This is the time of year when homelessness becomes more visible for many people. The colder weather combined with the Thanksgiving and Christmas seasons help us remember that not everyone has a roof over his or her head. In fact, there are “633,782 people experiencing homelessness on any given night in the United States.” The National Alliance to End Homelessness is a Washington, DC based non-profit that, as its name indicates, would like to bring that number down to zero. As a leading voice on the issue of homelessness, The Alliance “works collaboratively with the public, private, and nonprofit sectors to build state and local capacity, leading to stronger programs and policies that help communities achieve their goal of ending homelessness.”
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Sometimes I love museums, and sometimes they bore me to death. I’m pretty sure it mostly has to do with how recently I last ate (apparently it’s a faux pas to waltz around most museums while snacking). I know they have those audio headset things that are supposed to give you a guided tour, but I don’t want to be one of those people. I really like the idea of going to the museum, but it usually disappoints. I wish there was a way to liven up the experience and get more out of it. That’s what Museum Hack is working on. They’re a New York, NY based upstart that has developed a “tour to turn one of New York’s most spectacular cultural institutions into a totally unique experience.”
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I admit to liking bad music. I don’t listen to music all that often, but when I do, I’m perfectly happy listening to Top 40 stuff. I know that most of it is musically questionable, but I can’t help that I like it. I’ve tried listening to Classical music, but I can’t get into it. Maybe one day that will change. And if it does, I’ll have to check out the Handel and Haydn Society. They are based in Boston, MA, and they are “considered America’s oldest continuously performing arts organization.” They’re coming up on 200 years of excellence “in the field of Historically Informed Performance” (see here for a more in depth explanation). In other words they perform pieces “using the instruments and techniques of the composer’s time.”
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At this point you’ve spent a lot of your life in a classroom. Do you think you’d be better off if you spent more or less? I lean towards saying less, but only if I would have put that time to good use. I tend to think that a lot of today’s kids are overworked when it comes to school, but that’s probably because I went to a very competitive private school. There’s a lot of research that shows that more time in school leads to better outcomes, and The National Center on Time & Learning is a Boston, MA non-profit that “is dedicated to expanding learning time to improve student achievement and enable a well-rounded education.” Even though it pains me to say it, The National Center on Time & Learning probably has it right.
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In the world of advertising and marketing, creative seems to get all of the credit. We idolize the people who came up with the idea for a memorable campaign, but we don’t think of all the work that led to that idea. Whether you’re developing products, communications, strategy, or anything else that relates to your customers, you have to start with research. That’s where Kelton comes in. They are a New York, NY and Los Angeles, CA based consulting firm that is “passionate about listening to your customers and translating their stories into innovative solutions.” They start with research, then build a strategy, and use that to create design.
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How many times have you been watching tv when a familiar advertisement comes on. You know all of the words, but five seconds after the ad finishes, you say to yourself, “Wait, what was that ad for again?” It happens to me all the time. So many brands have gotten too complicated with their messaging. Good branding is almost impossible without simplicity. That’s why Siegel+Gale has made a name for itself as “a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences.” The agency is based in New York, NY, but they also have offices in San Francisco, CA, Los Angeles, CA, and six international locations.
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When I was in high school, it was the golden age of free music. High speed Internet connections were becoming commonplace, and file sharers weren’t really being prosecuted yet. You could have (permanently) almost any music you wanted for free. Those days have long passed, but we’re in another period of at least semi-free music access. Thanks to companies like Spotify, you can listen to what you want when you want to… as long as you’re willing to put up with some ads. F# is a New York, NY based company behind many of those ads–they connect “brands to consumers through the power of music in purposeful ads.” Brands know that music is a great way to connect with consumers. And that means ad-supported online music services provide an amazing opportunity.
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I haven’t developed much of an opinion on the Syria situation yet, but I know that there are some things that everyone can agree on. One is that we need people looking out for the country’s children. More than a million kids have already fled the war, and there was a non-profit working to help them well before Syria became a staple of the evening news. It’s called Mercy Corps, and it’s a Portland, OR based organization that helps “people in the world’s toughest places survive the crises they confront and turn them into opportunities to thrive.” (Here’s what they’re doing in Syria.) They got their start in 1979 by raising $1 million to provide aid in Cambodia, and ever since they’ve been doing work all over the world.
