Right after I graduated college, I started investing in the stock market. I’ve more than doubled my money since then, which means that I made some pretty good decisions. One stock that I was considering at the time was CWTR. It was around $45 back then, and I thought that I had a few good reasons to believe that the stock would go up from there. Luckily, I didn’t buy. The stock is now at less than $4 per share–and that’s after a 4 for 1 reverse stock split. I’m glad that I avoided that -98% return on investment. While Coldwater Creek, which is based in Sandpoint, ID (with a design center New York, NY), has certainly struggled over the past 6 years, that doesn’t mean that you should overlook the potential opportunity. The multi-channel “specialty retailer of women’s apparel, jewelry and accessories” started as a one-room mail order business. They obviously had an amazing growth period that took them to going public, and now it’s time for them to get back on track.
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I’m headed to Colorado for my bachelor party this weekend. We rented a ranch, and we’re planning on hiking, fishing, and eating meat. My hope was that we’d get shorts and t-shirt weather, but it’s looking more and more like we might need to bring along something from The North Face. It’s not that we’ll be doing any hardcore mountaineering during the trip–it’s just going to be cold. As much as we all know that The North Face, which is based in Alameda, CA, is about pushing “the boundaries of innovation so that you can push the boundaries of exploration,” we also know that a lot of their gear is purchased to keep suburban kids warm while they wait for the school bus. That’s not a slight The North Face. It’s just that when you make high performance clothing and outerwear that looks great and is relatively affordable, people are going to use it in all kinds of situations.
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As commerce continues to move online, selling things in a retail setting is becoming more and more about offering an experience. Apple is the ultimate example of this–whenever you walk into one of their stores you’re instantly surrounded by excitement. That’s exactly what Charming Charlie is going for. They’re a Houston, TX based “fashion accessories retailer” with more than 200 stores across the country. Their “in-store experience features a breath-taking volume and variety of accessories, ingeniously arranged by color, making that perfect accent fun and easy to find.” It’s something that they’ve been working on since 2004, and they seem to be getting it right.
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I have a lot of shoes for a guy. I’m pretty average when it comes to sneakers, dress shoes, and flip flops, but I have a lot of boots. A lot. Snow boots. Rain boots. Wading boots (3 pairs). Hiking boots. I can keep going… In my opinion footwear is all about specialization–there’s a shoe for every occasion. I think the people from DNA Footwear would agree (though they seem more concerned with fashion, while I’m obviously more concerned about how much water I’ll be stepping into). DNA Footwear is a Brooklyn, NY shoe retailer that is now working to be “the top online destination for today’s latest trends in the world of footwear.” They have a really wide selection with tons of notable brands.
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My first bike was red and had a banana seat. My second bike was a black and grey Huffy that was far cooler in the eyes of a 7 year old boy. After that I won a green “mud slinger” in a raffle. It was even cooler, but it still wasn’t a real bike because it only had one speed. I got my first real bike in 5th grade. It was a green Trek Antelope 800 with 18 speeds. I loved it and rode it all the time for the first few years I owned it. I eventually stopped riding and haven’t owned a bike since, but I still have a strong positive association with Trek. The company is based in Waterloo, WI and has been pursuing a mission to “build the best bikes in the world” since they were founded in 1976.
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I used to be perfectly happy to shop at a regular grocery store–I even got annoyed by the fancier stores. As I’ve gotten more yuppified, that has completely changed (it’s actually because I’ve learned to cook). Now I go to Whole Foods for produce and local specialty stores for meat and fish, but most people still do all of their shopping at a single grocery store. These are the kinds of people that big brands want to reach with marketing messages. MyWebGrocer is a Winooski, VT based company that makes that happen. They provide “leading-edge eCommerce and eMarketing solutions to the grocery and consumer packaged goods industries” including solutions like “website design, specialty modules for websites, hosting, sophisticated email strategies and consulting services.”
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This morning I was about to buy something but changed my mind because the checkout process was too annoying. While I probably shouldn’t be so lazy, that should never happen. E-commerce software is a solved problem. Why would a retailer invest in building their own proprietary site when they can license it from a provider like Demandware? They’re a Burlington, MA based company that offers an “enterprise-class cloud commerce platform” that powers “more than 150 retail brands across more than 575 sites around the globe.” If you regularly buy stuff online, you’ve almost certainly come into contact with Demandware’s platform. You probably had no idea, and that’s just how Demandware wants it.
