Believe it or not, after three years I’m still running a one-man show here at One Day, One Job/Internship. I do all the design, web development, marketing, business development, writing, SEO, and everything else that it takes to run the business. I can’t even imagine how nice it would be to have an agency or in-house team of specialists—you know, people who actually are experts in the given field—work on some of the stuff for me. Even though we’re profitable, I don’t think that’s going to happen any time soon. But if it was, I might consider using Modea. They are a Blacksburg, VA based “digital services agency” that creates “results-driven digital content and campaigns for a diverse group of recognizable consumer brands.” Ok, maybe One Day, One Internship isn’t a recognizable consumer brand quite yet, but one day (one internship). I’m still running through the Inc. 500, and Modea came in at #221 with 1335% three-year growth to $3.5 million in revenue.
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Usually when a company has a weird name and no website of their own, you start to think that they may be some kind of internship scam. Not having a home page for you company is a big warning sign; however, I’m not too worried about Quidsi. They’re a Jersey City, NJ company that made it to the Inc. 500 with 1535% three-year growth to $182.5 million in annual revenue. That’s two orders of magnitude great than most of the other Inc. 500 companies we’ve looked at. As far as I can tell, it’s all coming from two businesses—Diapers.com and Soap.com. Both are retail sites that allow you to buy household goods easily online. Although I’m sure there are a lot of other reasons for their success, you have to think that Quidsi has truly reaped the benefits of owning some top notch domain names.
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New Jersey,
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user experience,
web development
If you’ve been paying any attention to the Inc. 500 companies that we’ve been featuring over the past few weeks, you’ve probably noticed that the way people work is changing. The Internet is not only changing business models, but it’s also changing day to day operations. One good example is software like Central Desktop. They’re a Pasadena, CA that offers “a complete, pure Software-as-a-Service (SaaS) social technology platform that allows business teams to communicate and collaborate more efficiently.” In other words, they enable people to work together more efficiently even if they’re on opposite ends of the world. It’s another growing business area, as Central Desktop has seen 1569% three-year growth to $2.6 million in annual revenue. There’s certainly money in helping people get work done more effectively.
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As I’ve been ripping through the Inc. 500 in search of awesome, fast growing companies that are hiring new or recent grads, I’ve noticed that there are a lot of companies with similar business models. Insurance is big. So is credit card processing. Recruiting is surprisingly robust, and so is SEO/Online/Affiliate Marketing. Another area that is extremely hot is cloud storage. Two weeks ago we looked at ShareFile, and today we’re going to look at Palo Alto, CA based Box.net. They have similar offerings that allow business to simply and securely share files. Although ShareFile has been growing a little faster, Box.net has seen 1,822.3% three-year growth and actually has higher annual revenues at $5.1 million. The other difference is that it seems that ShareFile focuses more on the exchange of files, while Box.net seems to put a bigger emphasis on offering a full content management system.
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Yesterday we talked about search engine optimization and how powerful it can be for driving new customers to businesses. Today we’re going to talk about Genius.com, a San Mateo, CA based company that helps businesses make the most of the leads that they get. Their software as a service solution provides “a complete sales and marketing solution including: email marketing, lead nurturing, lead scoring, website tracking, instant alerts, and closed-loop reporting capabilities to manage and qualify sales leads, shorten sales cycles, drive revenues and prove marketing ROI.” Yes, there are some buzzwords there, but Genius.com seems to be delivering on their promise—they’ve managed to increase their revenue by 1,842% over the past three years to $3 million.
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Judging from my Google Analytics stats, you most likely found One Day, One Internship through Google. Beyond content development (writing these posts every day), one of my biggest business priorities is search engine optimization (SEO). If I make it easy for college students to find this site through search engines, then I’ve overcome one of the biggest challenges that an online business faces—reaching new customers/users. SEO can be extremely valuable for all kinds of businesses, which is why it shouldn’t be a surprise that a company like New York City based Conductor has been able to grow at a 1859% rate over the past three years to $10.4 million in revenue. They are an SEO technology company that works with “more than 250 of the Fortune 500 and Internet Retailer 500… to continually measure, improve and manage their natural search efforts in order to increase site traffic and revenue.” The great thing about SEO is that it’s an investment that pays dividends over the long term, so it’s an area that should only continue to grow over the next decade (unless Google decides to really mess with us).
