We’ve grown up in the age of extreme sports. Not only did we get to see the X Games when it was a new thing, but we also got to see sports like snowboarding make their way into the Olympics. I’m sure many of you have tried (and failed if you’re anything like me) your hand in at least one extreme sport. The best thing about extreme sports is that they’re huge confidence boosters for kids. While just playing baseball isn’t usually good enough—you actually need to be good at it—being able to do an extreme sports is an accomplishment in itself. That’s why it’s a perfect outlet to help “enhance the health, abilities, personal growth and social engagement of people with autism,” which is what the Basalt, CO based non-profit, Extreme Sports Camp, is all about.
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It’s the ultimate premium channel. The one that separates the haves from the have nots—at least when it comes to cable packages. HBO or Home Box Office is the pinnacle of cable television. Ok, maybe I’m going a bit far, but I remember how excited I was when one day HBO was suddenly part of my family’s cable package. The cable company made a mistake, and I was now able to watch all kinds of great movies in the comfort of my own home (and without having my mom take me to Blockbuster). Of course, HBO, which is based in New York City, isn’t just about movies. Their original programming is one of the key reasons that they have more than 40 million subscribers in the US. HBO’s series past and present include Arliss, Sex and the City, Entourage, The Sopranos, Fraggle Rock, and plenty of others. Then there are their documentaries and sports coverage. It’s why people pay extra for HBO (and Cinemax, its sister station): high quality programming without commercials.
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I don’t know about where you are, but here in Chicago it’s pretty clear that spring is on its way. We’re going to break 50 degrees this week, and the geese are already back and looking for places to nest. I may be in a huge city, but I’m not completely out of touch with nature. However, I’ve always wanted to spend more time closer to nature. The Institute for Environmental Awareness is a Massachusetts based organization that offers that kind of experience. Their mission is “to promote and support programs and services that encourage living and learning in harmony with the Earth and all Life,” and they do this through a number of earth-based, outdoor education programs. You may have noticed that I couldn’t find a suitable logo for them. That’s because their website looks like it’s from the mid 90s, and I wasn’t going to subject you to yellow text with a black drop shadow over a photo of a tree. An ugly website may be a bad indicator for a marketing firm or a web startup, but not for a nature based organization.
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Today’s post came from a reader recommendation (thanks Derek!), which is awesome because I was on the company’s site a few days ago and never would have imagined that they offer internships (or even considered them a company as opposed to a website). The reason that I was on the site was that I was reading the story of Epic Beard Man (it is tagged NSFW), which is another one of those ridiculous things that has become popular on the Internet. The term that many use to describe these phenomena is meme. Know Your Meme is a website that organizes all of the world’s memes. Let’s say that you’re looking for the story behind Rickroll because you have no idea why people think it’s so funny. Know Your Meme, which is based in New York City, will not only explain the meme to you, but it will also detail the history of how the meme became popular and how it evolved. To some Know Your Meme may seem frivolous, but in many ways it’s the Historical Society of the Interwebs.
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I’m not sure if I’ve mentioned it or not, but I’ve spent the last week in Florida. It’s been a partial vacation, but I’ve spent most of the time working (since it’s been cold and rainy here). One thing that I’ve noticed down here besides the terrible weather and bad driving is that immigration is still a major issue. With Florida’s proximity to Cuba and Haiti, the state runs into a lot of immigration issues. It may be refugees arriving by boat or raft, or it could be immigrants flocking to the state to work in agriculture. Whoever they are and wherever they’re from, they are eligible for support from Florida Immigrant Advocacy Center, a non-profit “legal assistance organization dedicated to protecting and promoting the basic human rights of immigrants.” The organization is based in Miami, and they’ve been around since 1996.
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I don’t know if you’ve ever spent anytime on the Appalachian Trail, but if you haven’t, you should. The trail stretches from Georgia to Maine, while the range of mountains touches as far south as Alabama and as far north as Newfoundland. It’s 1,500 miles of natural beauty that is prime territory for naturalists and adventurers. Back in 1876 there was a club called the Appalachian Mountain Club started in Boston for people who enjoyed the range. Now the club consists of more than 12 chapters and 100,000 members—it’s the “nation’s oldest outdoor recreation and conservation organization.” They’re still based in Boston, and they’ve developed into a non-profit that promotes “the protection, enjoyment, and understanding of the mountains, forests, waters, and trails of the Appalachian region.”
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For most of us museums are just places to go to visit for a day and to learn something new. We rarely think about what is going on behind the scenes, but we should. At many major museums there is also a significant research function. A perfect examples is the Academy of Natural Sciences in Philadelphia, PA, which sounds like a research institution, but it also runs a museum. In fact, The Academy is the “oldest natural science research institution and museum in the New World” according to Wikipedia. The Academy has been at the forefront of biological and earth sciences since its inception, and it continues to promote public education in those areas. Just to give you an idea of the scale on which they operate, their collections include more than 17 million specimens. That’s crazy!
