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Pants are important. Especially when you’re trying to land an internship. Going to an internship interview without pants is the kind of disaster that only happens in nightmares. Showing up with wrinkled pants is a more likely problem for most college students—it makes you look sloppy and careless. Wearing ill fitting pants is almost as bad, even if you have demonstrated to your potential employer that you know how to properly use an iron. The problem is that there aren’t a lot of non-jean pants out there that fit men well. At least that’s what Bonobos, a New York City based fashion startup, thinks. They kind of have a Web 2.0 feel to them, even though they’re in a business that is hundreds of years old. They pride themselves on making great fitting men’s pants (they do suggest a pants hack for women who want Bonobos), offering unbeatable customer service, and providing an overall wonderful shopping experience. I just bought my first pair of pants from Bonobos last night, and I’m excited to see if they live up to the hype. If they don’t, I can take advantage of their free two-way shipping and “any pant, any time, any reason” return policy.
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apparel,
arts,
business development,
design,
fashion,
Internships,
marketing,
New York,
public relations,
sales,
software development,
user experience,
web development
Want a crappy job? You’re in luck. Today I came across WhatACrappyJob.com, which is actually the internship site for Bozell, a Omaha, NE based full-service public relations and advertising agency. There’s nothing extraordinarily special about the site beyond the domain name, but it’s well designed and informative, which is rare when it comes to Careers websites. I guess that’s what you should expect from the agency behind the “Got Milk?” mustache campaign and the “Pork. The Other White Meat.” slogan. Bozell’s history includes quite a few mergers, acquisitions, and buybacks. As of 2001 Bozell has moved away from Wall Street and returned to it roots as “an independent, client-focused, employee-owned agency.” They have an impressive portfolio of work and seem like a pretty cool place to work.
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account management,
advertising,
arts,
copywriting,
design,
Internships,
marketing,
Nebraska,
paid,
public relations,
social media,
social networking
It’s pretty common for non-profit organizations to go through name changes as they expand their scope. While it’s often a sign of failure to change your name for a restaurant, I think it’s usually a sign of success with non-profits. It means that they’ve been so effective at achieving their goals that they’ve taken on an expanded mission. It’s not always the case, but it seems to be the case with Washington, DC based Thrive DC, which was originally founded in 1979 as Dinner Program for Homeless Women. I’d imagine that they found having gender specificity in their name became too limiting, as Thrive DC aims to provide “the last available safety net for people facing economic crisis and housing instability while also providing the first step towards independence for people experiencing extended periods of homelessness.”
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communications,
community development,
development,
Internships,
non-profit,
outreach,
public relations,
unpaid
As a Yankees fan I am obliged to hate anything and everything related to the Red Sox—and even Boston sports in general. That’s why it pains me to cover NESN (New England Sports Network) today. They’re one of the most successful regional sports networks (RSNs) in the country ratings-wise (#1 for 6 straight years), and they do it in the 7th biggest media market. NESN is jointly owned by the Boston Red Sox and Boston Bruins, whom they cover along with the Celtics, Patriots, and plenty of local college teams. They were launched in 1984, which makes Watertown, MA based NESN one of the oldest RSNs in the country, and they now reach more than 4 million homes. I still don’t understand why anyone would want to watch Boston sports on tv.
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advertising,
baseball,
broadcasting,
communications,
data,
Internships,
journalism,
Massachusetts,
operations,
post production,
production,
program development,
promotions,
public relations,
research,
sales,
sports,
statistics,
television,
unpaid,
video,
writing
We’re officially in the Christmas season, and that means lots of good things. One thing that isn’t so good is all of the spending that comes with buying people gifts (whether you enjoy the consumerist aspects of the holidays or not). It feels great to be generous, but only until you look at your credit card statement at the end of the month. Cutting back on gifts or making your own is one idea, but it’s a lot easier said than done. Your best bet is probably to find some other ways to save money so that you can buy everyone what you want to buy them. A great way to do that is BillShrink. They’re a Redwood City, CA based startup that offers “a free, personalized savings tool that helps you save money on your everyday bills.” If you can cut your cell phone, credit card, and gas bills, then you’ll be able to buy me (or someone you actually know) more gifts.
