I get asked all the time about how students with no experience or connections can get an internship job in sports (click that link for all of the sports related opportunities that we’ve featured in the past). The truth is that I don’t have a good answer. Internships in sports are in low supply and high demand, which means that you probably need more than just a solid résumé to get your foot in the door. It also means that there are a ton of scammers who use “sports marketing internships” to lure wet behind the ears students into internship scams. Fortunately, there are some legitimate options out there. Take Reach Sports Marketing Group for example, they’re an Eden Prairie, MN based company that made the Inc. 500 with 806% three-year growth and $2.5 million in annual revenue. Their business is pretty simple, they sell local advertisements on “digital signage screens and direct mail coupon sheets.” They have digital signage in more than 300 recreation and fitness centers across the country, and there’s a decent chance that they’re in the gyms at your school.
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