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Internships in Strategy

Looking for more internships in Strategy? Check out the most recent internship postings in Strategy.

Below you'll find all of the companies that we've covered that may offer internships in Strategy. You can also look at entry level jobs in Strategy.

SheKnows

by Willy Franzen on June 25, 2014

As I mentioned earlier in the week, media and advertising are all about demographics. Unless you have the targeting capabilities of a Facebook or Google, it’s almost always better to build your properties targeted at a specific group. For SheKnows it’s all about women. They are a Scottsdale, AZ based company that has built a “women’s lifestyle media platform” that “allows brands to distribute authentic content and integrated advertising at scale.” What kind of scale? 40 million unique visitors per month. That’s a lot.

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Tagged as: account management, accounting, advertising, analyst, Arizona, beauty, blogging, community management, editorial, entertainment, food, human resources, interactive media, marketing, media, media planner, New York, online marketing, planner, product management, promotions, recruiting, sales, social media, strategy, video, writing

ProQuest

by Willy Franzen on June 11, 2014

I wrote a lot of research papers in college, which means that I spent a lot of time poring over academic journals, research papers, and even primary sources. While there is something kind of fun about digging to find facts to support your thesis, I can’t say that I miss it. But I’m sure that there are plenty of you would absolutely love it if you could spend all day searching for sources on ProQuest. In case you’re not familiar with them, they’re an Ann Arbor, MI based company that “is committed to empowering researchers and librarians around the world.” They do this through a variety of products and services that will help you find the information that you need. When Google can’t find what you’re looking for, there’s a decent chance that ProQuest can.

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Tagged as: analyst, California, data, engineering, information technology, Internships, library, Michigan, Pennsylvania, product development, research, software development, strategy, web development

Haberman

by Willy Franzen on April 21, 2014

We all have a story to tell, but sometimes it’s better to let someone else tell it for us. That’s why so many brands use marketing and advertising agencies. Not only are they professional storytellers, but they are also able to offer an outside perspective (at least at first). Haberman is a Minneapolis, MN based agency that calls itself “modern storytellers for pioneers.” This means “creating integrated marketing programs in partnership with the leading entrepreneurs, innovators, healers and heroes of our day to help their companies and organizations grow and succeed.” I guess Haberman is a bit picky about the kinds of stories that they tell.

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Tagged as: account management, advertising, interactive media, Internships, marketing, media, Minnesota, strategy

Targeted Victory

by Willy Franzen on March 6, 2014

I can’t stand political advertising, but it must be pretty darn effective. Why else would politicians have spent $6 billion on advertising for the 2012 elections? Though it may seem crazy to think that people who spend other people’s money for a living are rational spenders, remember that getting elected is what they’re actually good at. Still, they often need outside help, and that’s where Targeted Victory comes in. They’re an Alexandria, GA based agency that has “anchored digital campaigns on the local, state, and presidential level.” While at some point they seem to have worked with non-political clients, today they seem to only work on the Republican side.

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Tagged as: advertising, analytics, community management, design, development, e-mail, Internships, marketing, online marketing, paid, policy, public policy, social media, software development, strategy, Virginia, web development

GoPro

by Willy Franzen on February 26, 2014

Do any of you remember Flip cameras? They were all the rage for a few years, and then they got completely crushed by smartphones. Who would buy a standalone consumer level point and shoot or video camera when you already have something that offers comparable quality in your pocket? The only good reason that I can think of is that you’re worried you might destroy your phone. That’s where GoPro came in. They’re a San Mateo, CA based company that has built a huge business by offering “the world’s most versatile camera.” While other manufacturers were killing each other with battles over megapixels and size, GoPro was focusing on a niche market of users who wanted to be able to take their cameras on adventures. It turned out that it was a really big niche.

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Tagged as: accounting, analyst, California, communications, data, design, engineering, finance, human resources, Internships, law, photography, planning, post production, product development, production, public relations, research, sales, software development, sports, strategy, training, video

Digital Intent

by Willy Franzen on February 5, 2014

We all have at least one friend who has a brilliant idea for an app or website, but no way of building it. They think that if they can just find some geek to develop it for “equity,” they’ll be instant millionaires. Building a digital business isn’t even close to that easy, and marketing/business talent is just as important as tech talent. Most people who want to start a company on the web need to either figure out how to do it themselves or pay a lot of money (not equity) to get someone to build it for them. Even then, most agencies are designed to help clients later in the game. That’s not true with Digital Intent. They’re a Chicago, IL based business that helps “clients identify products customers will pay for, design compelling user experiences to make customers happy, and rapidly build high performance products that scale.”

