Last September I went to see Seth Godin. I bought a ticket online and was pleasantly surprised a few days before the event to learn that it allowed me to bring a friend. The event was great–just what I would expect from Seth. Every detail went smoothly, even the ticketing process, which was done through TicketLeap. I barely noticed them when I originally registered for the event (which what you want from a ticketing provider), but when a reader e-mailed a few months ago to tell me that she landed an internship with TicketLeap I decided to take another look. They’re a Philadelphia, PA based company that was started in 2003 “to bring professional-grade ticketing to events too small to get the attention of the big ticketing companies.” They offer a great user experience, and their cost is pretty much unbeatable–$1 per ticket for events $10 and under, $2 per ticket for events over $10, and free for all free events.
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Advertising is all about targeting. The demographics of who sees an ad determine whether it costs $.50 or $50 to get it in front of 1,000 people (the cost to have an ad viewed by 1,000 people is called a CPM). But how do advertisers know that they’re actually getting what they paid for? They often have a hard enough time tracking whether or not a given campaign is successful, and tracking who the campaign reaches is even harder. That’s where DoubleVerify comes in. They’re a New York, NY based company that has built a system to ensure that “every ad impression is a quality impression, every impression is compliant, and every ad was served and displayed exactly as intended.” They can’t guarantee that an advertisers ads will have the desired effect, but they can verify that it’s reaching the people that it’s meant to reach.
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Make my birthday awesome. Help me help more people find awesome internships. If you have a blog, website, Facebook account, or Twitter account, post a link to One Day, One Internship today. If you really want to make my day special, call or e-mail your college’s Career Services office, tell them about what we do, and ask them to add a link to us from their website.
My girlfriend has been telling people that she finally figured out how to find birthday gifts for me. She claims that she goes to Amazon.com and uses the Preteen Boys Gift Guide (Ages 8-12), but I’m pretty sure that she’s fibbing. I’m way more interested in the toys for 12-15 year olds, which includes all kinds of remote control helicopters. I’m totally a kid at heart, which is why I wanted to write about Launchpad Toys on my birthday. They’re a San Francisco, CA based company that builds “digital toys and tools that empower kids to create, learn, and share their ideas through play.” These “toys” are actually software–only on the iPad for now–and they are apparently the modern day versions of things like LEGOs, Erectors Sets, Shrinky Dinks, and Play-Doh (all things that I would still play with if I had them in my house).
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video games,
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Over the past two days I’ve been talking about how important it is for your career to be building something. This means generating new ideas and taking action on them. That’s what Behance is all about. They’re a New York, NY based company that “develops products and services that empower creative professinals to make ideas happen.” I’ve heard about Behance a lot before–probably because founder Scott Belsky is a fellow Cornellian, but it seems as though their name keeps coming up lately. I guess it’s easy to generate a buzz when you’ve developed a line of products that helps creatives overcome “inefficiency, disorganization, and careers at the mercy of bureaucracy.”
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When I land on a company’s website, I have a semi-routine. I check out the About page, the Careers page, and try to dig into what the company does and what they’re about. When I landed on the site for Empathy Lab, I was thrown off my routine. They have a huge image with a headline that links to a blog post about buying tennis shoes front and center on their home page. This may seem an odd choice for an advertising and marketing agency, but it works. It instantly frames the Conshohocken, PA based firm as a group of innovative thinkers, which is exactly what you want from a company that aims to “create strategies, experiences and programs for companies seeking success in the digital landscape.” That’s why I’m not surprised that they made the Inc. 5000 with 201% three-year growth to $11.5 million in annual revenue.
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When I came across Lynda.com and their awesome internship opportunities, I realized that their courses in things like Excel, Photoshop, Web Development and more could be a huge help to most college students. That’s why I signed up for their affiliate program to get you a 7-day free trial.
The biggest mistake that job seekers make is that they focus too much on trying to land a job and too little on improving their skills. If all you do is apply to jobs every day for 6 months, there’s a good chance that you’ll end up still unemployed and you’ll be even less attractive to employers than when you started. I know it’s counterintuitive, but think about this while you’re still in college. If you work on your skills now (and that includes getting an internship), the job search is going to be a lot easier when you’re a Senior. One of the best ways to prepare for the job search is to take skill-specific courses. Lynda.com is a company that offers exactly that–“online software training videos that really work.” They’re based in Carpinteria, CA, and they’re yet an Inc. 500 company with 250% three-year growth to $49.9 million in annual revenue. And I’d bet that the amount that they’ve increased their users’ salaries is a lot bigger than that.