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Back in the early days of the Internet—when I was a teenage webmaster—one of the best ways to get people to your site was through things called webrings. You and other webmasters who had similar sites would agree to send each other traffic through a simple interface that each webmaster posted on his or her site. Browser who used the webring would get a random walk across a small corner of the Internet. As the Internet has evolved and Google has gotten really good at giving us what we’re looking for, randomness has fallen out of the online experience. StumbleUpon is a San Francisco based company that is bringing randomness back. They’re a social network and “discovery engine that finds the best of the web, recommended just for you.” When you click the “Stumble” button, you’ll never quite know where you’re going to end up, but it will be relevant to your interests and recommended by the greater StumbleUpon audience.
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As the beach volleyball season winds down, I’m starting to spend more time in the gym. Last Wednesday I did a leg workout that was heavy on box jumps, and today is the first day that I’m not feeling sore from it. That’s the sign of a good workout, but it’s also a sign that I need to spend even more time in the gym. I might even want to try some of the TRX Suspension Training products from San Francisco, CA based Fitness Anywhere. The company was founded in 2004 by Randy Hetrick, a former Navy SEAL who had developed some product ideas out of the necessity for training methods that could be used while on a mission without access to gym equipment—stuff you can do anywhere. As the company has evolved, they have grown to “deliver world-class training products and exercise programs for the serious athletes, fitness professionals, first responders and the US military.” You might recognize the names of some of the athletes who use Fitness Anywhere’s products—they include Drew Brees, Jamie Moyer (the dude is 47 and playing Major League Baseball), Carmelo Anthony, and Bob Harper from The Biggest Loser.
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When you land an internship, you’ll likely face some new information technology frustrations. Even if you are the master of your computing domain, you’ll realize that the systems that most companies have set up are kind of quirky. Take e-mail for example. You’ll probably find that you can’t send a large attachment through e-mail—which is an absolute necessity for many jobs—because the e-mail system won’t permit it. ShareFile is a Raleigh, NC based company that fixes this exact problem. They offer the “perfect solution for any type of business that needs to transfer large files or sensitive data.” ShareFile has obviously found a market in need, as they have seen 2,408.1% growth to $4.3 million in revenue. It’s a simple fix to a common IT problem that companies face, and they seem to have crafted an elegant solution that works in a business environment.
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I’m big on brand advocacy. I’m not just constantly plugging brands like Bonobos, Gilt Groupe, and Groupon because they have awesome referral programs (which they do). I plug them because I’ve always had great experiences with them, and I know that they’re perfect for career minded college students. Word of mouth marketing works well enough when it happens organically, but it really takes off when you give it a little push (like a referral program). SwarmBuilder is a Salt Lake City, UT based company that works “with Brands, Retailers and Member Organizations to build audiences of sales influencers and convert them into active armies of engaged Brand Advocates.” SwarmBuilder does this with three platforms: 3point5.com (for retail sales professionals), Promotive.com (for Pros, “Bros” and other VIPs), and BrandRiot.com (for vocal web collaborators). Each of these platforms enables its targeted audience to connect with brands and learn about their products while being incentivized to spread the word.
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When I was in Kindergarten, I was given a tree seedling in a half milk carton. I was supposed to bring it home and plant it. I’m sure there was some other lesson that came with the seedling, but all I can remember is having my own tree and thinking it was cool. I went home and planted the tree in a marginal spot where it took way too long to grow. The tree even made the move when my parents bought a new house, but it only lasted a few months in its new spot. This tree was obviously part of my “green education,” and that was back in the early 90s. Obviously, the need for environmental education continues to grow, and the Green Education Foundation in Walpole, MA is aiming to fill the growing need. They are a “non-profit organization that provides environmental education resources for Pre K-12 classrooms and youth groups nationwide.” I don’t know if seedlings in milk cartons is still in, but I bet the Green Education Foundation has much more innovative ways of teaching now.