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Tagged as: analyst, design, entrepreneurship, Illinois, Internships, marketing, mobile, online marketing, paid, product development, product management, software development, strategy, user experience, web development

Doorways to Dreams Fund

by Willy Franzen on January 18, 2014

Our federal, state, and local governments do a lot of things that are bad for their constituents, but one of the worst has to be state-run lotteries. They are great at generating income for things like schools, but they are a massive regressive tax that disproportionately harms lower-income individuals. It’s almost as if people see lotteries as a savings account instead of a long shot bet. For a long time I’ve had an idea that state lotteries should be transitioned into an investment vehicle. Imagine how much better off people would be if a one dollar scratch off ticket contributed 50 cents to savings account, 40 cents to prizes, and 10 cents to education or something similar. You could even engineer it so that people win “prizes” out of their own savings accounts. To my surprise I recently learned about a non-profit that is working on similar ideas. It’s called Doorways to Dreams Fund, and they’re based in Allston, MA. They work “with the financial services industry, government agencies, national non-profit groups, grassroots community agencies, and public policy organizations to generate promising ideas, pilot test financial products and services, build awareness of the needs and potential of low-income communities, and advocate inclusive social and economic policies.”

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Tagged as: community development, economics, finance, innovation, Internships, Massachusetts, non-profit, personal finance, strategy

Reformation

by Willy Franzen on January 17, 2014

When I think about my personal impact on the environment, I think about driving, flying, heating my home, what I eat, and other similar things. Clothing doesn’t typically come to mind, but the production and transportation of clothing can have significant negative impacts on the environment. Reformation is trying to reduce the impact. They’re a Los Angeles, CA based “environmentally sustainable fashion brand that repurposes vintage and surplus
materials to create a chic, limited edition collection.” The way that they operate is completely different from most other fashion brands, but it’s working.

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Tagged as: apparel, blogging, buyer, California, design, editorial, fashion, green, Internships, paid, photography, quality assurance, strategy, style, supply chain, sustainability, writing

Tree.com

by Willy Franzen on January 7, 2014

There’s no doubt that health and fitness are the most popular categories for New Year’s resolutions, but many people also want to improve themselves in the areas of education, finance, and careers. It seems easy at first–if you make better decisions, you’ll be better–but good decision making can be really hard. Tree.com is a company that aims to be the place “where good decisions start.” The Charlotte, NC based company operates a portfolio of brands and businesses that can help you whether you’re “buying or selling a home, financing a new car, sending a child to college or shopping around for a new credit card.”

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Tagged as: account management, accounting, affiliate marketing, analyst, analytics, blogging, business development, California, finance, marketing, North Carolina, online marketing, personal finance, product development, product management, public relations, software development, strategy, web development, writing

Pure Branding

by Willy Franzen on December 2, 2013

I ate a lot on Thanksgiving, and I kept it up through the weekend. I used to be able to do that without feeling any ill effects, but those days are over. I guess it’s time to get back to a healthier lifestyle. Maybe I need to head to the store and buy some natural products. Though I’ll probably just do my typical meat cleanse instead, if I went the natural route, I’d probably be buying from clients of Pure Branding. They are a Northampton, MA based consultancy that “builds leading brands for values-based companies in the natural products industry.” They’re selective about the clients that they take, as they want to ensure that they’re working world changers.

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Tagged as: branding, consulting, design, graphic design, Internships, market research, marketing, Massachusetts, organic, research, social media, strategy, unpaid, web development

Signpost

by Willy Franzen on November 12, 2013

Today few businesses can afford to ignore online marketing. The baseline has changed, and customers expect to find an online presence. Whether you’re a local restaurant, a consulting firm, or a toy manufacturer, people want to learn about you and interact with you on the web. The problem is that most small and local businesses don’t have the expertise or the resources to make wise investments in social media, SEO, SEM, and other online marketing options. They need affordable automation, and that’s exactly what Signpost offers. They are a New York, NY based company that has moved out of the deals space (just like yesterday’s company) and into offering a “cloud-based platform that makes digital and mobile marketing simple and effective for SMBs.” Without options like Signpost, small businesses would have to hire a full-time person just to run online marketing (I know that you’d prefer that they do that).