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When I look at creative, marketing, or design agencies, I usually like to check out their client lists and their work. I’m no expert, but it gives me a much better feel for the company. That’s why I was a bit surprised when I came across Phenomenon on the Inc. 5000–they don’t disclose their work or their clients. In fact, they promise anonymity to their sixteen clients (one of which is a country), and they mostly take on new clients who are referred to them by current or past clients. Phenomenon is based in Los Angeles, CA, and their approach is definitely different, but it does seem to be working. They’re growing like crazy with 1,274% three-year revenue growth to $15 million.
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I realize that a lot of you are looking for something specific. You’re want a certain type of internship at a certain type of company in a certain type of industry in a certain geographic location. I know that on most days the company that I write about won’t check all of your boxes. Instead of closing out the e-mail when you see something that doesn’t fit your criteria, use our daily write ups as a jumping off point–something to get you thinking in new directions in your internship search. For instance, last week I wrote about Author Solutions. In doing research on them, I came across a few of their competitors. One that stood out was Lulu (not to be confused with lululemon). They’re a Raleigh, NC based company that has built an open publishing platform “that empowers more creators to sell more content to more readers more profitably than ever before.” It’s different from AuthorHouse in that Lulu doesn’t charge any upfront fees–they only get a cut when you make sales.
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North Carolina,
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I don’t know a lot about Information Technology despite my being pretty in touch with the tech world. According to Wikipedia it’s “the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications” and it includes “anything that renders data, information or perceived knowledge in any visual format whatsoever, via any multimedia distribution mechanism.” In other words, IT can mean a lot of different things to a lot of different people. What I do know about IT is that it can be a huge cost center for businesses of nearly any size. Once you slap the IT tag on something, the price shoots through the roof. That’s why I was shocked to come across a company that offer free IT tools. Spiceworks is based in Austin, TX, and they have built “an easy-to-use software app that simplifies the life of IT pros…kinda’ like an ‘iTunes for IT management.'” And all of you non-techies better not stop reading, they have internships for you too.
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Texas,
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A lot of people hate all of the advertising in sports. They get irritated by NASCAR cars, billboards in center field, and logos on jerseys. I kind of think it’s cool that sports teams are maximizing their revenue potential. But if I ever saw ads on the Yankees’ uniforms… well that will never happen… right? Advertising on sports apparel has actually been happening for a long time. Local businesses have been sponsoring teams and plastering their names on jerseys forever. Apparel Media is a Chicago, IL based company that is working to forever change the custom apparel and sports marketing industries at the same time. By working out deals with national advertisers and local custom apparel print shops, Apparel Media is able to give teams access to significantly discounted (20-80% off) merchandise.
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The Internet is an amazing platform for learning, and we’re just touching the surface of its potential. However, there are still a ton of things that are much better learned offline. That’s why it should be no surprise that we’re seeing a number of companies pop up that create online marketplaces for classes in any topic you can imagine. One of the leaders in the space is Skillshare. They’re based in New York, NY, and they are helping “make the exchange of knowledge easy, enriching, collaborative, and fun.” You can pretty much learn anything from anyone, or you can teach people something and make some money on the side (a great way to pay the bills while you’re in college and build your resume at the same time). It’s a simple idea, but Skillshare seems to have it right. By handling all of the logistics they allow their users to focus on what they’re best at–teaching and learning.
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A lot of people don’t realize that Google is an advertising company. Your main interactions with them are probably through their search product, Gmail, and maybe Google+ if you’re an early adopter, but all of those are just ways to deliver relevant advertising. Behind the scenes Google has been doing everything it can to become an even bigger player in the online advertising industry. That includes acquiring a New York, NY based advertising optimization startup called Admeld for $400 million. The acquisition hasn’t gone though yet because the Department of Justice is investigating whether Google’s buying Admeld should be considered anti-competitive. (This is stupid. Should a business not act in its own best interest so as to maintain a competitive market?) Regardless of the uncertainty caused by the investigation and the fact that Admeld employees will soon be Google employees, you have to be intrigued by the fact that the DOJ considers Google’s acquisition of Admeld such a big threat to competitors.
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I had a great time at TechWeek yesterday. I saw some friends, met some people I’ve been meaning to meet, heard some interesting speakers (and one terrible one who is a “career expert”), and took a look at a lot of new companies. One company that has grown a ton since I saw them at last year’s event (and got a lot of love at this year’s event) is FeeFighters. They’re a Chicago, IL based business that offers “a comparison shopping website for credit card processing.” You probably don’t realize it, but credit card processing is expensive. That’s why some businesses offer discounts if you pay in cash. Fees vary pretty widely, but they can often be as much as 3% of the purchase price. That can be especially troublesome in a low-margin, high-volume business.
