We’re big fans of Seth Godin. In case you don’t know who he is, he’s a marketing guru who happens to have his own action figure. If that’s enough to sell you on him, then you might want to take a look at some of the books he’s authored such as Meatball Sundae: Is Your Marketing out of Sync?, Permission Marketing : Turning Strangers Into Friends And Friends Into Customers, The Dip: A Little Book That Teaches You When to Quit (and When to Stick), and Purple Cow: Transform Your Business by Being Remarkable . We love Seth’s advice to companies, and we love it when they use his advice in marketing their products. It’s all about making customers happy. What’s not to love? We just wish companies would take the same approach to recruiting for internships and entry-level jobs. That’s why we’re here writing for you every day. We want to give you the experience the employers don’t, while showing them how it should be done. Potential employees should be treated like customers, not like telemarketers who call during dinner.
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