I don’t watch a lot of YouTube, but I go on occasional binges. Most of the people who are “YouTube famous” annoy the heck out of me, but I do have one favorite. It’s The Food Reviewer… he does “reviews on the YouTube… you never knew such a cool dude…” I have no idea why I enjoy watching a high school kid review packaged snack foods, but I do. Anyway, YouTube stars like The Food Reviewer (not sure if he’s a star yet with 17k followers) should do everything they can to capitalize on their fame. That’s where Victorious comes in. They’re a Santa Monica, CA based startup that is “motivated by the challenge of powering and uniting the world’s most creative communities.” In other words, they help digital stars build their own platforms so that they can make the most of the attention that they receive.
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Being the CEO–even of a tiny business like mine–is hard. You have to either be aware of everything that is happening or trust other people to be aware of everything that is happening. Even if you have a team that you can trust, you want to be able to keep tabs on them in the most efficient way possible. That’s what Domo is all about. They’re an American Fork, UT based company that “transforms the way executives manage their business and drives value from the tens of billions of dollars that’s been spent on traditional business intelligence systems.” They pull all of the important data from every important source and put it in one intuitive platform.
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Chances are that most of your communications with employers at this point are your submitting applications and their not responding. If you’re lucky, you may get a rejection letter… or even an invitation for an interview. Eventually it will get better and your communications will lead to the acceptance of a job offer. From there it will get boring–stuff like health insurance enrollment and reminders to clean up after yourself in the communal kitchen. While employee communications are often mundane, they’re an extremely important part of running a business. GuideSpark is a Menlo Park, CA based company that has built a “robust employee communications platform” that “allows HR executives to toss out the stacks of pamphlets and eliminate time-consuming seminars, and offers a new way to educate employees on complex HR topics like benefits, health care reform, and compensation programs.”
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Whenever someone wants to videoconference with me, I tell them that I prefer a plain old phone call. I don’t get a lot of value from seeing them face to face, and I work from home, which means there’s a decent chance that I look like a slob when I”m taking a call. However, in more corporate environments videoconferencing is supposed to be an immersive experience that replicates a real in-person meeting. Lifesize is a company that is constantly working to offer that kind of experience. They are based in Austin, TX, and they “set out to make video conferencing truly universal.” When Skype of FaceTime isn’t enough, Lifesize offers a professional level tool that is still accessible.
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As I mentioned earlier in the week, media and advertising are all about demographics. Unless you have the targeting capabilities of a Facebook or Google, it’s almost always better to build your properties targeted at a specific group. For SheKnows it’s all about women. They are a Scottsdale, AZ based company that has built a “women’s lifestyle media platform” that “allows brands to distribute authentic content and integrated advertising at scale.” What kind of scale? 40 million unique visitors per month. That’s a lot.
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Yesterday we looked at an L.A. based non-profit called The Music Center that is all about supporting the live performing arts. Today’s organization is also based in Los Angeles, CA, but their focus is on movies. The American Film Institute is a non-profit that calls itself “America’s promise to preserve the history of the motion picture, to honor the artists and their work and to educate the next generation of storytellers.” The organization was founded in 1967 with Trustees including Gregory Peck, Sidney Poitier, and Francis Ford Coppola, so there was nod bout that they could what they set out to do.
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Health is all about information. There was a time when we didn’t know how unhealthy smoking was. Now we do. Many people will live longer, healthier lives because of this knowledge. Any tool that can help both doctors and patients make more informed decisions is immensely valuable. Healthline is a San Francisco, CA based company that has built “the largest, most clinically accurate classification of health information available on the web.” They offer this resource both to consumers in the form of Healthline.com and to brands in a variety of solutions.
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Do any of you remember Flip cameras? They were all the rage for a few years, and then they got completely crushed by smartphones. Who would buy a standalone consumer level point and shoot or video camera when you already have something that offers comparable quality in your pocket? The only good reason that I can think of is that you’re worried you might destroy your phone. That’s where GoPro came in. They’re a San Mateo, CA based company that has built a huge business by offering “the world’s most versatile camera.” While other manufacturers were killing each other with battles over megapixels and size, GoPro was focusing on a niche market of users who wanted to be able to take their cameras on adventures. It turned out that it was a really big niche.
