I remember when social media was a great way for upstarts to get a lot of attention. It wasn’t that long ago, and it’s still possible, but we’re already at the point where big brands dominate social. Why did this happen so quickly? Because brands can afford to throw big bucks at expensive agencies to do social for them. One of these agencies is BLITZ, a Santa Monica, CA based company that makes “brands Favorites by building digital ecosystems that result in durable connections between brands and consumers.” And when they say brands, they mean BRANDS. We’re talking Nike, Dell, Adobe, Starbucks, Red Bull, Disney, Microsoft, and lots more.
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Every business has to make a decision about what kind of payments they’ll accept. Some take cash only, many accept credit cards, and some even accept local currencies like Ithaca Hours. Typically, making it easy for customers to pay you is a good business decision (unless you’re one of those scummy companies that loves to tack on late fees). Unfortunately for some businesses, accepting payments isn’t always easy. This is especially true for certain industries like online gaming, dating, and rewards. Paymentwall is a San Francisco, CA based company that offers “the leading digital payments platform for globally monetizing digital goods and services.” They offer payment options for over 100 locations in more than 25 languages (and offices in Berlin, Kiev, Istanbul, and Manila) with options including “credit card, debit card, mobile payments, land-line payments, prepaid cards, ATM, terminal transactions, bank transfers, direct bills” and more.
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Who watched the season finale of Million Dollar Listing New York last night? I did. I love that show, even though it seems to be more about petty squabbling than actually selling real estate. My biggest takeaway from the show is that selling a property is all about generating interest and getting people in the door to see it. If a realtor can do that, they’ll sell properties. However, most agents can’t throw open bar parties with half dressed models to attract attention–that kind of marketing only makes sense with multi-million dollar properties and six figure commissions. The average realtor needs a more affordable, simpler way to market properties. That’s exactly what BoomTown offers. They’re a Charleston, SC based software company that “has generated millions of leads for real estate teams.” 4,329,036 leads to be exact. They do this by offering “a complete online system that leads more Internet home buyers to [an agent’s] virtual door, then gives real estate agents proven tools to turn clicks into closings.”
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One of the best parts about having a significant other is discovering embarrassing moments from his or her past. While my greatest find is the Cosmo cover with my wife’s 4 year old, lipstick smeared face and the headline “How to Attract Men Like Crazy,” a close runner up is the recruiting video that she sent to college volleyball coaches. Her mom shot it with the family camcorder, and it starts with a cheesy opening like “Hi, my name is Amy Gordon, and I want to play volleyball for your team (thumbs up).” It’s priceless, though I shouldn’t make fun considering that this video helped her get recruited to Cornell’s volleyball team–and that’s how we met. College sports recruiting has come a long way, and now most of it happens online. National Collegiate Scouting Association is a Chicago, IL based company that “was founded in 2000 to help student athletes and their families navigate the cutthroat, competitive, and often confusing world of college recruiting.” While they may sound like a non-profit, NCSA is a for-profit business that has seen tremendous growth over the last decade.
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After a long first 24 hours with my still-to-be-named puppy, I was thrilled to take 10 minutes by myself this morning to take a shower and brush my teeth. Enjoying showers is normal for me, but brushing my teeth always feels compulsory. Today it was a pleasure. Unfortunately, most people are like me and don’t really enjoy taking care of their mouths–some even completely ignore proper oral care. The consequences of poor oral hygiene are significant–it can be expensive, embarrassing, and even detrimental to your overall health. GoodMouth is a White Plains, NY based startup that wants to help “people, and their dentists, revolutionize the way oral care is done.” They don’t offer many details on their plan for doing this, but it’s not the kind of business that you see most startups building these days–that’s why I’m intrigued.
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Today my wife and I got our puppy from the breeder. He is a Braque Francais. Here’s a picture. He doesn’t have a name yet, so we’re taking suggestions (just hit reply–and bonus points if it’s French). I’m already completely in love with him, and that means that I’m headed down the path of buying ridiculous merchandise for my dog. Amy and I already made one trip to the pet store, and that resulted in extensive use of my veto power. One way I might be able to limit the damage is by subscribing to something like BarkBox. It’s a monthly subscription that gives you “a combination of 4-6 treats, toys, and hygiene products that have been hand selected” for your dog. While BarkBox is the product (and it came first), the company is Bark & Co. They are based in New York, NY, and they are “dedicated to building products that foster the health and happiness of dogs everywhere.”
