We live in a strange time. The stats tell us that investing in higher education is one of the best investments that an individual can make, yet so many young people are saddled by student loans and under or unemployment. Something is going to have to change, and I’m not sure what it will be. American Student Assistance is an organization that will likely play a role in the change. They’re a Boston, MA based “private nonprofit whose public purpose mission is to empower students and alumni to successfully manage and repay their college loan debt.” ASA was founded in 1956 as the Massachusetts Higher Education Assistance Corporation and has served as a loan guarantor for much of its history. That ended in 2008 with a change in Federal law, but it hasn’t stopped American Student Assistance from offering SALT, its “innovative financial literacy and default prevention program.”
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One Day One Job is hiring a paid intern/part-timer to work on a few Marketing projects. If you’re interested, e-mail me at willy@onedayonejob.com outlining one idea for how you can help grow the site (including your résumé won’t hurt). Check out our past job posting for more background info.
Yesterday we looked at a chain of sandwich shops that started from a modest single location. Today we’re going to look at “a neighborhood boutique” that opened in 1935 and has grown to more than 1,000 locations across 37 states. The company is Rainbow Shops, and oddly enough, I’ve never heard of them. That’s not a bad thing considering that females are their target market and I don’t spend a lot of time in shopping malls. The Brooklyn, NY based retailer offers an “assortment of clothing for juniors, plus sizes, and children, as well as an extensive shoe collection.”
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I’m looking for one or two paid interns/part-timers to help me grow the ODOJ/ODOI audience. If you’re interested, e-mail me at willy@onedayonejob.com outlining one idea for growing the site and how you can help (a résumé won’t hurt). For more background see here (but note this is from a year and a half ago).
While I’m sure Macklemore’s Thrift Shop has made it more fashionable to buy secondhand clothing, the fact remains that most of us buy clothing that has been marked up every time it moves through the supply chain. For a designer shirt that can be up to eight times. We all know that clothes don’t have to be expensive, but we keep coming back to the designers and brands that we like. Everlane is a Los Angeles, CA and San Francisco, CA based “luxury clothing design and manufacturing company” that “aims to provide low-cost, high-quality goods by cutting out middlemen.” They offer simple lines for both men and women that focus on essentials that almost everybody needs.
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I used to be on top of all of the latest web technologies. When a new social network or tool came out, I’d figure out how to use it and add it to my repertoire. I can’t keep up any more–there are just too many cloud-based services out there. While you’ll never be able to master all of these technologies, you can get up to speed in about a minute thanks to Grovo. They’re a New York, NY based company that “produces one-minute video lessons covering every change to the world’s most popular websites, mobile apps and online tools.” Grovo’s content is updated in real-time, so when Facebook announces a new feature or a long awaited new iPhone app is released, they’re on it almost immediately. So far they already have more than 3,000 videos covering more than 100 web products.
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Nearly every culture has its own take on bread. From tortillas to bialys to focaccias to baguettes to naan, there are innumerable ways to turn a grain into something a little easier to eat. There is evidence of rudimentary flatbreads from over 30,000 years ago, but we’ve come a long way since then. What I find interesting is that the staple breads from across the world are becoming luxury items here in the U.S. A non-profit that is taking advantage of this trend is Hot Bread Kitchen. They’re based in New York, NY, and they increase “economic security for foreign-born and low-income women and men by opening access to the billion dollar specialty food industry.” How? They sell a multi-ethnic line of breads that are inspired by the people whom they are training for jobs.
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This morning I read an article called Lawmakers Gone Wild in Chicago magazine. It’s about how many Illinois politicians are using their campaign funds as a tax free slush fund for personal expenses. The abuses are rampant, but only the most egregious offenders are prosecuted (and it’s often by the federal government). Much of the research for the article came from the Better Government Association, a Chicago, IL based non-profit that “works for integrity, transparency, and accountability in government by exposing corruption and inefficiency; identifying and advocating effective public policy; and engaging and mobilizing the electorate to achieve authentic and responsible reform.” Considering that the BGA has been around since 1923, you really have to wonder how bad things would be if they never existed.
