I have a lot of shoes for a guy. I’m pretty average when it comes to sneakers, dress shoes, and flip flops, but I have a lot of boots. A lot. Snow boots. Rain boots. Wading boots (3 pairs). Hiking boots. I can keep going… In my opinion footwear is all about specialization–there’s a shoe for every occasion. I think the people from DNA Footwear would agree (though they seem more concerned with fashion, while I’m obviously more concerned about how much water I’ll be stepping into). DNA Footwear is a Brooklyn, NY shoe retailer that is now working to be “the top online destination for today’s latest trends in the world of footwear.” They have a really wide selection with tons of notable brands.
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I have a lot of shoes for a guy, but nearly every pair has a unique, functional purpose. I may double up in a few key areas, but I only look to buy new shoes when I have a specific need. I’m not one of those people who is constantly looking for an excuse to buy a new pair of shoes, but I know that there are lot of those types out there–and they tend to be female. ShoeDazzle is a Santa Monica, CA based company that was built to feed the addiction without draining your pocketbook. ShoeDazzle’s “Chief Fashion Stylist” is Kim Kardashian, which is great because the kind of person who dots her i’s with hearts is the kind of person you want helping you pick out shoes.
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I remember when getting a new catalog in the mail made for an exciting day. My favorite catalog had to be Things You Never Knew Existed, but most of the ones I got were focused on baseball or fishing. I don’t know why I remember this, but I was always jealous of a friend who got the Eastbay catalog. It was filled with all kind of sporting goods and apparel, and for some reason I never thought to sign up to get it. While Eastbay, which is based in Wausau, WI, still has a catalog business, they’ve unsurprisingly moved a lot of what they do online. To me the coolest thing about Eastbay is their story. According to Wikipedia, they were founded in 1980 to “to meet the performance needs of local high school and college athletes within Central Wisconsin.” By 1995 they had grown big enough to go public. A few years later they were bought out by Woolworth’s, which became Foot Locker, Inc. It just shows how big a company can get even if they start by serving a small niche market.
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Back in June we told you about Birchbox, a company that offers a subscription to customized beauty product samples for $10 a month. It’s an interesting model, and it seems to be working out extremely well for them. BeachMint is a “social commerce” startup with a similar subscription model, but a very different approach. They’re a Santa Monica, CA based company with four brands: JewelMint.com, BeautyMint.com, StyleMint.com, and ShoeMint.com. I think you can guess what each offers a subscription to. When you sign up they give you a quiz to get a sense of what you like and what you don’t like, and then they start making new recommendations for you every month. It’s a little weird in that it’s structured like a subscription, but you don’t have to buy every month (but it sounds like it’s more of a monthly opt-out than opt-in). I kind of wish they stayed true to their name and would send me to a different beach every month.
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I’m not big on shoes during the summer. I try to wear flip flops as much as I can, and most of the exercise that I get is from beach volleyball where wearing shoes looks about as dorky as you can get. When I do go to the gym, I typically wear my Vibram Five Fingers (which you may also consider dorky looking). So I have no idea why New Balance popped into my head–I don’t even own a pair of New Balance shoes. In case you don’t know, New Balance is a Boston, MA based company that “began as an arch support company in the early 1900’s, developed into a specialized shoe manufacturer in the 1970’s, and has grown to become a leading global athletic products company.” They also own some other brands that you may be familiar with including Aravon, Brine, Dunham, PF Flyers, and Warrior.
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It’s been a long time since an airline has actually lost my bag never to be seen again. I think that I was about 6. Unfortunately it was the most awesome bag ever. It wasn’t very large and probably would have been carried on if it didn’t include one of my toy guns. It also had a bag of shark teeth that I collected from the beach, some clothes, various other toys, and a pair of Batman logo emblazoned Chuck Taylors. It was a devastating loss, and I’m still not quite over it. Now it’s been a long time since I’ve worn Converse shoes, but they certainly seem to be making a resurgence (or maybe they’re just always popular but in different subcultures). We’re lucky we still have North Andover, MA based Converse, because it seemed like they might go out of business until Nike swooshed in and bought them in 2003. If that hadn’t happened, I bet the market for second-hand pairs of Chucks would be insane—and then I’d really be missing those Batman All-Stars (even if they were a Size 1 or whatever).
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At some point during my Junior year in college (by the way I’m back at Cornell for the weekend), I got the bright idea that I could wear slippers as shoes. These weren’t flimsy slippers, these were sturdy leather ones with shearling lining. They were made by Orvis (where I interned and had an awesome 50% employee discount), and they were great. I loved sitting in class knowing that my feet were more comfortable than everybody else’s. Then I came back from Thanksgiving break. I was admiring the Christmas lights that my roommates had adorned our otherwise aesthetically unpleasing house with, and I slipped. See, my slippers had flat rubber soles. My feet came out from under me as I fell down a muddy slope. My right hand came down hard on the sidewalk, and I had a broken wrist. I gave up wearing slippers for a while, but when my Mom bought me a pair of UGG slippers with proper soles, I reverted. Now UGG slippers are my go to shoes during the winter, and I’m a huge fan of Deckers Outdoor Corporation. They’re the company behind UGG, Simple, Teva (is it Tee-va or Tevv-a?), Tsubo, and Deckers, and they’re headquartered in Goleta, CA with a location in Flagstaff, AZ as well.
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