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Tagged as: advertising, Colorado, finance, Internships, marketing, New York, online marketing, paid, sales, sem, seo, social media, software development, strategy, Texas

Kelton

by Willy Franzen on November 1, 2013

In the world of advertising and marketing, creative seems to get all of the credit. We idolize the people who came up with the idea for a memorable campaign, but we don’t think of all the work that led to that idea. Whether you’re developing products, communications, strategy, or anything else that relates to your customers, you have to start with research. That’s where Kelton comes in. They are a New York, NY and Los Angeles, CA based consulting firm that is “passionate about listening to your customers and translating their stories into innovative solutions.” They start with research, then build a strategy, and use that to create design.

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Tagged as: California, consulting, design, innovation, Internships, market research, New York, research, strategy

Column Five

by Willy Franzen on September 18, 2013

A few years ago infographics totally blew up. Outlets like USA Today have been using them forever, but everyone in the content business jumped on the bandwagon seemingly at once. Why? Because infographics are tailor made for social media. They deliver a lot of information in a short amount of time, and that makes them super shareable with crowds who tend towards a shorter attention span. Column Five is a company that was in the right place at the right time. They are a Newport Beach, CA based infographic design, social PR, and content strategy agency that landed at #291 on the Inc. 5000 with 1,504% three-year growth to $5.3 million in revenue. It helps when your client list includes the World Bank, GE, and Harvard.

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Tagged as: California, design, graphic design, Internships, marketing, online marketing, production, strategy

NerdWallet

by Willy Franzen on August 23, 2013

My wife’s first job was as a management consultant. It came with lots of travel and a serious expense account. When you’re running thousands of dollars in expenses through your credit card on a weekly basis, you need to be savvy about how you do it. Not only will it help you keep your credit clean, but you can earn all kinds of rewards and perks, so opening a business bank account and a personal one will help you with your finance. Luckily for Amy, she worked with a bunch of huge nerds. They had already put in the hours to figure out the optimal decisions for a typical consultant, and they put together documents detailing the pros and cons of every possible option (which credit cards to get, which loyalty programs to use, where to stay, and much more). While your situation probably won’t be as extreme, it’s still important to make the right personal finance decisions. If you don’t have nerdy co-workers, you can go to NerdWallet. They’re a San Francisco, CA based company that “empowers consumers to make better decisions about their personal finances, travel plans, health bills, or higher education.” NerdWallet does all of the research, and you just have to make the choices that best fit your lifestyle

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Tagged as: analyst, California, communications, finance, human resources, Internships, marketing, outreach, paid, personal finance, public relations, recruiting, strategy

Sterling-Rice Group

by Willy Franzen on August 21, 2013

When you look at a bunch of advertising and communications agencies, you start to see a lot of the same words. They all claim to excel in areas like strategy, creative, and insights. You’ll often see the word innovation used, but it’s not always listed as a core competency. One word that I wasn’t expecting to see on an agency’s capabilities page is “culinary,” but that’s the exact word I found on the Sterling-Rice Group What We Do page. They are a Boulder, CO based “strategy, innovation, and communications firm that grows businesses and builds brands in considerable ways,” and they clearly have separated themselves from the pack by being total foodies in addition to everything else that they are.

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Tagged as: advertising, analyst, brand management, Colorado, communications, copywriting, culinary, food, innovation, Internships, marketing, paid, public relations, strategy

BLITZ Agency

by Willy Franzen on August 5, 2013

I remember when social media was a great way for upstarts to get a lot of attention. It wasn’t that long ago, and it’s still possible, but we’re already at the point where big brands dominate social. Why did this happen so quickly? Because brands can afford to throw big bucks at expensive agencies to do social for them. One of these agencies is BLITZ, a Santa Monica, CA based company that makes “brands Favorites by building digital ecosystems that result in durable connections between brands and consumers.” And when they say brands, they mean BRANDS. We’re talking Nike, Dell, Adobe, Starbucks, Red Bull, Disney, Microsoft, and lots more.