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Most people see insurance as a good thing. I see it as more of a necessary evil. The truth is that the large majority of people are losing money when they’re paying for insurance. Insurers wouldn’t take on your policy if it wasn’t going to be profitable for them. You’d be amazed at how good insurance companies are at predicting risks, which is why their business operations are so largely skewed towards getting new customers. Ever wonder why GEICO, Allstate, State Farm, and other auto insurers are so aggressive with their advertising? It’s because if you sign up, they’re going to make money. This means that generating leads for insurance companies is a huge business, and that’s why Seattle, WA based QuoteWizard came in at #36 on the Inc. 500 this year with 5,950.5% three-year revenue growth. They provide a simple online tool to help consumers find the best quotes for Auto Insurance, Home Insurance, Renter/Condo Insurance, Health Insurance, and Life Insurance. By organizing and presenting information in a simple way, QuoteWizard is able to generate a ton of leads for insurance companies—and for every lead they generate, they get paid.
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Washington,
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I’m a big fan of location based networks. I’ve been using Foursquare since last July, but I have to admit that I’m getting a little bored of it. Facebook Places seems somewhat interesting, but it’s more because most of your friends already have accounts. If I’m going to be motivated to keep checking into places, I need an incentive. Foursquare occasionally gets me something for free, but the gaming element of the service seems like an afterthought. That’s why I was excited to check out SCVNGR when a reader recommended them as a company to feature. They’re based in Boston, MA, and their focus is on getting people to do challenges at specific places and share what they’ve done with friends. Their go to example is making tin-foil origami out of the wrapper from a burrito place and then uploading a picture of it, but I’ll bet that it can get way more interesting than that. For instance, anyone can build a set of challenges and treks with rewards on SCVNGR—I could take the Cornell Daily Sun’s list of 161 Things Every Cornellian Should Do and turn it into a SCVNGR trek. Maybe I could even team up with a sponsor to reward people who knock off certain items on the list. SCVNGR seems like a really fun way to learn about cool things to do and then share what you’re doing with friends. I can definitely see this taking off—maybe I’ll make a trek for getting an internship.
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There are a lot of things that you can do to get through college when money is tight. You can get a temporary job, you can do consulting, you can live with your parents, you can sell your blood, and you can even collect cans for the deposit money. But if you’re desperate for cash, you might as well start out with low hanging fruit. There’s a good chance that you have outdated electronics lying around your apartment or house. Maybe it’s a first generation iPhone or a video game system that you never play anymore. Why not sell it? You don’t even have to go to some sketchy neighborhood to find a pawn shop or meet some stranger from Craigslist. You just need to use Gazelle, a Boston based company that provides “a practical, responsible, rewarding way for consumers to get value for used electronics.” The are the “nation’s largest reCommerce company,” and they keep growing—they’re #24 on the Inc 500 list with a 7,119.7% three-year growth rate.
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I just got back home to Chicago on Saturday, and I arrived to see the latest issue of Inc. Magazine waiting for me on the kitchen counter. It’s a big day for me because it’s the Inc. 500 issue where they list the 500 fastest growing private companies in the United States. It’s my absolute favorite tool for finding new companies to feature, which is why we’re going to take a look at ModCloth today. They came in at #2 on the list with 17,191% growth over the past three years to get to over $15 million in revenue. And all of that growth has been “built on a foundation of love for vintage and retro clothing.” The company, which is based in both San Francisco and Pittsburgh, was started by high school sweethearts Eric Koger and Susan Gregg Koger, and they aim to “provide a fun and engaging shopping atmosphere” for their customers by using social media to interact with them. ModCloth is big on democracy, so customers actually get some say in the direction the company’s buyers take.
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Let me preface this post by saying that there is no way that I am going to do the topic justice. There’s just no way that I can properly bring to life the story of Lucasfilm when I’m just not all that into Star Wars. I’ve seen the trilogy, and I even saw the one or two of the movies from the prequel trilogy, but I’m not a fanatic. With that said, there are plenty of fanatical Star Wars fans and fans of George Lucas’ work. What he was able to do with late 70s/early 80s technology in the Star Wars movies is incredible, but what’s even more incredible is the excitement that Lucasfilm has been able to build around its franchises—mainly Star Wars and Indiana Jones. Lucasfilm is located in San Rafael, CA, while they also have a large presence in Singapore. They’re a monster name in the film and entertainment industry, and they also have businesses including Industrial Lights & Magic, Lucasarts, Lucasfilm Animation, Lucas Licensing, Lucas Online, and Skywalker Sound.