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Yesterday I heard that Y Combinator is funding its first non-profit. It’s pretty cool to see a for-profit incubator dipping its toes into the non-profit world, but there have been non-profit incubators around for a long time. One of them is Earth Island Institute. They’re a Berkeley, CA based organization that acts as a “hub for grassroots campaigns dedicated to conserving, preserving, and restoring the ecosystems on which our civilization depends.” So far they have incubated over 100 startup environmental projects and helped them get off the ground by providing administrative and financial resources that are essential for early stage non-profits.
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The United States’ foreign policy these days seems to have a pretty heavy focus on countries that are about as far away as geographically possible. Our relationships with China, India, and much of the Middle East tend to get more attention (especially in the press) than our relationships with our closest neighbors. Technology has made the world a much smaller place, but it’s still important to keep an eye on our own backyard. That’s what Inter-American Dialogue does. They’re a Washington, DC based non-profit that is “the leading U.S. center for policy analysis, exchange, and communication on issues in Western Hemisphere affairs.”
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Over the course of your life there will be a few financial decisions that will have an oversized impact on your personal wealth. Not buying coffee from Starbucks or turning the thermostat down two degrees will have a small fraction of the impact. You absolutely have to get the big decisions right. But how do you know what the right decisions are? SmartAsset is a New York, NY based company that provides “all the information and analysis you need to make the best possible financial decisions.” In my opinion, they’re not quite there yet, as they’re still in beta. But they have started with home buying which is definitely a high impact decision.
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Yesterday in our post about A+E Networks I told you about all of my favorite reality tv shows. A lot of them are pretty embarrassing, but I have no qualms about telling people I watch Top Chef. It’s a great show (sidenote: I swear I saw Beverly Kim from last season at Whole Foods yesterday). This week was the start of a two episode “Restaurant Wars.” The rules change from season to season, but typically the cheftestants have to come up with a restaurant concept and build it from scratch in just a few days. Everything gets supplied by sponsors, but if that wasn’t the case they might want to check out The WEBstaurant Store. They’re a Lancaster, PA based company that offers an “innovative, easy-to-use website to meet the purchasing needs of food service professionals throughout the United States and Canada.”
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While the Holiday Season is a time that many of us offer help to the less fortunate, it’s usually in the form of gifts or donations. This kind of help is great, but it’s typically temporary. Homelessness and poverty are both societal and individual problems, so bringing about real change is going to take a lot more than a few weeks of giving. Real Change is a Seattle, WA based non-profit that “exists to provide opportunity and a voice for low-income and homeless people while taking action for economic justice.” By focusing on helping the individuals while at the same time pushing for societal change, Real Change is able to make a meaningful difference.
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I buy almost all of my electronics directly from Apple or on Amazon. They have pretty much everything that I ever need, but there’s plenty of stuff that they don’t carry. Whether you’re looking for computer parts, digital cameras, TVs, or a display, Newegg probably has it. They’re a City of Industry, CA based “e-retailer committed to becoming the most loved and trusted marketplace on the web by offering superior shopping experience, rapid delivery, and stellar customer service.” Newegg is way too big to call a niche player, but they certainly cater to the geekier crowd. If you want to build your own computer, they’re the place to buy components. Not only do they have a huge selection of products, but they’ve also built a community of reviewers who can provide in-depth information on their experiences with products they’ve purchased.
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I haven’t had someone read a book to me in years. The last time that I can remember was my Senior year in high school. We had our annual K-12 holiday assembly, and one of the school’s most beloved teachers read us ‘Twas the Night Before Christmas. That’s a great story to be read no matter how old you are. In fact, “reading aloud with children is the single most important activity for helping them become successful readers.” That’s why when you read with a child… Everybody Wins!. Everybody Wins! is a Wellesley, MA based non-profit (with affiliates all across the country) that is aiming to “help bridge the literacy gap.”
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You’ve probably noticed that more and more celebrities are using their fame to launch businesses. This makes a ton of sense. Getting exposure for a new business is extremely difficult for regular people, but celebrities have a built-in PR machine. If what kind of shoes you wore is newsworthy, then the fact that you started a business (or even just lent your name to it) is going to get attention. Even a non-A-lister like Giuliana Rancic (E! News host, reality star and author) can have a distinct advantage whether she’s opening a restaurant in my neighborhood (RPM Italian) or launching a media site called FabFitFun (the name sounds like someone’s New Year’s Resolution). Today we’re going to focus on the latter, which is a Los Angeles, CA based company that offers “free daily emails filled with the latest and greatest in beauty, fitness, diet and wellness.”
