It used to be that brands communicated, and you listened. There was always the 1-800 number on the back of the product for you to share your thoughts, but I’ll bet that .1% of consumer made 99.9% of those calls. Today communications is like one of those place where six highways come together and people are merging all over the place. Brands can no longer control the conversation–they can only hope to guide and influence it. WCG is a San Francisco, CA based “independent strategic communications firm” that is embracing “the positive future of communications.” The company also has offices in New York, Washington, D.C., Austin, Los Angeles and London, and they specialize in “branding, design, digital, interactive, social media, traditional marketing, corporate and product public relations, media relations, investor and advocacy relations, clinical trial recruitment, location based marketing, and grassroots direct-to-patient consumer campaigns.”
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In just the past year and a half, I’ve lost two important people in my life to cancer. Chances are that you’ve been similarly affected by the disease considering that 1 in 4 deaths in this country are caused by cancer and that there were more than 1.5 million new cancer cases last year. The numbers sound grim, but every year we’re getting better and better at treating cancer. One of the major trends that I keep hearing about is that doctors are starting to see cancers as individual diseases instead of as one disease that affects many areas of the body. Precision Therapeutics is a Pittsburgh, PA based company that is taking this idea once step further. They believe that cancer should be treated at an individual level. In other words, they see every single case of cancer as potentially unique, and they want to help doctors and patients find the best way to treat it.
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For the past couple of months we’ve been including more numbers than usual in our daily posts—things like three-year growth rates and annual revenues. Since we’ve been looking mostly at companies on the Inc. 500, we figure that it’s useful information. If simple numbers like those intimidate you, then today’s company is definitely not for you. However, if your response to our daily posts is to seek out more numbers and dig into annual reports and other similar documents, then you’re in luck. MCG is a Providence, RI based company that does mathematical, statistical, and strategic consulting. Their motto is “Nothing is too complex.” The first person listed on their Management Team page is their Chief Analytics Officer, so that should tell you a lot about MCG’s focus. And I almost forgot—MCG has grown at an 834.4% rate over the past three years to $2.2 million in revenue (they were only founded in 2006).
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