I don’t know if being a nerd has ever been cooler than it is now. As technology becomes more approachable, so do the people who make it. It’s even come to the point where kids who are anything but nerds are self-identifying as nerds by posting pictures of themselves wearing glasses on Instagram. They can call themselves whatever they want, but real nerds make stuff. That’s exactly what the nerds at The Nerdery do. The Nerdery is a Bloomington, MN based company (they also have an office in Chicago, IL) that partners “with creative minds and big thinkers to engineer and build award-winning interactive projects.” They’ve also managed to win a few awards for themselves including being named to the Inc. 5000 for five years in a row. This year they only came in at #1,041 with 305% three-year growth to $26.2 million in revenue. That’s ridiculously impressive.
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I’ve always had an amazing appreciation for wildlife, but after a week in Grand Teton and Yellowstone National Parks, it’s definitely grown. I’m completely amazed by how many species I was able to experience that were at one point on the brink of extinction. While the federal government has done a fantastic job in that particular situation, they’re not able to act in the same way across the world. That’s where organizations like World Wildlife Fund come in. WWF is a Washington, DC non-profit that “has been protecting the future of nature” for the last 50 years. They work in 100 countries and have more than 5 million members across the world. The organization’s vision is “to build a future in which people live in harmony with nature.” That’s a tall task considering our history, but there are certainly signs of hope.
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There are some brands that you instantly recognize even though you have no real connection to them. Usually this is a product of lots of advertising over a long period of time. People who don’t drink soda know Pepsi, and people who don’t own cars know GEICO. So how does a women’s lifestyle brand that was only launched in 2004 become iconic to a 27 year old guy whose fashion sense is based on what Bonobos sells? I’m not quite sure how Tory Burch did it, but I’m pretty sure that their big, bold logo has something to do with it. If you’ve ever walked by one of their stores or seen someone wearing Tory Burch, there’s no way that you could have missed who the designer was. Maybe positioning has something to do with it too, as Tory Burch, which is based in New York, NY, calls itself “a luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility and attainable price point.” That sounds like a recipe for success to me.
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As technology progresses, more and more marketing can be done while you’re sitting at a desk. You can reach an enormous number of people with nothing more than an Internet connection. However, sometimes you need to get face to face–sometimes you need to put feet on the ground. That’s what experiential marketing is all about, and it’s what Marketing Werks does best. The company was founded in 1987 in Chicago, IL, and since then they have been delivering “unparalleled service” for their clients and “unique experiences for consumers.” It’s even for a company’s branding to get drowned out through traditional channels–Marketing Werks ensures this doesn’t happen by making the brand the center of attention instead of a distraction.
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I often forget that credit cards actually come with a line of credit. To me they’re just a super convenient way to pay for things. The problem is that the convenience is only available to those who have demonstrated a certain amount of financial responsibility. Those who haven’t are left behind in an age where a credit card is nearly a necessity. Luckily, NetSpend is an Austin, TX based company that brings the ability to swipe to anybody who has the money. They offer prepaid Visa and Mastercard debit cards. These aren’t those gift card things that you may have received from an Aunt or Uncle. These are permanent cards that you recharge with funds as they become available.
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I applied to college in 2001. Back then my friends thought I was crazy for doing all of my applications online. I thought they were crazy for trusting the USPS with something that important. I don’t even know if you can still apply to college on dead trees, but apparently most admissions offices haven’t embraced technology as much as they should. Matchbox is a Boston, MA based startup that took inspiration from the iPad and built a platform to make the selection process much better. This has little to do with how people apply to college, and everything to do with how admissions offices make decisions. Organization is essential, and it’s a heck of a lot easier to stay organized when every piece of information you need is on an iPad and you have software that allows you to interact with that information in a user-friendly way.
Are You a Match?
I have an iPad. There are some good things it’s good for (consuming content), and there are some things it’s not so good for (producing content). Where the device really shines is somewhere in-between. That’s right where Matchbox sits–the admissions process is all about interacting with the content applicants create. Reading it, rating it, and organizing the results. Take a look at Matchbox’s Product Tour. The software looks stunningly beautiful, and you can tell right off the bat that admissions is a process made for the iPad. If you’re as impressed as I am, go take a look at Matchbox’s Internships page. Right now they’re looking for a Development Intern (Engineering). I know you thought that you were done with the college admissions process forever, but give Matchbox a look. There’s also an “I just want to work here” link, so try that if you aren’t a Developer.
