged as: advertising, analyst, blogging, design, editorial, graphic design, interactive media, Internships, journalism, New York, production, software development, sports, unpaid, video games, Washington DC, web development, writing

Voxy

by Willy Franzen on March 14, 2012

My last foreign language learning experience came in tenth grade French class. I found it mind numbingly boring even though we used French in Action, which was supposed to be a wonderful method for learning the language. If you can’t keep a student engaged, he or she will never learn the language. That’s why Voxy might be worth checking out for those of you who have had trouble learning languages through other methods. They’re based in New York, NY, and they offer “an exciting, award-winning way to learn a language from life.” How do they do this? They use web and mobile technologies to teach you a language while you’re doing things that you’d normally do–reading articles, playing games, or walking around your city. Not only does this make learning more fun, but it also makes it more useful. What you learn is based on the context of your life, so you’ll actually know why what you’re learning is useful.

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Tagged as: affiliate marketing, analyst, bilingual, blogging, communications, data, design, education, engineering, Internships, language, marketing, mobile, New York, online marketing, paid, public relations, social media, software development, user experience, web development, writing

Consumer Electronics Association

by Willy Franzen on March 10, 2012

In case you haven’t noticed, we always feature non-profits on weekend. The vast majority of the non-profits that we profile are 501(c)(3)–organizations defined as “Religious, Educational, Charitable, Scientific, Literary, Testing for Public Safety, to Foster National or International Amateur Sports Competition, or Prevention of Cruelty to Children or Animals.” But there are actually 28 types of 501(c) tax-exempt non-profit organizations. Today we’re going to look at the Consumer Electronics Association, which is 501(c)(6) “business league” based in Arlington, VA. They have a simple mission of working with their 2,000+ industry members to “grow the consumer electronics industry.”

Do You Consume Electronics?

You’ve probably heard of the Consumer Electronics Show (if not, it’s a massive electronics show), it’s put on by the CEA. It’s a way for all of their members (pretty much every major brand in the industry) to show off the latest and greatest. The show is probably the most public thing that the CEA does, but they also have a number of other initiatives. These include Market Research, Networking Events, Policy Advocacy, Technical Training, Technology Standards, and Member to Member Promotion. It’s interesting to see many of the CEA’s members fighting tooth and nail against each other in the marketplace, and then seeing them work together for the betterment of the industry. There’s obviously a careful balance. If you love consumer electronics and want to work for the CEA, check out their Internships page. Right now they’re looking for paid interns in:

These look like really amazing internship opportunities, so check them out.

Links to Help You Begin Your Research

What’s your favorite consumer electronic?

Tagged as: administrative, analyst, blogging, communications, economics, events, human resources, Internships, law, market research, marketing, member services, non-profit, paid, public relations, research, sales, trade association, Virginia, writing

HealthTap

by Willy Franzen on March 5, 2012

Admit it! You’ve used the Internet to self-diagnose a medical problem, and you probably used WebMD. For some of you it was to convince yourself that you’re not going to die tomorrow, and for some of you it was probably the opposite. It’s great having access to so much information, but it’s kind of dangerous when you a) can’t verify its accuracy and b) have no idea how to use it properly. Running to the doctor for every little issue is ridiculous, so there needs to be a better way to get medical information online. Luckily my little sister (who is awesome because she went to art school and then decided she wanted to go to med school, so she’s doing a postbac now) let me know about HealthTap. They’re a Palo Alto, CA based company that provides “free online and mobile answers from thousands of the best physicians in the U.S.” It’s kind of like Yahoo! Answers for medicine, but the people responding to your questions aren’t complete morons.

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Tagged as: California, community management, copywriting, design, editorial, engineering, health care, information technology, Internships, marketing, medicine, mobile, operations, product management, research, social media, social networking, software development, user experience, web development, writing

LearnVest

by Willy Franzen on February 22, 2012

The best personal finance tip that I’ve ever heard comes from Ramit Sethi at I Will Teach You to Be Rich: earn more money. As a college student, that’s exactly what you’re trying to do (get an education, so you can get a job). Oddly enough, a good way to earn more money might be going into the personal finance industry. There’s a ton of growth in the space, and one of the companies that caught my eye is LearnVest. It was started by Alexa von Tobel after realized that she graduated from Harvard and was going to work in finance without any idea of how to manage her own finances. Now they have $25 million in funding, an office in New York, NY, and a mission of helping women “live a richer life.” They do this by providing content, tools, and guidance on all types of personal finance topics.

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Tagged as: blogging, community management, editorial, finance, Internships, investment, marketing, media planner, New York, online marketing, operations, personal finance, sem, seo, social media, software development, unpaid, web development, writing

The Marketing Arm

by Willy Franzen on February 13, 2012

Although I only took one marketing class in college, I’ve really learned to love the field of marketing as I’ve built this business. There are so many different approaches, but the core of every valid one is having a great product. (I’m right in the thick of developing a new version of the site that you’re going to love.) Once you have a great product, there are a lot of different ways to spread the word. For the The Marketing Arm, a Dallas, TX based agency, the focus is on promotions. As they put it, they “help brands connect with those consumers by providing insight-driven ideas across nine emotional platforms: TV, film, music, gaming, celebrities, causes, multicultural, sports, and motorsports.” It’s all about creating an incentive to experience the brand, and then providing an exceptional experience when that happens.