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We’re hiring! Need I say more?
Yesterday I was flipping through tv channels (to avoid seeing commercials that tell me that I’m stupid), and I stopped because CNN was running a piece on millennial friendly employers. Now this may surprise you, but a little piece of me dies every time I hear the terms “millennial” and “Gen-Y.” I think that viewing your career in terms of your generation is counterproductive. Anyway, a big part of the CNN segment was about how cool it is to work at an Austin, TX based company called HotSchedules. Yes, they have policies like unlimited paid vacation, but I think what they do is way more interesting. HotSchedules provides “intuitive, web-based scheduling, labor management and forecasting solutions” for restaurants. In other words they take the headaches out of managing workforces that have a lot of shift variability.
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I’m kind of a wannabe bookworm. I love reading, and I read often, but I find that I spend way too much time reading online articles and blog posts and not enough time reading books. I even bought a Kindle to force myself to read more books. It’s helped, but I think that I can do better. One of my big struggles is finding good books to read (if you have recommendation, e-mail me at willy@onedayonejob.com). I occasionally get a good recommendation from a friend, and Amazon’s recommendation isn’t bad, but I need something more. Goodreads is a service that aims to solve my problem. They’re based in San Francisco, CA (with an office in Santa Monica, CA), and they are “the largest social network for readers in the world” with “more than 5,300,000 members who have added more than 160,000,000 books to their shelves.”
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Yesterday, I was sitting on the beach waiting to get into a volleyball game and talking to a friend about cool companies in Chicago, IL. She mentioned that her company shares office space with a really interesting business that is in the legal space. We don’t typically cover law firms because our target market isn’t law school students (though I know at least a few subscribe). In many ways Total Attorneys resembles a law firm, but there’s one major exception: they don’t practice law. They offer cloud-based software solutions for individual lawyers and small firms, so that lawyers can spend more time lawyering and less time doing all of the other stuff that comes along with running a successful law practice.
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I’m not sure how many of you have been with us long enough to remember, but 2.5 years ago Jason Seiden and I put together a job search prep course called Found Your Career. We did it for two reasons. First, we saw a need. Most entry level job and internship seekers need some serious help. Second, Jason was looking for a way to productize his content, and I was looking for a way to develop new revenue streams (since selling advertising to employers in the middle of a recession is kind of hard). We tested the waters with some introductory content and got a good response, so we went all out and developed an awesome course for job seekers. We charged $152 for the course, and it actually sold pretty well in its first week. It did ok over the next month or so. Then the sales dried up. We learned the hard way that selling products to entry level job seekers is really tough, which is why we’ve finally decided to make Found Your Career free–you can find all of the lessons here. If I were to do it all over again, I would have used Kickstarter to build support for the project before actually building the course. Kickstarter is a platform for funding creative projects. They’re based in New York, NY, and they’re making all kinds of awesome things happen by matching up creative people with customer/funders.
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The idea of having my genome sequenced kind of freaks me out. I’m certainly warming to it, but I don’t like the idea of finding out about a deep, dark family secret or the fact that I’m predisposed to some kind of cancer from a DNA test. I know it’s irrational, and I know that I’ll overcome it eventually. I fully expect that within 20 years every child born in the U.S. will have his or her genome sequenced at birth. So maybe I should just the bite the bullet and get my genome sequenced. But if I’m going to do that, I need your help. The other day I came across a post about Palo Alto, CA based DNAnexus on Hacker News (an awesome site for programmers and people interested in startups). The post was focused on the company’s referral program that offers $20,000 and a full genome sequencing to anyone who refers a software engineer that they hire. That clearly caught my attention (I am trying to run a business here), but, more importantly, it introduced me to what DNAnexus is doing. A single genome contains over 100 gigabytes of data. Storing and analyzing this data requires some serious hardware, especially if you want to do it on a large scale. DNAnexus is an “early-stage software technology company that aims to become the data platform of the genome era.”