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One Day One Job is hiring a paid intern/part-timer to work on a few Marketing projects. If you’re interested, e-mail me at willy@onedayonejob.com outlining one idea for how you can help grow the site (including your résumé won’t hurt). Check out our past job posting for more background info.
Yesterday we looked at a chain of sandwich shops that started from a modest single location. Today we’re going to look at “a neighborhood boutique” that opened in 1935 and has grown to more than 1,000 locations across 37 states. The company is Rainbow Shops, and oddly enough, I’ve never heard of them. That’s not a bad thing considering that females are their target market and I don’t spend a lot of time in shopping malls. The Brooklyn, NY based retailer offers an “assortment of clothing for juniors, plus sizes, and children, as well as an extensive shoe collection.”
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Read our latest article that uncovers a potential internship scam.
I often tell people that I don’t like sandwiches. The truth is that I don’t like bad sandwiches, so most sandwich chains are out for me. The only one that I’ll somewhat regularly eat at is Potbelly Sandwich Shop. It’s hard to beat one of their Meatball sandwiches with an Oreo milkshake. I’d never heard of Potbelly until I moved to Chicago, IL, which is both where they’re headquartered and where they got their start. The first store opened in 1977, but it wasn’t until 1996 when Bryant Keil bought the store that they started expanding the business.
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As I see it, there are two kinds of jewelry. The expensive kind that a guy might buy for a girl (reminder: Valentine’s Day is in three days), and the kind a girl might buy for herself. I realize that is an arbitrary distinction that doesn’t cover a lot of jewelry buying activity, but it’s a quick mental model that works for me. (I believe the more formal distinction is fine jewelry vs. fashion jewelry.) BaubleBar sells jewelry that falls into the latter category. They’re a New York, NY based company that was started by two friends who realized that “fashion jewelry was the one accessory that had yet to capture meaningful space in [their] closets.” They identified a number of things that were wrong with the market, and decided to build a business where women can “buy high quality pieces without a high price tag.”
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Nearly every culture has its own take on bread. From tortillas to bialys to focaccias to baguettes to naan, there are innumerable ways to turn a grain into something a little easier to eat. There is evidence of rudimentary flatbreads from over 30,000 years ago, but we’ve come a long way since then. What I find interesting is that the staple breads from across the world are becoming luxury items here in the U.S. A non-profit that is taking advantage of this trend is Hot Bread Kitchen. They’re based in New York, NY, and they increase “economic security for foreign-born and low-income women and men by opening access to the billion dollar specialty food industry.” How? They sell a multi-ethnic line of breads that are inspired by the people whom they are training for jobs.
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I’m really into fly fishing. So beyond going fishing as often as I can, I like to keep up with what’s going on in the industry. One of the latest trends is that a lot of the manufacturers are starting to sell direct to consumer over the Internet. The independent retailers who have helped these brands grow are not happy. Their toes are getting stepped on big time. This phenomenon isn’t exclusive to the fly fishing industry–it’s happening all over the place. So how does a branded manufacturer grow its business through e-commerce without losing the trust of its retailers? Shopatron is the answer. They’re a San Luis Obispo, CA based company that offers a “retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers.” What does that mean? The manufacturer still sells their products online, but fulfillment is done by the retailers who can ship the product or offer it for in-store pickup.
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Before I discovered Bonobos, I used to actually buy clothes in retail stores. I guess you could say my style was preppy (and probably still is) considering the fact that I haven’t owned a pair of jeans since 7th grade. Back when I was still buying clothes in stores, J. Crew was the definition of preppy (barring Brooks Brothers of course), so that’s where I shopped. They seem to be making their image more “hipster” these days, but I’ll guess that’s based more on a change in fashion than a change in their target demographics. Anyway, J. Crew is a New York, NY based company that started with a catalog in 1983 and opened their first store in 1989. They’ve grown into an amazingly recognizable brand, and recently they’ve started growing another brand called Madewell.
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In a place like New York City, it’s nearly impossible to build something without tearing something else down. That means that a lot of still useful stuff is sent off to the dump while new construction material is shipped in from afar. This is not only wasteful, but it’s also terrible for the environment. Build It Green! NYC is a New York, NY based non-profit that is “working towards reducing the amount of unnecessary construction and demolition (C&D) waste clogging our landfills.” They do this through two stores that make Build It Green! NYC “New York City’s only non-profit retail outlet for salvaged and surplus building materials.”