Links to Help You Begin Your Research
What have you heard about Matchbox?
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Considering the way most of us Americans eat, it’s nearly impossible to comprehend that a lot of people in this world rely on subsistence farming. In the U.S., a single farmer can easily feed about 100 people, yet across much of the world it takes an entire family’s work to feed a family. When Mother Nature stops playing nice, all of that work can be destroyed and the family may be left to go hungry. A big part of the difference in agricultural output has to do with technology, which is why One Acre Fund is working to bring farming technology to the developing world. They’re a non-profit based in New York, NY and Washington, DC, but they do most of their work in Kenya, Rwanda, and Burundi. One Acre Fund focuses on working directly with the poorest families–the ones that deal with hunger more than three months out of the year.
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If you asked me if I like pop culture, I’d say yes without hesitation. I’m pretty good with trivia from the 90s and 2000s, but I’m not sure if I like pop culture anymore. Either I’m a little bit smarter, or our society is a lot dumber. I say that, but then I go and watch reality tv… and I literally just clicked a link to a NY Daily News article about a Dutch artist who turned a stuffed cat into a remote control helicopter (I refuse to link to it). Pop culture is like a drug, and BUZZMEDIA is a dealer. They are based in Hollywood, CA, and they’re “the web’s fastest growing entertainment publisher reaching more than 100MM monthly pop culture, music and celebrity enthusiasts worldwide.”
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Ads make the Internet go ’round. Most of the content that you consume (including what you’re reading right now) wouldn’t be possible without advertising. The problem is that most ads are annoying–they interrupt you from doing what you want to do–so you start to ignore them. As you ignore more and more ads, advertisers are forced to find new ways to catch your attention. Sometimes that leads to ads that are actually interesting, and sometimes it leads to ads that are more interruptive. Spongecell is a New York, NY based company that allows advertisers to “transform standard banner ads into dynamic flash ads with rich media-like functionality.” That may sound more interruptive, but the ads that Spongecell enables are no bigger than a typical banner ad–they just come to life when you hover over them with your cursor.
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In college I studied Industrial and Labor Relations, which means that I spent four years focusing on the world of work. The curriculum covered everything from slavery and indentured servitude to unions and the movement of capital to find lower cost labor. The common theme was that the way that we define and think about work is constantly changing. Today’s trend is all about having a flexible workforce–people who can join on for a project form wherever they live and then move on to a new project with someone else. Work Market is a company that “give businesses access to an on-demand scalable work force along with tools to manage three categories of labor: employees, contractors and third parties.” Many businesses in this space focus on actually building the market where labor can find work, but Work Market takes it one step further and offers the software for businesses to build their own market.
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I did an interview with The 99% (they have nothing to do with Occupy Wall Street) on job search and entrepreneurship that was published today. Read it, share it, Facebook it, Tweet it.
How can you not love daily deals? Great stuff at a great price. Unfortunately, everybody and their brother thought it was a good idea to knock off Groupon and start a daily deals site. This irritated merchants who were getting pitched incessantly, and it overwhelmed consumers with all of the options. While many of the copycats have died off, one company avoided a similar fate by taking a very different approach to riding the daily deal wave. YipIt is based in New York, NY, and they’re a daily deal aggregator. Every month they gather more than 30,000 deals from more than 800 sites and share them with their audience. They make money through advertising and affiliate fees paid by the daily deal sites, but there’s more to the story.
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There’s no doubt that Japanese companies have been and continue to be leaders in the gaming industry. Nintendo, Sega, and Sony are some of the names that you’re most likely to recognize, but it’s very clear that the old guard of gaming is facing stiff competition from upstarts like Zynga and ngmoco that are focusing on mobile and social gaming. While Japan has historically been big on console gaming, they’re not missing out on this trend. GREE is a Japanese that is fervently entering the U.S. market in order to grow a business that generated $1.7 billion in revenue last year. GREE is unique in that their U.S. based branding has been more about hiring than games. They’ve opened a San Francisco, CA office that they’re promoting heavily with billboards, referral bonuses, and even Google AdWords campaigns. They also acquired a company called OpenFeint to speed along the growth.
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In case you missed our e-mail from last week, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOI readers and $5 in store credit. Sign up here.
