If there’s anything that the Internet is perfect for, it’s finding hotels. Whether you’re looking for a place off the highway to stop for the night or a luxury vacation, you’re going to be better off if you use the web. Since so many people go online to find hotels, the competition for attention is getting really tough (especially now that Google has entered the market and inserted their product at the top of search results). Most hotel owners aren’t Internet marketing experts, so how do they make sure that people find them? They use buuteeq, a Seattle, WA based company and “easy-to-use web application that improves your hotel’s online marketing on the web, on mobile devices, and on Facebook.” It gives hotel owners everything they need to compete with the major chains who have huge teams dedicated to online marketing.
Read the full article →
Tagged as:
account management,
accounting,
business development,
customer service,
design,
finance,
hospitality management,
human resources,
information technology,
Internships,
marketing,
online marketing,
product management,
production,
quality assurance,
quality engineer,
sales,
seo,
social media,
software development,
travel,
user experience,
Washington,
web development
Traditionally the goal of marketing has been to get someone to take an action at some point in the future, but that has changed a lot over the past decade. The web has enabled businesses to push consumers to take immediate action, which is why online marketing has taken the best ideas from traditional marketing, direct marketing, and sales. 90octane calls it “conversion-driven marketing.” They’re a Denver, CO based agency that executes “online marketing campaigns including online advertising, email marketing, microsite and landing page development, search engine optimization (SEO) and pay-per-click (PPC) advertising.” They were founded in 2000, and have held on to many of their clients for quite a long time–that is pretty unusual in performance marketing.
Read the full article →
Tagged as:
account management,
Colorado,
copywriting,
Internships,
marketing,
online marketing,
paid,
public relations,
sem,
seo,
social media
Yesterday in our post about A+E Networks I told you about all of my favorite reality tv shows. A lot of them are pretty embarrassing, but I have no qualms about telling people I watch Top Chef. It’s a great show (sidenote: I swear I saw Beverly Kim from last season at Whole Foods yesterday). This week was the start of a two episode “Restaurant Wars.” The rules change from season to season, but typically the cheftestants have to come up with a restaurant concept and build it from scratch in just a few days. Everything gets supplied by sponsors, but if that wasn’t the case they might want to check out The WEBstaurant Store. They’re a Lancaster, PA based company that offers an “innovative, easy-to-use website to meet the purchasing needs of food service professionals throughout the United States and Canada.”
Read the full article →
Tagged as:
copywriting,
culinary,
customer service,
e-commerce,
food,
hospitality management,
Internships,
Kentucky,
leadership development,
Logistics,
marketing,
online marketing,
operations,
paid,
Pennsylvania,
photography,
sem,
seo,
software development,
technical writer,
user experience,
video,
web development,
writing
The Internet is the great equalizer. It’s where upstarts and big brands can go head to head. The big guys still have a massive advantage, but the truth is that transferring a luxury brand online isn’t all that easy. I feel intimidated when I walk into a fancy store, but I don’t even feel anything when I visit the same company’s website. Intimidation may not be what many brands go for, but exclusivity is. How do you maintain that image online while doing SEO, affiliate marketing, media buying, and more? Morpheus Media has the answer. They’re a New York, NY based “full-service provider of interactive marketing solutions to Fortune 500 companies and those aspiring to land on that list.” They seem to work mostly with fashion, luxury, entertainment, and media brands, and I think that makes them even more interesting.
Read the full article →
Tagged as:
advertising,
analytics,
interactive media,
Internships,
marketing,
media,
New York,
online marketing,
seo,
social media,
strategy
At some point you’ve probably asked, “How the heck did Ke$ha get famous?” For some of you it was probably more of a sarcastic jab than a genuine question, but for those of you who truly want to know, I found the answer. It comes in the form of a case study for Gupta Media, a Cambridge, MA based online marketing agency that focuses on the entertainment and music industries. The story is that Ke$ha started to get attention with her “uncredited vocal performance on the chorus of Flo Rida’s hit single ‘Right Round.'” Gupta Media worked with her record label, RCA, and put together a plan for launching her debut album Animal. When it came out it was on the charts at #1 with 610,000 digital copies sold. Gupta Media can’t take all of the credit, but read through their case studies to learn more about the role they played.