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I’ve always wanted to visit Japan. While the country is economically and technologically very similar to the U.S., it seems to be completely different culturally. I might get a chance to go there for my honeymoon (it’s one place that we’re considering), but until then I’ll have to enjoy Japan through its imports to the U.S. One of the latest is UNIQLO, a “brand has evolved from a chain of roadside stores to an international leader in style, quality, and fun.” I’ve never been inside one of their stores, but it seems that they’re about to start popping up all over the place (the first U.S. based store was in New York, NY, which is also where UNIQLO’s U.S. operations are based out of). From what I can tell, UNIQLO is targeting a similar market to American Apparel, though UNIQLO believes that their clothes set them “apart from apparel companies whose sole purpose is the pursuit of fashion trends.”
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I’ve finally found the secret to alchemy–cheap New Year’s party favors. Any decent restaurant can offer the same food they offer the rest of year, add a glass of cheap champagne, a cardboard hat with a rubber band strap, a noisemaker, and maybe a plastic necklace, and then charge $200 for their “New Year’s Even Party.” It’s brilliant considering that you can buy New Year’s Party Kits for less than a dollar per person from Party America, an Alameda, CA based chain of retail party supply stores. They offer “everything you’ll need for your New Year’s bash through Valentine’s Day, Mardi Gras, Chinese New Year, St. Patrick’s Day, Easter, Passover, Cinco de Mayo, Graduation, 4th of July, Labor Day Halloween, Thanksgiving, Christmas and Hanukkah.” Party America’s Careers page offers info on both in-store and corporate positions. There’s no word on internships, but it’s still worth a try. If that doesn’t interest you, take a look at our past New Year’s Eve posts on MADD (be responsible tonight), Oriental Trading (more party supplies), American Pyrotechnics Association (fireworks!), Waterford (they make the glass ball), Times Square Alliance (the place to be), and Martinelli’s (a good non-alcholic option). You may also want to take a look at Party City while you’re at it.
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Merry Christmas! I’ve already opened my presents, as I’m about to get on a flight to somewhere warm. In past years I’ve tied in the Christmas theme by writing about employers like NORAD (they track Santa), WowWee (toys), JAKKS Pacific (toys), Caribou Coffee (reindeer), Casey Trees (Christmas trees), Elf on the Shelf (Santa’s little helpers), The Amalgamated Order of Real Bearded Santas (not really an employer), Claxton Fruit Cake (the ultimate regfitable gift), National Christmas Tree Association (Christmas trees again), and Toys for Tots (presents). Somehow over the past 5 Christmases I’ve overlooked Christmas Tree Shops. They’re a group of retail stores that are all Christmas, all year, and always at a discount. They say they’re based out of Yarmouth Port, MA, but all of their jobs appear to be in Union, NJ. Christmas Tree Shops is actually owned by Bed Bath and Beyond, but they seem to operate at least somewhat independently. The company’s website is kind of sparse, but you can learn everything you need to know on their Careers page. They even appear to offer internships.
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If there’s a time of year for candles, this is it. Between Hanukkah, Advent/Christmas Eve, and having the shortest daylight period of the year (at least here in the Northern Hemisphere), we collectively burn through a lot of wax. My family’s Christmas Eve tradition includes a candlelight church service and a lot of candles around the house, though we’re smart enough not to try the candles on the Christmas tree thing (we had a close enough call with a blanket that got too close to the fireplace one year on Christmas Eve). I can’t think of a bigger name in candles than Yankee Candle, so I thought we should take a look at the South Deerfield, MA based candle maker and retailer. The company actually got its start during the Christmas of 1969. Mike Kittredge couldn’t afford to buy his mother a Christmas gift, so he melted down some crayons to make a candle. A neighbor insisted that he sell the candle to her, and Mike used the money to buy enough wax for two candles–one for his mom and one to sell. The business kept growing from there.
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I grew up about an hour outside of New York City. My parents would take me in a few times a year, and from those experiences I developed an idea of what big cities are like. It took a while for me to realize that New York is remarkable as cities go. It’s huge. It has a prime geographical location. Its people are diverse in a multitude of ways. It’s filled with wealth, yet more than 20% of its citizens live in poverty. There is no other city in the world like New York, and that’s why the Museum of the City of New York must be a fascinating place to visit. They are a non-profit that explores “the past of this fascinating and particular place for lessons about our future” while celebrating “New York’s heritage of diversity, opportunity, and perpetual transformation.”