On Monday we took a look at Vertive, a company that builds internet properties to help people save money. Today we’re going to look at a company with a similar model of building and buying websites, but a much broader approach. Internet Brands is based in El Segundo, CA and started as CarsDirect.com in 1998. It was a successful brand for them, but in 2005 they realized that the platform they had built could be applied to other verticals. Now Internet Brands operates more than 100 websites that reach over a billion visitors every year. Amazingly, they’ve been able to generate almost all of this traffic organically (without buying advertising). This is all because of the platform that they’ve developed and the ability to share resources across brands. Internet Brands is a case study of how economies of scale can work on the web.
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I don’t know about you, but I love the smell of gasoline–at least in limited doses. Oddly enough, I absolutely hate the smell of coffee, so I’m not sure how I’d do if I had to work at a RaceTrac. They’re an Atlanta, GA based chain of more than 525 gas stations and convenience stores that stretch across twelve southeastern states. The odd thing about them is that their home page puts more emphasis on their coffee than on the gas. I guess gas is pretty much the same at every gas station, but good coffee will actually bring people through the doors. Besides the coffee RaceTrac differentiates itself with its size–their stores are typically over 5,000 square feet with more than 4,000 items and 20-24 pumps. If I owned a chain of gas stations, I’d probably use clean bathrooms as a point of differentiation. I think it would be a goldmine, but RaceTrac’s $8 billion in annual revenue makes them the third largest private company in Atlanta, so maybe coffee is the right choice.
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I’m a strong believer in the theory of hipster relativity. If someone has more interesting facial hair than you, wears more plaid than you, or has thicker rimmed glasses than you, then he’s probably a hipster… at least to you. I’m pretty far up the chain (though I do have an affinity for plaid), which means that a whole lot of 20-somethings look like hipsters to me. The only thing I don’t get is where they get all of their cool hipster gear. I often walk by Urban Outfitters, and occasionally step inside. The store is packed with people and filled with what I consider to be hipster merchandise. This confuses me, because I know that no true hipster would shop somewhere so mainstream. I mean, Urban Outfitters, which is based in Philadelphia, PA, is publicly traded, has nearly 200 locations, and also owns Anthropologie, Free People, BHLDN, and Terrain. I guess the only loophole for a hipster shopping at Urban Outfitters is if you liked corporations before they were cool.
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Now that I’ve lived in Chicago for three years, I’m starting to feel more like a part of the Chicago business community. And a big piece of being a part of a community is keeping up on your local news. I rely a lot of sources, but I’ve found that Crain’s Chicago Business consistently does great reporting on the Chicago business scene. Crain’s Chicago Business is published by Crain Communications, which is “one of the largest privately owned business publishers in the U.S., with more than 27 leading business, trade and consumer publications and related websites in North America, Europe and Asia.” Crain is headquartered in Detroit, MI, but their publications are headquartered in a variety of places. Crain was founded in 1916 by GD Crain Jr., and it remains a family owned business to this day despite a few bumps in the road that would be expected for any company in the publishing industry (like layoffs a couple of years ago).
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Some of you have been receiving our e-mails hours or even days after they were originally sent. It’s a problem with our e-mail provider, and I think it’s finally fixed. I hope it hasn’t been too annoying.
I couldn’t find a job after I graduated, so I created my own job helping other grads find jobs. It’s kind of a ridiculous story, but it seems to have worked out. It feels a little weird for me to cover companies that are also in the job search space, but how can I not tell you about a company that was just named the #1 Small Business to Work For? Snagajob is based in Glen Allen, VA, and they were founded in 1999 by Shawn Boyer when he realized that there were no good websites for finding hourly jobs while trying to help a friend find an internship. Shawn started out by building a simple job board, but the business has continued to grow as they have found new ways to serve both employers and job seekers.
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Columbus Day isn’t much of a holiday anymore–it’s become yet another regular work and school day for many. It makes sense considering Christopher Columbus wasn’t really the guy that my 1st grade teacher taught me that he was. Still, I’m amazed by the feats of guys like Columbus (which is why I’ve written about Garmin and Facet Technology on past Columbus Days). Getting in a boat with an uncertain route to a far away destination still seems crazy to me, and these guys did it in a time when navigation equipment was quite basic. Their minds would be blown if they knew what kind of information the National Geospatial-Intelligence Agency (formerly the National Imagery and Mapping Agency) has. The agency is headquartered in Springfield, VA and has major facilities in St. Louis, MO (I learned about them from one of my awesome interns whose boyfriend works for the NGA). They are part of the Department of Defense, and they are tasked with providing “timely, relevant, and accurate geospatial intelligence in support of national security.”
