I have no idea how I’ve made it through nearly two years of posts on One Day, One Internship without featuring ESPN. I covered ESPN’s entry level jobs on One Day, One Job, but never took the time to look at their internship program. As you probably know, ESPN is the “worldwide leader in sports.” They’re a huge media company with multiple television stations, a magazine, and an enorous web presence—they also have branded restaurants. When it comes to sports coverage, there’s no competition; ESPN is king. They also have an amazing employment brand not only because they offer jobs and internships in sports, but also because of their awesome commercials that take place in their Bristol, CT office. I have to imagine that internships at ESPN are some of the most sought after internships out there.
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I’m probably more fashion conscious than the average guy, but not remarkably so. I have a few brands that I really like wearing—Bonobos and lululemon athletica for example—and most of the rest of the stuff that I buy I get from Gilt Groupe, which is always introducing me to new brands. I figure that it’s important for me to stay up on fashion to some extent because so many of you are interested in internships in the fashion industry. I recently noticed that one brand that I’ve seen on Gilt Groupe before, Elie Tahari, has a number of internships available. Elie Tahari is both the name of a designer and “a privately held global lifestyle brand with a presence in more than forty countries.” The company is headquartered in New York and serves both men and women who are “looking for fashion and value in luxury ready-to-wear.”
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Even though it seems that the economy is crawling its way to recovery (I’m seeing more entry level and intern opportunities than I did last year), we have a long way to go before the finance industry gets back on its feet. Yes, the stock market is doing well, but don’t let that fool you—things are still a mess. One company that should do well during this time is Argus Information & Advisory, a company based in White Plains, NY. They “assist financial institutions in making marketing and risk management decisions.” That’s going to be a big business for years to come. I’m just hoping that bad advice from Argus wasn’t part of the reason we ended up where we are. Whether that’s the case or not, I imagine that the demand for services that help “manage the tradeoffs among price, product, risk, and customer behavior along the customer lifecycle to increase profitability” will be in high demand.
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Although Twitter’s search results are getting filled with more and more junk, I’m still finding that Twitter is a pretty easy way to find jobs and internships that wouldn’t typically be on your radar. That’s how I came across Lunchbox, a Culver City, CA based “full-service agency that specializes in creating complete-branded content packages.” Since I have no idea what that actually means, I took a look at Lunchbox’s portfolio to get a better idea of what their work entails. Basically Lunchbox helps build brands by developing new ways for their clients to introduce their brands to customers. It may be creating stuffed animals for Discovery Channel or designing a magazine for CMT. Whatever the challenge is, Lunchbox brings an amazing creative team that has worked in the past with some of the world’s biggest brands.
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I may not be into jazz, but I will readily admit that people who like jazz have better taste in music than I do. I don’t know why I feel that way, but jazz gives off an aura of being ultimately cool. You just can’t tell a jazz lover that he has bad taste in music. If you’re one of those people who is cooler than me, then I hope that you know about Jazz at Lincoln Center. It’s a New York City based non-profit arts organization that aims “to enrich the artistic substance and perpetuate the democratic spirit of America’s music.” Their mission is accomplished through four key strategies: Curatorial, Educational, Archival, and Ceremonial. Whether it’s producing and presenting performances or maintaining “a comprehensive library of original scores, transcriptions, arrangements, books and artifacts important to jazz,” Jazz at Lincoln Center is doing its best to promote the art.
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One of my earliest memories is from Detroit’s Thanksgiving parade. I think that I was about 2 years old at the time, and I saw Oscar the Grouch on some sort of float. I don’t remember much more about the parade, but I remember that. I guess that I’m an experiential marketers dream since I managed to remember that over all of the other cool things that happened when I was two years old (another early memory was getting my head stuck between the bars on a McDonald’s playground—another branded memory). I think that the people at VEE Corporation would be especially happy to hear about my early memory since they’re the company behind Sesame Street Live. They’re a Minneapolis based firm that provides “live entertainment, promotion and event marketing services for America’s most respected brands, properties and agencies.” They’re big on full-body costumes and mascots as well as merging marketing and entertainment.