Read the full article →
Tagged as:
analytics,
design,
entertainment,
graphic design,
Internships,
marketing,
Massachusetts,
media planner,
music,
online marketing,
online media,
paid,
sem,
seo,
social media,
software development
I used to get excited about Black Friday, but never to the point that I’d actually join the crowds at the retail stores. I’d much rather search for deals online (though I barely do that anymore). While Cyber Monday used to be when e-commerce sites slashed their prices, it now seems that most of them have jumped on the Black Friday bandwagon. The nice thing about shopping online is that it’s really easy to see how good of a deal you’re actually getting. Shopzilla is a Los Angeles, CA based company that helps online shoppers do exactly that. They run a number of destination websites that “help shoppers shop and sellers sell.” Their network of sites reaches more than 40 million shoppers every month and helps them learn about more than 100 million products from thousands of retailers.
Read the full article →
Tagged as:
advertising,
analyst,
California,
customer service,
e-commerce,
editorial,
finance,
Internships,
marketing,
seo,
software development,
web development
We’re a week away from one of the worst travel periods of the year. If you’re flying between next Wednesday and the following Sunday, good luck. Look forward to long lines, getting groped by the TSA, crying babies, no legroom, and probably a delay or a lost bag. Wouldn’t it be nice to travel without those headaches? That’s why ridiculously rich people buy their own jets. But what if you’re only really rich and can’t afford your own jet? You buy time on one. That’s what Sentient Jet does for its clients. They’re a Cleveland, OH based company that “arranges more air charter flights than any other jet charter procurement business in the country.”
Read the full article →
Tagged as:
account management,
customer service,
flight,
Internships,
marketing,
Ohio,
online marketing,
paid,
sales,
sem,
seo,
transportation,
travel
There’s about a 70% chance that you found us through Google. That’s by design. I’ve learned that search is by far the best way to reach job seekers, so I’ve invested a ton of time, money, and effort into my SEO strategy. So far I’ve done it mostly on my own (with the help of a few awesome interns), but if I ever get to the point where I need to hire an agency, I’ll look for one that is aligned with the people in the industry whom I trust. SEER Interactive definitely clears that hurdle (I’ve even heard their Founder called “quite brilliant” by one of the best in the industry). SEER Interactive is a Philadelphia, PA based online marketing agency that specializes in SEO, SEM, Analytics, and Conversion Optimization. I actually decided to take a closer look at SEER after I got a link request e-mail that they sent out for one of their clients. (Honestly, I think the the request could have been better, but it stood out from most of the crap I get.)
Read the full article →
Tagged as:
advertising,
analytics,
blogging,
copywriting,
Internships,
marketing,
online marketing,
Pennsylvania,
public relations,
sem,
seo,
social media,
writing
Two competing marketing campaigns that combined for more a billion dollars in ad spend just came to an end (and the result was maintenance of the status quo). Some would say that any money spent on advertising is wasted, but as someone who makes a living off of advertising, I disagree strongly. I’ll take a wager that the folks at Direct Agents are on my side. Direct Agents is a New York, NY based “digital marketing agency specializing in performance-based digital solutions including lead generation, email marketing, search engine marketing and Facebook advertising.” They must be doing a good job, as they’ve more than doubled their revenue since 2007 (to $34.3 million).
Read the full article →
Tagged as:
advertising,
analyst,
business development,
interactive media,
Internships,
marketing,
media,
media planner,
New York,
online marketing,
paid,
sem,
seo,
social media
Ever have a class that required a clicker? Wouldn’t you rather use your phone? Top Hat Monocle is a San Francisco based company that is reinventing the college lecture experience. They’re looking for Campus Business Development Associates all across the country to spearhead campus adoption by reaching out to professors, raising awareness about Top Hat Monocle, and working closely with our sales and marketing teams to create a strategy that works. Find out how to get one of these internships!
I’m kind of obsessed with subscription based business models right now. I’ve been trying to come up with some new ones on my own, but I’ve also been investigating those that are already out there. One non-obvious (at least to me) subscription offering that seems to be gaining a lot of traction is underwear. There are a number of players in the market, so it must mean that people like getting new pairs of underwear on a regular basis. One of these companies is Me Undies. They’re based in Beverly Hills, CA, and they offer “the world’s most comfortable underwear in all your favorite colors and styles.” Oh yeah, and they do it at a way better price than designers who offer underwear of the same quality.
