Think about one of your favorite brands. Your fond memories are most likely based on experiences. Maybe it’s a time when you used the company’s product or the feeling when you walk into one of their stores. Advertising can make you think about those experiences, but it can’t recreate them. Experiential marketing is a field that is all about getting you to experience the brand instead of getting you to think about the brand. That’s what Escalate is all about. They’re a New York, NY based experiential and word of mouth marketing agency that escalates “customer relationships to the point of brand advocacy, with measurable results.”
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When I was kid, I’d go with my church to bring Easter baskets to people at a local nursing home. I always started the visit a little scared–a nursing home can be an intimidating place for a little kid–but by the end I was usually happy to be putting smiles on so many faces. While DOROT probably isn’t delivering Easter baskets considering that it’s a Jewish organization (though they describe themselves nonsectarian), they are doing similar work. The New York, NY based non-profit works to enable “seniors to live with dignity, independence and improved health in the community.” They do this by “mobilizing volunteers of all ages to improve the lives and health of the elderly, addressing the challenges of an aging society.”
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I ran into a few issues in pre-school. The first was when a kid bit me, and then I started biting other kids. They almost kicked me out. Then I got into an argument with a teacher because I insisted that a square was rectangle, my parents got called in… and they had to correct the teacher on her geometry. I don’t remember learning much in those years, but I’m sure it was an important time for my educational development. Parents seem to take early childhood education much more seriously these days. That probably explains the growth of The Learning Experience. They are a Boca Raton, FL based company that aims “to provide the tools and the environment that will give every child the opportunity to develop to their greatest potential.” They don’t use the term “day care” much on the corporate site, but I that’s what their local centers (locations in New Jersey, New York, Pennsylvania, Michigan, North Carolina, Florida, Texas, Massachusetts, Connecticut, Illinois, Ohio, Colorado, and Virginia) seem to call it.
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I’m a little disappointed that I didn’t get to experience the coldest weather of my life last night, but it’s pretty good to be “stranded” on a tropical island. Since I work from home, I used to get through cold snaps by not leaving the house for extended periods of time. Now that I have a dog and no yard, that would be… messy. Shockingly, if you were more and better clothing, you can stay pretty warm in even the coldest temperatures. Less shockingly, quite a few of the companies that make awesome cold weather gear are based in Canada. We don’t usually cover opportunities outside the U.S., but we’re making an exception for Arc’teryx. They are based in Vancouver, BC, and they merge their “unrivaled designs with the best quality, highest performing materials and assemble them in the most innovative and most durable manner for the intended use.” In other words, they make high performance for extreme situations–whether it’s climbing a mountain or walking your dog on the coldest day of your life.
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Yesterday I was telling you about all of the wildlife that I’ve seen during my vacation in Aruba. While there have many interesting fish, birds, and reptiles near the beach, I haven’t seen any marine mammals. Luckily, I have a few more days to watch for dolphins and whales since United canceled my flight and might have left me “stuck” here until Wednesday, but I doubt I’ll see any because they’re not very common here. Marine mammals are far more common in places like California’s Bay Area. That is why The Marine Mammal Center is located in Sausalito, CA. They are a non-profit “veterinary research hospital and educational center dedicated to the rescue and rehabilitation of ill and injured marine mammals – primarily elephant seals, harbor seals, and California sea lions.” They’ve been at in for nearly 40 years and have rescued or treated close to 20,000 animals.
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Job seekers see way more terrible stock photos than the average person. Whether you’re on a corporate careers site or a career advice blog, you’ve probably seen way too many images of perfectly “diverse” groups of people in ugly suits shaking hands and looking all business-like. I have no idea why people think it’s a good idea to use these photographs, but they do. Real brands need real photographs for their marketing materials, and that requires hiring professionals like Industrial Color. They are a Los Angeles, CA, New York, NY, and Miami, FL based company that offers “digital still and video capture, post-production, color and video editing services, high-speed file transfer, online image management, archive and file storage.” It’s everything that big-time clients need to get the perfect image or video for delivering a specific message.