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As a Yankees fan I am obliged to hate anything and everything related to the Red Sox—and even Boston sports in general. That’s why it pains me to cover NESN (New England Sports Network) today. They’re one of the most successful regional sports networks (RSNs) in the country ratings-wise (#1 for 6 straight years), and they do it in the 7th biggest media market. NESN is jointly owned by the Boston Red Sox and Boston Bruins, whom they cover along with the Celtics, Patriots, and plenty of local college teams. They were launched in 1984, which makes Watertown, MA based NESN one of the oldest RSNs in the country, and they now reach more than 4 million homes. I still don’t understand why anyone would want to watch Boston sports on tv.
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One of the coolest things about big cities is that they have unique neighborhoods and districts. Small towns are lucky to have one theatre, but New York City has an entire theatre district, which is called 42nd Street. It’s kind of a misnomer, because the whole street isn’t filled with theatrers, but around the area where it intersects with Broadway at Times Square they get pretty dense. Unfortunately, in the 1980s a large swath of 42nd Street became neglected and blighted. With so much great theatrical history there, New York City and New York State got together to found a non-profit organization to revitalize the area. This organization is now known as The New 42nd Street. The organization “oversees the redevelopment of seven historic theaters on 42nd” and operates these three projects: New 42nd Street Studios, The Duke on 42nd Street, and The New Victory Theater.
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I love Ivy League sports. I really do. Although I think the league gets less respect than it deserves, I know that they’ll never be the Big Ten—even if a powerhouse like Cornell (hey, I’m biased) continues to excel at the national level in sports like Hockey, Lacrosse, Wrestling, and even Basketball. I didn’t realize how big Big Ten sports were until I walked around Chicago on a Saturday afternoon in the fall. The Ohio State bar is packed with Ohio State fans, and the Michigan bar is packed with Michigan fans. Everyone is dressed in their school’s colors—and these are people hundreds of miles away from their schools and many years away from graduation. I guess that’s why there’s the Chicago based Big Ten Network, a television station devoted to everything Big Ten. While I’m watching grainy online streaming video of Cornell Hockey with my laptop hooked up to my tv, Big Ten fans can watch their favorite team—often in HD.
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I have to admit that I pretty much stopped watching local news after going to school and living in Central New York for four years. I swear that every night the news would come on at 11 PM, and there would be a new crew reporting live from a barn that caught on fire. Here in Chicago it’s more likely to be a shooting or possibly some government corruption. I’m sure that your area has its own regular story. Usually I like to talk about how the Internet is kicking traditional media’s butt, but that hasn’t been true when it comes to local stuff. TV and newspapers still own the local market, which is why NBC Chicago and Telemundo Chicago would be pretty cool places to intern. (Telemundo is a local network much like NBC 5 Chicago, but it’s tailored to a Spanish speaking audience.)They’re still the place to go for local news (whether it’s on the web or on the tube).
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Although we don’t have a Veterans Day themed post for today, we hope that you’ll celebrate by thanking a Vet and possibly checking out our post from last year on internships at the Department of Veterans Affairs.
Earlier this week we took a look at Seed Media Group, a relatively new company that is finding success in an otherwise declining industry by focusing on a specific niche. Another company that is taking a similar approach is EatingWell Media Group, which is based in Charlotte, VT (near Burlington). They are “a fast-growing, independent communications company producing an award-winning national consumer magazine, high-quality food and nutrition-related books, a content-rich website, e-mail newsletters, and serving content to strategic partners with other electronic media.” It’s all about healthy eating without sacrificing the enjoyment of food. Some people think that those two things are mutually exclusive, but EatingWell Media Group has built its business on delivering content that proves otherwise.