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Middle school is a big turning point in the lives of students. They generally enter still looking and acting like children, but by the time they leave they’re well on their way to adulthood. Middle school is also the point at which academics become much more rigorous–you have real tests, real grades, and real responsibility. That’s why Citizen Schools was founded in 1995 to re-imagine “the learning day to bring more time, more talented adults, and more relevant learning experiences to middle-school students in low-income neighborhoods.” They’re headquartered in Boston, MA, and they’re getting citizens off the sidelines and into schools in California, Massachusetts, New Jersey, New Mexico, New York, North Carolina, and Texas.
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I actually kind of liked taking standardized tests during my high school years, but now I’m glad that they’re 10 years in my past. While I imagine that the tests haven’t changed all that much in the past decade (beyond the SAT adding a section), test prep has. There are a ton of companies that have developed technology and systems for improving student performance on standardized tests. One of the big ones is Revolution Prep. They’re based in Santa Monica, CA, and they’ve grown at a 211% rate over the past three-years to $18.8 million in revenue. This growth has been fueled by a “vision to transform education and provide the highest quality instruction to all students regardless of their ability to pay.” It’s pretty clear that Revolution Prep isn’t just about teaching students how to beat the test–they want to turn their students into better learners and thinkers.
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There’s a VHS tape that I’ve been trying to get my hands on for a while. It’s my girlfriend’s recruiting video that she sent to colleges when she was in high school (she ended up playing volleyball for Cornell and winning three Ivy League Championships!). It’s the ultimate blackmail material. College athletic recruiting has come a long way since then. Much of the communication between coaches and prospective athletes happens over the Internet, but managing those communications can be a tall task for parents and students that haven’t been through the process before. beRecruited is a site that has been connecting high school athletes with college coaches since 2000. The site has over 1 million registered members, and apparently 68% of college coaches have signed up for the site. beRecruited appears to be located in both Atlanta, GA and San Francisco, CA.
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Yesterday we looked at a company that helps online publishers make more money from their content. Today we’re going to look at a company that helps businesses capture user-generated content and use it to drive sales of their products. It may not seem obvious, but quality content is the key to driving online product sales. Not only do you need to convince people to buy your product, but you need to show search engines that your page is the place to go for information on a given product. That’s why PowerReviews exists. They’re a San Francisco, CA based company that has “built innovative social solutions at every stage of the social commerce journey to help you connect with your customers, learn from them, and sell more.” In other words, they provide software that powers customer review sections on e-commerce websites.
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I keep finding myself talking about local marketing, and there’s a good reason for it. It’s an industry that has taken off in the last couple of years. Previously, the Yellow Pages and newspapers dominated local marketing. The web has eroded large parts of those businesses, but it has taken a while for new options to reach critical mass. Then businesses like Groupon and Yext realized that they could use the same sales strategy that the Yellow Pages and newspapers used, but sell marketing products and services that are results focused. Yodle is another one of these companies. They’re based in New York, NY (with offices across the country), and their mission is “to connect local businesses with consumers so simply and cost-effectively that business owners can’t imagine any other way to advertise.” They aim to achieve this by making online advertising a whole lot simpler for the average small business owner.
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Though I wouldn’t call it a regret, there’s a part of me that wishes that I had taken the opportunity to study abroad during college. It would be nice to have learned a new language, experienced different cultures, and seen new geographies. Luckily, I have done a bit of traveling after college to help with the last two, but I’m not sure that I’ll ever pick up a new language. But if I do decided to pursue a more formal travel/study abroad experience, I could go through Education First. They’re an international company that offers “a range of educational programs from language training, educational travel, and academic degrees to cultural exchanges.” The company was founded in 1965 by Bertil Hult in Lund, Sweden, but they’re now headquartered in Luzern, Switzerland. They have locations all across the world (including the US), which makes sense since their business is all about breaking “down barriers in language, culture and geography” and helping “people of all ages and nationalities become citizens of the world.”
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It’s no secret that the field of education has trouble attracting top talent. The jobs are demanding, and they’re not known to pay particularly well, but I’m not sure that tells the whole story. We live in a culture that glorifies consultants and bankers and not teachers and school administrators. This may never change completely, but there are a lot of people working to encourage new college grads to get into education. One of them is Education Pioneers, an Oakland, CA based non-profit organization that is working to build “the pipeline of talent to address the urban education crisis.” Their immediate goal is to recruit “exceptional talent” and place them in positions at organizations that are working tirelessly to improve the level of K-12 education. Their longer term goal is to develop a cadre of alumni who will assume leadership positions in schools and educational organizations.