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I’ve never done a live video event for job seekers, though I’ve seen a lot of others in the career space do them. I figure that the video content that Jason Seiden and I put together for Found Your Career is way better than anything that I can do on the spot. However, if you think that a live Q&A or something would be valuable, you should definitely let me know via e-mail at willy@onedayonejob.com. Since you’re probably going to bombard me with e-mails, I’ll probably have to sign up for Ustream, “the leading live interactive broadcast platform.” Ustream, which is based in San Francisco, was founded to enable soldiers stationed abroad to connect more efficiently with their families. The technology required for doing that has plenty of other capabilities, which is why Ustream can be used to broadcast nearly anything—from political debates to sporting events and from move premieres to interactive games. Shoot, Chad Ochocinco says, “Ustream is big for me. It allows me to have a voice.” And
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You know how I know that I’m cool? I saw the Bed Intruder Song video (if you haven’t seen it yet, watch the original version first) on YouTube before you and pretty much everyone else who saw it. Pop culture fluency used to be based on your generation, but now it seems that it has more to do with when you last signed online. If you want to be as cool as I am, you may want to start using BuzzFeed. It’s a website and New York City based company that publishes and tracks viral media. They won’t tell you what’s hot this year or this week, but what’s hot right now this second. It may not seem all that important now, but when you’re out with your friends and they’re referencing the latest YouTube craze, you don’t want to have to sneak away to the bathroom to watch on your phone.
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web development
A company’s marketing is usually done by one of two groups—an internal marketing team or an integrated marketing agency that is hired by the company. I’m sure there are some exceptions, but most brands fall into one of those two buckets; however, marketing software is carving out a growing piece of marketing budgets. Automation is a wonderful thing, and as marketing becomes more analytics and results based, automation gets easier. Agencies and marketing teams aren’t anywhere near being replaced by computers (but I guess it’s possible in the future), but software can really change how brands approach their marketing. Aprimo is an Indianapolis, IN based company that provides integrated marketing software. They serve both B2B and B2C clients with software that aids in areas including “campaign management, lead management, brand management, e-mail marketing, event management, performance management, social marketing, spend management, and workflow & project management.”
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I don’t play Facebook games with one exception—a game that a friend built. I guess this makes me unusual (I do play iPhone games though) because the stats on Facebook games are crazy. It’s hard to believe that anybody gets work done these days. If only there was a Facebook game where winning meant you’d landed an internship. That’s not going to happen, so if you insist on Facebook gaming your way through the internship search, then you better be looking to work for a company like Lolapps. They’re based in San Francisco, and they make Facebook games. They actually started with a user-generated quiz business, then they moved on to building games for well-known brands. Now, they’re focused on becoming their own gaming brand. Their current products include games like Garden Life, Band of Heroes, Diva Life, Yakuza Lords, and a few more. I’m sure they’re working on plenty more as they try to grow their name in the ultra-competitive world of Facebook games.
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I think that some of the biggest innovation yet to come in the Internet space is going to be in the form of payment processing. I wouldn’t be at all surprised if one day in the future we pay for almost everything by logging into our Facebook/Google/Amazon accounts. That still seems pretty far off though. The lag in easy online payments can probably be attributed to the need for extremely high levels of security. As soon as it’s ridiculously simple to send a friend money to chip in for a group gift, it’s also going to be ridiculously simple for a hacker to take you for all you’re worth. In the meantime there are some companies that are working to develop transitional solutions for payment processing. San Francisco’s Square is one of them. They have developed a software platform that allows anyone to accept credit card payments. It all started when a glass artist was unable to make a sale because he couldn’t accept credit cards. Now, all you need is an iPhone/iPad or an Android device to do just that.
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Looking good is key to interviewing well. If you’re not confident in how you look, you won’t be confident in how you speak. Clothes matter. Luckily, dressing well doesn’t have to be expensive. We’ve worked out deals to get you $50 off your first order at Bonobos and free access to Gilt Groupe’s daily sample sales. You’ll look good, feel good, and still have some money left to celebrate landing a new internship.
