I’m a big fan of buying stuff online, so I’m shocked when some of my friends tell me that they still buy everything at real brick and mortar stores. It’s so old fashioned. It used to be just books and electronics, but over the past years I’ve even started buying clothes and even shoes online. Companies like Bonobos and Gilt Groupe make online clothes shopping super easy, but they’re relative newcomers compared to Bluefly, which was was founded in 1998 in New York City. They’ve made a name for themselves by offering high end fashion brands at great values, and they’re as much a fashion company as they are an e-commerce company. Bluefly is pretty small—under 100 employees—considering that the company’s stock is publicly traded on the NASDAQ, but that’s not surprising considering that they made it through the late 90s and early 2000s.
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