The technology of the 90s and early 2000s was durable. Most devices were built like tanks because a few extra ounces (or pounds) here and there don’t really matter when many of the components are already so heavy. Today size and weight are main selling points for most types of electronics. The only problem is that today’s devices seem far more susceptible to breaking. It’s a tradeoff, but it sucks to be on the losing end when you drop your three-day old $600 phone on the grass and the screen shatters. Manufacturers and third parties have started offering all kinds of repair services, but they’re still expensive. Why can’t you just do it yourself?
With the help of iFixit you can. They are a San Luis Obispo, CA based company that wants “to show the world how to fix every thing.” They seem to be having some success with that, as they landed on the Inc. 5000 with 223% three-year growth to $9.8 million in revenue.
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I’m fascinated by Japan. I’ve never been there, but my wife and I are planning a trip there for our honeymoon. There’s an intensity to the culture that I absolutely love, but there are also some things I just don’t get. Pepsi flavored Cheetos is one, and anime is another. In case you didn’t know, anime is the Japanese word for animation. But here in the U.S. it’s typically used to describe “a Japanese-disseminated animation style often characterized by colorful graphics, vibrant characters and fantastic themes” (at least that’s what Wikipedia says). While anime isn’t for me, A LOT of people love it–and most of them are adults. Crunchyroll is a San Francisco, CA and Tokyo, Japan based company that caters to this audience by offering “the leading global video service for Japanese Anime and Asian media.”
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Who watched the season finale of Million Dollar Listing New York last night? I did. I love that show, even though it seems to be more about petty squabbling than actually selling real estate. My biggest takeaway from the show is that selling a property is all about generating interest and getting people in the door to see it. If a realtor can do that, they’ll sell properties. However, most agents can’t throw open bar parties with half dressed models to attract attention–that kind of marketing only makes sense with multi-million dollar properties and six figure commissions. The average realtor needs a more affordable, simpler way to market properties. That’s exactly what BoomTown offers. They’re a Charleston, SC based software company that “has generated millions of leads for real estate teams.” 4,329,036 leads to be exact. They do this by offering “a complete online system that leads more Internet home buyers to [an agent’s] virtual door, then gives real estate agents proven tools to turn clicks into closings.”
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I find Flo from Progressive pretty irritating, but I think that’s kind of the point. The car insurance business is all about branding, and that means getting a name to stick in your head. The fact that you probably know who Flo is is proof enough that brand advertising works even if it’s annoying (though I know some of you are screaming, “But it doesn’t affect which company I buy my insurance from!”). While big brands often have big advertising budgets, they need an exceptional agency to generate a strong ROI on those budgets. I’d say that Arnold Worldwide is an exceptional agency. Not only is the Boston, MA based agency behind Progressive’s Flo campaign, but they also have done work for Jack Daniels, New Balance, Surfrider Foundation, and Volvo. Clients like those demand great work, and that’s exactly what Arnold Worldwide has produced for them.
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I think that live sports is just about the only thing keeping broadcast television alive. I’m waiting for the day when DVRs aren’t even necessary because everything is always on-demand. Unfortunately, it’s still going to be a while because the media behemoths have a lot to lose and a strong enough market position to put up a huge fight. We’ll get there eventually, but it will happen faster if upstarts like Bedrocket Media Ventures start to see a little success. They are a New York, NY based company that “is leading a revolution in creating networks and programming that people love, delivered through the cloud.” While they may be trying to beat the establishment, they’re getting a little help in the form of $15 million of venture capital investment.
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Today my wife and I got our puppy from the breeder. He is a Braque Francais. Here’s a picture. He doesn’t have a name yet, so we’re taking suggestions (just hit reply–and bonus points if it’s French). I’m already completely in love with him, and that means that I’m headed down the path of buying ridiculous merchandise for my dog. Amy and I already made one trip to the pet store, and that resulted in extensive use of my veto power. One way I might be able to limit the damage is by subscribing to something like BarkBox. It’s a monthly subscription that gives you “a combination of 4-6 treats, toys, and hygiene products that have been hand selected” for your dog. While BarkBox is the product (and it came first), the company is Bark & Co. They are based in New York, NY, and they are “dedicated to building products that foster the health and happiness of dogs everywhere.”