August is typically a big vacation month, so it can sometimes be hard to stay focused on your internship search. If you’re taking a vacation yourself, you may want to thing about the brands that you associate with vacation. For me, it’s often L.L. Bean because I end up spending most of my time enjoying the outdoors—and that usually includes some of their gear. They’ve been “a trusted source for quality apparel, reliable outdoor equipment and expert advice for more than 95 years.” It all started with one man named Leon Leonwood Bean and some cold wet feet. He decided to combine the comfort of leather boots with the durability and functionality of rubber work boots. He then obtained the mailing list for Maine hunting license holders and sent them a three-page flyer about his new boots. L.L. guaranteed that people would be satisfied with his boots, and he had to eat his words. Of the first 100 pairs that he sold, 90 were returned for defects. that would put a lot of people out of business, but not L.L. Bean, which continues to be located in Freeport, ME to this day.
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travel,
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Think back to your days in school. If there was one thing that you could get your hands on (besides the teacher’s edition of your textbook), what would it be? Your teacher’s gradebook, obviously. Not only could you change your own grades (which apparently can get you a felony charge if you do it on a computer), but you’d also have access to all of your friends’ grades. Fortunately, the gradebook with gridded paper that can be locked in a desk drawer is becoming an anachronism. Some teachers have been using computers for grade entry for years, but others stick to the old fashioned way. LearnBoost is a San Francisco, CA based startup that is trying to change the way that teachers manage their classes. They’re starting by offering teachers an easy to use online gradebook, but their aspirations are to offer a simple, fully featured suite of tools for teachers to manage relationships with both students and parents.
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This morning I sent out the following tweet: “I entered the Bonobos/Tucker Blair Wardrobe Giveaway! for a chance to win 5 pants/5 belts/5 polos: http://wfi.re/1sy9s.” (By the way, you can follow me @willyf.)I usually get annoyed when I see tweets like that, but every person who enters through my link gives me another entry, and I want to win. I also wanted to take it as an opportunity to learn a little bit more about Wildfire Interactive. They are a Palo Alto, CA based company that has built an amazing web-based software platform to enable “interactive promotions for brand marketing.” For a very affordable price, you can use Wildfire to run sweepstakes, contests, give-aways, incentive-based surveys, and more. I’ve struggled putting together online contests in the past, and Wildfire is exactly the kind of app that would have made my life a lot easier. They’re like a self-service, web 2.0 Don Jagoda Associates (and they shouldn’t be confused with WeTheCitizens which renamed itself to Wildfire Platform).
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The One Day, One Internship LinkedIn Group is growing fast. Join now so you can connect with me and other readers.
It’s story time today! Let’s go back three years to when I was still job searching. I was getting extremely frustrated with the recruitment process, and I was starting to think about how I could make online job search better. Beyond my typical job searching, I was reading everything that I could about the online recruitment industry. I was generating new ideas, and trying to find a way in so that other job searchers wouldn’t have to go through what I went through. I took an especially strong interest in Indeed, not only because they provide an excellent job search engine, but also because they were an innovative and successful startup located in Stamford, CT—just 20 minutes from where I was living at the time (they also have an office in Austin, TX). They were still small, and they didn’t really have any job postings that were suitable for me, so I e-mailed the CEO. I told him why I wanted to work for him and what I thought that I could bring to the table. It worked, and I got an interview (going straight to the top is an underrated job search method). After clearing the phone screen, I got invited to the office to meet with some people on the team, and, to my surprise, that included the CEO whom I had e-mailed my initial “cover letter” to. The interview was kind of a disaster. It went well at first, but I had already started working on One Day, One Job, and telling a potential employer that you’re starting a company in the same space isn’t typically a good idea. I didn’t get offered the job (nor did they ever formally reject me), but I think it all ended up for the better.
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Sometimes I get annoyed when I go to YouTube to watch a video and get forced to watch an ad or when a video overlay pops up on a site I want to visit. Then I remind myself how awesome it is that I get access to so much free content. As a content producer, I’m especially aware of how hard it is to make a profit off of quality content. I’m never going to bombard you with stuff that you’re not interested in, which is why we only take on sponsors who have awesome internships to offer or at least make sense for college students. I guess that means that we’re editorializing in our acceptance of advertising. ScanScout, which has offices in Boston, New York, San Francisco, Los Angeles, and Chicago, targets ads a bit differently. They’re a “technology-driven video ad network that delivers precise audience targeting and superior brand results by capturing and synthesizing billions of content and user interaction data points to match the right ad to the right video, at the right time.” That doesn’t mean that their video ads won’t annoy you, but at least they’ll be way less likely to annoy you—and might even interest you. The whole targeting process is automated, which is really impressive considering these aren’t contextually targeted text ads.