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You know you love tv commercials—at least good ones. Who doesn’t? They’re an art form. Just as much creative energy goes into the advertisements that pay for the shows you watch as goes into the actual shows. Well… not always, but often enough. How else are the advertisers going to keep you from ignoring their marketing messages? If you’ve ever wondered what the behind the scenes of creating television commercials looks like, you should check out Pogo Pictures. They’re “an Atlanta based film production company specializing in image branding & television commercial production.” They represent 4 award winning directors who have shot commercials for names like Bank of America, ACE Hardware, Ford, AT&T, Publix, Verizon, Kraft, Coke, Breyers, Comcast, Coca-Cola, SunTrust and Chevron. They’ve also worked with Departments of Tourism in many states and done commercials all across the world.
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Be sure to check out our new contest, Maghound Your Way to a New Job. We’re giving away two one-year subscriptions to an awesome new magazine subscription service that can help you find an internship.
In continuing with my obsession over internships at Inc. 5000 companies (which fits in perfectly with our latest giveaway), we’re going to take a look at Blue Entertainment Sports Television today. They’re a Louisville, KY based “full-service sports and entertainment management, event and production company.” They’ve taken the unified agency approach that you often see in Marketing and Advertising, and have applied it to sports. That means that their areas of work include representation, marketing, promotion, hospitality and events. Their strategy seems to be pretty solid considering that their revenue has grown 4,685.3% over the past three years to $22.9 million.
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Judging by what people are watching on the televisions on the cardio machines at my health club, there’s a lot of excitement about the US open (check out ATP and WTA Tour internships) right now—and we haven’t even reached the exciting part yet. There’s a decent amount of television coverage of the Open on ESPN2 , but if you really want to watch a lot of tennis you need to watch the Tennis Channel. They’re a tv network that is based in Santa Monica, CA (with locations in Atlanta and New York City), and they’re “the only 24-hour, television-based multimedia destination dedicated to the professional sport and passionate lifestyle of tennis.” Tennis Channel obviously isn’t for everyone, but that’s what niche media is all about. They own the tennis market.
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It’s hard to imagine that a film production company could morph into “a holistic interactive agency built for a digital world;” however, that’s exactly what New York City’s R/GA has done. Now, film production and advertising aren’t all that different, but it’s still a big psychological leap from one to the other. Moreover, not many companies are willing to take a huge risk and move where innovation takes them. R/GA embraces change. They’re also really freakin’ good at what they do. Their clients include Nike, Verizon, IBM, Target, Bank of America, and a bunch of other extremely well known companies. They also have the best corporate website built in Flash that I’ve ever seen. Everything about it works—I can actually give you links to specific pages. Beyond that, the site does a fantastic job of presenting R/GA’s brand. It’s packed with information and has fantastic videos (they obviously haven’t abandoned film production completely).
Enroll at R/GA University
Everything that I’ve come across related to R/GA has impressed me. Their website. Their client list. Their portfolio. And even their Jobs page (powered by Jobvite—ok, I can’t link directly to the jobs, but the site is still very easy to use). Oh yeah, and don’t forget R/GA University. It’s R/GA’s take on continuing education for employees, and it includes six pillars: Professional Development, Industry Trends, Leadership Development, Inside R/GA, R/GA and You, and Work + Life Balance. They “believe that the broad base of courses piques curiosity and encourages people to try new things. And ultimately makes people more well rounded and better at their jobs.” Sounds like a great place to intern and learn on the job, huh? The only thing that disappointed me about R/GA is that they don’t have an internships page. They definitely have an internship program (proof: here, here, and here). I’m not sure if they take Fall interns, but they seem to offer paid internships in all kinds of different areas. Your best bet to find out more might just be submitting a resume through their Jobs page and seeing what happens (or you could always try LinkedIn for some networking).
Links to Help You Begin Your Research
Are you impressed with R/GA?
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Have you ever realized that you were being marketed to? I don’t mean watching tv and seeing an ad that makes you want to buy something. I mean getting a creepy feeling like somebody is watching you, but instead they’re getting inside your head to sell you on something. The beauty of marketing is that you usually don’t realize it’s happening, but when you do, it’s scary. You wouldn’t normally associate this kind of thing with a non-profit, but when I came across The Harmony Institute, I was both intrigued and freaked out. They’re a New York City based organization that uses “cutting-edge scientific research with film, television and new media experiences to help [their] clients deliver narratives that modify behavior and influence change.” Is it just me, or does that sound a little weird?