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blogging,
California,
communications,
Internships,
marketing,
paid,
personal finance,
product development,
public relations,
software development,
web development,
writing
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
High-tech companies seem to be beating the recession better than most, so if you’re interested in a public relations career, why not choose a firm that specializes in this sector? DPR Group, which has offices in Germantown, MD and Cary, NC, is a full-service agency that is approaching its 13th year in business. In North Carolina, the Triangle Business Journal recently ranked DPR Group as a Top 10 PR Firm for the fifth consecutive year. Although DPR Group doesn’t include a client list on their Web site, it does mention that their high-tech clients include “software firms, system integrators, electronics manufacturers, telecommunications companies, consulting firms, as well as a manufacturer of unmanned aerial vehicles and other high-tech devices.”
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communications,
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Maryland,
North Carolina,
public relations,
unpaid
I guess it makes sense that people are more giving during the holidays. When you’re filling up on delicious food and getting lots of gifts, you can’t help but want to spread around the good fortune. Unfortunately for many food banks that spirit of giving isn’t distributed evenly throughout the year, while hunger is. Food banks and soup kitchens need food and volunteers year round, and sometimes they even have employment opportunities. One of those organizations that does is Food Bank for New York City. Their mission is to “end hunger by organizing food, information and support for community survival and dignity” throughout New York City’s five borough. While you’re still in that Thanksgiving mindset, you should take a look at Food Bank for New York City and see if you can add a helping hand as an intern.
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advocacy,
communications,
entry-level jobs,
food,
Internships,
media,
New York,
non-profit,
outreach,
public relations
One of the coolest things about big cities is that they have unique neighborhoods and districts. Small towns are lucky to have one theatre, but New York City has an entire theatre district, which is called 42nd Street. It’s kind of a misnomer, because the whole street isn’t filled with theatrers, but around the area where it intersects with Broadway at Times Square they get pretty dense. Unfortunately, in the 1980s a large swath of 42nd Street became neglected and blighted. With so much great theatrical history there, New York City and New York State got together to found a non-profit organization to revitalize the area. This organization is now known as The New 42nd Street. The organization “oversees the redevelopment of seven historic theaters on 42nd” and operates these three projects: New 42nd Street Studios, The Duke on 42nd Street, and The New Victory Theater.
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communications,
education,
events,
Internships,
marketing,
New York,
non-profit,
operations,
paid,
production,
public relations,
sales,
theatre
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Text 100 is a global, high tech public relations agency. They call themselves the world’s only “global boutique PR consultancy” or “big agency 2.0.” Like the public relations industry as a whole, Text 100 prides itself in constantly evolving to meet its clients’ needs. Speaking of clients, I recognize nearly every name on their client list, which includes PayPal, MTV, IBM, Adobe, eBay and more. This year, Text 100 took home two awards, including the 2009 Holmes Report “Best Agencies to Work For” where it ranked #6. The other award, also from Holmes Report, was “Best Campaign” for its work with Cisco.
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account management,
California,
communications,
Internships,
New York,
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Today’s post comes with a big announcement. I’m writing a book! A textbook on Career Development to be precise. The best part of that news is that the textbook is going to be available online for free because I’m working with an awesome publisher named Flat World Knowledge. They’re a Nyack, NY based startup that is aiming to revolutionize the textbook industry. I’m sure many have you have been forced into spending thousands of dollars over the course of your college career on textbooks (and how many of them remained in their shrink wrap?). Flat World Knowledge is building a business by providing you with better, more affordable options. Textbooks from Flat World can be read online for free. You can pay to print a chapter (or the whole book) at home. You can buy a softcover copy in black and white—or color. You can even get an audio book version. When my book comes out, you can read it however you want to read it—and you’ll never be forced to pay an arm and a leg for it.
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education,
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marketing,
paid,
public relations,
publishing,
sales,
virtual
Did you know that how wealthy your family is has a lot to do with which sports you play growing up? Sometimes it’s a demographic thing, but a lot of times it just has to do with whether or not your family can afford to pay for the equipment. Take hockey for example. There’s a ton of stuff you need, and it’s all expensive; whereas, basketball can be played with just a ball and a hoop in a park. There are no hard and fast rules about this, but it’s very clear that many kids don’t get the opportunity to try some sports because of the costs involved. Good Sports is a Boston based non-profit that “provides sports equipment to disadvantaged youth in Massachusetts, Rhode Island, Philadelphia, and Chicago.” They may have pictures of Boston athletes plastered all over their website (yuck!), but they’re doing a really good thing.