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Tagged as: advertising, brand management, California, design, graphic design, interactive media, Internships, marketing, media planner, online marketing, outreach, project management, social media, software development, strategy, web development

Arnold Worldwide

by Willy Franzen on July 31, 2013

I find Flo from Progressive pretty irritating, but I think that’s kind of the point. The car insurance business is all about branding, and that means getting a name to stick in your head. The fact that you probably know who Flo is is proof enough that brand advertising works even if it’s annoying (though I know some of you are screaming, “But it doesn’t affect which company I buy my insurance from!”). While big brands often have big advertising budgets, they need an exceptional agency to generate a strong ROI on those budgets. I’d say that Arnold Worldwide is an exceptional agency. Not only is the Boston, MA based agency behind Progressive’s Flo campaign, but they also have done work for Jack Daniels, New Balance, Surfrider Foundation, and Volvo. Clients like those demand great work, and that’s exactly what Arnold Worldwide has produced for them.

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Tagged as: account management, advertising, arts, copywriting, creative, finance, interactive media, Internships, marketing, Massachusetts, New York, online marketing, production, social media, strategy, unpaid, user experience, Virginia

The Rockefeller Foundation

by Willy Franzen on April 21, 2013

Our country has produced some truly amazing individual success stories. They are names that we all recognize like Carnegie, Vanderbilt, Rockefeller, Walton, Buffett, and Gates. Not surprisingly, most of those names have ended up attached to foundations–when you have that much wealth it’s hard not to put it to work doing good. Just look at The Rockefeller Foundation. They are based in New York, NY, and their mission is “to promote the well-being of humanity throughout the world.” The Foundation was incorporated in 1913 with a $35 million gift from John D. Rockefeller Sr. (he added $65 million the next year). More donations and smart investment have led the endowment to grow to over $3 billion today.

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Tagged as: communications, foundation, Internships, investment, New York, non-profit, public relations, research, strategy

G2

by Willy Franzen on April 5, 2013

In the world of marketing, it’s easy to get distracted from the end goal. Increasing sales. There are a number of commercials that repeatedly make me laugh, but I can’t name the brand of the advertiser even 5 seconds after the commercial airs. It’s easy to get caught up in the vanity of marketing, but the only thing that really matters is results. G2 is “a marketing communications agency created with one purpose: to help [its] clients sell more.” They have offices in New York, NY, San Francisco, CA, Chicago, IL, and Philadelphia, PA, and they “have serious experts in every communications channel delivering fresh, compelling work that creates greater awareness, consideration, sales and loyalty for our clients’ brands.” G2 is yet another company that has consolidated its entire website to a single page. It’s definitely a recent trend, and I kind of like it. It makes it easy to get a quick overview of the company.

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Tagged as: account management, advertising, analytics, animation, arts, business development, California, communications, creative, flash, Internships, marketing, New York, paid, project management, promotions, software development, statistics, strategy, user experience, web development

Demandware

by Willy Franzen on March 12, 2013

This morning I was about to buy something but changed my mind because the checkout process was too annoying. While I probably shouldn’t be so lazy, that should never happen. E-commerce software is a solved problem. Why would a retailer invest in building their own proprietary site when they can license it from a provider like Demandware? They’re a Burlington, MA based company that offers an “enterprise-class cloud commerce platform” that powers “more than 150 retail brands across more than 575 sites around the globe.” If you regularly buy stuff online, you’ve almost certainly come into contact with Demandware’s platform. You probably had no idea, and that’s just how Demandware wants it.

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Tagged as: analyst, customer service, e-commerce, engineering, Internships, investor relations, marketing, Massachusetts, retail, sales, software development, strategy, technical support, web development

LockerDome

by Willy Franzen on March 8, 2013

I have a favorite Yankees blog, and I occasionally participate in a Cornell Hockey forum. I follow a few athletes on Twitter, and sometimes get into sports debates on Facebook. I’d imagine that I’m a pretty typical sports fan in terms of my social media and web use–my attention is fragmented across a lot of different sites. LockerDome is a St. Louis, MO based startup that offers a social media platform to help “professional athletes, brands, media personalities, and other sports properties” reach their fans wherever they’re consuming content online. The idea is that LockerDome acts “as a social hub [for athletes and brands] to amplify their overall social media strategy.”