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Every once in a while I go back and watch cartoons that I watched when I was a kid. I’m not talking about G.I. Joe and Teenage Mutant Ninja Turtles–I mean the the random video tapes with cartoons from the 1920s and 1930s. It’s amazing how effectively stories can be told with simple animations, so you would think they can be told even better with not-so-simple animations. That’s what Laika does. They are a Hillsboro and Portland, OR based “animation company specializing in feature films, commercials and short films.” They’ve been nominated for an Oscar, which tells you how exceptional their ability to “handcraft and transform everyday materials into living creatures infused with dimension and soul” is.
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Now that we’re all walking around with HD video cameras in our pockets, it’s hard not to amass a huge collections of digital media. We might share some of the highlights on our favorite social media sites, but most of it just sits idle and waits for us to take another look when we’re stuck in a place with no cell service and no Wi-Fi. We can do more with our media, and that’s what Animoto is all about. They’re a New York, NY based company that helps regular people make and share extraordinary videos of anything imaginable.
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I ran into a few issues in pre-school. The first was when a kid bit me, and then I started biting other kids. They almost kicked me out. Then I got into an argument with a teacher because I insisted that a square was rectangle, my parents got called in… and they had to correct the teacher on her geometry. I don’t remember learning much in those years, but I’m sure it was an important time for my educational development. Parents seem to take early childhood education much more seriously these days. That probably explains the growth of The Learning Experience. They are a Boca Raton, FL based company that aims “to provide the tools and the environment that will give every child the opportunity to develop to their greatest potential.” They don’t use the term “day care” much on the corporate site, but I that’s what their local centers (locations in New Jersey, New York, Pennsylvania, Michigan, North Carolina, Florida, Texas, Massachusetts, Connecticut, Illinois, Ohio, Colorado, and Virginia) seem to call it.
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Job seekers see way more terrible stock photos than the average person. Whether you’re on a corporate careers site or a career advice blog, you’ve probably seen way too many images of perfectly “diverse” groups of people in ugly suits shaking hands and looking all business-like. I have no idea why people think it’s a good idea to use these photographs, but they do. Real brands need real photographs for their marketing materials, and that requires hiring professionals like Industrial Color. They are a Los Angeles, CA, New York, NY, and Miami, FL based company that offers “digital still and video capture, post-production, color and video editing services, high-speed file transfer, online image management, archive and file storage.” It’s everything that big-time clients need to get the perfect image or video for delivering a specific message.
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I’ve had a cold for the past two weeks. The first week wasn’t too bad, but this past week has been terrible. It’s amazing how something as minor as a cold can remind you how awesome it is to be healthy. There isn’t much that you can do for a cold besides rest, drink a lot of fluids, and wait it out (though hot showers and cough drops can relieve some of the symptoms temporarily), but for many other health issues information is your best weapon. HealthiNation is capitalizing off of this fact by offering “videos to inspire a healthy and active lifestyle for audiences everywhere.” The company is based in New York, NY and offers content on food, family, fitness, and all kinds of other health-related topics.
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There’s nothing like a live event, but we often can’t be where we want to be. The Internet has made things a little easier. Today video, audio, or commentary from any event can be shared all across the world as it’s happening. It took a while to get to the point where it’s reliable, but we’re mostly there. Livestream is a New York, NY based company that has played a big part in moving us forward when it comes to streaming live content. They offer “event owners a complete set of hardware and software tools to share their events with a growing community online.” This has led them to #750 on the Inc. 5000 with 613% three-year growth to $18.9 million in revenue.
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Today is Opening Day of the NFL season! I’m probably less excited about that than the average American male (I’m a baseball guy), but it’s still a really big deal. Sports generate tons of economic activity. I know people who go to ridiculous lengths to get an edge for their fantasy teams, so you can just imagine how far actual teams and players will go (cough… PEDs). Some of the biggest advancements outside of biotechnology have come on the video side. Hudl is a Lincoln, NE based company behind many of those innovations. As they put it, they “help coaches and athletes win with video.” The technology must be working because Hudl just landed at #149 on the Inc. 5000 with 2,535% three-year growth to $14.1 million in revenue.