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development,
Internships,
marketing,
non-profit,
outreach,
public relations,
research,
sports,
unpaid
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Cohn & Wolfe, a global public relations agency, recently won the 2009 Holmes Report “Best Agency to Work For.” That’s not the only award they took home this year, however. In 2009 alone, they won eight other awards, ranging from the 2009 PRSA Bronze Anvil Awards for Commendation: Press Kits/Media Kits – Digital to the 2009 Gold Sabre Award for Social Marketing. It’s always so exciting to work at an agency that’s being recognized by the industry for excellence. With 10 wide-ranging practice areas, there’s likely to be a fit for nearly everyone. As a huge baseball fan, sports marketing would probably be my favorite!
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communications,
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New York,
paid,
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I’ve never found a use for start pages and portals. Until Safari came out with a feature that allowed me to view a dozen of my most visited sties at a glance, I just set a blank page as my home page. However, I realize that many people have very different web browsing habits, and a lot of people find start pages really useful. One company that is trying to update the start page by making it social is ZooLoo. They’re a Phoenix, AZ based startup that, despite an unfortunate name that sounds like a bathroom at a wildlife park, is trying to own the market for customizable start pages. They’re competing with behemoths like Google and Facebook to be your home page, but they do have an advantage in that they’re laser focused on start pages and only start pages. They think if they can own that market, they can deliver lots of relevant advertising and make lots of money.
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Arizona,
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My parents are in town for the weekend, and I’ve been thinking of fun things to do with them around Chicago. One place that came to mind is Shedd Aquarium. I don’t think that we’ll end up getting a chance to make it there this weekend, but it was certainly a good thought. And once I thought about it, I realized that they’re probably have internships. Shedd Aquarium is much like other aquariums now, but it really stood out when it was opened in the 1930s. The aquarium was founded by John G. Shedd, retired president of Marshall Field & Company, and financed by him with $3 million in gifts. The goal was to bring Chicago up to par with other “cosmopolitan” cities that had aquariums, and by the end of the project Chicago’s aquarium “housed the greatest variety of sea life under one roof.” It also happened to be “the first inland aquarium with a permanent saltwater collection,” which meant that they had to ship millions of gallons of seawater from Florida on trains to provide a proper habitat for the sea life.
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horticulture,
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training,
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zoology
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
A full-service firm rooted in traditional public relations, MMI Public Relations integrates “emerging” public relations technologies such as social media, when appropriate, to achieve the best results for their clients. This small agency is located in Raleigh, NC and headed by highly sought-after speaker Patty Briguglio. It’s not surprising to me that she speaks both on public relations and business in general. Half the fun of being at a small agency is the entrepreneurial environment! However, the small agency/entrepreneurial environment may cause you to question stability during these tough economic times. Well, MMI-PR has won the Greater Raleigh Chamber of Commerce’s Pinnacle Award for Steady Growth and Profitability in 2007, 2008 and 2009—and been named to the Triangle Business Journal’s Best Places To Work list. No need to worry!
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North Carolina,
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This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
When public relations agency Weber Shandwick won a gold medal during PRWeek’s 2009 Global Agency Report Card, Global Agency of the Year by The Holmes Report, and Large Agency of the Year by PR News, I was certainly not surprised. It’s always exciting to be at a “cutting edge” agency that’s making headlines not only for its clients but also itself. I’m not sure if I’ve mentioned this before, but working at a global PR agency provides an opportunity you’d be hard-pressed to find elsewhere—the ability to collaborate with individuals from and possibly travel to other countries. Now, anyone who knows me knows that I’m not a big traveler, but that doesn’t mean culture—and PR—in other countries doesn’t fascinate me!
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communications,
Internships,
Los Angeles,
Minnesota,
paid,
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I love our oceans—everything about them. I love swimming in them, eating the food that they provide, fishing in them, watching sunsets over them, and all of the other wonderful things that they offer. However, our oceans are both blessed and cursed by the same thing—they seem infinite. That’s what makes them so great, but it’s also what has led us to abusing them nearly to the point of no return. A little pollution will disappear in the vastness of an ocean. Overfishing doesn’t matter because there are always more fish. Scraping up the bottom isn’t a big deal because we can’t see the bottom. I wish that oceans were that resilient, but they’re not. Oceana is a Washington, DC based non-profit organization that “seeks to make our oceans as rich, healthy and abundant as they were in our grandparents’ youth.” They recognize the value of their oceans, and they’re doing something to protect them.