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I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews.
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As a member on the Board of Advisors for a startup non-profit, I know how hard it is to get things going. Building a website, raising the first $1,000, and writing a “business plan” are all huge challenges that separate ideas from real non-profits. And that doesn’t even include getting started on the good work that is the organization’s mission. The first few years are filled with ups and downs, and leaders of non-profit startups can use every little bit of extra help that they can get. One way that they can get that help is to work with Sparkseed, a San Ramon, CA based non-profit organization “that exists to develop the next generation of social entrepreneurs and increase their impact on society.” It’s an incubator/angel fund for early stage, student-led social ventures (both for-profit and non-profit).
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It’s a tough time of year for fantasy sports enthusiasts. The football season is over, and it’s still a bit early to be preparing for your fantasy baseball draft. There’s hockey and basketball, but they’re right in the middle of their seasons. The excitement of the draft is long gone, and the playoffs are still too far away. You need an outlet for all of that fantasy sports energy, and Arlington, VA based Fantazzle might be the perfect outlet. They’ve only been on the scene for a couple years, but they’ve already been acknowledged by The New York Times’ Fifth Down Blog as having the most accurate preseason fantasy football rankings for the 2008 season. I haven’t played any of their games, but it appears that they run weekly games instead of full season games. It’s for players who don’t the attention span to last a whole season (or maybe players who get discouraged by being in last place after a couple weeks).
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Some of the most effective non-profits are the ones that work at a local level; however, the non-profits that operate at the national level usually have a much easier time raising money. Feeding America is a non-profit that is able to take advantage of both these facts by using a network model. Based in Chicago, they are “the nation’s leading domestic hunger-relief charity.” They’re able to do this by operating “a nationwide network of member food banks.” This network of more than 200 food banks across every state distributes “more than 2.5 billion pounds of food and grocery products annually.” Those are numbers that are hard to get your mind around.
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I live across the street from what was formerly the world’s largest building—the Merchandise Mart in Chicago. It’s massive at 4,000,000 square feet, which is extremely impressive considering it was opened in 1930. What’s even more impressive is that, with some debate, the Merchandise Mart is now the world’s largest “green” building. It is LEED-EB Silver certified, and apparently the retrofitting that they did to achieve this certification has cut utility bills by 10%. Upgrading one of the largest buildings in the world to be more energy efficient and environment-friendly is a daunting task, luckily the LEED Certification process provided the owners of the Merchandise Mart with guidelines to work to. The organization behind LEED is the U.S. Green Building Council, which is based in Washington, DC. They are a non-profit that is “committed to a prosperous and sustainable future for our nation through cost-efficient and energy-saving green buildings.”
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I’m probably more fashion conscious than the average guy, but not remarkably so. I have a few brands that I really like wearing—Bonobos and lululemon athletica for example—and most of the rest of the stuff that I buy I get from Gilt Groupe, which is always introducing me to new brands. I figure that it’s important for me to stay up on fashion to some extent because so many of you are interested in internships in the fashion industry. I recently noticed that one brand that I’ve seen on Gilt Groupe before, Elie Tahari, has a number of internships available. Elie Tahari is both the name of a designer and “a privately held global lifestyle brand with a presence in more than forty countries.” The company is headquartered in New York and serves both men and women who are “looking for fashion and value in luxury ready-to-wear.”
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I don’t know a lot about how the fashion industry works, but I do know that buyers are the people who make the decisions about which items end up in stores and on websites. Mona Lisa Style is a New York City based startup that wants to help buyers “master the art of merchandising” through technology. While most industries have moved a large portion of their business online, the fashion industry is lagging behind. According to Mona Lisa Style’s Blog the way that many major companies place orders for clothing is by writing an order on a piece of paper and faxing it. All of the organization and tracking of orders is also done over the phone and on paper. Mona Lisa Style realizes how stupid this is, and they want to change it. They want to make buying as easy as online shopping.
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I can’t remember whether it was late in my middle school years or early in my high school years, but there were certainly a couple of years in the late 90s when Kate Spade was as hot as could be. Whether it was a wallet, calendar, or other accessories from the New York based fashion designer, the girls in my classes went crazy for them. At that point in my life, I wasn’t the most fashion conscious kid, so I probably thought Five Star binders were still cool. Despite my ignorance of fashion back then, even I knew what Kate Spade was. Since Kate Brosnahan started her line in 1993, her company has grown exceptionally. Hallmarked by “utility, wit and playful sophistication,” Kate Spade’s offering includes handbags, shoes, accesories, clothing, jewelry, baby items, fragrance, glasses, and even paper. The company now runs 46 retail shops and continues to be a huge name in the fashion industry.