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Weather matters. We make all kinds of decisions based on what’s happening outside, and they often affect how we spend money. I’m in Aruba right now, so it’s pretty much guaranteed to be mid 80s, partly cloudy, and windy. My New Year’s plans are set, but if I was back in Chicago, the 15-degree high might keep me from doing something that I’d do if it was 20 degrees warmer. Skymosity realizes this, which is why the San Rafael, CA based company has developed a weather marketing platform that “transforms big weather data into actionable wins for marketers.” While many marketers use seasonal weather changes as part of their campaigns, very few are reacting to the weather as it happens.
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I’m currently reading a book called Exploding the Phone: The Untold Story of the Teenagers and Outlaws who Hacked Ma Bell. One of the stories is about a blind man who had immense technical talent when it came to the phone system, but couldn’t land even the most basic job because of discrimination. He concocted a plan to get arrested for phreaking (phone hacking) because he knew the publicity would lead to quite a few job offers. The plan worked. Nobody should have to go to those lengths to overcome a disability or the discrimination based on it, and that’s why PROVAIL exists. They are a Seattle, WA based non-profit that “supports people with disabilities to fulfill their life choices.” It’s all about expanding opportunity and breaking down barriers that might keep people with disabilities from living the lives they want to live.
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Merry Christmas Eve! Tonight my family will go to the candlelight service at the church I grew up in. It’s the only church that has ever felt like home to me. I’m not exactly sure how my parents started going there, but I’ll guess that it had something to do with the fact that it was about 150 yards from our house. Finding a great place of worship isn’t always so easy. I church-hopped in college, and never really found one that felt right for me. FaithStreet might have helped. Whether you’re looking for a local Christmas Eve service or a place to worship for the rest of your life, the New York, NY based company can help you find the right faith community. The founders asked, “Why is it so hard to find a church?” And instead of admitting defeat, they decided to do something about it.
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One cool thing about living in a major city after you graduate college is that it’s easy to get involved with groups of people with similar interests. This is obviously great for your social life, but it can also help your career. Meeting people who are in the places that you want to be is always good. The Council of Urban Professionals is not only a way to do that–it’s also a way to do good in your community. They are a New York, NY based non-profit that “molds diverse business and civic leaders, and empowers them to exert influence, achieve their individual goals and create collective impact through a range of programs and initiatives.” It started in a living room with 62 young urban professionals (that’s a big living room!), and now the organization has well over 5,000 members.
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Do you know what I do when I’m bored at a holiday party? I eat Christmas cookies. Luckily, I haven’t been to many holiday parties this year. The time between Thanksgiving and New Year’s is a really easy time to let yourself go. You’re going to get back on the wagon at the beginning of the New Year, so why not enjoy life a little more than usual? There’s nothing wrong with enjoying the holidays, but letting go of important things like health (or your job search) is only going to make it harder for you to succeed when you decide it’s time to get serious. Why not enjoy life in a healthy, productive way? That’s what Well+Good is about. They’re a New York, NY based company/website that was started by two journalist “to answer all the questions [their] friends, friends of friends, and perfect strangers wanted to know about health, beauty, fitness, and well-being, as soon as they found out what [they] did for a living.” Their content is about enjoying life without letting go.
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I went to both a public and a private university, yet I never transferred, and I only got one degree. How did I do this? I went to Cornell University’s School of Industrial and Labor Relations. It’s a New York State school even though it’s part of a private university. While it wasn’t always obvious, there were definitely times when I noticed distinct differences between how the public and private sides operated. Public universities and land-grant institutions often have common constraints, and that’s why they work together through the Association of Public and Land-grant Universities. It’s a Washington, DC based non-profit “research, policy, and advocacy organization representing 219 public research universities, land-grant institutions, state university systems, and related organizations.”
