I know just what you’re thinking right now! “I don’t get advertised to enough.” (If you’re really thinking that, why don’t you check out our job search prep course that will teach you how to get an internship faster?) Ok, so that’s not really what you’re thinking, but it’s what the guys at Boston based Amp Idea are thinking. They think that online advertising has developed some amazing ideas, while outdoor advertising (and other similar mediums) have lost their effectiveness. They want to bridge that gap through things like Taxi Interactive Screens, Hotel Tourist GPS, Tabletop Restaurants, and Limo and Bus interactive devices. We’ve already checked out a company called Captivate Network that is doing this kind of thing in elevators, so it seems as though there is a lot of room for growth in “digital advertising in the out of home space for business owners.”
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I remember the days of browser wars. It was Netscape vs. Internet Explorer, and it was ugly – the Internet that is. Back then it was all about whether or not your browser displayed pages properly, and people were passionately in favor of one browser or the other (or maybe some weird 3rd option). Now it’s all a lot simpler (unless you’re still using Internet Explorer) – your browser probably displays most sites just fine, and you’re more worried about speed and bells and whistles. That’s where Mozilla shines with their Firefox browser. They’re absolutely dominant with web savvy users (except with me – I still use Safari), and they are constantly making their products better. The Mozilla Corporation is a Mountain View, CA based wholly-owned subsidiary of the Mozilla Foundation. The Foundation is a non-profit, while the Corporation calls itself a “public benefit organization.” That means that they are “dedicated not to making money but to improving the way people everywhere experience the Internet” – even if by definition they’re still a for profit.
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web development
Did you know that the invention of the portable clock was mainly driven by the need for ships to measure longitude? I bet that you didn’t. I did because I was forced to read a book called Longitude: The True Story of a Lone Genius Who Solved the Greatest Scientific Problem of His Time
during the summer before my Sophomore year of high school. For most of nautical history, one of the most challenging problems facing mariners was figuring out where they were at a given moment. Now companies like Veson Nautical provide software solutions that “allow users to manage and share information efficiently across Chartering, Operations, Trading, and Accounting departments—streamlining workflow, cutting costs, and optimizing profits.” If Christopher Columbus (whom we celebrated – or not – earlier this week) had software to optimize profits, he certainly never would have “discovered” America.
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