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Last night I went to an event for National Coaching Fellows (I’m on their board). It was held at an art gallery, and it went extremely well. For the past few years, the organization has been struggling to feel legitimate (that’s a common problem with startups, non-profit or for-profit). Holding an event at a place with expensive art on the walls made a drastic difference—it felt real. Even though I’m not all that interested in art, there was no doubt in my mind that the art on the walls played a huge role in the mood of the event. RxArt is a New York City based non-profit that is taking advantage of this effect in a very different way. They curate contemporary art exhibitions in healthcare facilities to “relieve stress and anxiety, while increasing appreciation for contemporary art” for patients and staff. Considering how cold hospitals and doctor’s offices usually feel, I think this is an amazing idea.
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I think that I take pretty decent photographs. I even won a fishing photography contest once—ok my friend submitted the picture that I took with his camera and took the prize for himself. My expertise may end with a point and shoot camera, but I’m ok with that. If I ever want to advance my skills, I’ll be sure to check out the International Center of Photography. They are a New York City based non-profit that runs “a world-class museum and school dedicated to exploring the possibilities of the photographic medium through dynamic exhibitions and educational programs.” They were founded in 1974 by photographer Cornell Capa, and since then they’ve been moving forward the art (and science) of photography.
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Being a newspaper these days is tough. I’d imagine it’s especially tough in a place like San Francisco where people embrace new technologies so quickly. Although I’d also expect those early adopters to be just the types who are heavy users of newspapers. I’m not sure where that leaves the San Francisco Chronicle, but they do seem to have a strong history of adapting to changes in their business model. According to Wikipedia, they first went online with SFGate.com in 1994, and now they’re moving towards a focus on subscriptions instead of advertising to generate revenue. I’m not sure that’s going to work long term, but you have to like the flexibility that the San Francisco Chronicle has shown over the years. It’s no surprise that they remain one of the largest newspapers in the country.
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When it comes to company names, I’ve seen a lot of things—all lowercase, weird characters separating two names, all caps, odd uses of numbers, and much more; however, today I’ve come across a first. ‘peeps creative is a company whose name starts with an apostrophe (as you have probably already noticed). It’s pretty unusual, but I guess it’s the kind of thing that you should expect from a creative firm. ‘peeps creative is based in Akron, OH, and they “build meaningful and demonstrably profitable marketing initiatives in the digital and traditional spaces.” They’re all about innovation and spotting trends, as long as it helps them deliver “high-end brand experiences.”
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I have to say that democracy is a pretty darn good thing—even if it is the only government system that I’ve ever known. It certainly has its flaws, but I’m not sure that we’ve found a better way to ensure the freedom of a nation’s citizens yet. I don’t think that there is a lot of debate about whether spreading democracy is a good thing—most of the debate centers around what are appropriate ways to spread it. The National Endowment for Democracy is a Washington, DC based “private, non-profit, grant-making organization” that aims to “strengthen democratic institutions around the world through nongovernmental efforts.” They’re funded through “an annual appropriation from the U.S. Congress through the Department of State;” however, they are not a government organization. They make grants to pro-Democracy groups across the world with the goal of helping democracy evolve naturally in a way that suits the nations culture and history.
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It’s pretty common for non-profit organizations to go through name changes as they expand their scope. While it’s often a sign of failure to change your name for a restaurant, I think it’s usually a sign of success with non-profits. It means that they’ve been so effective at achieving their goals that they’ve taken on an expanded mission. It’s not always the case, but it seems to be the case with Washington, DC based Thrive DC, which was originally founded in 1979 as Dinner Program for Homeless Women. I’d imagine that they found having gender specificity in their name became too limiting, as Thrive DC aims to provide “the last available safety net for people facing economic crisis and housing instability while also providing the first step towards independence for people experiencing extended periods of homelessness.”
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As a Yankees fan I am obliged to hate anything and everything related to the Red Sox—and even Boston sports in general. That’s why it pains me to cover NESN (New England Sports Network) today. They’re one of the most successful regional sports networks (RSNs) in the country ratings-wise (#1 for 6 straight years), and they do it in the 7th biggest media market. NESN is jointly owned by the Boston Red Sox and Boston Bruins, whom they cover along with the Celtics, Patriots, and plenty of local college teams. They were launched in 1984, which makes Watertown, MA based NESN one of the oldest RSNs in the country, and they now reach more than 4 million homes. I still don’t understand why anyone would want to watch Boston sports on tv.
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This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
High-tech companies seem to be beating the recession better than most, so if you’re interested in a public relations career, why not choose a firm that specializes in this sector? DPR Group, which has offices in Germantown, MD and Cary, NC, is a full-service agency that is approaching its 13th year in business. In North Carolina, the Triangle Business Journal recently ranked DPR Group as a Top 10 PR Firm for the fifth consecutive year. Although DPR Group doesn’t include a client list on their Web site, it does mention that their high-tech clients include “software firms, system integrators, electronics manufacturers, telecommunications companies, consulting firms, as well as a manufacturer of unmanned aerial vehicles and other high-tech devices.”