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I’ve taken my fair share of web based courses–all with the intent of gaining skills to improve my business. I’ve learned to code, write copy, do SEO, and a lot more online. I even developed my own course on how to land a job. There are a multitude of companies in the online education space, and most are focusing on these kinds of topics. Sympoz is a Denver, CO based company that is taking a different approach. Yes, they have a few courses on entrepreneurship, but their bread and butter is the craft market. They have a section of their site devoted to woodworking and an entire brand called Craftsy that has the tagline “Learn it. Make it.” Sympoz’s goal is to create “an environment where you can watch, interact, and learn from renowned experts on your own schedule,” and so far it seems like they’re doing a pretty awesome job.
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I can’t remember the last time that I went on a real scavenger hunt–it’s been too long. There’s something really fun about the combination of physical and mental activity. The problem is that a scavenger hunt is only fun if someone else sets it up for you. Occasionally there will be citywide events that challenge teams to trek across the city hunting for clues, but those can be kind of overwhelming and they don’t happen all that often. What if you and your friends want to do a scavenger hunt right now? You can try Stray Boots. They’re a New York, NY based company that offers scavenger hunts and interactive walking tours of a variety of cities through your mobile phone. It sounds like a pretty cool way to explore a city whether you live there or are just visiting.
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There’s about a 70% chance that you found us through Google. That’s by design. I’ve learned that search is by far the best way to reach job seekers, so I’ve invested a ton of time, money, and effort into my SEO strategy. So far I’ve done it mostly on my own (with the help of a few awesome interns), but if I ever get to the point where I need to hire an agency, I’ll look for one that is aligned with the people in the industry whom I trust. SEER Interactive definitely clears that hurdle (I’ve even heard their Founder called “quite brilliant” by one of the best in the industry). SEER Interactive is a Philadelphia, PA based online marketing agency that specializes in SEO, SEM, Analytics, and Conversion Optimization. I actually decided to take a closer look at SEER after I got a link request e-mail that they sent out for one of their clients. (Honestly, I think the the request could have been better, but it stood out from most of the crap I get.)
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I have no doubt that I benefitted from educational gaming. While Oregon Trail only taught me not to shoot too many buffalo in one place, Type to Learn taught me how to type and SimEarth taught me about evolution. The games were simple and so were the concepts that they taught because that’s what the technology allowed. Today technology is no longer the bottleneck–imagination is. Wowzers is a Chicago, IL based company with plenty of imagination. They offer a cloud-based adaptive learning platform in the form of a game. Children pick an avatar and advance through math-based challenges. Teachers and administrators are able to monitor students’ performance as they progress through the challenges.
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I grew up in a house next to a post office. This was the ultimate location for a lemonade stand. From 11 AM to about 1:30 PM people would take their lunch breaks and stop by to pick up their mail. They couldn’t resist my cute face and amazing pitch for a nice, cold glass of lemonade. I raked it in, and I hoarded my earnings (and never paid my parents for ingredients). My intent wasn’t nearly as noble as Alex Scott, a 4-year-old who “announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer” in 2000. At the time she was in the middle of a fight against neuroblastoma, and she wanted to do everything that she could to help other kids facing a similar struggle. That lemonade stand grew into a movement called Alex’s Lemonade Stand Foundation, which is now a Wynnewood, PA based non-profit. Alex passed away in 2004 at the age of 8 having raised over $1 million to cure pediatric cancers. That’s an amazing accomplishment that becomes even more amazing when you see what her lemonade stand has grown into.
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I’m going to a wedding this weekend. I’ll wear the same black Bonobos suit that I wear to every wedding. All I have to think about is what tie to wear. I’d never even consider buying a new outfit for a wedding other than my own or one I’m in. But it’s not an uncommon thing for a lot of women to wear a different dress to every wedding they go to. That can get expensive, unless you choose to Rent The Runway. Rent The Runway is a New York, NY based “community designed to fill the needs of women who know and love high fashion, who want to look glamorous for all their nights out, and experiment with new brands without the anxiety of investing in piece after piece.” (Use this link to try it for $20 off.) The company was started by two women (Jenn and Jenny) who met at Harvard Business School, and it’s taken off since as the “Netflix for fashion.”