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As I’ve spent more time with the annual Inc. 5000 lists, I’ve noticed quite a few trends. Some carry on from year to year (companies that land government contracts grow really fast), while others are more fleeting. One trend that is continuing to gain strength is the growth in the advertising industry-especially for companies that focus on data and optimization. Videology is a perfect example. They’re a Baltimore, MD based company that has developed “a video advertising technology that works across all video screens to connect brands with those consumers they most want to reach” (“all screens” is definitely a buzzword/trend now). This platform has led the company to #136 on the Inc. list with 2,727% three-year growth and $137.5 million in revenue. Four-digit growth is so much more impressive when it leads eight and nine-digit revenue.
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On Tuesday we talked about DataXu and how they’re helping advertisers make the most of their advertising budgets by crunching tons of data. Unsurprisingly, publishers want in on the optimization action too. I’ve seen firsthand how a few tweaks to an advertising setup can have momentous impact overnight. While Altitude Digital doesn’t take a big data approach like DataXu, the Denver, CO based company does “empower publishers to effectively monetize and optimize their online display, video and mobile inventory.” Doing that well has landed them at #54 on the Inc. 5000 with 5,162% three-year growth to $11.4 million in annual revenue.
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I think that live sports is just about the only thing keeping broadcast television alive. I’m waiting for the day when DVRs aren’t even necessary because everything is always on-demand. Unfortunately, it’s still going to be a while because the media behemoths have a lot to lose and a strong enough market position to put up a huge fight. We’ll get there eventually, but it will happen faster if upstarts like Bedrocket Media Ventures start to see a little success. They are a New York, NY based company that “is leading a revolution in creating networks and programming that people love, delivered through the cloud.” While they may be trying to beat the establishment, they’re getting a little help in the form of $15 million of venture capital investment.
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One of the best parts about having a significant other is discovering embarrassing moments from his or her past. While my greatest find is the Cosmo cover with my wife’s 4 year old, lipstick smeared face and the headline “How to Attract Men Like Crazy,” a close runner up is the recruiting video that she sent to college volleyball coaches. Her mom shot it with the family camcorder, and it starts with a cheesy opening like “Hi, my name is Amy Gordon, and I want to play volleyball for your team (thumbs up).” It’s priceless, though I shouldn’t make fun considering that this video helped her get recruited to Cornell’s volleyball team–and that’s how we met. College sports recruiting has come a long way, and now most of it happens online. National Collegiate Scouting Association is a Chicago, IL based company that “was founded in 2000 to help student athletes and their families navigate the cutthroat, competitive, and often confusing world of college recruiting.” While they may sound like a non-profit, NCSA is a for-profit business that has seen tremendous growth over the last decade.
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Finding office space is easy for me. It’s anywhere that I can put my laptop, get an Internet connection (which is especially easy with a mobile hotspot), and occasionally find enough quiet to talk on the phone. Most companies need something a bit more formal, and that means leasing space. Finding an appropriate office space can be a grueling process, which is why View The Space is aiming to simplify and expedite it. They are a New York, NY based startup that is “built around streamlining the leasing process through HD video tours, targeted distribution and analytics.” The company’s customers are broker and landlords, but the software saves lessors a lot of time too.
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Yesterday we looked at Institute for Educational Leadership, one of a seemingly endless number of non-profits devoted to improving educational outcomes. Education seems to be one of the most worthy and, as a result, pursued causes, but I think poverty reduction has to come in number one. Project Concern International is a San Diego, CA based international development non-profit that works to “prevent disease, improve community health and promote sustainable development worldwide.” The core idea behind PCI is that they identify areas with the greatest need and then deliver help in a way that can have lasting community impact.
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You’ve probably noticed that most of the small businesses that you interact with aren’t all that tech savvy. Whether you’ve visited their websites or tried to make a purchase, it’s often glaringly obvious that the owner shouldn’t be anywhere within 50 feet of a computer. The problem is that being online and tech savvy is becoming more and more important to running any kind of business. Merchants who can’t keep up will have a hard time. MOpro makes it easy for business owners to do all of the technical and marketing things that they might not be able to do on their own. They’re a Los Angeles, CA based company that expands “the digital possibilities for small businesses.”
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It’s funny how we all have different tolerances for looking at inanimate objects. I can spend hours looking at 150 million year old rock formations in a national park, but 500 year old paintings don’t do much for me. I guess that means that I wouldn’t have the best time visiting the Fine Arts Museums of San Francisco, but maybe you would. The organization runs two separate museums: the de Young in Golden Gate Park and the Legion of Honor in Lincoln Park. Combined they make FAMSF “the largest public arts institution in the City of San Francisco and one of the largest art museums in the United States.”