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I moved last week, and that means I’ve been operating on other people’s schedules. Last week it was the movers, yesterday was the cleaning lady, today it was the cable guy, tomorrow it’s the box guy, and next week it’s the Salvation Army picking up all the stuff that we’re donating. While we “picked” all of the times for those appointments, we didn’t really have much of a choice. Wouldn’t it be nice to find people to help around the house who can be booked instantly online and are guaranteed to be on time? That’s what Handybook, which is based in New York, NY, offers. Unfortunately they don’t have people who will install your cable for you, but you can get cleaning, handyman, plumbing, and furniture assembly done on your schedule by professionals.
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I have a platonic man crush on Ramit Sethi. I’ve pretty much been stalking him since 2007 (when I started ODOJ) by subscribing to his blog, signing up for his e-mail list, reading his book, poring over his Delicious links, and buying one of his courses. We even met in person once. It was in the lobby of a trendy W hotel waiting for him, and when he walked up I played it cool by slamming my head into some stupid lamp that was hanging over the lounge chair that I was sitting on. Why am I so obsessed with some random Indian dude who is only a couple years older than me? Because he has built an amazing business that helps people achieve their career and financial dreams. I tend to gag at most of the advice that I hear from “career experts,” yet when I see something come from I Will Teach You To Be Rich (Ramit’s company–he used to have to reiterate that it’s not a scam because the name sounds so questionable), my eyes get all dreamy and I just start nodding in agreement. I occasionally even yell “YES!” at my computer.
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It used to be that airlines were the only businesses that I could earn rewards with, but as many markets have become more competitive, companies from all kinds of industries have jumped on the bandwagon. While offering great products and services at reasonable prices should be enough to keep customers, many companies aren’t able to do that–so they offer rewards instead. The problem is that managing a rewards program has nothing to do with running most business. That’s where Destination Rewards steps in. They’re a Boca Raton, FL (and Plymouth, MI) based company that creates and manages “web-based customized rewards programs.” Destination Rewards does all of the heavy lifting, and their clients can just plug and play.
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Yesterday we took a look at View The Space and how they’re changing the commercial real estate business. Today we’re going to talk about the kind of real estate that you’re more familiar with: residential real estate. While I was looking for a new apartment, I did most of my searching online (though walking around the neighborhood that you want to live and looking for For Rent signs is an underrated tactic). While Zillow was my preferred searching tool, I ended up on Trulia a lot. In case you’ve never used it, Trulia is a site that “displays more than 4.5 million real estate and rental listings nationwide.” The company is based in San Francisco, CA and also has offices in New York, NY and Denver, CO. They’re only about 9 years old, but they’ve grown to nearly 500 employees and are already publicly traded.
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When I was a kid, a magazine subscription was one of the best gifts that you could get me (especially to Beckett Baseball Card Monthly). I loved the excitement of receiving mail, and I loved the magazine format. Today the only magazines that I receive in the mail are the ones that come free with memberships. Almost all of my content consumption is digital now, but that doesn’t mean that the magazine is dead. Issuu is “the world’s fastest growing digital publishing platform.” The company is based in Palo Alto, CA, but they also have a significant presence in Copenhagen, Denmark (focused mostly on design and engineering). Issuu’s goal is to change the publishing industry by “making it a more democratic, colorful and free place to be.”
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Everybody hates bills, but people especially hate bills that take extra work to pay. Writing a check, filling out a form, addressing an envelope, and affixing a stamp is almost worse than the financial hit from paying the bill (at least it is in my book). Convenient bill paying not only helps consumers, but it also helps companies collect on bills faster. Billtrust is a Hamilton, NJ based company that has “developed state-of-the-art products and services designed to simplify the billing process.” Whether it’s business to business billing or business to consumer billing, Billtrust offers solutions that save all parties time and money.
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If you haven’t had one of your social media accounts hacked, you certainly know someone who has. It’s pretty obvious that the social-ification of the web has made the Internet a much more dangerous place. Not only can malware spread more quickly and efficiently, but hackers have access to far more personal data–and that allows them to abuse the trust that you have in your online social connections. While this is kind of scary on an individual level, it’s much more frightening for large companies and organizations. Riskive is a Baltimore, MD based company that sees what’s happening. That’s why they’ve built an “enterprise grade security technology dedicated to identifying, monitoring and preventing risk across the socially connected enterprise.”
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Being “domestic” isn’t something that a lot of young people aim for these days. The word often denotes a negative connotation, which is why you might find it odd that a career-minded woman who used to work at Google has made a made a name for herself by embracing domesticity. Brit Morin is often called “Silicon Valley’s Martha Stewart,” and she just raised more than $6 million live up to that comparison. Brit is the founder of Brit + Co., a San Francisco, CA based “online platform and e-commerce company that inspires and enables the digital generation to make.” Domestic skills are important, and Brit + Co. is bringing them back in style with the power of the web.