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advocacy,
biology,
communications,
conservation,
Internships,
law,
marketing,
non-profit,
public policy,
public relations,
science,
unpaid,
Washington DC
We all need someone to call us out when we step over the line. Maybe it’s a parent, sibling, significant other, teacher, friend, or random guy on the street. For corporations it’s Corporate Accountability International, although I’m not sure there’s a lot of love going between the two parties. I don’t know when corporations became such a bad thing, and to be honest I still think that corporations do a lot more good than bad, but a great part of living in such a free society is that there’s always someone out there looking to hold you accountable. Boston based Corporate Accountability International demands “direct corporate accountability to public interests.” That means that when a corporation puts the food that we eat, the water that we drink, or the air that we breathe at risk, Corporate Accountability International will be causing a stir about it.
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advocacy,
communications,
Internships,
marketing,
Massachusetts,
media,
online organizing,
public policy,
public relations,
recruiting,
research,
unpaid
Whether you’re trying to land an internship, start a business, get in shape, figure out your personal finances, or get a date, there’s one piece of advice that I’ve found to be the most appropriate. It’s really simple and a little disappointing, but it just works. Do something! Get off your butt and take action. It will get you 80% of the way to accomplishing your goal. I’m not the only one who thinks this. Do Something, a New York City based non-profit, has adopted this two word phrase as their name. They’re focused on encouraging teenagers to take positive ideas and turn them into action. Instead of focusing on a specific cause, Do Something is all about getting teens to do something about the issues that matter to them—whatever they may be.
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New York,
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paid,
program development,
public relations,
research,
writing
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
As someone who truly enjoys interacting with Rachel Kay on Twitter, I was thrilled to see Rachel Kay Public Relations is expanding and looking for new talent. Rachel Kay is an award-winning public relations practitioner from whom any young PR professional would be lucky to learn. RKPR specializes in “emerging” brands and start-ups – one of my favorite areas! But, don’t let that fool you. Just because a brand comes to RKPR unknown doesn’t mean it stays that way for long. Rachel Kay’s team is known for landing national media placements and putting their clients in the national spotlight.
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California,
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What was the first book that you ever read? Mine wasn’t actually a book—it was a Super Mario Bros. comic book. My parents had decided that it would be fun to take Amtrak to Florida to visit Grandma and Grandpa instead of flying. And it actually was. I spent a lot of the time struggling through the comic book, and then I was suddenly reading. That wouldn’t have happened on a 3 hour flight. Do you have as vivid of a memory of reading your first book as I do? First Book hopes so. They’re a Washington, DC based non-profit that “provides new books to children in need addressing one of the most important factors affecting literacy – access to books.” In 16 years they’ve provided more than 65 million books, so you have to call First Book a huge success.
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communications,
education,
events,
Internships,
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outreach,
public relations,
unpaid,
Washington DC
When I’m looking for companies to feature, I spend a lot of time looking at new startups. Sometimes I hear complaints that the internships that we feature are a little heavy on the tech side, but that’s where a lot of the exciting positions are these days. Startups are also more likely to be companies that you’ve never heard of before (which I consider a good thing). So, imagine my surprise when I’m browsing a startup job board and come across a posting for Charles Chocolates. They’re a San Francisco based chocolate startup founded by Charles Siegel, a guy who “has been a part of the San Francisco chocolate scene since 1987.” That may sound a little odd, but he’s done this before, and now he’s doing it again. I think the timing is right for an artisanal chocolate success story—just look at what Vosges is doing with their chocolate business.
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administrative,
California,
customer service,
events,
food,
Internships,
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paid,
public relations,
sales
I’ve never really understood the idea of the “Summer Blockbuster.” Why would you want to sit inside and watch a movie when it’s nice and hot outside? I guess sometimes it gets too hot, and sometimes it rains, but I’d rather be outside. If you disagree with me, then you’re probably a big fan of Culver City, CA’s Sony Pictures. They’re in the business of producing, marketing, and distributing entertainment, and you’re probably familiar with some of their recent an upcoming releases like: Julie and Julia, Angels & Demons, and Cloudy with a Chance of Meatballs. They’re also responsible for Seinfeld. Since I’m not much of a movie buff, I don’t know if anyone actually cares what production house puts out a movie, but I do know that Sony Pictures’ end products seem to pretty darn good—they even made my favorite movie (about the outdoors, obviously), A River Runs Through It.