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Tagged as: account management, arts, bilingual, blogging, consulting, consumer products, entertainment, film, Illinois, interactive media, Internships, marketing, mobile, movies, operations, paid, project management, promotions, social media, sports, strategy, television, Texas, unpaid, video games, writing

Macmillan

by Willy Franzen on February 10, 2012

There are some industries where company histories gets really confusing. Mergers, acquisitions, bankruptcies, name changes, and all kinds of other events make it hard to truly understand what parts of the story are meaningful. I’ve found this especially prevalent with financial institutions, advertising agencies, and publishers. We’re going to talk about the latter today. Macmillan is the New York, NY based face of a “group of publishing companies in the United States held by Verlagsgruppe Georg von Holtzbrinck” (a German company). As I read through their history, I got a bit overwhelmed. It starts in 1843 with two Scottish brothers, and includes the story about a completely different publisher named Macmillan. While understanding Macmillan’s history is important, it’s far more important to understand their future, which might include you.

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Tagged as: arts, books, design, e-mail, economics, editing, editorial, education, graphic design, internshps, law, magazines, marketing, math, media, New York, online marketing, production, public relations, publishing, rights management, sales, writing

Loosecubes

by Willy Franzen on February 9, 2012

The last time that I worked in an office was when I was an intern at Orvis. Since then I’ve had to learn how to get things done at home, and I’ve gotten pretty good at it. Still, I try to force myself to work out of the house at least once a week. I usually do this through Jelly Chicago, a co-working group that meets every Wednesday, but I also occasionally work at a coffee shop or my gym’s quiet room. Sometimes a change of scenery really helps my productivity–and if it doesn’t do that, sometimes it spurs my creativity. If I was looking for another place to work for the day, I’d probably go to Loosecubes (the site, not their office which is based in Brooklyn, NY and hosts co-workers). It’s a “community marketplace for workspace” that connects “people who have great workspace with people who need it.” Their listings stretch across 620 cities and 72 countries, so there’s a pretty good chance that you’ll be able to find something near you.

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Tagged as: blogging, community management, customer service, Internships, marketing, New York, product development, real estate, social media, software development, web development, writing

Internet Brands

by Willy Franzen on February 1, 2012

In case you missed our e-mail from last week, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOI readers and $5 in store credit. Sign up here.

On Monday we took a look at Vertive, a company that builds internet properties to help people save money. Today we’re going to look at a company with a similar model of building and buying websites, but a much broader approach. Internet Brands is based in El Segundo, CA and started as CarsDirect.com in 1998. It was a successful brand for them, but in 2005 they realized that the platform they had built could be applied to other verticals. Now Internet Brands operates more than 100 websites that reach over a billion visitors every year. Amazingly, they’ve been able to generate almost all of this traffic organically (without buying advertising). This is all because of the platform that they’ve developed and the ability to share resources across brands. Internet Brands is a case study of how economies of scale can work on the web.

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Tagged as: account management, advertising, analyst, automotive, blogging, California, cars, community management, data, design, e-commerce, editing, editorial, finance, gardening, health care, human resources, Internships, law, marketing, mobile, online marketing, paid, personal finance, product management, project management, quality assurance, recruiting, sales, seo, software development, style, systems administration, travel, user experience, virtual, web development, writing

Vertive

by Willy Franzen on January 30, 2012

Having written profiles on nearly 1,500 companies, I start to see the same stories over and over again. Some business models are just better than others, and those are the ones that seem to keep popping up. One of the most effective models these days is based on providing a free online resource to help save people money and using affiliate programs to monetize the traffic. Sites like Slickdeals, Fatwallet, Savings.com, ShopAtHome.com, CouponCabin, and WhaleShark Media have all taken that approach and succeeded. Vertive is another. They’re based in Austin, TX, and they were founded “to provide search engine marketing consulting and affiliate marketing services.” They eventually started building their own web properties, and that turned out to be way more profitable than consulting. Vertive’s biggest property is Offers.com, but other properties include DailyDeals.com, CouponCodes.com, and Subscription.com.

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Tagged as: account management, affiliate marketing, analyst, analytics, design, e-commerce, editorial, Internships, merchandising, online marketing, paid, sem, seo, software development, Texas, web development, writing

Brafton

by Willy Franzen on January 27, 2012

In case you missed our e-mail from yesterday, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOI readers and $5 in store credit. Sign up here.

There’s a reason that web startups with no semblance of a business plan but heaps of traffic continue to get venture capital funding. Consistently driving high quality traffic to a web property is extremely difficult, and almost all businesses need attention to succeed. Quality content is the cornerstone of driving traffic (that’s why I looked for writers when I was hiring interns), and content generation is not a core competency for most businesses. It is for Brafton. They’re a Boston, MA based “online news and content agency that offers integrated content marketing services.” They don’t brag about who their clients are like some other types of agencies (you can request live client samples), which makes sense since clients typically want people to think the content is coming straight from them.

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Tagged as: account management, advertising, bilingual, blogging, business development, design, e-mail, editing, editorial, Germany, graphic design, Illinois, information technology, international, Internships, journalism, marketing, Massachusetts, online marketing, public relations, sales, seo, social media, unpaid, writing

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