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There used to be three places that you could buy video advertisements: ABC, NBC, and CBS. Now there are millions. Nearly every website has the capability to sell video advertising, though very few have a team to sell the ads the way a tv station would (and that’s not even the best way to do it necessarily). SpotXchange is a Westminster, CO based company that makes buying and selling video advertising easy. In fact, they claim to have “the largest global marketplace of video ad inventory, reaching 110 million unique visitors each month in more than 35 countries.” It allows publishers and brands to link up that might never have connected without SpotXchange.
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We live in a strange time. The stats tell us that investing in higher education is one of the best investments that an individual can make, yet so many young people are saddled by student loans and under or unemployment. Something is going to have to change, and I’m not sure what it will be. American Student Assistance is an organization that will likely play a role in the change. They’re a Boston, MA based “private nonprofit whose public purpose mission is to empower students and alumni to successfully manage and repay their college loan debt.” ASA was founded in 1956 as the Massachusetts Higher Education Assistance Corporation and has served as a loan guarantor for much of its history. That ended in 2008 with a change in Federal law, but it hasn’t stopped American Student Assistance from offering SALT, its “innovative financial literacy and default prevention program.”
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I’m looking for one or two paid interns/part-timers to help me grow the ODOJ/ODOI audience. If you’re interested, e-mail me at willy@onedayonejob.com outlining one idea for growing the site and how you can help (a résumé won’t hurt). For more background see here (but note this is from a year and a half ago).
While I’m sure Macklemore’s Thrift Shop has made it more fashionable to buy secondhand clothing, the fact remains that most of us buy clothing that has been marked up every time it moves through the supply chain. For a designer shirt that can be up to eight times. We all know that clothes don’t have to be expensive, but we keep coming back to the designers and brands that we like. Everlane is a Los Angeles, CA and San Francisco, CA based “luxury clothing design and manufacturing company” that “aims to provide low-cost, high-quality goods by cutting out middlemen.” They offer simple lines for both men and women that focus on essentials that almost everybody needs.
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While there are plenty of non-profits that want to save the world in one way or another, many are content with focusing on their communities. Some focus on a specific need, and others try to do their best to offer a complete range of programs and services. The Educational Alliance is a perfect example of the latter. They’re a New York, NY based organization that “currently serves 50,000 New Yorkers annually via 39 programs, including preschools, camps, after school programs, senior centers, health & wellness programs, arts & culture classes, and addiction recovery programs.” They may only reach a small slice of New York City’s population, but anywhere else that’s a huge number.
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I used to be on top of all of the latest web technologies. When a new social network or tool came out, I’d figure out how to use it and add it to my repertoire. I can’t keep up any more–there are just too many cloud-based services out there. While you’ll never be able to master all of these technologies, you can get up to speed in about a minute thanks to Grovo. They’re a New York, NY based company that “produces one-minute video lessons covering every change to the world’s most popular websites, mobile apps and online tools.” Grovo’s content is updated in real-time, so when Facebook announces a new feature or a long awaited new iPhone app is released, they’re on it almost immediately. So far they already have more than 3,000 videos covering more than 100 web products.
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Yesterday in our post about A+E Networks I told you about all of my favorite reality tv shows. A lot of them are pretty embarrassing, but I have no qualms about telling people I watch Top Chef. It’s a great show (sidenote: I swear I saw Beverly Kim from last season at Whole Foods yesterday). This week was the start of a two episode “Restaurant Wars.” The rules change from season to season, but typically the cheftestants have to come up with a restaurant concept and build it from scratch in just a few days. Everything gets supplied by sponsors, but if that wasn’t the case they might want to check out The WEBstaurant Store. They’re a Lancaster, PA based company that offers an “innovative, easy-to-use website to meet the purchasing needs of food service professionals throughout the United States and Canada.”
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I haven’t had someone read a book to me in years. The last time that I can remember was my Senior year in high school. We had our annual K-12 holiday assembly, and one of the school’s most beloved teachers read us ‘Twas the Night Before Christmas. That’s a great story to be read no matter how old you are. In fact, “reading aloud with children is the single most important activity for helping them become successful readers.” That’s why when you read with a child… Everybody Wins!. Everybody Wins! is a Wellesley, MA based non-profit (with affiliates all across the country) that is aiming to “help bridge the literacy gap.”
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