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advertising,
business,
business development,
California,
communications,
distribution,
events,
information technology,
interactive media,
international,
Internships,
law,
marketing,
media,
movies,
music,
New York,
paid,
post production,
production,
public relations,
research,
sales,
television,
unpaid
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
For nearly 30 years (they’ll be celebrating their anniversary in 2010), Schneider Associates in Boston has been helping clients ranging from small entrepreneurial firms to some of the nation’s largest corporations launch products, shape opinions, define and re-define companies, promote events, generate awareness and produce results. Although these smaller agencies (Schneider has approximately 20 employees) typically don’t make daily headlines in the PR industry publications, I truly believe they are an excellent environment in which to launch your career. If you want to learn a lot about the profession—and fast—you’ll surely be able to do so at a shop like Schneider.
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This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
It’s no secret that I’m a fan of the “boutique” public relations agencies. Often times, you are given many more responsibilities much more quickly than at larger firms. If you’re like me and thrive on these things, LaunchSquad (PRWeek’s 2009 Boutique Agency of the Year) might be just the place for you. Founded in San Francisco in 2000, LaunchSquad now has 40 employees, 35 clients and another office in New York City. The San Francisco Business Times recently named the agency a “best place to work in the Bay Area.” I was not surprised about this fact when I read about Volunteer Day, a company-wide event that took “Squadders” to the Exploratorium this year. As I mentioned earlier, you can really wear many hats at a boutique agency—the “hats” at LaunchSquad including messaging and story development, media relations, analyst relations, media training, writing, strategic marketing, international PR, and social media.
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We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.
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South Carolina
Sometimes I don’t completely get advertising. Take McDonald’s for example. How many people in the US have never heard of McDonald’s? Not many. So what’s the point in advertising? Maybe you can convince some more people to come in to buy off of the Dollar Menu or get more kids to beg their parents to buy them a happy meal, but it seems like McDonald’s would be just fine without any advertising at all. That’s something that the folks at Dallas’ Moroch will disagree with strongly because they are an ad agency that happens to do a lot of work with McDonald’s. And since Moroch’s About page says that they’re really all about helping their clients make more money (usually through advertising), I’m going to take a wager that all of the Mickey D’s advertising that you see has a significant effect on the bottom line. Beyond McDonald’s, Moroch also works with huge brands like Verizon, Walt Disney Pictures, Monster (yuck), and Make-A-Wish. That may sound cushy, but that means that there’s always a constant pressure to deliver spectacular results.
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account management,
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Colorado,
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Florida,
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North Carolina,
promotions,
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Texas,
Utah
July 31st is always a holiday for me. Not only is it my Dad’s birthday (Happy Birthday Dad!), but it’s also the Major League Baseball non-waiver trade deadline. It’s a day packed with excitement as winning teams trade away their future for a shot at winning it all this year. I usually spend the day glued to ESPN and MLB Trade Rumors, but this year I don’t think my Yankees are going to make any big moves (mostly because they’re only 1 game behind the best record in baseball). That means that I can sit back, relax, and watch the YES Network since I’m in Connecticut this weekend (which means I left Chicago where the Yankees are actually playing… ugh). The YES Network is pretty much all Yankees, all the time, except for when they show New Jersey Nets games, and because of that, they also happen to be “the most-watched regional sports network in the country.”
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baseball,
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journalism,
New York,
paid,
production,
public relations,
sports,
television,
video
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
As someone married to an electrical engineer, my house is full of technologies. Our televisions are really computers. We have the latest GPS system in our car. Every room is wired with an Internet connection. The list goes on. If I wanted to represent the companies that made these technologies, I would likely seek out a position at Connecting Point Communications. Located in San Francisco, they are a full-service public relations firm that represents both business-to-business and business-to-consumer clients. From Adobe to Logitech, there are many household names you’ll recognize on that list.
One aspect I really like is the firm is woman founded and run. Christine A. Boehlke has more than 25 years experience, and her work on behalf of her clients has been recognized with numerous Silver Anvil and other awards for excellence in public relations.
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This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Are you into all things high tech? If so, you’re going to love Atomic Public Relations, which has offices in San Francisco, Los Angeles, New York and London in addition to close affiliated network offices across Europe, Asia Pacific, China and Japan. From consumer technology to the Internet to technology in the entertainment industry, Atomic PR has “worked alongside a number of brands that have re-defined existing categories and created entirely new ones.” Named a Top 50 PR Firm in 2009 by PR Week and a Top 20 Tech PR Firm in 2009 by O’Dwyer’s, Atomic PR’s 60-person team is among the best in its niche. To achieve these awards, the agency uses what it calls “classical PR” in addition to all facets of social media, so it should be no surprise that monster brands like LinkedIn, Hotwire, and Verizon Wireless are among Atomic PR’s big name clients.
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