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Tagged as: advertising, business development, community management, design, graphic design, interactive media, Internships, media, Missouri, mobile, New York, promotions, social media, social networking, software development, sports, strategy, web development

Trailer Park

by Willy Franzen on February 25, 2013

I didn’t watch the Oscars last night. (I can’t stand award shows, and I rarely go to see movies in the theaters.) But I hear that advertisers are treating the event like the Super Bowl for women. Entertainment is a massive industry that only keeps growing, and what I find most interesting about it is how much attention begets attention. Argo probably wouldn’t have won Best Picture without Ben Affleck’s name attached to it, and nobody would read stories about a drug addicted mess if her name wasn’t Lindsay Lohan. That’s how Hollywood works, and that’s why marketing and advertising are so important. Trailer Park is a Hollywood, CA based “entertainment marketing agency” that serves “a broad spectrum of clients, including theatrical, television, home entertainment, videogames, publishing, music, brands and more.” They work with huge names and know how to keep the attention flowing.

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Tagged as: account management, advertising, animation, California, design, editing, entertainment, film, flash, graphic design, information technology, Internships, marketing, media, media planner, mobile, movies, photography, production, social media, software development, strategy, technical support, unpaid, user experience, web development

Continuum

by Willy Franzen on February 19, 2013

What if I told you that the Reebok Pump, the Swiffer, and the portable ascender (it’s straight out of Batman) were all designed by the same company? You’d probably assume that there’s some giant holding company that owns Reebok, Procter and Gamble, and Atlas Devices. That’s not true. Continuum is the company in question, and they certainly don’t own any of those three companies. They’re a Boston, MA based “global innovation and design consultancy” that helps “organizations drive business innovation through the design of products, services and experiences that become part of the fabric of people’s lives.” Continuum has been at it for 30 years, and they’ve worked with some of the world’s biggest brands (PepsiCo, American Express, Johnson & Johnson, and Nestle in addition to the ones that I’ve already mentioned) to improve business outcomes through design.

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Tagged as: California, design, engineering, industrial design, innovation, Internships, Massachusetts, paid, product development, software development, strategy, user experience, web development

Grey

by Willy Franzen on January 29, 2013

What would you do if you got $3.8 million tomorrow? If you didn’t answer “Buy a Super Bowl ad,” then I’m a little disappointed in you. That’s the going rate this year, and many of the usual suspects are expected to pay the price. The word on the street is that the E*Trade talking baby will be making another appearance. That’s good news for Grey because they’re the ones who taught the baby how to talk. Grey (also known as Grey Group) is a New York, NY based marketing and advertising agency has been “famously effective since 1917.” Their football street cred goes way beyond a talking baby–they also do work for the NFL. Want something more socially conscious? TED is a client. It’s hard to believe how many major brands hire Grey; in fact, Grey works with a quarter of the Fortune 100.

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Tagged as: account management, accounting, administrative, advertising, business development, communications, community management, creative, finance, interactive media, Internships, marketing, media, media planner, music, New York, production, social media, software development, strategy, web development

Percolate

by Willy Franzen on January 17, 2013

Yesterday we looked at WCG, a strategic communications firm that helps brands embrace “the positive future of communications.” Today we’re going to look at another company that helps brands achieve similar goals but with a very different approach. Percolate is a “thoughtful technology company that’s building a new kind of technology platform.” They’re based in New York, NY and they provide software to “help brands create content at social scale.” I have enough trouble keeping my own Twitter feed interesting, so major brands are able to develop compelling content for dozens of profiles across dozens of networks. Percolate takes a lot of the busy work out of community management while providing tools that spark creativity. It seems like a huge win for companies that do social media on a major scale–brands like IBM, GE, American Express, Ogilvy, and Budweiser (all Percolate clients).

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Tagged as: account management, communications, community management, design, Internships, marketing, New York, online marketing, sales, social media, software development, strategy, user experience, web development

Leo Burnett

by Willy Franzen on January 14, 2013

I’m dying for the sixth season of Mad Men to start. There’s no date set yet, but the season should premiere in about three months. One thing that I find funny about the show is that they make it look like everything that happened in advertising in the 50s and 60s happened in New York City. Oddly enough, the Don Draper character is partially based on a guy named Draper Daniels, who was “the creative head of the Leo Burnett advertising agency in Chicago, IL.” Leo Burnett was a huge name then (the company was founded in 1935, and it still is). Their client list is about as high end as you’ll ever see with names like McDonald’s, Coca-Cola, Altria (those first three kind of scare me from a health/social responsibility standpoint, but they’re still impressive names) General Motors, Kellogg’s, Hallmark, Nintendo, Procter & Gamble, Samsung, and Fiat.