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I ate a lot on Thanksgiving, and I kept it up through the weekend. I used to be able to do that without feeling any ill effects, but those days are over. I guess it’s time to get back to a healthier lifestyle. Maybe I need to head to the store and buy some natural products. Though I’ll probably just do my typical meat cleanse instead, if I went the natural route, I’d probably be buying from clients of Pure Branding. They are a Northampton, MA based consultancy that “builds leading brands for values-based companies in the natural products industry.” They’re selective about the clients that they take, as they want to ensure that they’re working world changers.
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I’m really excited for Thanksgiving, even though I don’t get to go back home this year. I love having the opportunity to cook new stuff for a big group of people, and I think that meals at a big table are almost always fun. If you agree, you might be interested in Dinner Lab. It’s a New Orleans, LA based “membership-based social dining experiment that unites undiscovered chefs with adventurous diners who are looking for something different from the traditional restaurant experience.” They’re already in Austin, Nashville, New York, Los Angeles, Chicago, San Francisco, Miami, DC, and Atlanta, and it looks like the expansion will continue.
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In 1961 John F. Kennedy initiated the Alliance for Progress, “a 10-year, multibillion-dollar aid program for Latin America.” The goal was to revitalize relations with our neighbors. In 1964 Partners of the Americas was founded “as the people-to-people component of the Alliance for Progress.” It’s a Washington, DC based non-profit that works to “build partnerships that create opportunity, foster understanding, and solve real-life problems.” This is done through a chapter model that encourages countries and states to build north-south partnerships.
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Local marketing has been all the rage for the past few years. All kinds of startups have popped up to help small business owners use technology to reach more customers. It’s easy to forget that local marketing doesn’t only happen online. Radio and live events are two marketing channels that have been complemented instead of replaced by technology. That’s good news for Townsquare Media, since they’re a Greenwich, CT based “local media and entertainment company that owns and operates radio, digital and live event properties in 66 small to mid-sized markets across the country.” The last part of that sentence is important because it means that they have jobs all across the country. Townsquare Media owns more than 300 radio stations, and that makes them the third largest owner of radio stations in the U.S.
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I went to a pre-Thanksgiving party last night. I didn’t eat a crazy amount, but I definitely had my fill of turkey, stuffing, and plenty of other delicious dishes. Over the next month and a half many of us will fight to not overeat, which makes it easy to forget how many people go hungry this time of year (and all times of year for that matter). The numbers are mind-boggling. In the Delaware River valley alone, there are nearly a million people facing hunger on a daily basis. Philabundance is a Philadelphia, PA based organization that holds the “simple belief that no man, woman or child should go hungry.” They do this by providing emergency food and services to people in 9 counties across Pennsylvania and New Jersey.
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I mentioned earlier in the week in the post about Museum Hack that I can sometimes get a little bored at museums. That’s not true at kids’ museums. I’m not sure what is says about my maturity level, but when I was in college, Amy and I would get really excited to take her sister (15 years younger) to the local science/children’s museum. She loved it, but I think we loved it even more. Next time we go to the West Coast, we might have to visit the Bay Area Discovery Museum. It’s a Sausalito, CA based museum that “is designed to ignite creative thinking in children.” What makes it sound even more awesome than other children’s museums that I’ve been to is that they put their 7.5 acres of natural space to use as part of the experience.
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This is the time of year when homelessness becomes more visible for many people. The colder weather combined with the Thanksgiving and Christmas seasons help us remember that not everyone has a roof over his or her head. In fact, there are “633,782 people experiencing homelessness on any given night in the United States.” The National Alliance to End Homelessness is a Washington, DC based non-profit that, as its name indicates, would like to bring that number down to zero. As a leading voice on the issue of homelessness, The Alliance “works collaboratively with the public, private, and nonprofit sectors to build state and local capacity, leading to stronger programs and policies that help communities achieve their goal of ending homelessness.”