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It may seem counterintuitive, but people who live in cities are typically much more active than their rural and suburban counterparts—at least when it comes to transportation. I always associate activities like walking and bike riding with open space and the great outdoors, but urban centers are actually much more inviting for self powered transportation. Here’s an example: my parents live 1.2 miles from a great restaurant, yet we’d never walk there—it’s too dangerous. There are no sidewalks, and the cars on the road usually drive well over the 30 MPH speed limit. However, in Chicago, where I live, I’d easily walk 1.2 miles to go out to dinner. There are sidewalks, crosswalks, and plenty of streetlights to keep me safe. With that said, there are quite a few ways that Chicago can improve the city for active transportation, and that’s why the non-profit organization Active Transportation Alliance exists.
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Last spring when sports fans on the North Side of Chicago were still hopeful, Amy and I decided that we wanted to go to a Cubs game. It was the day of the game, and we didn’t have tickets. We checked out StubHub, and saw some pretty good prices, but we decided that waiting would get us even better prices. We waited. The prices went down. We waited some more. The prices went down some more. And then disaster struck. StubHub stops selling tickets 2 hours before a game. We were shut out. We ended up heading to Wrigley and buying from some “ticket brokers” outside of the park. We got a pretty decent price, and we had a great time (I may or may not have been listening to the Yankees game on my iPhone at the same time), but we were left with the question of when is the best time to buy tickets on the secondary market. Apparently SeatGeek has the answer—they’re a New York City based web startup that predicts the price of sports and concert tickets. We’ve seen similar startups succeed in the travel market, and I think this business may make even more sense for event tickets.
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I’ve been building websites since 1998 (I think). Even back then, there were online services that made it easy to build a web site without any knowledge of HTML. The difference is that now there are services that enable you to make a website that looks good with no HTML knowledge. These website builders are extremely powerful, and server the purposes of most people who want a relatively simple website. Weebly is a company that offers the ability to create a free website and/or blog. They’re based in San Francisco, and they were named one of TIME’s 50 Best Websites of 2007. Weebly has some of the best names in the Venture Capital world behind them, and they’re actually profitable (based on the freemium model).
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I don’t know about you, but I’ve been well enough behaved during the course of my life to avoid any appearances in court. I did have to serve on jury duty for a day a few years ago, but most of knowledge about court rooms comes from tv and movies. Despite my limited knowledge of the legal process, I don’t find it hard to imagine that there’s room for innovation in our courts. Center for Court Innovation is a New York City based non-profit organization that is doing just that. They act “as the court system’s independent research and development arm, creating demonstration projects that test new ideas.” Some of their projects include community courts, drug courts, reentry courts, domestic violence courts, and mental health courts.
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Who doesn’t love the Constitution? Not only is it an extremely cool historical document, but it also happens to ensure our most sacred rights. You would think that such a document would be written with extreme clarity, but you probably know that ambiguity and interpretation come hand in hand with the Constitution. We’ve seen plenty of fractious debates end up in front of the Supreme Court and get settled with 5-4 decisions. The Constitution Project is a Washington, DC based non-profit organization that aims to build consensus on Constitutional issues.
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I have to admit that I pretty much stopped watching local news after going to school and living in Central New York for four years. I swear that every night the news would come on at 11 PM, and there would be a new crew reporting live from a barn that caught on fire. Here in Chicago it’s more likely to be a shooting or possibly some government corruption. I’m sure that your area has its own regular story. Usually I like to talk about how the Internet is kicking traditional media’s butt, but that hasn’t been true when it comes to local stuff. TV and newspapers still own the local market, which is why NBC Chicago and Telemundo Chicago would be pretty cool places to intern. (Telemundo is a local network much like NBC 5 Chicago, but it’s tailored to a Spanish speaking audience.)They’re still the place to go for local news (whether it’s on the web or on the tube).
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Although we don’t have a Veterans Day themed post for today, we hope that you’ll celebrate by thanking a Vet and possibly checking out our post from last year on internships at the Department of Veterans Affairs.
Earlier this week we took a look at Seed Media Group, a relatively new company that is finding success in an otherwise declining industry by focusing on a specific niche. Another company that is taking a similar approach is EatingWell Media Group, which is based in Charlotte, VT (near Burlington). They are “a fast-growing, independent communications company producing an award-winning national consumer magazine, high-quality food and nutrition-related books, a content-rich website, e-mail newsletters, and serving content to strategic partners with other electronic media.” It’s all about healthy eating without sacrificing the enjoyment of food. Some people think that those two things are mutually exclusive, but EatingWell Media Group has built its business on delivering content that proves otherwise.
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