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During my Freshman year at Cornell, I took Econ 101. Since I was planning on being a good student, I bought the textbook and went to class diligently. Then I realized that the professor only gave multiple choice exams which were based on the slides from the class lecture. Those slides were posted online after every class, which made attending class and taking the textbook out of its plastic wrap completely unnecessary. I still went to class because I liked the professor and it helped me learn, but I’m pretty sure that I still have the $100+ textbook with CD-ROM sitting on a shelf at my parents’ house in its plastic wrap because the campus store wasn’t buying that book back. What a waste. If I were going to college now, there’s no way I’d buy textbooks. I’d rent them. That’s exactly what Chegg offers. They’re a Santa Clara, CA based company that is saving students a ton of money. When you buy books and then sell them back, you might as well be renting them, so why not actually rent them? According to Chegg, the average college student spends $1,000 a year on textbooks–using Chegg will save them half of that.
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Yesterday we looked at a company that helps online publishers make more money from their content. Today we’re going to look at a company that helps businesses capture user-generated content and use it to drive sales of their products. It may not seem obvious, but quality content is the key to driving online product sales. Not only do you need to convince people to buy your product, but you need to show search engines that your page is the place to go for information on a given product. That’s why PowerReviews exists. They’re a San Francisco, CA based company that has “built innovative social solutions at every stage of the social commerce journey to help you connect with your customers, learn from them, and sell more.” In other words, they provide software that powers customer review sections on e-commerce websites.
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Marketing used to be simple. You buy a few ads, maybe offer a coupon or two, and people would buy your product (ok, it wasn’t that simple, but it was close). The company that provided the audience–the tv station, newspaper, magazine, or billboard owner–earned most of the marketing spend. That model is changing, and consumers are getting an increasing share of the pie. Groupon really revolutionized the model by convincing tons of business owners to spend their advertising dollars on subsidizing a customer’s (hopefully first) purchase. TrialPay is a Mountain View, CA based company that is using a similar philosophy, but with a very different implementation (Groupon is actually one of their customers). As they put it, they offer “the leading transactional advertising platform that serves thousands of name-brand companies.” They’re kind of like the impulse buy aisle at the supermarket. They already know that you’re going to make one transaction, so they offer you another while your credit card is already out.
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Volunteering is a great thing to do while you’re in college. It’s an opportunity to do good while building valuable skills and putting yourself to work doing something other than studying (which is really helpful when you start looking for a job). Obviously volunteering isn’t only for people who have time on their hands, yet many non-profit organizations treat it like it is. Why would you have a top notch software developer running around picking up trash when he or she could be fixing a few bugs on the organization’s website? Why have a brilliant investment banker building a house when he or she could be managing the organization’s endowment? If the volunteers want time away from work and would prefer to do something different, that’s totally cool. But what if they want to offer pro bono services? Where do they find organizations who can make the best use of their time? Catchafire is a New York, NY based B-Corp (a for-profit company with a social mission–we actually featured internships with B Corporation) that aims to fix this problem. They want to “make it easy for every professional to use their skills for good, and to make it easy for every nonprofit and social enterprise to access and effectively use pro bono as a way to build capacity within their organization.”
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We’re right in the thick of finals season. A few of you lucky ones are already done with them and may even be back at home already, while most of you are probably studying up a storm. It’s certainly a stressful time, and it often leads to bad decisions of the cheating/plagiarism variety. It definitely seems that plagiarism is a bigger problem now than it was in the past, but I think that it has more to do with advances in technology than an overall decline in student morals. When you had to hand write a paper or type it on a typewriter, copying someone was almost as annoying as writing your own paper. Now copy and paste makes it way too easy. Luckily, technology is catching up. iParadigms is an Oakland, CA (I swear I’m not trying to make this Oakland only, it’s just what I’ve been finding lately) based company that has been developing software to fight plagiarism since 1996. It started with some UC Berkeley researchers who had built internal tools “to monitor the recycling of research papers in their large, undergraduate classes.” From there a company was born.
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Maybe I’m dating myself, but I was a big AOL user back in the day. It’s where I started learning about the Internet, so it wasn’t just about chat rooms and IMs for me. I remember getting monthly e-mails from Steve Case, who was the Founder and CEO of the company. Believe it or not, I think I actually read them. Anyway, AOL is a very different company these days, and Steve Case is no longer involved. A lot of what he does now along with his wife Jean Case is focused on The Case Foundation, a Washington, DC based non-profit organization that reflects “their family’s commitment to finding lasting solutions for complex social challenges.” That may sound a bit broad, but it’s really about investing some of the wealth that the Cases have accumulated in “people and ideas that can change the world” regardless of whether they fit into a specific category.
