Last September I went to see Seth Godin. I bought a ticket online and was pleasantly surprised a few days before the event to learn that it allowed me to bring a friend. The event was great–just what I would expect from Seth. Every detail went smoothly, even the ticketing process, which was done through TicketLeap. I barely noticed them when I originally registered for the event (which what you want from a ticketing provider), but when a reader e-mailed a few months ago to tell me that she landed an internship with TicketLeap I decided to take another look. They’re a Philadelphia, PA based company that was started in 2003 “to bring professional-grade ticketing to events too small to get the attention of the big ticketing companies.” They offer a great user experience, and their cost is pretty much unbeatable–$1 per ticket for events $10 and under, $2 per ticket for events over $10, and free for all free events.
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I keep finding myself talking about local marketing, and there’s a good reason for it. It’s an industry that has taken off in the last couple of years. Previously, the Yellow Pages and newspapers dominated local marketing. The web has eroded large parts of those businesses, but it has taken a while for new options to reach critical mass. Then businesses like Groupon and Yext realized that they could use the same sales strategy that the Yellow Pages and newspapers used, but sell marketing products and services that are results focused. Yodle is another one of these companies. They’re based in New York, NY (with offices across the country), and their mission is “to connect local businesses with consumers so simply and cost-effectively that business owners can’t imagine any other way to advertise.” They aim to achieve this by making online advertising a whole lot simpler for the average small business owner.
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