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I don’t hide the fact that I’m skeptical of social media marketing. I was an early adopter, and it never really paid off for me. Still, I see tons of major brands investing heavily in social. They’re not stupid, so whether they’re hedging or actually getting a good return, social media marketing is going to keep growing. Since it’s such a new field, it’s a great industry for young people to make a name for themselves. That’s exactly what Aseem Badshah has done. When he was 16 he started a site called ThinkEssay.com “where students could post their schoolwork – such as essays, term papers, class notes, lab reports, and presentations – to provide inspiration and resources for other students.” That’s how he got his social media street cred. After he graduated from the University of Washington in 2010 he started Uptown Treehouse, a Bellevue, WA based (but they appear to be growing a team in Los Angeles) “full service marketing agency that helps brands meet their goals by leveraging social media to connect with current and potential customers.”
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I’ll fess up to it… I watch Storage Wars. How can you not enjoy a show where people make exorbitant bids for other people’s junk and then find out whether they won big or overpaid? Isn’t part of the American Dream finding treasure in someone else’s trash? I don’t know where they get the valuations on some of this stuff, but who cares if the “value” of all of the world’s antiques and collectibles is greater than the total amount of money in the world? (I’m making this up, but I’m convinced it’s true.) If you really want to make money from storage units, you’re better off owning them–or helping their owners market them. That’s what SpareFoot. They’re an Austin, TX based company that “has the largest inventory of storage units on the web” and allows you to “search by location, price, unit size and amenities.”
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I’ve said it before, and I’ll say it again: Search Engine Optimization is one of the most valuable things that I’ve learned from running One Day One Job. Search (namely Google) is how people find stuff, and what they find often determines where they spend money. There are very few businesses these days that can afford to completely ignore SEO. And that’s why the Inc. 500 is littered with fast-growing SEO companies. The problem is that a lot of the companies out there seem sketchy at best. I can’t tell you to consider working at a company that does SEO when I can see from their site that they have no idea what they’re doing (or even worse that what they do could be harmful). In SEO and online marketing, quality matters. That’s why I was excited to come across some opportunities at BlueGlass in Tampa, FL. They’re aiming to “change the way companies market themselves online with extraordinary strategies, service and software powered by the best minds in digital marketing,” and I have no doubt that they’ll do it.
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Two days ago when we looked at Spindle, I mentioned that while I don’t find social media particularly valuable anymore, I think that many times it can be extremely helpful for local businesses. The thing is that most local business owners don’t have the time or knowledge to use social media effectively (maybe that’s my problem?). Luckily, there’s a simple solution–pay someone like Main Street Hub to do it for you. They’re an Austin, TX based company that helps “great local businesses around the world connect with customers” through social media. They offer a variety of solutions businesses in the Restaurant, Automotive, Nightlife, Health & Wellness, Hotel, Spa & Salon, Retail, and Pet industries, and they provide a wide range of services tailored to the businesses’ needs.
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I don’t know if being a nerd has ever been cooler than it is now. As technology becomes more approachable, so do the people who make it. It’s even come to the point where kids who are anything but nerds are self-identifying as nerds by posting pictures of themselves wearing glasses on Instagram. They can call themselves whatever they want, but real nerds make stuff. That’s exactly what the nerds at The Nerdery do. The Nerdery is a Bloomington, MN based company (they also have an office in Chicago, IL) that partners “with creative minds and big thinkers to engineer and build award-winning interactive projects.” They’ve also managed to win a few awards for themselves including being named to the Inc. 5000 for five years in a row. This year they only came in at #1,041 with 305% three-year growth to $26.2 million in revenue. That’s ridiculously impressive.
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There are some websites that I never intentionally visit, but I always end up visiting anyway. Links to their articles just pop up all over the place–Facebook, Twitter, Google, and even e-mails from friends. Business Insider is one of those sites. I’m not typically a huge fan of their content (maybe because they published an “article” that was derived completely from comments on our post about Bridgewater Associates), but they’re certainly prolific. They cover a wide range of verticals, which makes them a good source for students who want to stay current on news and events in a particular industry. Business Insider is based in New York, NY and was founded in 2007, and since then they’ve been able to drive a ton of traffic. That traffic has helped put Business Insider at #354 on the Inc. 500 with 1,055% three-year growth and $7.7 million in revenue.