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Yesterday we took a look at View The Space and how they’re changing the commercial real estate business. Today we’re going to talk about the kind of real estate that you’re more familiar with: residential real estate. While I was looking for a new apartment, I did most of my searching online (though walking around the neighborhood that you want to live and looking for For Rent signs is an underrated tactic). While Zillow was my preferred searching tool, I ended up on Trulia a lot. In case you’ve never used it, Trulia is a site that “displays more than 4.5 million real estate and rental listings nationwide.” The company is based in San Francisco, CA and also has offices in New York, NY and Denver, CO. They’re only about 9 years old, but they’ve grown to nearly 500 employees and are already publicly traded.
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When I was a kid, a magazine subscription was one of the best gifts that you could get me (especially to Beckett Baseball Card Monthly). I loved the excitement of receiving mail, and I loved the magazine format. Today the only magazines that I receive in the mail are the ones that come free with memberships. Almost all of my content consumption is digital now, but that doesn’t mean that the magazine is dead. Issuu is “the world’s fastest growing digital publishing platform.” The company is based in Palo Alto, CA, but they also have a significant presence in Copenhagen, Denmark (focused mostly on design and engineering). Issuu’s goal is to change the publishing industry by “making it a more democratic, colorful and free place to be.”
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If you haven’t had one of your social media accounts hacked, you certainly know someone who has. It’s pretty obvious that the social-ification of the web has made the Internet a much more dangerous place. Not only can malware spread more quickly and efficiently, but hackers have access to far more personal data–and that allows them to abuse the trust that you have in your online social connections. While this is kind of scary on an individual level, it’s much more frightening for large companies and organizations. Riskive is a Baltimore, MD based company that sees what’s happening. That’s why they’ve built an “enterprise grade security technology dedicated to identifying, monitoring and preventing risk across the socially connected enterprise.”
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Being “domestic” isn’t something that a lot of young people aim for these days. The word often denotes a negative connotation, which is why you might find it odd that a career-minded woman who used to work at Google has made a made a name for herself by embracing domesticity. Brit Morin is often called “Silicon Valley’s Martha Stewart,” and she just raised more than $6 million live up to that comparison. Brit is the founder of Brit + Co., a San Francisco, CA based “online platform and e-commerce company that inspires and enables the digital generation to make.” Domestic skills are important, and Brit + Co. is bringing them back in style with the power of the web.
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Sales is all about relationships. Whether you’re trying to convince someone to make a one time purchase or enter a ten-year contract, you need to build a certain level of trust and empathy (the level is much higher in the latter case). Sometimes it only takes one conversation, but it often takes many more. A sales person has to be organized to ensure that his or her communications are continuously moving towards a sale. The tools for doing that used to be a rolodex and a notebook, but that has obviously changed. What hasn’t changed is the need for mobility in a customer relationship management system, and that’s exactly what Base CRM offers. They are a Chicago, IL based company that “is paving the way by building the next generation of CRM software.” They realized that most competing software is a burden (not a useful tool) for salespeople, so they decided to build something that people would actually want to use.
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Have you ever looked up a doctor online? When you type the name into Google, you’re often inundated with useless results (kind of like when you’re job searching). There are “reviews” that aren’t really reviews, and “information” pages that don’t offer any useful information. While most doctors prefer to focus on medicine over marketing, the truth is that a successful practice requires a continuous flow of new and returning patients. The Internet will continue to play a larger role in how people find doctors, and Treatspace wants to ensure that patients accurate, helpful information. That’s why the Pittsburgh, PA based company is focused on putting “facts online that connect providers, patients, and health professionals.”