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You’ve probably noticed that most of the small businesses that you interact with aren’t all that tech savvy. Whether you’ve visited their websites or tried to make a purchase, it’s often glaringly obvious that the owner shouldn’t be anywhere within 50 feet of a computer. The problem is that being online and tech savvy is becoming more and more important to running any kind of business. Merchants who can’t keep up will have a hard time. MOpro makes it easy for business owners to do all of the technical and marketing things that they might not be able to do on their own. They’re a Los Angeles, CA based company that expands “the digital possibilities for small businesses.”
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Sales is all about relationships. Whether you’re trying to convince someone to make a one time purchase or enter a ten-year contract, you need to build a certain level of trust and empathy (the level is much higher in the latter case). Sometimes it only takes one conversation, but it often takes many more. A sales person has to be organized to ensure that his or her communications are continuously moving towards a sale. The tools for doing that used to be a rolodex and a notebook, but that has obviously changed. What hasn’t changed is the need for mobility in a customer relationship management system, and that’s exactly what Base CRM offers. They are a Chicago, IL based company that “is paving the way by building the next generation of CRM software.” They realized that most competing software is a burden (not a useful tool) for salespeople, so they decided to build something that people would actually want to use.
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Everybody thinks that they need a revolutionary, unique idea to start a business. That couldn’t be farther from the truth. It’s often much better to do something well than to do something new. That thought has been reinforced by reading about Beyond Spots & Dots. They’re a Pittsburgh, PA based “full service advertising agency dedicated to creating, planning and handling advertising for its clients.” They’ve only been around since 2006, but they saw 151% three-year growth between 2008 and 2011 to $3 million in revenue. There are probably thousands of agencies in the U.S. that offer similar services, and even dozens or hundreds in Pittsburgh, yet Beyond Spots & Dots has still found a path to growth.
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I have a simple personal investment strategy. The majority of my time, attention, and money goes back into this business. Most people think that investing is about buying financial instruments like stocks, bonds, and options. That can be a part of it, but it’s really about putting your resources to work for you. At this stage in your life, you should be investing in yourself as much as possible (since you’ll be reaping the returns for the next 70 years). Once you get a bit older, you can take a more traditional approach. That’s what Bailard specializes in. They’re a Foster City, CA based “employee-owned investment firm that has served institutions and private investors for over forty years.”
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As a job or internship seeker, you’re constantly being assessed. It doesn’t matter whether you’re in an interview or meeting someone new in an informal setting–when you identify yourself as someone who is looking for a position, people start sizing you up. The problem is that most people (even the ones who make hiring decisions) aren’t all that great at parsing the information that you give them. It’s almost comforting to be evaluated in a more formal process (like school). That’s what PeopleAnswers offers employers. They’re a Dallas, TX based company that has developed a “web-based assessment tool [based on] proven and validated Industrial Psychology principles to extract the Behavioral DNA® from both job applicants and existing employees to provide an unprecedented level of insight into their future on-the-job capabilities.”
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Have you ever looked up a doctor online? When you type the name into Google, you’re often inundated with useless results (kind of like when you’re job searching). There are “reviews” that aren’t really reviews, and “information” pages that don’t offer any useful information. While most doctors prefer to focus on medicine over marketing, the truth is that a successful practice requires a continuous flow of new and returning patients. The Internet will continue to play a larger role in how people find doctors, and Treatspace wants to ensure that patients accurate, helpful information. That’s why the Pittsburgh, PA based company is focused on putting “facts online that connect providers, patients, and health professionals.”
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When social media marketing first started getting serious attention, I was all about it. SEO had been huge in helping me grow this site, so I thought that social would be the next big thing. But as I started working on using Twitter, Facebook, LinkedIn, and other sites to drive traffic, I realized how ineffective they were. I’ve recently decided to give social another shot because I see a lot of companies making it work for them (though I fear that the Careers space will never be as social as it should be). Most companies that take social seriously use a platform “to measure, engage and advertise across social media.” Unified is a New York, NY, San Francisco, CA, and Chicago, IL based company that offers exactly such a platform. Unified’s software is especially focused on “activating social audiences and impacting consumer actions.”
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I spent last night in Las Vegas as a stopover on the way to somewhere far more relaxing. I’d never visited Vegas before, but everything about it reminds me of a cheesy game show. It’s not really my thing–if I wanted that, I’d just turn on GSN (aka Game Show Network). In case you’re not familiar, GSN “is a multimedia entertainment company that offers original and classic game programming and competitive entertainment via its 77-million subscriber television network and online game sites.” The company is headquartered in Santa Monica, CA and also has offices in New York, NY, Waltham, MA, San Francisco, CA, and a few other cities. GSN has been around for almost 20 years now, and they’ve expanded on what used to be mostly rerun based programming with original game shows and tons of online games.