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Last week in my write up on the U.S. Association Of Former Members Of Congress, I touched on the idea that our politicians might be more effective after they retire from public service. I think this is especially true for members of Congress who have no term limits and constantly need to worry about being reelected, but I think that presidents face similar pressures to follow the polls. Once they’re out of office, former politicians are free to work on the problems that they think are important. For President Clinton this work manifests itself through the William J. Clinton Foundation, which is Little Rock, AR and New York, NY based non-profit organization that aims to “improve global health, strengthen economies worldwide, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organizations, and private citizens.”
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I spend a lot of time meeting and talking with budding entrepreneurs. One thing that I’ve noticed is that people who are starting their first businesses often get too caught up in the administrative details. They want to incorporate, set up contracts, design a logo, get business cards, etc. It’s not that these things aren’t important–it’s just that there are far more important things (like validating your business idea or doing customer research). Still, there’s some legal stuff that absolutely needs to be done. Hiring a lawyer is too expensive, and using a boilerplate won’t quite do the job. What do you do? Go to Rocket Lawyer. They’re a San Francisco, CA based company that is “making legal work easier and more convenient for everyone.” Their online model has helped them reach #72 on the Inc. 500 with 3,672% three-year growth to $14.2 million in revenue. Rocket Lawyer uses automated technology to create custom legal documents for business and personal use. But they don’t just leave you there. Rocket Lawyer members (they charge a monthly fee for access) get “free document reviews” and “questions answered by local attorneys.” Additionally, Rocket Lawyer has “pre-negotiated lower rates with local attorneys” so that customers can save money when they do need more than a document.
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When you hear the word media, you usually think about exciting markets like sports, entertainment, and technology, but there are media businesses in nearly every niche that you can imagine. Business-to-business isn’t something that most college students and recent grads think about, but it’s an area with a ton of opportunity. 1105 Media is a company that “provides integrated business-to-business information and media” with a “focus on technology, products, policy, regulation, and news delivered through an assortment of media including print and online magazines, journals, and newsletters; seminars, conferences, executive summits, and trade shows; training and courseware; and web-based services.” It’s not the kind of content that you consume in your free time, but there are people who do, and they’re extremely valuable to reach. That’s why Chatsworth, CA based 1105 Media has a business that seems to be growing.
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I’m really tempted to start with a lawyer joke today, but I’m not looking for a lawsuit. I know that it can be hard to feel bad for lawyers, but they actually have it tough these days–especially the young ones. The job market has gotten so bad that elite law schools are hiring their own graduates on a large scale with the intent of fudging their after graduation employment rate. While the new grads are getting hit the hardest, the glut of lawyers on the market has an effect on the entire profession. Any lawyer who wants to stay employable needs to continue learning and improving. That’s where Lawline.com comes in. They’re a New York, NY based “provider of Online Continuing Legal Education courses for attorneys across the country.” Their subscriptions are many orders of magnitude cheaper than law school, so getting a positive ROI on education from Lawline.com seems like a sure thing.
Keep on Learning
Lawline.com has thousands of faculty members who have developed courses on a very wide range of topics. Their online CLE (Continuing Legal Education) programs not only allow lawyers to keep learning and get better at their jobs, but they also are sometimes required for lawyers who want to keep their licenses. What’s most interesting is that Lawline.com is that they give away their content for free. Lawyers only have to pay if they want to get credit for the courses they take. I love it when business see reality and don’t try to hold on to a dying business model (too bad lawyers often are the ones obstructing this kind of innovation). Even though Lawline.com is all about the law, you don’t have to be a lawyer to work for them. Their Internships page shows that they have opportunities in:
- Customer Support
- Accreditation
- Web Development
Lawline.com has done a nice job with their Careers site, and they really push their company culture (they even have a blog about it). It’s paying off as they were ranked 21st in Crain’s Best Places to Work in New York City. They don’t mention anything about whether the internships are paid, but if they follow the law…
Links to Help You Begin Your Research
What’s your favorite lawyer joke?
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