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I’m hoping that all of you made it through Sandy safely and with minimal property damage. It appears to have been quite a storm, and it’s not even done yet. We’re easily looking at billions of dollars of damage, which means that recovery and rebuilding is going to dominate the coming weeks and months for many people and businesses. While this will be an especially difficult time for those who have been directly affected, it will also have a significant effect on businesses and, as a result, job seekers. I don’t have much to base this on, but I predict that it will be slow going for the next few weeks if you’re looking to get hired in any of the affected areas (NYC has already lost two full work days and will probably lose a few more). And then it will be Thanksgiving… and then Christmas (the naturally slow time of year). This won’t affect the internship market as much as it will affect the job market, but it’s still going to be really tough if you’re looking for something now. But out of destruction comes opportunity. Today’s post isn’t as much about The Home Depot, as about what the Atlanta, GA based company represents. For many people they will be the hub of the rebuilding process. The business is positioned to help people in both the best and worst times, and by doing so consistently they’ve grown into one of the biggest companies in the world.
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The majority of my Facebook friends are on the East coast, so I’m feeling a little left out right now. Everyone seems to be having fun preparing for Hurricane Sandy, even though the storm will likely cause billions in damage and cost some people their lives. Hurricanes and blizzards tend to generally more enjoyable than things like earthquakes, tornadoes, and riots. It all has to do with predictability and control. When you know a storm is coming a few days ahead of time, it’s pretty easy to prepare. But in reality we should all be prepared for emergency situations whether they’re expected or not. There may be a time when running to the store won’t be an option, and that’s why Emergency Essentials exists. They’re an Orem, UT based company that has been “helping people prepare for emergencies” for the last 25 years through their catalog, website, and retail stores. (I was tempted to write about weather related careers today, but we’ve already done a bunch of those.)
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There’s no doubt that we’re in the middle of the second phase of e-commerce. The first stage was all about helping you find and buy the stuff that you want or need online. Amazon has that mostly covered, and there are plenty of retailers who fill in the gaps. But what if you want shopping to be fun? It’s all about discovery, which is why sites and companies that help you find interesting products are so popular right now. The term “curation” is being used a lot, and I think it’s appropriate. Stitch Fix is a San Francisco, CA based company that is using strong curatorial talent to sell clothing and accessories to women. They’re like a Trunk Club for women in that they send you a box of stuff (as often as you’d like) based on your response to style survey questions, and you can choose to keep as much or as little of it as you like.
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I had exercise induced asthma as kid, but I really enjoyed playing sports. That probably explains why I loved baseball, tolerated basketball, and avoided soccer and lacrosse as much as possible. Despite the fact that more and more kids are as out of shape as I was, soccer and lacrosse have both seen a ton of growth over the past two decades. The Moylan family has been well ahead of the the trend. In 1984 one of the family’s six kids (Mike) was assigned a high school business project, so he decided to start a small soccer catalog called Eurosport. The family embraced the business, and it became Sports Endeavors. They spent a decade doing the mail order thing, and then they made an amazingly smart move in 1994. The Hillsborough, NC based company bought Soccer.com and Lacrosse.com. Combining an already existing business with those domain names made for a killer combination, and that’s why Sports Endeavors has continued to grow–though they still only focus on soccer, lacrosse, and rugby.
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In case you missed it, SexyResumes.com is offering the One Day One Internship community a 33% discount. They’ve extended the deal, so if you Order your Custom Online Resume Website by this Monday October 1st, you’ll get it for only $99 (originally $149). Just enter the code “1Day1Job” at checkout.
I’m in Ithaca, NY to have my engagement photos taken (finally). It’s a chilly, drizzly, grey day (which is surprisingly perfect for having photos taken outside according to the photographer). It’s typical weather for Ithaca, and it’s the opposite of everything that I would associate with the Pacific Sunwear brand, which is probably why they closed their location in a nearby mall. The Anaheim, CA based company is “dedicated to embracing the amazing diversity and unique sense of adventure that California offers at every turn based on this vast, yet attainable state.” Their name really says it all–the brand is indelibly to a climate and a geography.
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I don’t wear jewelry. As a result, the thing that I’m most nervous about in terms of getting married is having to wear and be responsible for a ring. It’s going to be a big change, but maybe I’ll like it. Some people think that jewelry can be a source of positive energy. I’m not sure that I buy that, but it’s working for Alex and Ani. They’re a Cranston, RI based company that “offers eco-friendly, positive energy products that adorn the body, enlighten the mind, and empower the spirit.” It’s hard to disagree with those claims when they’ve led to 1,454% three-year growth and $17.4 million in revenue. What I really like about Alex and Ani is the focus on recycled materials and local manufacture. The jewelry business can carry a lot of social costs, and Alex and Ani does a great job of avoiding them.