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Tagged as: account management, advertising, analyst, animation, bilingual, creative, design, e-mail, finance, flash, Georgia, Illinois, information technology, Internships, marketing, media planner, paid, production, research, software development, strategy, user experience, web development

Beats by Dr. Dre

by Willy Franzen on January 8, 2013

A few months ago my cleaning lady brought a printed out picture with her to work. It was a pair of headphones that her grandchild in Poland wanted for Christmas. She explained to me in broken English that the headphones were very expensive in Poland and much cheaper here. She wanted to know where to buy them. When I told her that I could order them on Amazon for what would amount to nearly four house cleanings for her, she decided that her grandchild would have to appreciate a less expensive gift. In case it isn’t obvious, the headphones on the print out were from Beats by Dr. Dre, a Santa Monica, CA based company that “provides a premium sound experience at every touch point of the consumer’s life.” In only six years Dr. Dre has built an iconic brand (one that Polish kids tell their grandmothers in America about) in a market where most people used to use whatever came free with their CD or MP3 players. (I’m still perfectly happy with my Apple earbuds.)

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Tagged as: analyst, audio engineering, business development, California, design, e-mail, finance, Internships, marketing, music, product development, product management, production, quality assurance, quality engineer, sales, software development, strategy, training, united kingdom, user experience, web development

Mullen

by Willy Franzen on January 4, 2013

I don’t put a lot of stock in business awards (though the lists can be great ways to learn about new companies) because so many of them are total fluff. But when I see that over the past three years a marketing agency was named one of Forbes’ Ten Great Ad Agencies 2012, one of Fast Company’s Most Innovative Companies in Advertising & Marketing, and OMMA’s Agency of the Year, I take notice. Mullen is a Boston, MA based agency with offices in San Francisco, CA, Winston-Salem, NC, Pittsburgh, PA, Detroit, MI, and New York, NY that is “on a mission to work with the world’s most innovative marketers.” They offer the full range of services including brand planning, content development, design, PR, analytics, user experience design, and much more.

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Tagged as: account management, advertising, analytics, arts, brand management, California, copywriting, creative, design, interactive media, Internships, marketing, Massachusetts, media, media planner, Michigan, North Carolina, paid, Pennsylvania, project management, public relations, social media, strategy, unpaid, user experience, web development

Morpheus Media

by Willy Franzen on December 11, 2012

The Internet is the great equalizer. It’s where upstarts and big brands can go head to head. The big guys still have a massive advantage, but the truth is that transferring a luxury brand online isn’t all that easy. I feel intimidated when I walk into a fancy store, but I don’t even feel anything when I visit the same company’s website. Intimidation may not be what many brands go for, but exclusivity is. How do you maintain that image online while doing SEO, affiliate marketing, media buying, and more? Morpheus Media has the answer. They’re a New York, NY based “full-service provider of interactive marketing solutions to Fortune 500 companies and those aspiring to land on that list.” They seem to work mostly with fashion, luxury, entertainment, and media brands, and I think that makes them even more interesting.

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Tagged as: advertising, analytics, interactive media, Internships, marketing, media, New York, online marketing, seo, social media, strategy

AdRoll

by Willy Franzen on August 27, 2012

It’s my favorite time of year again. It has nothing to do with the end of summer–it’s Inc. 5000 time. In case you’re new to this, every year Inc. Magazine publishes a list of the 5,000 fastest growing privately held companies in America. It’s awesome (except for Inc.’s bush league decision to require registration to use the list this year). The Inc. 5000 is an amazing source for job and internship prospects, which is why I usually spend the month after the list is released running through it and looking for the best options for new grads. This year we’re going to start with #7. AdRoll is a San Francisco, CA based advertising startup that specializes in retargeting. Retargeting is showing ads to people based on site’s that they’ve already visited–you’ve probably noticed some ads following you around the web–that’s retargeting. It’s a huge and growing sector of the online ad business, which is why AdRoll has seen 11,082% three-year growth to $12.4 million in annual revenue.

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Tagged as: account management, advertising, California, design, graphic design, Internships, marketing, online marketing, paid, product management, sales, strategy

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