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Over the past six months baby blue bikes have been popping up all over Chicago. As a driver, they’re a bit scary because many of the riders seem unsure of themselves on two wheels, but it’s an overall good thing for the city. The bikes are part of the Divvy Bikes bike sharing system. The program seems to be a huge success so far, and I’m hearing the same thing about similar programs in other cities. The company behind Divvy, CitiBike, Bay Area BikeShare, Capital Bikeshare, and quite a few others is Alta Bicycle Share. They are based in Portland, OR and have offices in San Francisco, Columbus, Chicago, Brooklyn, Chattanooga, Boston, Washington, DC, and Melbourne, Australia. They’ve been able to launch programs in such major cities because they ” provide solutions for all aspects of bike share, from location assessment and business modeling to system maintenance and expansion.”
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I cook a lot, but with Thanksgiving only a few weeks away, it’s time to make sure my skills are as sharp as my knives (doesn’t that sound like a promo for some silly cooking show?). Most of my culinary skills are semi-self-taught. Television, cookbooks, and lots of dinners out have exposed me to all kinds of new concepts, but the Internet is where I go to get the definitive answer on how to cook what I want to cook. Often all it takes is a Google search to find what I’m looking for, but sometimes I want to get new ideas. My go to is Serious Eats, but today I found a new site with a similar approach. The company is called Food52, and it’s a New York, NY based online community that brings “cooks together from all over to exchange recipes and ideas and to support each other in the kitchen.” (Side note: Food52 and Serious Eats are celebrating the the one-in-70,000-ish-years holiday of Thanksgivukkah with a cook off.) In their first few years they’ve been able to reach millions of people and get them talking about food, which is no small feat.
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I admit to liking bad music. I don’t listen to music all that often, but when I do, I’m perfectly happy listening to Top 40 stuff. I know that most of it is musically questionable, but I can’t help that I like it. I’ve tried listening to Classical music, but I can’t get into it. Maybe one day that will change. And if it does, I’ll have to check out the Handel and Haydn Society. They are based in Boston, MA, and they are “considered America’s oldest continuously performing arts organization.” They’re coming up on 200 years of excellence “in the field of Historically Informed Performance” (see here for a more in depth explanation). In other words they perform pieces “using the instruments and techniques of the composer’s time.”
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When I was a kid trick-or-treating was a failure if I didn’t reach double digits. I’m not talking about pieces of candy. I’m talking pounds. I laughed at the kids with the jack-o-lantern candy basket. Amateurs. Any real kid would use a backpack, an oversized pillowcase, or–better yet–both. There’s nothing better than getting home, pouring all your candy on the floor, and looking at the majesty of it all. It’s hard to recreate that feeling as an adult, but I kind of get it when I walk into Dylan’s Candy Bar. They are a New York, NY based retailer (with stores in Miami Beach and LA as well) that has merged “the worlds of art, fashion and pop culture with candy” to build “the world’s largest confectionary emporium and lifestyle brand.” Oddly enough, they don’t seem to dedicate much attention to Halloween, but I guess you don’t have to when your brand is all candy all the time.
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InvestmentNews is our sponsor this week, and they would like to tell you about their NextGen Virtual Career Fair on November 8th. It’s an awesome opportunity for students and interns to network and find finance jobs on the spot.
Good leadership always seems to be in short supply. There are plenty of situations where nobody is willing to lead, and there are plenty of others where those who are leading aren’t quite as fit for the job as they should be. I’ve seen a lot of non-profits that focus on developing young people into leaders, but it’s not all that common to find an organization devoted to promoting leadership at all levels. That’s exactly what Leadership Greater Washington does. They are a Washington, DC based non-profit that was founded out of The Greater Washington Board of Trade, The Eugene and Agnes E. Meyer Foundation and The Junior League. Its goal is to “foster communication and cooperation among the area’s established leaders” and to aid “leaders in every stage of their leadership journey.”