Read the full article →
Tagged as:
advertising,
affiliate marketing,
analytics,
apparel,
California,
fashion,
Internships,
marketing,
online marketing,
sem,
seo,
social media,
unpaid
I’ll fess up to it… I watch Storage Wars. How can you not enjoy a show where people make exorbitant bids for other people’s junk and then find out whether they won big or overpaid? Isn’t part of the American Dream finding treasure in someone else’s trash? I don’t know where they get the valuations on some of this stuff, but who cares if the “value” of all of the world’s antiques and collectibles is greater than the total amount of money in the world? (I’m making this up, but I’m convinced it’s true.) If you really want to make money from storage units, you’re better off owning them–or helping their owners market them. That’s what SpareFoot. They’re an Austin, TX based company that “has the largest inventory of storage units on the web” and allows you to “search by location, price, unit size and amenities.”
Read the full article →
Tagged as:
blogging,
customer service,
editorialw,
Internships,
marketing,
online marketing,
sales,
sem,
seo,
software development,
Texas,
user experience,
web development,
writing
I’ve said it before, and I’ll say it again: Search Engine Optimization is one of the most valuable things that I’ve learned from running One Day One Job. Search (namely Google) is how people find stuff, and what they find often determines where they spend money. There are very few businesses these days that can afford to completely ignore SEO. And that’s why the Inc. 500 is littered with fast-growing SEO companies. The problem is that a lot of the companies out there seem sketchy at best. I can’t tell you to consider working at a company that does SEO when I can see from their site that they have no idea what they’re doing (or even worse that what they do could be harmful). In SEO and online marketing, quality matters. That’s why I was excited to come across some opportunities at BlueGlass in Tampa, FL. They’re aiming to “change the way companies market themselves online with extraordinary strategies, service and software powered by the best minds in digital marketing,” and I have no doubt that they’ll do it.
Read the full article →
Tagged as:
analyst,
Florida,
marketing,
online marketing,
public relations,
research,
sem,
seo,
writing
One of the best things about living in a big city like Chicago is that there are seemingly limitless sports leagues. I’ve only played volleyball so far, but I keep telling myself that I’ll do softball, dodgeball, and maybe even basketball. For a recent grad, sports leagues are a great way to meet new people and get in an exercise routine as you start your life in the real world. The one problem that I run into is that many of the leagues are disorganized and have terrible websites that are hard to navigate and use. LeagueApps is a New York, NY and Washington, DC based company that solves this problem through their “digital management and marketing solution for local sports leagues, tournaments and events.” It’s essentially a sports league in a box (a digital one at that).
Read the full article →
Tagged as:
business development,
design,
Internships,
marketing,
New York,
online marketing,
paid,
sales,
sem,
seo,
software development,
sports,
user experience,
Washington DC,
web development
On Friday I visited one my Dad’s college friends at his workshop. He makes sails for traditional boats, and he’s been doing it for a long time. He doesn’t get a lot of incoming calls from potential clients (it’s a pretty niche business), but when he does, he almost always makes the sale (no pun intended). It’s because he has developed a process that shows potential customers that he’s undoubtedly the best guy for the job. He does it all by hand (even to the point of writing a personal letter), but it’s essentially automated. He spends about 15 minutes on it every morning, and that’s it. While that approach won’t work in a lot of business, nearly every company can benefit from automating parts of their marketing. Pardot is a company that provides software to do exactly that. They’re based in Atlanta, GA, and they came in at #172 on the Inc. 500 with 2,001% three-year growth and $7.4 million in revenue.
Read the full article →
Tagged as:
analyst,
business development,
customer service,
data,
engineering,
Georgia,
graphic design,
Internships,
marketing,
online marketing,
quality assurance,
quality engineer,
sales,
sem,
seo,
software development,
support,
technical support,
training,
virtual,
web development
There’s a two in three chance that you found out about us from Google. That’s not by luck. Early on I realized that most job seekers don’t know where to look, so they go to search engines. I’ve put in a massive amount of work to ensure that the content that I create turns up when people search for stuff that I have answers for. This is called SEO, and it isn’t some sort of black magic–shortcuts don’t work in the long run. SEO and inbound marketing are about developing great content, organizing the information on your website in a coherent way, and getting other people to share it (mainly through linking). It’s a fascinating field that sometimes gets a bad reputation. I pass up writing about a lot of companies in the SEO industry because they don’t pass my smell test. Slingshot SEO does, and they also happen to have achieved a three-year growth rate of 2,391%–putting them at #136 on the Inc. 500. I really like what I see in Slingshot SEO’s methodology, and I’m also impressed by the Indianapolis, IN based company’s client list.