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A few days ago I saw a retweet from Peter Gammons’ account about some job opportunities. That seemed a bit odd to me since Peter Gammons is a baseball reporter and analyst, and the jobs didn’t seem to have anything to do with baseball. I made a note of it and went back to what I was doing. Today I went to check out 38 Studios, and I realized that Gammons was retweeting Curt Schilling, the former Phillies and Diamondbacks pitcher (he may have also played for the evil Red Sox, which is probably why Gammons, the biggest Red Sox homer ever, was retweeting him). Anyway, Curt Schilling is the founder of 38 Studios, which is “an entertainment and IP creation company in development on a broad range of products, including online and console video games, toys, novels, comics, film, TV, and other forms of digital media.” I’m not sure how I’d describe the stuff that they’re putting out, but if I had to pick one word it would be fantasy. Like I said, nothing to do with baseball. 38 Studios was previously based in Boston, MA, but they’re in the process of moving to Providence, RI, and that’s where most of their jobs are now.
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Believe it or not, we’ve actually covered a fair number of internships in Utah, but I think today’s company might have the most personality of them so far. Neutron Interactive is a Salt Lake City based interactive agency that is taking online business to the next level. Neutron Interactive is an Inc 500 company that has grown 812% over the past three years. Their annual revenue was $9.5 million last year, so they’re quite big when compared to many of the other interactive agencies that also made the list.
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Let me preface this post by saying that there is no way that I am going to do the topic justice. There’s just no way that I can properly bring to life the story of Lucasfilm when I’m just not all that into Star Wars. I’ve seen the trilogy, and I even saw the one or two of the movies from the prequel trilogy, but I’m not a fanatic. With that said, there are plenty of fanatical Star Wars fans and fans of George Lucas’ work. What he was able to do with late 70s/early 80s technology in the Star Wars movies is incredible, but what’s even more incredible is the excitement that Lucasfilm has been able to build around its franchises—mainly Star Wars and Indiana Jones. Lucasfilm is located in San Rafael, CA, while they also have a large presence in Singapore. They’re a monster name in the film and entertainment industry, and they also have businesses including Industrial Lights & Magic, Lucasarts, Lucasfilm Animation, Lucas Licensing, Lucas Online, and Skywalker Sound.
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It’s story time today! Let’s go back three years to when I was still job searching. I was getting extremely frustrated with the recruitment process, and I was starting to think about how I could make online job search better. Beyond my typical job searching, I was reading everything that I could about the online recruitment industry. I was generating new ideas, and trying to find a way in so that other job searchers wouldn’t have to go through what I went through. I took an especially strong interest in Indeed, not only because they provide an excellent job search engine, but also because they were an innovative and successful startup located in Stamford, CT—just 20 minutes from where I was living at the time (they also have an office in Austin, TX). They were still small, and they didn’t really have any job postings that were suitable for me, so I e-mailed the CEO. I told him why I wanted to work for him and what I thought that I could bring to the table. It worked, and I got an interview (going straight to the top is an underrated job search method). After clearing the phone screen, I got invited to the office to meet with some people on the team, and, to my surprise, that included the CEO whom I had e-mailed my initial “cover letter” to. The interview was kind of a disaster. It went well at first, but I had already started working on One Day, One Job, and telling a potential employer that you’re starting a company in the same space isn’t typically a good idea. I didn’t get offered the job (nor did they ever formally reject me), but I think it all ended up for the better.
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Connecticut,
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paid,
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recruiting,
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seo,
software development,
Texas,
user experience,
web development
Location. Location. Location. You know how important it is. Chances are that one of the major drivers in your internship search is location. It’s even more important for businesses, yet they rarely manage their locations as effectively as they manage everything else. There are all kinds of sophisticated software platforms to manage customer relationships, products, human resources, and plenty of other things, but what about managing the places where they do business? That’s what Accruent is all about. They’re a Santa Monica, CA based company that develops software to help businesses “analyze [their] real estate and facilities portfolios and implement actions to cut costs and drive performance improvements.” It may not sound like the most exciting stuff on the face of it, but when you realize that Accruent helps clients manage “over 1 billion square feet of commercial space, for which they pay over $100 billion in rent annually,” you start to realize how interesting what Accruent does actually is.
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