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When my sister and I were kids, our parents would sometimes take us to a toy store and let us pick out something that we wanted (often after doctor and dentist visits–bribery works). I would almost always pick out action figures (G.I. Joes and Teenage Mutant Ninja Turtles), while my sister would almost always pick some sort of art kit. Even though I never really liked art, I was always a little jealous that she had some sort of cool project to work on. I don’t remember which specific products she bought, but I wouldn’t be surprised if some of them were from ArtSkills. They are an Easton, PA based company “with a commitment to bringing quality and innovative poster making and art materials to [their] customers.”
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My knowledge of anatomy is a mashup of what I learned in my college Meat Science class (it’s amazing how similar animals are to humans when it comes musculature) and what I’ve picked up from reading about professional athlete’s injuries. Luckily, I’m not a doctor and don’t have any intention of being one. Otherwise I’d have to hit the books hard. Firecracker would probably be my best bet. They are a Cambridge, MA based company that has built the “most advanced learning platform for the next generation of Physicians.” If you guessed that it’s not made with dead trees, you would be right. Firecracker is also the name of their app that can help you prep for both Pre-Med and Med School.
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We all know how hard cycles are to break. Even something silly like leaving clothes on the floor can get out of control if you let it. But with a cycle like that, all it takes is 10 minutes of cleaning up to get back on track (much easier said than done). There are other kinds of cycles that individuals have very little control over. The cycles of poverty and violence are a perfect example–individuals can rarely break them on their own. Full Frame Initiative is a Greenfield, MA based non-profit that is working to break these cycles by ensuring that “people and communities experiencing poverty, violence and trauma have the tools, supports and resources they need to thrive.” The organization took its name from a film making term that means to “pull the lens all the way back” and see the entirety of the situation.
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Today is my birthday. My wife has an exciting day planned for me, and that obviously makes me feel very special. Everybody should feel special on their birthdays–especially children. Unfortunately, children who are living in homeless shelters often have their birthdays forgotten. Birthday Wishes is a Newton Centre, MA based non-profit that believes “that all children, regardless of their living situation, should celebrate their birthdays joyfully, surrounded by family, friends, and others who care.” The organization was founded in 2002, and is getting close to celebrating 20,000 birthdays a year. That’s truly amazing. I’m off to celebrate my own special day, so I’ll send you to Birthday Wishes’ Idealist page. They don’t have any internships posted right now, but I know that they’ve had interns in the past. They’re also always looking for volunteers.
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My parents will tell you that I’ve always liked to argue. That’s why I joined the Debate Club in high school. The club only put on one debate (and I can’t remember the topic), but I definitely participated. I always love competing in anything, and I think it’s silly that most schools endlessly promote competition in sports but shy away from any formalized academic competition. Things like Debate Clubs are great for kids, and that’s why the Boston Debate League was started. It’s a non-profit organization that is “transforming school culture through debate.” They’ve only been around since 2005, but the organization has already expanded to the point where they expect to serve 800 debaters this school year.
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There are a few kids who I knew growing up that ended up playing professional sports. For one it was destiny. His dad was a pretty good MLB player whose cousins played in the NFL. Despite the pedigree and signing an NFL contract, I don’t think my friend ever got in a game. Another kid (with a crazy intense dad who got banned from coaching in at least one local league) played a few years of minor league baseball. However, the most successful pro athlete that I knew growing up was a kid who I never would have expected to make it. He never struck me as super athletic, but he ended up being extremely good at lacrosse. In fact, he has already won a Major League Lacrosse Championship and made an All Star Team. It may not be one of the four major sports leagues, but it’s a serious league with serious growth potential (lacrosse keeps getting more popular). While the league is headquartered in Brighton, MA, it has teams in Boston, MA; Charlotte, NC; Annapolis, MD; Denver, CO; Hamilton, ON; Hempstead, NY; Columbus, OH; and Rochester, NY.
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