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Washington DC,
web development
When you’re running an online business, your biggest challenge is usually getting people to visit your site. That’s why Google has been able to build a multi-billion dollar business–they are able to consistently send sites substantial, high quality, targeted traffic. Because site owners are investing so much money in building traffic (whether they do it organically or pay for advertisements), they often overlook another part of the equation that is nearly as important: making the most of having a site visitor’s attention. This may mean getting them to read a piece of content, click on an ad, or buy a product. Whatever your business goal is, you want to make sure that your content is encouraging site visitors to do what you want them to do. That’s where Monetate comes in. They’re a Conshohocken, PA based company that helps “marketers test and target product pitches and site features.” Monetate covers all the technical hurdles so that in-house creatives can stick to doing what they do best and not worry about dealing with the IT department to implement the changes that they want.
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These days it’s hard to find an advertisement where a brand isn’t encouraging you to Like them on Facebook or Follow them on Twitter. (And since I mentioned it, you should Like Us, Follow Me, and Join our LinkedIn Group.) I’m still not convinced that it’s a better idea to send traffic to your presence on someone else’s site than it is to send people to your own site, but everybody is doing it. And if you’re going to do it, you might as well do it right. Involver is a company that “provides marketers with everything they need to create rich experiences across the social web.” They’re based in San Francisco, CA, but they’re adding offices rapidly. So far they also have locations in New York, NY; Austin, TX; Los Angeles, CA; and Chicago, IL. To put it more simply, Involver has built a platform on top of the major social media platforms. By using Involver, you can more simply craft an exceptional user experience within the framework of sites like Facebook and Twitter.
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Have you ever heard of a company or industry that wants you to use less of their product? Doesn’t really make sense, does it? It does if you’re in the power industry, at least to some extent. Some of the biggest proponents of energy efficiency are the utilities themselves. The reason for this is decoupling, or the “disassociation of a utility’s profits from its sales of the energy commodity.” It’s a tactic used by many states to create positive incentives for energy companies to be more green. Still, promoting energy efficiency to consumers is no easy task. That’s where OPOWER comes in. They’re based in Washington, DC and San Francisco, CA, and they use “cutting edge behavioral science and patent-pending data analytics” to enable “utilities to connect with their customers in a highly targeted fashion, motivating reductions in energy use, increased program participation and overall customer satisfaction.” It’s all about helping consumers make better informed decisions (which usually are also better decisions for the environment).
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I’m on my way to Ithaca, NY today for the Entrepreneurship@Cornell Celebration (e-mail me at willy@onedayonejob.com if you’re a Cornell student who wants to meet up). I’ve never been before, but I’m really excited to get more involved with my alma mater’s entrepreneurship community. I’m looking forward to meeting new people and catching up with old friends, and if all goes as planned I’ll be exchanging a lot of contact information with people. This usually means exchanging business cards, which inevitably end up in a pile in my apartment. There’s a much better way to swap contact info, and I even have the app loaded on my iPhone (though I must admit that I rarely use it). It’s called Bump and it’s produced by Bump Technologies in Mountain View, CA. Their app is as simple as their name–all you have to do is open the app, bump your phones (softly so as not to damage them), and you’ll have traded info.
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I haven’t purchased a lot of jewelry, but when I have (never for myself), I’ve found the process to be extremely intimidating. Jewelry stores are scary places–at least for men who are buying for someone special. There are thousands of options, all of them are expensive, and the staff can be snooty. I remember walking into one store and waiting 15 minutes for someone to acknowledge my presence. It was the one time that I actually knew what I wanted to buy, so I walked out and bought the same thing elsewhere. The experience made me never want to step foot in a jewelry store again. Maybe Gemvara is the answer. They’re a Lexington, MA based company that sells jewelry through the web, but there’s a really interesting twist.
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You know what’s a pain in the butt? Collecting money from people. Maybe you’re the captain of your intramural team and need to collect entry fees from your teammates (my volleyball league starts on Sunday!) or your group of friends want to do the “pitch in” and buy The Drake a big-screen tv (yes, that’s a Seinfeld reference). Maybe you want to easily collect donations or collect money from your 9 deadbeat roommates who never pay the cable bill. (Or maybe you’re collecting money for an NCAA Tournament bracket that may or may not be violating gambling laws.) You can collect cash, checks, or try to use PayPal. No matter what you do, it’s probably going to be frustrating. WePay is a Palo Alto, CA based company that wants to change that. They’ve built the “best way to collect money from other people.” Their site allows you to “send bills, sell tickets, and accept donations” while easily tracking payments and managing money. It’s essentially a group bank account (you can even get a debit card for it)
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