Read the full article →
Tagged as:
e-mail,
Indiana,
Internships,
marketing,
online marketing,
paid,
sem,
seo,
social media
Experiences make for the best (and the worst marketing). All of those commercials about transporting Olympic athletes can do nothing to change my opinion after my experience with United last night. They strung me along with delays, their website failed repeatedly, and I spent an hour and a half on the phone to get a flight 24 hours later. There’s nothing like the live experience to shape your brand associations. That’s why Situation Interactive centered their business around it. They “are among the leaders in creating award-winning digital strategies for top entertainment and media brands worldwide.” Obviously the New York, NY (and Los Angeles, CA) based agency focuses on creating amazing experiences–and they tend to do it for clients who are way more exciting and way less likely to make you mad than an airline.
Read the full article →
Tagged as:
account management,
analyst,
business development,
California,
design,
experiential marketing,
interactive media,
Internships,
marketing,
media planner,
New York,
online marketing,
online media,
operations,
project management,
sem,
seo,
social media,
software development,
user experience,
web development
I’ve heard rumors that in other countries you can watch the Olympics live and without an insane number of ads. While I’m pretty frustrated by the tape delays, I don’t think the ads are so bad. It’s not the Super Bowl, but I’ve seen some really excellent Olympics focused spots (my favorite is the AT&T Samsung Galaxy S III ad with the passing of the torch). I’m not sure which agencies are behind which ads, and I’m not even sure Doner has done any Olympics focused ads, but they certainly work with the kind of companies that might be Olympic sponsors. They’re based in Southfield, MI, and they provide brands with “constant energy, unwavering vigilance and a devoted belief in staying fresh.” Doner is currently doing so for names like Chrysler, Jeep, Chiquita, Arby’s, FIAT, and Minute Maid.
Read the full article →
Tagged as:
advertising,
analyst,
arts,
California,
creative,
design,
interactive media,
marketing,
media,
media planner,
Michigan,
Ohio,
project management,
public relations,
sem,
seo,
software development,
web development
Unhelpful Google results are often the sign of a business opportunity. I started One Day One Job because I was frustrated with the junk that turned up when I’d search things like “entry level jobs” (there’s still a lot of junk out there, but I’m doing my best to bring more quality to the results). Though I’ve never researched leasing an office, I hear that doing so is even more frustrating than looking for a job online. (I just searched for an office in my neighborhood, and the #1 result looks like it’s from 1995.) 42Floors is a company that wants to finally bring the $25 billion office space/commercial real estate market online in a proper way. They’re based in San Francisco, CA, which couldn’t be a better place for this kind of business to get its start (the Bay Area is the only market they cover right now).
Read the full article →
Tagged as:
affiliate marketing,
analytics,
California,
engineering,
Internships,
marketing,
online marketing,
real estate,
sem,
seo,
software development,
web development
Yesterday I touted the fact that WWF directs 85% of their expenses towards programming. If you’re like me, you probably wondered where the rest goes. 11% of it goes to Fundraising/Development. That’s a pretty big chunk, but it’s by no means uncommon in the non-profit world. Organizations need money to keep running, and it takes money to raise money (this makes getting a non-profit started a huge task). Many non-profits end up spending their money by hiring Sanky Communications, which is a New York, NY based company that “has launched or expanded successful marketing programs for more than 100 nonprofit organizations.” They do this through two businesses: SankyDirect and SankyNet. The former “offers a wide range of direct mail fundraising services” while the latter is “an online marketing agency made up of dedicated Web specialists, developers, and strategists with decades of combined experience advancing nonprofit work.”
Read the full article →
Tagged as:
administrative,
advertising,
copywriting,
development,
editorial,
Internships,
marketing,
New York,
online marketing,
project management,
seo,
social media,
software development,
unpaid,
web development,
writing
Sometimes a sign is the best marketing. It all started with paintings in caves and piles of rocks placed on trails, and we really haven’t moved too far beyond that. Yes, there has been some innovation in signs (video for instance), but many of the signs that are the most effective at grabbing people’s attention are pretty simple–just look at Burma-Shave or South of the Border. One of the most memorable signs that I’ve driven by is hand painted on rotting wood by some near Syracuse, NY. It ain’t pretty, but it gets its message across. Still, I don’t recommend that you follow that guy’s style guide. Instead you may want to check out BuildASign. They’re an Austin, TX based company that “has reinvented the way people buy signs” by offering an easy online interface for designing a sign and the ability to produce and ship finished products in days or even overnight.