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I’ve never really understood the idea of the “Summer Blockbuster.” Why would you want to sit inside and watch a movie when it’s nice and hot outside? I guess sometimes it gets too hot, and sometimes it rains, but I’d rather be outside. If you disagree with me, then you’re probably a big fan of Culver City, CA’s Sony Pictures. They’re in the business of producing, marketing, and distributing entertainment, and you’re probably familiar with some of their recent an upcoming releases like: Julie and Julia, Angels & Demons, and Cloudy with a Chance of Meatballs. They’re also responsible for Seinfeld. Since I’m not much of a movie buff, I don’t know if anyone actually cares what production house puts out a movie, but I do know that Sony Pictures’ end products seem to pretty darn good—they even made my favorite movie (about the outdoors, obviously), A River Runs Through It.
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Last week we took a look at internships with the YES Network, which was fun for me because I’m a huge Yankees fan. On the day that post went up, I got a direct message on Twitter from Charlie O’Donnell that said, “No SNY?” Since my buddy Charlie is a big Mets fan and the CEO of a very cool career related startup called Path 101, I had to give SNY a look—even if Interleague play, a Subway World Series, and Mets fans’ jumping on the Red Sox bandwagon has soured me on the team from Flushing. Still, the Mets are a big deal, they have a beautiful brand new stadium, and they even have their own TV network. SNY is “a 24/7 regional sports and entertainment television network that features up to 125 regular season New York Mets telecasts.” It’s available “in New York, Connecticut, most of New Jersey and northeastern Pennsylvania,” and it’s also “the official year-round television home of the New York Jets.”
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July 31st is always a holiday for me. Not only is it my Dad’s birthday (Happy Birthday Dad!), but it’s also the Major League Baseball non-waiver trade deadline. It’s a day packed with excitement as winning teams trade away their future for a shot at winning it all this year. I usually spend the day glued to ESPN and MLB Trade Rumors, but this year I don’t think my Yankees are going to make any big moves (mostly because they’re only 1 game behind the best record in baseball). That means that I can sit back, relax, and watch the YES Network since I’m in Connecticut this weekend (which means I left Chicago where the Yankees are actually playing… ugh). The YES Network is pretty much all Yankees, all the time, except for when they show New Jersey Nets games, and because of that, they also happen to be “the most-watched regional sports network in the country.”
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A child’s first sign of teenage (pre-teenage?) rebellion often begins at the radio dial. The parent’s up-to-this-point unchallenged decision of what to listen to while in the car is called into question, and all hell breaks loose. If there are multiple kids in the family (or even just in the car), the negotiation can quickly becom more heated than a multi-lateral peace process in a war-torn nation. The parent will fight hard to maintain his or her right to National Public Radio, but the kid will persist in his or her challenge to hear something that feeds a suddenly “eclectic” taste in music. Often the parents cede this battle in hopes of winning in the future (bad idea!), which results in the parent’s driving the kids around the mini-van listening to rap music that would be a lot more offensive if the parent knew what some of the words meant. Eventually the rebellious tykes will grow up and realize that they too want to be more cultured, and they slowly, but surely come around to listening to NPR. Or maybe some kids just never speak up. They like NPR from the start. Maybe those are the ones who end up taking internships at NPR.
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Not too long ago, the only unmanned aerial vehicles were planes flown by women (yuck, yuck, yuck). Now we live in a world where planes can fly themselves. Sometimes I like to consider myself high-tech for running a business on the web, then I think about the companies that design, develop, and produce autonomous aircraft and realize that I’m not high-tech at all. Bingen, Washington’s Insitu is one of those companies. They build UAVs that have amazing reconnaissance, communications relay, and geophysical surveying capabilities. Most of their work has been with the military so far, but Insitu is operating in an infant industry with an amazing potential for growth. In fact, from 2004-2007 Insitu’s revenue grew by 1,702.4% to $50 million annually. This performance put them on Inc. Magazine’s List of the 500 Fastest Growing Private Companies in 2006 and 2007. Insitu CEO Steve Sliwa was also named CEO of the Year for 2007 by Seattle Business Monthly. Insitu is clearly comfortable with taking off.
