While we often think that willpower is the only thing holding us back from a healthy lifestyle, that’s not really true. Most of us have no idea what healthy really means, and we’re also terrible at estimating the health impact of our actions. That “three mile run” that you took might have only been 1.7 miles, and the 650 calorie dinner might have been more like 1,100 calories. How can we get better at measuring the impact of our daily decisions? Technology! That’s why companies like Noom are getting a lot of attention. Noom is based in New York, NY, and they an NYC based company that makes healthy living easy by using “cutting-edge technology to accurately monitor your progress and provide expert advice and analysis to keep you on track.”
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. It’s a great follow-up to the original 
, and it once again shows how changing your mindset can lead you to all kinds of new ideas (this is a really important lesson for your career). One of the companies that is mentioned in the book is Intellectual Ventures, a Bellevue, WA based invention company. They’re all about ideas. Things like product design, product development, manufacturing, marketing, sales, and service all come later, and Intellectual Ventures doesn’t want anything thing to do with those processes. They just invent, invent, invent. The company isn’t tied to one specific area—they’re working on problems like stopping Malaria, preventing hurricanes, and counteracting negative effects from climate change should they ever happen. 