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As I’ve spent more time with the annual Inc. 5000 lists, I’ve noticed quite a few trends. Some carry on from year to year (companies that land government contracts grow really fast), while others are more fleeting. One trend that is continuing to gain strength is the growth in the advertising industry-especially for companies that focus on data and optimization. Videology is a perfect example. They’re a Baltimore, MD based company that has developed “a video advertising technology that works across all video screens to connect brands with those consumers they most want to reach” (“all screens” is definitely a buzzword/trend now). This platform has led the company to #136 on the Inc. list with 2,727% three-year growth and $137.5 million in revenue. Four-digit growth is so much more impressive when it leads eight and nine-digit revenue.
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Yesterday we looked at Boys & Girls Clubs of America, an organization that aims to “promote and enhance the development of boys and girls.” Today’s organization has a similar sounding mission, but they’re doing very different work. Boys Town is an Omaha, NE based non-profit that gives “at-risk children the family, support and care they need to overcome their circumstances and realize their potential.” A Boys and Girls Club is a safe place to go for a couple of hours after school–Boys Town is about giving children a safe place to grow into healthy, happy adults.
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I’m torn on the topic of Quantified Self (a movement of people who collect as much data on their lives as possible). Part of me loves taking an analytical, data-based approach to self-improvement, but another part of me thinks that it’s easy to waste a lot of time measuring stuff that isn’t all that important. With that said, I dream of one day owning (or even creating) an analytic toilet that gives you all kinds of information on your overall wellbeing. Pixie Scientific has an interesting take on that idea. They realized that some of the people who have the most sensitive health don’t use toilets, they use diapers, and as a result, the New York, NY based startup is developing “smart diapers.” They look and work like regular disposable diapers, except they provide vital health information to parents and doctors.
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I love meat. I even got an A+ in the Meat Science course that I took in college (it wasn’t nearly as easy as it sounds). In my opinion, animal protein gets an unfairly bad rap for being unhealthy. I went on a diet of mostly high-fat meat and vegetables before my wedding, and lost forty pounds–there’s no way that I’m not healthier because of that. However, there are plenty of people who feel that animal-based diets have significantly negative health and environmental repercussions. Many of them would like to be able to enjoy meat, but can’t because of what they know, think, or feel. Beyond Meat is going to change that… kind of. They are a Manhattan Beach, CA (headquarters) and Columbia, MO (plant) based company that is “focused on perfectly replacing animal protein with plant protein where doing so creates nutritional value at lower cost.” I’d rather just eat a nice steak, but all the veggie burgers and seitan ribs are proof enough that there’s a market for this kind of stuff.
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If you want to change something, you need to be able to measure it. Whether you’re talking about weight, revenue, or toxic emissions, establishing a yardstick for success is the first step in accomplishing a goal. The problem is that some of the most important things that we want to change are the hardest to measure. The environment is a perfect example, and that’s exactly what Global Footprint Network is focused on. They are an Oakland, CA based non-profit that was “established to enable a sustainable future where all people have the opportunity to live satisfying lives within the means of one planet.” As a result, Global Footprint Network is focused on “measuring human impact on the Earth so we can make more informed choices.”
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After a long first 24 hours with my still-to-be-named puppy, I was thrilled to take 10 minutes by myself this morning to take a shower and brush my teeth. Enjoying showers is normal for me, but brushing my teeth always feels compulsory. Today it was a pleasure. Unfortunately, most people are like me and don’t really enjoy taking care of their mouths–some even completely ignore proper oral care. The consequences of poor oral hygiene are significant–it can be expensive, embarrassing, and even detrimental to your overall health. GoodMouth is a White Plains, NY based startup that wants to help “people, and their dentists, revolutionize the way oral care is done.” They don’t offer many details on their plan for doing this, but it’s not the kind of business that you see most startups building these days–that’s why I’m intrigued.
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I’ve suffered through many meals where I’ve convinced myself that I could run the restaurant better than the current management–even if I was blindfolded and had my arms tied behind my back. There are probably a few cases where that’s true, but for the most part regular people with no industry experience have no business running restaurants (just watch Kitchen Nightmares if you’re not convinced). The truth is that running a profitable restaurant is a huge accomplishment. The Culinary Edge is a San Francisco, CA based consulting firm that specializes in helping restaurants and other food-related businesses strengthen their brands, extend their reach, and increase their profitability. While it would be nice if they did work for small mom and pop type restaurants, the reality is that this kind of consulting is geared towards much bigger clients.