Read the full article →
Tagged as:
advertising,
analyst,
arts,
customer service,
design,
e-commerce,
graphic design,
Internships,
marketing,
online marketing,
paid,
public relations,
sales,
seo,
software development,
strategy,
Texas,
web development
Guys. If you’re going to land a job, you need pants. And shoes. And shirts. And maybe even a jacket and tie. Looking good is important, which is why you should outfit yourself in Bonobos like I do. Here’s $50 off your first order.
One of my favorite parts about doing what I do is the online marketing side. It’s equal parts arts and science, and it’s a constant challenge to reach new people. More and more businesses are moving their marketing online, and most of them have no idea what they’re doing. This is where local online marketing agencies like C-4 Analytics step in. C-4 is based in Saugus, MA and they offer services ranging from social media strategy to SEO to advertising analytics. C-4 Analytics works in a variety of industries including Automotive, Higher Education, Politics, Real Estate, and Retail. Unfortunately, they don’t name any specific clients or offer any case studies.
Read the full article →
Tagged as:
account management,
administrative,
advertising,
analyst,
analytics,
editing,
editorial,
Internships,
marketing,
Massachusetts,
online marketing,
paid,
sales,
sem,
seo,
social media,
software development,
web development,
writing
Today is my -1 year anniversary. In other words I’m getting married a year from today (and yes, we’re celebrating that). Amy and I have a wedding planner, and we’ve already made a lot of the big decisions (when/where/band/photographer). In a city like Chicago, you’re not going to get what you want if you don’t book things way in advance. Luckily, we have someone to guide us on these decisions, but if we didn’t we might turn to a resource like WeddingWire. It’s “the category leader in local business reviews (think “Yelp of Weddings”), offering the ability to search, compare and book over 200,000 recently reviewed wedding vendors.” The company is based in Bethesda, MD, and because they’ve been so successful in the wedding market, they’ve also gone after Bar Mitzvahs, Proms, and all kinds of other events.
Read the full article →
Tagged as:
administrative,
advertising,
analyst,
design,
engineering,
information technology,
Internships,
marketing,
Maryland,
online marketing,
sales,
sem,
seo,
software development,
user experience,
web development
If there’s a driving holiday, it has to be Memorial Day. I didn’t spend much time in the car this year, but last year I was in a nasty traffic jam coming back from Michigan. The jam was exacerbated by some buffoon who decided to block off a lane for at least a mile by driving slowly (it was closed for construction ahead). If only there was a way to contact him and let him know that he should read Traffic: Why We Drive the Way We Do (and What It Says About Us). Then he’d know that full lane utilization with a zipper merge at the obstruction is the most efficient way to deal with a lane closure. BUMP is a La Jolla, CA based company that wants to create “the world’s largest communication, marketing, and safety network” by connecting license plate numbers with online profiles.
Read the full article →
Tagged as:
advertising,
analyst,
automotive,
business development,
California,
cars,
community management,
design,
finance,
international,
Internships,
marketing,
online marketing,
publishing,
research,
sem,
seo,
social media,
social networking,
software development,
unpaid,
user experience,
web development
The last time that I was involved with an incubator was in 5th grade when my class was hatching chicks. Between then and when I graduated college, the word incubator was irrelevant to me. Now it’s coming up all the time. I’ve been involved with and interested in startups for the past five or so years, and in that time I’ve seen the idea of the incubator blow up. Incubators typically provide capital, guidance, office space, and much more to help startups get off the ground. Cogo Labs (formerly Adverplex) is a Cambridge, MA based incubator that focuses on growing Boston based web companies. They offer a unique value to their portfolio companies in that they have an in house “platform of proprietary technologies for algorithmic marketing, data mining, and quantitative business analytics.”
Read the full article →
Tagged as:
analyst,
analytics,
data,
design,
engineering,
incubator,
Internships,
marketing,
Massachusetts,
online marketing,
paid,
product development,
product management,
sem,
seo,
software development,
user experience,
web development
My life is about as paperless as it gets. I avoid having to use a printer at all costs. Yet, I still think I know something about the paper and printing industry. It’s not because my mom is a graphic designer who dragged me along to pick up printing jobs when I was a kid. It’s because I watch The Office, obviously. Believe it or not, printing costs are still significant for most companies–“corporations spend $500 per employee annually on printing costs.” PrintEco is a Chicago, IL based company that claims they can cut 17% off of most companies’ printing expenses and help the environment at the same time. When you see how they do it, I think you’ll be pretty impressed.