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I’ve mentioned before that if you want to see me act like a hungry, tired five year old, just take me furniture shopping. I’ve only been banned from one furniture store, but that was nearly 20 years ago, and I’m sure the picture of me taped to the cash register no longer looks like me. Now I know why a lot of stores have treats available for kids (usually the sugar high hits by the time the family is gone). One store that I actually kind of like is Design Within Reach. The spaces are usually pretty small compared to other furniture stores, and they have really unique stuff. Design Within Reach is headquartered in Stamford, CT, but they have stores all across the country (and most of their internships are in stores). I always thought the “within reach” part of the name meant affordable, but stuff at Design Within Reach is pretty expensive (though they’re much lower than a lot of other places). Apparently “within reach” means “authentic modern design” that is “not found elsewhere” and is “in stock.” That last one is a big deal. There’s nothing more frustrating than plunking down a huge amount of money only to hear that your couch will arrive in 3-9 months.
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There’s no time that sports apparel gets more attention than during the Olympics. There are the crazy “barracuda skin” racing suits for the swimmers, the bejeweled leotards for the gymnasts, and the ever controversial bikinis (or pants and long sleeved shirts if it’s under 60 degrees) for the women’s beach volleyball players. One might think that every uniform is chosen to maximize physical performance, but there’s research to show that what you wear/how you look affects your mental performance (See: Red is a winning color – GO BIG RED!). While they might not be outfitting our Olympians, GTM Sportswear is a Manhattan, KS based company that helps athletes perform better by looking better. They specialize “in providing custom-embellished uniforms, warm-ups, and practice apparel for college, school, and club sports teams nationwide.”
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There are some brands that you instantly recognize even though you have no real connection to them. Usually this is a product of lots of advertising over a long period of time. People who don’t drink soda know Pepsi, and people who don’t own cars know GEICO. So how does a women’s lifestyle brand that was only launched in 2004 become iconic to a 27 year old guy whose fashion sense is based on what Bonobos sells? I’m not quite sure how Tory Burch did it, but I’m pretty sure that their big, bold logo has something to do with it. If you’ve ever walked by one of their stores or seen someone wearing Tory Burch, there’s no way that you could have missed who the designer was. Maybe positioning has something to do with it too, as Tory Burch, which is based in New York, NY, calls itself “a luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility and attainable price point.” That sounds like a recipe for success to me.
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A lot of companies that we feature are doing something innovative–they’re changing the way things work, and that can provide an amazing learning opportunity for a college student. But sometimes you can learn more from companies that do it the old fashioned way. I hate to say negative things about a company, but when I see the stuff that AmeriMark sells, I think thrift store. They position themselves as offering “a vast selection of quality, value-priced, brand-name merchandise,” so it’s really not far off. They sell “women’s apparel, shoes, jewelry, cosmetics, fragrances and health-related merchandise” along with a lot of As Seen on TV products. Maybe I’m wrong, but this stuff doesn’t sell itself (though they do seem to put a really strong emphasis on quality). And that’s why I think Middleburg Heights, OH (Cleveland) based AmeriMark is so interesting. They know how to sell this stuff. They’ve been doing it since 1969, and they’ve used the same approach across both new and old mediums.
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apparel,
bilingual,
copywriting,
creative,
customer service,
design,
e-commerce,
e-mail,
fashion,
Internships,
inventory control,
marketing,
merchandising,
Ohio,
online marketing,
planner,
retail,
sales,
web development,
writing
A few weeks ago I went on my annual father-son fishing trip to Grayling, MI. Not a lot changes up there from year to year, but this year there was something new. Fireworks stands! It was blatantly obvious that a law had changed to make fun legal again. Now, I know that fireworks are ridiculously dangerous–they can blow your hand off, start a wildfire, or give you a nasty burn–but there’s something un-American about making them illegal. So it warms my heart to see more states re-legalizing fireworks in an age where some people want to regulate what size sodas can be sold. Big Fireworks is a Lansing, MI that saw an amazing opportunity when the law changed, and jumped on it. They’ve been around for 28 years, but it looks like this has been a great year for expanding their business.
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Florida,
holiday,
Indiana,
Internships,
Kansa,
Michigan,
Missouri,
Nevada,
New Hampshire,
Pennsylvania,
retail,
South Carolina,
Wisconsin