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Yesterday we looked at Institute for Educational Leadership, one of a seemingly endless number of non-profits devoted to improving educational outcomes. Education seems to be one of the most worthy and, as a result, pursued causes, but I think poverty reduction has to come in number one. Project Concern International is a San Diego, CA based international development non-profit that works to “prevent disease, improve community health and promote sustainable development worldwide.” The core idea behind PCI is that they identify areas with the greatest need and then deliver help in a way that can have lasting community impact.
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One of the most important areas that non-profits do work in is education. I have no doubt that education can be the solution to many of society’s biggest problems; however, improving educational outcomes for any group of people is never easy. There are organizations working on nearly every facet of education, so one would hope that we’ll eventually start seeing some significant gains. The Institute for Educational Leadership is a Washington, DC based non-profit that brings “together leaders across the various sectors of education (P-20), workforce development and child- and youth-serving systems” to build “partnerships across institutional boundaries, helping individuals and institutions tackle leadership challenges and leverage the resources of multiple partners to foster reform.”
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If you haven’t had one of your social media accounts hacked, you certainly know someone who has. It’s pretty obvious that the social-ification of the web has made the Internet a much more dangerous place. Not only can malware spread more quickly and efficiently, but hackers have access to far more personal data–and that allows them to abuse the trust that you have in your online social connections. While this is kind of scary on an individual level, it’s much more frightening for large companies and organizations. Riskive is a Baltimore, MD based company that sees what’s happening. That’s why they’ve built an “enterprise grade security technology dedicated to identifying, monitoring and preventing risk across the socially connected enterprise.”
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When I think about the environment, I usually think about water quality. That’s because I’m a fisherman, and the ecosystems that I practice my sport in are particularly sensitive. Air quality issues are much easier to ignore because they’re usually not as immediately apparent (until you run into a 100 degree day with an air quality advisory and can’t breathe). Yet the fight for clean air may be the environmental cause that is most important during our lifetime. That’s certainly what the people at the Center for Clean Air Policy think. The CCAP is a Washington, DC based non-profit that is “a recognized world leader in climate and air quality policy and is the only independent, nonprofit think tank working exclusively on those issues at the local, U.S. national and international levels.”
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Market research is an essential part of marketing these days, but it can get out of hand. It’s easy to keep requesting more research and never take action. The goal is to predict people’s behavior, so once you have a good idea of what they’ll do, it’s time to put the research to work. BrainJuicer is a market research firm that aims “to inspire brave clients to do great marketing by translating a generation of breakthroughs in psychology, behavioural economics and social sciences into Juicy tools that better understand & predict people’s behaviour.” That extra u in behavior may have tipped you off that BrainJuicer is based in the United Kingdom, but they U.S. based offices in Chicago, IL; Los Angeles, CA; and New York, NY. There are also quite a few other offices across the world. BrainJuicer’s website is pretty funky. It has a fun feel and makes it interesting to explore what they do (there’s a simpler version if you find it overwhelming).
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We all know someone with hypertension (aka high blood pressure)–nearly a third of people over the age of 20 in the United States have it. It’s a seriously health issue, but it’s common and relatively easily treated. Pulmonary hypertension sounds like it would be a similar malady, and in some ways it is, but it’s also much rarer and far more serious. Because it’s currently an incurable condition that can be extremely deadly, you’d think that it gets a lot of attention from the medical establishment. However, because only about 1,000 new cases are diagnosed every year, it doesn’t. Pulmonary Hypertension Association is trying to change that. They are a Silver Spring, MD based non-profit that is working to “to find ways to prevent and cure pulmonary hypertension, and to provide hope for the pulmonary hypertension community through support, education, research, advocacy and awareness.”
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I have a simple personal investment strategy. The majority of my time, attention, and money goes back into this business. Most people think that investing is about buying financial instruments like stocks, bonds, and options. That can be a part of it, but it’s really about putting your resources to work for you. At this stage in your life, you should be investing in yourself as much as possible (since you’ll be reaping the returns for the next 70 years). Once you get a bit older, you can take a more traditional approach. That’s what Bailard specializes in. They’re a Foster City, CA based “employee-owned investment firm that has served institutions and private investors for over forty years.”
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I hate cheese. I’m not sure when it started, but almost any cheese other than mozzarella completely grosses me out. Although it may be partly psychological now, it’s mostly a smell/taste thing. I swear everybody except me loves cheese–though people start to see my side of things when the stinkier varieties come out. As a result of my peculiarity, it’s a bit uncomfortable for me to write about Sartori, a Plymouth, WI based “fourth-generation family owned and operated” cheese company. How can I encourage you to go work for a company that produces products that I find so offensive? I guess it just shows how committed I am to helping you start a great career.