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Amy and I are headed to Japan for our honeymoon, but not yet. We decided to take short, domestic trip to relax after the wedding, and we’ll do the real honeymoon sometime early next year. Japan isn’t the most traditional destination for a romantic trip, but we’re excited by the prospect of experiencing a country that is radically different in terms of culture, but relatively similar economically. While experiencing the difference between Eastern and Western culture makes for a great adventure, it can be a huge business challenge. btrax is a San Francisco, CA based company that helps clients overcome those challenges as a “cross‐cultural consulting, branding and marketing agency focused on the US and Asian markets.”
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I’m getting married tomorrow! Amy and I are extremely excited to share such a special event with so many friends and family, but we’re both a little nervous… about the weather. There are thunderstorms in the forecast, and I have a bad history with lightning. Whether it rains or not, the wedding will go on, it will be great, and people will take lots of pictures. We have a great photographer who will capture many of the special moments, but our friends and family will do their best to supplement him and his crew. We decided against using an app to collect photos from friends, but we definitely considered it. Wedding Party is a Palo Alto, CA based company that offers an app that allows you to “capture all the amazing photos from your wedding.”
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The quickest way to convince your friends that you’re a nerd is to start talking about safety. There’s nothing cool about smoke detectors, security systems, or locks on your doors, but they’re all extremely important. It’s easy to take your personal security in your home for granted until your house gets broken into (happened to me in college) or your smoke alarm starts chirping in the middle of the night and you can’t turn it off (this is more frustrating than scary). There has to be a better way of protecting ourselves without having to be a total freak. Canary is a New York, NY based startup that is working on that exact problem. They have developed “patent pending technology to bridge the physical world and the mobile world” and keep your home secure.
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I find marketing extremely interesting because the tactics change rapidly, while the basic principles never do. If I was hiring an agency, I’d want a team that brings together the old and the new, even though I often have a strong urge to go with whatever’s new. Adpearance is a Portland, OR based digital marketing agency that crafts “campaigns that launch from the solid foundations of traditional marketing, but with the added benefit of statistical analysis.” They’ve taken the best of both worlds and combined them into a complete offering that is focused on the most important thing: client ROI.
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I downloaded my first MP3 from an AOL chat room. I was an extremely early adopter when it came to “file sharing,” but after the lawsuits started and some of my favorite services were shut down, I gave up. Torrenting became all of the rage, and I missed the boat. I’ve heard a lot about BitTorrent, but I never realized that they are a real company with more than 100 employees. They’re based in San Francisco, CA, and they are “passionate about building a better, smarter Internet through distributed computing.” That may sound like an unattainable mission for such a small company, but it’s not. BitTorrent’s protocols account for 20-40% of the Internet’s traffic, which means that the company has a ton of influence..
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In the 80s and early 90s it was popular to foretell that we were only a few years away from having robots ingrained in our daily lives. That obviously didn’t happen. Even with today’s technology, a seemingly sentient robot like Screech from Saved by the Bell’s Kevin is unrealistic, but we’ve made a ton of progress. There are robots that sweep floors, wash floors, clean gutters, clean pools, dispose of bombs, and lots more. iRobot makes robots that do all of those things, and much more. The company is based in Beford, MA and “was founded in 1990 by Massachusetts Institute of Technology roboticists with the vision of making practical robots a reality.” That reality is finally here.
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It took way too long, but spring (summer?) is finally here. For me that means that I played my first game of beach volleyball on Tuesday, but for many others it’s time to go on a run. The amateurs and the experts are both out in force, and many have ambitions of running faster or longer. If you truly want to commit to improving something, you have to measure it. RunKeeper is Boston, MA based company that “transforms your phone into a personal trainer, helping you track your runs, set your goals, and stay motivated to go that extra mile!” If you use Facebook, you’ve almost certainly seen a friend post one of their runs via RunKeeper.
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I use a credit/debit card for almost all of my purchases. It makes it extremely easy to track where, when, and how I spend my money. I actually get annoyed when I have to pay cash. Unsurprisingly, I’m not the only one who likes to collect data on my purchases. Pretty much every business that could potentially sell me something would love to have more data about me. Datalogix is a company that collects that data. They are based in Westminster, CO, and they “leverage the power of purchase-based audience targeting to drive measurable online and offline sales.” They started by collecting offline purchase data, but now they’re mixing that data with online, direct mail, e-mail, and mobile. That’s an amazingly powerful combination.
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