This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association. She is also the entry-level careers columnist for Examiner.com, a career expert for the CAREEREALISM Twitter Advice Project, the job search expert for Campus Calm and author of the e-book “Gen Y Meets the Workforce: Launching Your Career During Economic Uncertainty.”
What do financial services, home/building and healthcare have in common? All three fields can expect good things to happen when they “converge” with IMRE, a full service digital, advertising, marketing and public relations agency in Baltimore, Maryland.
Let’s start with their financial services practice. Strategically expanded in July 2008 near the beginning of our country’s economic troubles, IMRE saw an opportunity for “financial services companies to gain market share.” Did you know you can buy wedding insurance from Travelers? IMRE won this client by proposing—no pun intended—to launch a campaign on Valentine’s Day about nuptial nightmares ranging from heart attacks to blackouts to hurricanes. They won the account and reached more than 74 million people with their messages. Like most public relations practitioners, I’m not a numbers person, but I do love weddings!
The “green” market is hot right now, so it makes sense for Arxx Corporation to be included in IMRE’s home & building practice. IMRE “moved Arxx away from a product message and positioned them as a longtime leader in energy-efficient solutions.” Despite being a midsized firm with only one office location, their client list in this practice is impressive—ranging from John Deere to The Home Depot to Target.
Their final practice area is healthcare, which is also my specialty. What I like most about healthcare PR is that you feel like you’re helping people live life to its fullest with every tactic you use to reach them. IMRE’s clients in this sector mostly are nonprofit organizations, including American Red Cross, Johns Hopkins Bloomberg School of Public Health and Shady Grove Fertility.
Interested in any one of those practice areas? IMRE is extremely open about who heads up each, providing their biographies, fun Q&A’s and e-mail addresses.
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communications,
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healthcare,
Internships,
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Maryland,
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social networking,
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