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When I was growing up, if we wanted food delivered, it pretty much had to be pizza. For a couple of years, there was a service called “Bring Me My Dinner” where a guy in a tuxedo would bring you a meal from a higher end restaurant, but it didn’t last very long. Then I went to college and the delivery options got more diverse (I could even get cookies delivered after midnight!). Now I live in a big city, and I can get nearly any type of food delivered to my door. But there’s more to delivery that just food. What if I want flowers, groceries, or something from the hardware store? Delivery.com is a New York, NY based company that has been “connecting people like you with merchants in their neighborhoods” since 2004.
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Our country has produced some truly amazing individual success stories. They are names that we all recognize like Carnegie, Vanderbilt, Rockefeller, Walton, Buffett, and Gates. Not surprisingly, most of those names have ended up attached to foundations–when you have that much wealth it’s hard not to put it to work doing good. Just look at The Rockefeller Foundation. They are based in New York, NY, and their mission is “to promote the well-being of humanity throughout the world.” The Foundation was incorporated in 1913 with a $35 million gift from John D. Rockefeller Sr. (he added $65 million the next year). More donations and smart investment have led the endowment to grow to over $3 billion today.
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I live in a sixteen unit condo/apartment building. The unit that I rent is pretty nice, but the building’s common areas are kind of gross. It seems that the condo association is reluctant to invest in upkeep (and that’s why I’d never buy a unit in this building). Luckily for Bright Power not all associations are like mine. Bright Power is a New York, NY based company that “provides practical energy management and solar energy solutions that save building owners energy, money and time,” and they specialize in multifamily residential buildings just like mine. By focusing on buildings instead of individual homeowners, they’re able to have a bigger impact while at the same time making it more likely that an investment in their solutions will make sense.
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One of my favorite tools for company research is CrunchBase. While it isn’t typically all that detailed, it’s a great way to get a quick overview of many privately held companies–especially startups. Just the information on investment rounds is insanely valuable to me, but it’s far more valuable to entrepreneurs seeking capital and venture investors. They need to know what’s going on in their industry, and CrunchBase doesn’t go deep enough. There’s a site called ChubbyBrain that tried to build a similar, but deeper database, but it doesn’t seem to have worked out. However, that team is now behind a company called CB Insights, which is based in New York, NY and “helps you track the world’s most promising private companies, their investors, their acquirers and the industries they compete in.”
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When I was a kid, making t-shirts was a big thing. We had fabric markers and some sort of glittery paint in a squeeze bottle. The end result was always a huge mess and a t-shirt that I would be embarrassed to wear. Then there was tie dye, which is even messier and more embarrassing to wear. My mom once had a photo t-shirt made for me, and that was awesome, but there was no way that I could do that on my own. Things have changed. Lumi is a Los Angeles, CA based company that has developed “a revolutionary photographic print process for textiles and natural materials.” It’s basically Instagram, but your photo ends up on a t-shirt or pretty much any other appropriate surface.
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I’ve only purchased one car in my life. I barely used the Internet (mostly because it wasn’t all that helpful for buying cars in 2001), and I got an ok deal. I know a lot has changed in terms of buying cars over the past decade (just look at what TrueCar is doing), but Edmunds has been along for the ride since well before the Internet was invented. The Santa Monica, CA based company was started in 1966 “for the purpose of publishing new and used automotive pricing guides to assist automobile buyers” and they’ve continued to become “one of the most beloved and well-known automotive resources of the 21st century.” If you’re looking to do some research before buying a car, Edmunds is the place to go.
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One Day One Job is hiring paid Growth Interns/Apprentices/Hustlers! Help us help more student find their dream jobs.
I like to keep tabs on the venture capital market. While I have no intention of taking outside investment, I enjoy reading about entrepreneurship and where people are seeing new opportunities. But that’s not the only reason. When companies get funded, it’s often for the purpose of hiring new people. So when I hear that a company just took a new round of investment, I know that there’s a good chance that new positions popping up on their Careers page. TechCrunch usually goes deep enough for my purposes, but people who are in the industry need much more in-depth information. That’s why go to PitchBook, a Seattle, WA based company that provides “clients with the highest-quality PE and VC data, news and information, with an acute focus on deals and companies.”
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