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I’m not sure about this one, but… it definitely caught my eye. Apparently the Lingerie Football League is looking for interns. I guess professional sports is mostly about fine physical specimens (pro bowling excluded, of course), so this isn’t too far of a reach. I mean, the AVP relies on sex appeal too. Oh wait… the women and men on the AVP Tour are actually exceptional athletes. Apparently that’s not the case with the Lingerie Football League. It’s more about creating a women’s football league that the masses will want to watch. I think that it’s pretty ridiculous and that it will probably be a bust (pun intended, and I realize that the article that I just linked to made the same pun), but that doesn’t mean that it wouldn’t be cool to intern with them. Having that on a resume will at least be a conversation starter (or ender depending on who’s looking at your resume).
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When you don’t know how to do something (like find an internship), what do you do? You probably head straight to Google and look for an online resource to tell you how to do what you want to do. It didn’t used to be that easy. You’d either have to ask someone, or buy a book (if you could figure out which book to buy), or figure it out yourself. Answering “how to” questions wasn’t easy, but now it is because of websites like New York City’s Howcast. Whether you head straight to Howcast or you find their answer to your question through Google, you’ll be delighted to find what they call “the best how to videos on the web.” Howcast covers nearly every topic you can imagine – from How to Adopt a Child to How to Psyche Out the Competition and – more relevant for our purposes – from How to Deal with a Smelly Coworker to How to Dress for a Job Interview. Each topic has both a video and a Wiki with written instructions, and the content is either user submitted or Howcast produced (it’s generally very high quality content). Oh yeah, and Howcast was named one of Time’s 50 Best Websites of 2008. That’s pretty cool.
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Do you have a short attentions span? Too short to spend an entire summer interning with a single company? Ok, that’s probably not something that you’d usually want to admit to, but it might be ok just this once. Colaboratory is an Portland, OR internship program that allows you to work at 3 different companies over the course of the summer. It’s a collaboration of ad agencies (members of the Portland Ad Federation) that otherwise might be competitors in an effort “to make each other better and, by doing so, make Portland a better place to live, work and grow.” There are supposed to be 10 companies participating, but I only count 9 on the Partner Agencies page. They include The New Group, Grady Britton, Ascentium, Anvil, HMH, Fish Marketing, Leopold Ketel & Partners, Xhang Creative, and Pop Art. This is one of the cooler things that I’ve come across since I started looking at dozens of internships every day, so you should really keep reading.
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I always say that when it comes to ad agencies, marketing companies, and PR firms, the best way to evaluate the company is to check out their client list and look at the work that the company has done. It’s not going to tell you everything that you need to know, but it’ll give you a solid idea whether or not the company is a place that you might want to work. If you want to work with big brands who are willing to take big risks with their advertising campaigns, then Crispin Porter + Bogusky might be the place for you. The Subservient Chicken is one of their more successful campaigns that started out virally, while the Microsoft campaign with Bill Gates and Jerry Seinfeld was one of their well-publicized flops. CP+B is headquartered in Miami, FL, while they also have major locations in Boulder, CO; Los Angeles, CA; and London, UK. Their client list sits at the bottom of every page on their website – probably because it is so impressive.
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You know what’s not hot right now? Real estate. You know what is hot right now? Web video. What happens when you combine the two? Do you get something that’s lukewarm. Not exactly. You actually end up with WellcomeMat, a New York City based (with an office in Boulder, CO) startup, that is taking advantage of the current climate in real estate to try to incite a video revolution. I’m not sure how many college students check out real estate listings, but if you do, you know that they’re pretty one dimensional. There’s some hyperbolic language about how great the property is and a few pictures from the best possible angles. Places almost never look like the pictures in the listing. Video can change that, and that’s why WellcomeMat is building a platform “where video newbies meet and hire video gurus, a place where local video producers can be found helping do-it-yourselfers, a place where the stars of real estate marketing harness the unmatched power of online video and a place where superior video presentations and tours are born.”