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video,
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One part of my morning routine to get these posts out to you is looking for the company’s logo. Usually I just snag it off of the company’s home page and that’s it. Occasionally I need to find a different version of the logo because it may have a weird background, the word beta written across it, or it may just be too small. The latter was the case today; however, I wasn’t able to find a more reasonably sized logo despite the fact that the company designs logos—in addition to many other things—and is named HUGE. The irony. HUGE is a Brooklyn, NY based company with offices in Los Angeles, London, and Stockholm that “helps build digitally-driven businesses.” What does that mean? It means that they work with some of the biggest brands in the world in areas like strategic planning, user experience, creative, interactive marketing, technology, and emerging platforms. With approximately 225 employees HUGE has designed and developed online experiences that drive 150 million monthly unique visitors and $12.3 billion in revenue.
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production,
project management,
software development,
Sweden,
united kingdom,
user experience,
web development,
writing
Despite all of the buzz about social media, I’m still convinced that e-mail is the most effective way to communicate with people online. Unfortunately, e-mail can become a headache very quickly. I probably get somewhere between 50 and 100 messages a day, and I sometimes find it overwhelming (but feel free to add to it if you have a question – willy@onedayonejob.com). I don’t know how people who get way more e-mail than I do are able to deal with it. There are lots of e-mail productivity tools, but most of them don’t work for me. I was starting to get desperate for a better way to manage relationships through e-mail, and then I came across Etacts. They’re a really young startup based in San Francisco, CA, and they built an e-mail tool that is exactly what I always wanted. I even went through the hassle of moving all of my accounts to Gmail just so that I could use Etacts. Their web-based software goes into your e-mail archive and pulls out a ton of data, then it gives you a simple interface where you can see things like who your top contacts are, how many messages you’ve traded with them, how long it’s been since you contacted them, and a few more simple features. You can even tie in your AT&T phone bill, although I haven’t figured out how to make that functionality work yet.
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Tagged as:
communications,
community management,
design,
e-mail,
Internships,
marketing,
public relations,
social media,
software development,
unpaid,
user experience,
web development
When I started One Day, One Internship, I expected a more active commenting community. I didn’t realize that most internship seekers don’t like talking publicly about their internship searches, and I also didn’t realize that most of you have nothing to say about a company that you’re hearing about for what may be the first time. When you add in the fact that most of you are reading via e-mail and not using the site, it makes sense that only a few of the posts get most of the comments. Most of the conversation surrounds controversial employers like The Landers Group (MLM scam) or Professional Sports Publications and special offers like those that accompanied the posts on Gilt Groupe, Bonobos, and Groupon. I find that it’s much easier to interact with you all through Twitter (follow me @willyf) and our Facebook page. BackType is a San Francisco, CA company that helps you follow online conversations. They started out by helping you track your blog comments across the web, but they’ve noticed the same thing that I have, so they have moved away from focusing on blog comments and towards real-time conversation tracking through sites like Twitter. They needed to build a business on top of their technology, so they decided to build “an analytics platform that helps companies understand their social impact” instead of building a hard to monetize business that serves people who comment on blogs.
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Tagged as:
California,
data,
Internships,
paid,
product development,
social media,
software development,
web development
Yesterday we talked about how regenerative medicine is making it more and more likely that you’ll be able to heal from a stupid Fourth of July injury. Today we’re going to talk about a company that makes it super simple to make an appointment for a doctor (or dentist) to check out that injury that you’re embarrassed to tell anyone about. The company is called ZocDoc, and they’re based in New York City. They’ll not only help you find a doctor or dentist who specializes in what you need, but they’ll also allow you to make an appointment with just a few clicks. You can even check up on reviews of the doctor before you book him or her, and once you’ve had your appointment, you can add a review. ZocDoc has only rolled out in a few areas so far, so you can’t find any kind of doctor in any city or town, but I’m sure that’s in the plans once the business model gets rolling.
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Tagged as:
health care,
Internships,
marketing,
medicine,
New York,
public relations,
social media,
software development,
web development