Read the full article →
Tagged as:
green,
Illinois,
Internships,
marketing,
online marketing,
paid,
printing,
seo,
social media,
unpaid
It’s supposed to be in the 80s and sunny all weekend here in Chicago. This is the weather that we wait all year for, yet I”m starting to think this may have been a good weekend to get out of town. Why? The NATO Summit is in Chicago this weekend, and so are the protesters. If I was going to get out of town, I might try one of the services offered by Fareportal to book something. They’re a New York, NY based company that has a “technology platform which enables millions of travelers to book a myriad of travel products from almost every corner of the world.” They operate a number of consumer brands including CheapOair (I’ve used them at least once), CheapOstay, HotelPricer, and Clubmiles. Fareportal also has travel trade brands including Fare Buzz, Travelong, Fareportal Media Group, and Dukes Court Travel.
Read the full article →
Tagged as:
account management,
advertising,
marketing,
New York,
online marketing,
sales,
sem,
seo,
social media,
software development,
travel,
web development
These days it seems that just about everyone claims to be an expert on things like social media and SEO, but very few people have a track record that shows a repeated ability to deliver results. Why is that? Because online marketing is really hard. We see stupid things go viral and think that anyone can do it, but we overlook the fact that getting someone to look at something is very different from getting someone to buy something. Pop Labs is an interactive marketing agency in Houston, TX that is known for getting results. I’m not just talking about for their clients either. Pop Labs nearly tripled their revenue between 2007 and 2010, which shows that what they’re doing works for them as well as for their clients.
Read the full article →
Tagged as:
advertising,
business development,
design,
Internships,
marketing,
online marketing,
project management,
sales,
seo,
social media,
software development,
Texas,
web development
When you’re a kid, you think that teachers have an easy job. They have good hours, lots of vacation with summers off, and they get to stand in front of a room and tell you what to do. As you get older, you start to realize that teaching also includes grading papers, planning lessons, communicating with parents, writing comments for report cards, and a whole lot more. A grade book just isn’t a good hub for managing all of this. Teachers need something industrial-strength, and that’s what Instructure provides with their Canvas Learning Management System. The Sandy, UT based company offers a suite of tools that enable teachers to spend way less time on administrative stuff, and more time teaching and working directly with students. They serve educators at all levels–from Kindergarten to some of the world’s top universities, which shows you just how flexible the Canvas platform is.
Read the full article →
Tagged as:
design,
education,
engineering,
Internships,
marketing,
online marketing,
paid,
public relations,
sem,
seo,
software development,
systems administration,
user experience,
Utah,
web development,
writing
I’m not big on writing online reviews. There’s something that feels wrong about generating free content for someone else to make money off of it. But I’m sure glad that there are plenty of people who have a different opinion. How would I know which restaurants to go to without Yelp? Or what books to buy without Amazon reviews? Reviews have proven time after time to be a great base on which to build an Internet business. That’s exactly what they’ve done at Expo, a New York, NY based company that has been aiming “to create the largest and most authentic base of product focused videos available” since 2005. They’ve built a platform for regular people to share “videopinions” on nearly any product under the sun.
Read the full article →
Tagged as:
consumer products,
Internships,
marketing,
New York,
online marketing,
paid,
product management,
seo,
software development,
video,
web development
Guys. If you’re going to land an internship, you need pants. And shoes. And shirts. And maybe even a jacket and tie. Looking good is important, which is why you should outfit yourself in Bonobos like I do. Here’s $25 off your first order. My gift to you.
I have no idea where people went to ask embarrassing health questions before the Internet. I guess you could have gone to a doctor, but it’s really nice to pre-educate yourself before you ask a professional. That’s why there’s ridiculous demand for health-related information online. Everyday Health is a company that has been reacting to this demand since they started in 2002. They are a New York, NY based company that provides “consumers, healthcare professionals, and brands with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum.” If you ask Google and embarrassing health question, there’s a really good chance that you’ll end up on one of their sites. In 2010 they were averaging 26.5 million monthly unique visitor, which is just a massive amount of traffic–especially in a niche as valuable as health related information.
Read the full article →
Tagged as:
advertising,
blogging,
community management,
customer service,
editing,
editorial,
engineering,
events,
fitness,
health care,
marketing,
medicine,
New Yrok,
online marketing,
operations,
planning,
public relations,
sales,
sem,
seo,
technical support,
writing