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How do you feel about the intersection of friendship and marketing? I know that a lot people weren’t happy when Facebook Beacon started telling their friends what they were buying from other sites, and I also know that nobody wants their friends to go salesman on them (like with Cutco knives); however, word of mouth marketing remains one of the most effective vehicles to reach people with a message. That’s because we still seem to trust our friends the most when it comes to making purchasing decisions. But can brands become our friends? According to 22squared, a marketing agency based out of Atlanta, GA and Tampa, FL, “consumers want brands that act more like helpful friends than persuasive marketers.” I think that’s right, but it still sounds a little weird to me. Maybe we should look at Facebook again for the answer. Plenty of people are “Fans” of brands (like ours), which is very much like being Facebook Friends with them.
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I think that I’ve mentioned before that it’s difficult for me to write about Marketing firms, because their stories don’t tend to be very unique. Yes, they all have different strengths and areas of expertise, but I still can’t put my finger on what separates the wheat from the chaff. With that said, I’m impressed with Minneapolis, MN based Colle+McVoy. Their tagline is “Ideas That Activate Brands,” and they claim to be “a 73 year-old agency with the soul of a start-up.” Both of those sound good to me, and I have to say that I’m wowed by their website. It’s gorgeous, and it delivers their message flawlessly. I don’t say it often about corporate websites, but they nailed it. Maybe that’s how I should start judging PR firms.
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Sometimes you can just tell that a company is cool by looking at their website. It’s something about the way that they carry themselves online. New York City based thehappycorp definitely sends out that vibe, although they’re almost too cool. To be honest, I don’t fully “get” them. Their home page has a lot going on, and there isn’t much more information about what they do beyond the note that they work to improve “gross national happiness through the invention, management, and maintenance of progressive brands and ideas.” Their LinkedIn gives a little more info on what they’re all about; it says that they’re an “interdisciplinary creative company, that excels at delivering design solutions that are digitally competent” while offering a “wide range of services that include innovation, web development, experiential, and influencer marketing.” Now it’s all a little more clear…
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Sorry for the delayed post today. For some reason the Internet connection in our office wouldn’t connect to our server, which meant that we couldn’t publish today’s post this morning. I trudged across town through the snow in 12 degree weather to make sure that you got your internships today.
Niche communities have always been a big part of what the Internet is all about. In the olden days if you lived in a small town and had eclectic interests, you’d have a really tough time meeting people with the same interests. Those days are over. Now you can find an online community for anything – anything. Although today’s company isn’t all that odd in the market that they target, they’re certainly focusing on a group that has been forgotten until now. Savvy Auntie is “the first community for cool aunts, great aunts, godmothers, and all women who love kids.” We’re not sure whether they’ve sided on the pronunciation “ant” or “awnt,” but either way they’ve decided to own the market for enthusiastic aunts.
Interns Are Like Nieces and Nephews…
In a lot of ways having an internship is like having a savvy auntie. If you want to have both, then you’re in luck. Savvy Auntie is currently looking for a number of interns. They have internships available in Video Production, Content, Gifts, and Community. The internships are unpaid, require 10-20 hours of work per week, and are located somewhere in New York/Northern New Jersey (they don’t make it very clear). They also require that their interns own a laptop. There isn’t a whole lot of information available on these internships; however, you can check out the profiles of Savvy Auntie’s current interns. If you think it would be cool to work with a former Fortune 500 executive to build a community of savvy aunts, then send a cover letter and resume to Jobs@savvyauntie.com. If you’re apply for the Content internship, be sure to include 3 writing samples.
Links to Help You Begin Your Research
Do you think a community for aunts and other women who love children is a sustainable business idea?
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