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I downloaded my first MP3 from an AOL chat room. I was an extremely early adopter when it came to “file sharing,” but after the lawsuits started and some of my favorite services were shut down, I gave up. Torrenting became all of the rage, and I missed the boat. I’ve heard a lot about BitTorrent, but I never realized that they are a real company with more than 100 employees. They’re based in San Francisco, CA, and they are “passionate about building a better, smarter Internet through distributed computing.” That may sound like an unattainable mission for such a small company, but it’s not. BitTorrent’s protocols account for 20-40% of the Internet’s traffic, which means that the company has a ton of influence..
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It took way too long, but spring (summer?) is finally here. For me that means that I played my first game of beach volleyball on Tuesday, but for many others it’s time to go on a run. The amateurs and the experts are both out in force, and many have ambitions of running faster or longer. If you truly want to commit to improving something, you have to measure it. RunKeeper is Boston, MA based company that “transforms your phone into a personal trainer, helping you track your runs, set your goals, and stay motivated to go that extra mile!” If you use Facebook, you’ve almost certainly seen a friend post one of their runs via RunKeeper.
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Right after I graduated college, I started investing in the stock market. I’ve more than doubled my money since then, which means that I made some pretty good decisions. One stock that I was considering at the time was CWTR. It was around $45 back then, and I thought that I had a few good reasons to believe that the stock would go up from there. Luckily, I didn’t buy. The stock is now at less than $4 per share–and that’s after a 4 for 1 reverse stock split. I’m glad that I avoided that -98% return on investment. While Coldwater Creek, which is based in Sandpoint, ID (with a design center New York, NY), has certainly struggled over the past 6 years, that doesn’t mean that you should overlook the potential opportunity. The multi-channel “specialty retailer of women’s apparel, jewelry and accessories” started as a one-room mail order business. They obviously had an amazing growth period that took them to going public, and now it’s time for them to get back on track.
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It seems that geek culture has finally become mainstream. Maybe it’s the fact that engineers are in high demand at companies like Facebook, Apple, and Google. Or maybe it’s the upsurge in popularity of sites like Reddit. Or maybe it’s shows like The Big Bang Theory. I don’t really know, but for the first time in my lifetime, it’s good to be a geek. So good, in fact, that many of the “popular” kids are now claiming geek status. Whether you’re a true geek or a poser geek, you need geek gear, and ThinkGeek is the place to go for that. They’re a Fairfax, VA based company that started with the “simple idea to create and sell stuff that would appeal to the thousands of people out there who were on the front line and in the trenches as the Internet was forged.”
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Advertising has changed a lot over the last century, but it’s also stayed the same. While the media, tactics, and trends are always evolving, the general premise of creating an emotional response in potential customers hasn’t changed. Few companies know this better than Campbell Ewald, a Warren, MI based advertising agency that was founded in 1911 and continues to “create game-changing solutions that drive [their] clients’ business.” Despite their centenarian status, Campbell Ewald doesn’t show their age. They’re still coming up with edgy campaigns like the Zipcar ad on their home page that says, “No booty call should go unanswered.”
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When my wedding invitations went out, they didn’t have just regular stamps. We had special stamps made with our initials on them to give the envelopes a little extra flair. (Yes, I know it’s ridiculous.) You can get nearly anything customized these days, but postage is pretty surprising considering that the USPS is a federal agency. Whether you want your own version of postage, a t-shirt, a wall decal, or playing cards, you should consider Zazzle. They’re the company we used, and they’re a Redwood City, CA based company that allows you to “create amazing custom products with artwork you choose, and prices you’ll love.”
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When I played baseball in high school, my teammates and I all hated having to “keep the book.” Not only did it mean that you probably weren’t playing, but it also meant that you had to pay 100% attention while you were sitting on the bench. I have to think that keeping the book it a little more fun now that it’s done on tablets and smartphones. GameChanger Media is a New York, NY based company that is bringing high end scorekeeping and stat keeping technology to amateur sports. Not only do they make it ridiculously easy to record everything that happens in a game, but they also allow you to livestream those stats to any fan with an Internet connection (parents must love this!). When the action is over, GameChanger automatically tabulate and displays all kinds of important stats.
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In the world of marketing, it’s easy to get distracted from the end goal. Increasing sales. There are a number of commercials that repeatedly make me laugh, but I can’t name the brand of the advertiser even 5 seconds after the commercial airs. It’s easy to get caught up in the vanity of marketing, but the only thing that really matters is results. G2 is “a marketing communications agency created with one purpose: to help [its] clients sell more.” They have offices in New York, NY, San Francisco, CA, Chicago, IL, and Philadelphia, PA, and they “have serious experts in every communications channel delivering fresh, compelling work that creates greater awareness, consideration, sales and loyalty for our clients’ brands.” G2 is yet another company that has consolidated its entire website to a single page. It’s definitely a recent trend, and I kind of like it. It makes it easy to get a quick overview of the company.
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One Day One Job is hiring paid Growth Interns/Apprentices/Hustlers! Help us help more student find their dream jobs.
I like to keep tabs on the venture capital market. While I have no intention of taking outside investment, I enjoy reading about entrepreneurship and where people are seeing new opportunities. But that’s not the only reason. When companies get funded, it’s often for the purpose of hiring new people. So when I hear that a company just took a new round of investment, I know that there’s a good chance that new positions popping up on their Careers page. TechCrunch usually goes deep enough for my purposes, but people who are in the industry need much more in-depth information. That’s why go to PitchBook, a Seattle, WA based company that provides “clients with the highest-quality PE and VC data, news and information, with an acute focus on deals and companies.”
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Marketing is all about attention. It used to be that marketers would try to interrupt you while you were paying attention to something else (like a tv show or baseball game), but that’s changing as most of us get better at ignoring distractions. Brands are realizing that if they want attention, they have to earn it, and that’s why they’re turning to social. And if they need help with that, they may want to turn to an appropriately named full-service media agency called Attention. Attention is based in New York, NY and Los Angeles, CA that “drives measurable business results by integrating social behavior across the customer journey.” Even they’re willing to admit that it’s not just about the attention.
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I made it from seventh grade through college with a single TI-83, who wants to touch me? Maybe it’s because I went to a private school where people were careless with $80 devices (they’re about $95 on Amazon now), but I swear everybody I knew either lost, broke, or had theirs stolen at least twice. While the need for students to have a graphing calculator hasn’t changed, the need for a standalone device has. That’s why we’re going to celebrate Pi Day by looking at Desmos (on past Pi Days we’ve looked at Pi Media, The Mathematical Association of America, and Orbotix–one of my favorites). They’re a San Francisco, CA based startup that offers a free online graphing calculator for students, teachers, and anyone interested in math.
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Most college kitchens are filled with decades old hand-me-down tools (at least mine was). They’re not the best, but they get the job done. That used to be the way that all kitchen tools were. OXO changed that in 1989 with the launch of their Good Grips brand. Their focus on design helped take kitchen tools from a commodity to a product where brand matters and grow from startup to acquisition. A lot of the credit for the success has to be attributed to Oxo’s working with Smart Design, “an award-winning design and innovation consulting firm with offices in New York, San Francisco and Barcelona.” Smart Design has been around since 1980, and in that time they’ve worked “with companies of all sizes and across diverse industries to create human-centered design solutions that delight customers and help companies achieve their business goals.”
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I have a favorite shirt. It doesn’t quite fit anymore, and I’m sad about it. When I first bought it, it was just barely long enough. With each wash it seems to shrink a tiny bit, and now it’s at the point where any upward arm movement temporarily turns it into a belly shirt. Nobody needs to see that. The shirt is a purple (I’d call it pink) Cotton Reverse Seam Shirt by Steven Alan, and I bought it on Gilt. The best thing about it is that people always tell me that I have my shirt inside out, and I get to exclaim, “Haven’t you ever heard of reverse seams?” It’s the small things in life. The Reverse Seam Shirt is Steven Alan’s signature, and it’s part of the reason why the New York, NY based designer and retailer has been able to grow “a loyal following for [its] unique brand of casual, smart, self-assured essentials for both men and women.”
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I’m looking for one or two paid interns/part-timers to help me grow the ODOJ/ODOI audience. If you’re interested, e-mail me at willy@onedayonejob.com outlining one idea for growing the site and how you can help (a résumé won’t hurt). For more background see here (but note this is from a year and a half ago).
While I’m sure Macklemore’s Thrift Shop has made it more fashionable to buy secondhand clothing, the fact remains that most of us buy clothing that has been marked up every time it moves through the supply chain. For a designer shirt that can be up to eight times. We all know that clothes don’t have to be expensive, but we keep coming back to the designers and brands that we like. Everlane is a Los Angeles, CA and San Francisco, CA based “luxury clothing design and manufacturing company” that “aims to provide low-cost, high-quality goods by cutting out middlemen.” They offer simple lines for both men and women that focus on essentials that almost everybody needs.
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It’s amazing how much weight a college degree holds in the job market considering that most employers have no idea what classes you took, what you learned, or how you did (unless you include your GPA). With that said, we all know that a college degree isn’t enough to land a job these days–employers want education and experience that is directly applicable to their jobs. College is only a small slice of the education that you’ll need to succeed, but it’s so nicely packaged. As we start to see education as more of a lifelong experience, we’re going to need better credentials. That’s what Degreed offers. They’re a San Francisco, CA and Salt Lake City, UT based startup that “jailbreaks degrees” by offering “a free service that scores and validates your lifelong education from both accredited (i.e. Harvard) and non-accredited (i.e. iTunesU, Lynda.com, Khan Academy, etc.) sources.”
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I didn’t watch the Oscars last night. (I can’t stand award shows, and I rarely go to see movies in the theaters.) But I hear that advertisers are treating the event like the Super Bowl for women. Entertainment is a massive industry that only keeps growing, and what I find most interesting about it is how much attention begets attention. Argo probably wouldn’t have won Best Picture without Ben Affleck’s name attached to it, and nobody would read stories about a drug addicted mess if her name wasn’t Lindsay Lohan. That’s how Hollywood works, and that’s why marketing and advertising are so important. Trailer Park is a Hollywood, CA based “entertainment marketing agency” that serves “a broad spectrum of clients, including theatrical, television, home entertainment, videogames, publishing, music, brands and more.” They work with huge names and know how to keep the attention flowing.
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If there’s anything that the Internet is perfect for, it’s finding hotels. Whether you’re looking for a place off the highway to stop for the night or a luxury vacation, you’re going to be better off if you use the web. Since so many people go online to find hotels, the competition for attention is getting really tough (especially now that Google has entered the market and inserted their product at the top of search results). Most hotel owners aren’t Internet marketing experts, so how do they make sure that people find them? They use buuteeq, a Seattle, WA based company and “easy-to-use web application that improves your hotel’s online marketing on the web, on mobile devices, and on Facebook.” It gives hotel owners everything they need to compete with the major chains who have huge teams dedicated to online marketing.
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What if I told you that the Reebok Pump, the Swiffer, and the portable ascender (it’s straight out of Batman) were all designed by the same company? You’d probably assume that there’s some giant holding company that owns Reebok, Procter and Gamble, and Atlas Devices. That’s not true. Continuum is the company in question, and they certainly don’t own any of those three companies. They’re a Boston, MA based “global innovation and design consultancy” that helps “organizations drive business innovation through the design of products, services and experiences that become part of the fabric of people’s lives.” Continuum has been at it for 30 years, and they’ve worked with some of the world’s biggest brands (PepsiCo, American Express, Johnson & Johnson, and Nestle in addition to the ones that I’ve already mentioned) to improve business outcomes through design.
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