I used to be perfectly happy to shop at a regular grocery store–I even got annoyed by the fancier stores. As I’ve gotten more yuppified, that has completely changed (it’s actually because I’ve learned to cook). Now I go to Whole Foods for produce and local specialty stores for meat and fish, but most people still do all of their shopping at a single grocery store. These are the kinds of people that big brands want to reach with marketing messages. MyWebGrocer is a Winooski, VT based company that makes that happen. They provide “leading-edge eCommerce and eMarketing solutions to the grocery and consumer packaged goods industries” including solutions like “website design, specialty modules for websites, hosting, sophisticated email strategies and consulting services.”
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One of the worst parts about growing up is that the things that amazed you as a kid are often totally disappointing when you revisit them as an adult. When I was about five, my dad, my friend, my friend’s dad, and I visited the Intrepid Sea, Air & Space Museum in New York, NY (it must have been right after the museum opened). As a military obsessed little boy, it was the best thing ever. (And then we went to a dinosaur exhibit. And then we went to a baseball game! It was a truly awesome day.) More than twenty years later I went back to the Intrepid, and I was still blown away. Instead of being disappointed, I was able to recognize how impressive the aircraft carrier and the museum built on it really are. There’s a reason that nearly a million people people visit every year to see “a snapshot of heroism, education, and excitement.”
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One of my favorite episodes of The Office is when Michael Scott tells his employees to pack a swimsuit for a leadership training trip, and then takes them on a “booze cruise” on Lake Wallenpaupack in January. The staff are obviously pissed at Michael, but for the most part end up having a good time. I’ve been on a few evening cruises, and I’ve always had a great time. I guess that is why Entertainment Cruises is doing so well. They’re a company with “26 vessels serving eight cities with six unique cruise products.” Entertainment Cruises’ offerings range from fine dining and dancing to speedboat tours, with a lot in between. They currently operate fleets in Baltimore, Boston, Chicago, New Jersey, New York, Norfolk, Philadelphia, and Washington DC.
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Over the weekend I wrote about how important parental involvement is for our education system. I might have been wrong. Today I learned that parents are completely replaceable–and by robots nonetheless. When I first came across 4moms, I thought it might be a later April Fool’s joke, but they’re a totally for real Pittsburgh, PA based company that is “dedicated to finding innovative solutions that make parenting tasks easier and more enjoyable for families all over the globe.” That’s a nice way of saying that they’re building a future in which parents are obsolete. Ok, I’ve completely overplayed the robots thing, but it’s really cool to see how 4moms has used to technology to overcome some of the more frustrating parts of parenting young children.
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When I played baseball in high school, my teammates and I all hated having to “keep the book.” Not only did it mean that you probably weren’t playing, but it also meant that you had to pay 100% attention while you were sitting on the bench. I have to think that keeping the book it a little more fun now that it’s done on tablets and smartphones. GameChanger Media is a New York, NY based company that is bringing high end scorekeeping and stat keeping technology to amateur sports. Not only do they make it ridiculously easy to record everything that happens in a game, but they also allow you to livestream those stats to any fan with an Internet connection (parents must love this!). When the action is over, GameChanger automatically tabulate and displays all kinds of important stats.
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In the world of marketing, it’s easy to get distracted from the end goal. Increasing sales. There are a number of commercials that repeatedly make me laugh, but I can’t name the brand of the advertiser even 5 seconds after the commercial airs. It’s easy to get caught up in the vanity of marketing, but the only thing that really matters is results. G2 is “a marketing communications agency created with one purpose: to help [its] clients sell more.” They have offices in New York, NY, San Francisco, CA, Chicago, IL, and Philadelphia, PA, and they “have serious experts in every communications channel delivering fresh, compelling work that creates greater awareness, consideration, sales and loyalty for our clients’ brands.” G2 is yet another company that has consolidated its entire website to a single page. It’s definitely a recent trend, and I kind of like it. It makes it easy to get a quick overview of the company.
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I went to a funeral for a friend’s relative yesterday. It was lovely service in memory of a long, full life; however, the only thing that identified the service as being in 2013 and not 1995 (or 1972 even) was that the minister did all of his readings from an iPad. There isn’t a lot of innovation in the funeral industry. I thought online obituaries and guest books were the state of art, but I learned today that Platinum Innovation Group is a Detroit, MI based company that is bringing new ideas to the industry. They’re also working in “the areas of telehealth, telemedicine, health and beauty, film industry, real estate, and genealogy.” They do this by operating “a diverse set of businesses that are powered by innovation and change.” I also found the company using the brand Hello Innovation, so I’m not sure what that’s about. Maybe they’re in the process of rebranding or something.
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My wedding invitations were mailed yesterday. If I had my way, they would have been delivered digitally, but that’s a battle that I quickly lost. I guess most people like the fanciness of a paper invitation. We’ll never be able to recreate the experience of opening an envelope online, but we’re getting closer. Paperless Post is a company that is leading the charge. They’re based in New York, NY, and they’ve built a platform that “modernizes the tradition of correspondence and helps you create cards and invitations that reflect an individual aesthetic.” They realized that most online invitations chose convenience at the cost of design. Paperless Post wants to allow you to put as much thought and effort into your online invitation or card as my fiancée and her mom put into our wedding invitations (multiple hour long meetings–I wish I was kidding).
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When I was a kid, making t-shirts was a big thing. We had fabric markers and some sort of glittery paint in a squeeze bottle. The end result was always a huge mess and a t-shirt that I would be embarrassed to wear. Then there was tie dye, which is even messier and more embarrassing to wear. My mom once had a photo t-shirt made for me, and that was awesome, but there was no way that I could do that on my own. Things have changed. Lumi is a Los Angeles, CA based company that has developed “a revolutionary photographic print process for textiles and natural materials.” It’s basically Instagram, but your photo ends up on a t-shirt or pretty much any other appropriate surface.
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I’ve only purchased one car in my life. I barely used the Internet (mostly because it wasn’t all that helpful for buying cars in 2001), and I got an ok deal. I know a lot has changed in terms of buying cars over the past decade (just look at what TrueCar is doing), but Edmunds has been along for the ride since well before the Internet was invented. The Santa Monica, CA based company was started in 1966 “for the purpose of publishing new and used automotive pricing guides to assist automobile buyers” and they’ve continued to become “one of the most beloved and well-known automotive resources of the 21st century.” If you’re looking to do some research before buying a car, Edmunds is the place to go.
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I grew up in a coastal New England town and spent my summers on the beaches of the Atlantic. Now I live in the Midwest, and even though we have beaches and coastal areas, it’s just not the same. I miss the smell of salt in the air, the seafood, and the opportunity to go fishing with the hope of catching a true sea monster. If I ever get back out there, I hope that there will be more to enjoy than just the salty air. Our coastal areas are some of our most ecologically important and sensitive places, and that’s why the American Littoral Society is working to protect them. Founded in 1961, they’re a Highlands, NJ based non-profit organization that “promotes the study and conservation of marine life and habitat, protects the coast from harm, and empowers others to do the same.”
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Personal finance and the job search go hand in hand. There’s plenty that you can do to get your financial life in order before you start working, but you can’t really start taking control until the paychecks start hitting your bank account (even though that’s probably the most tempting time to lose control). As I’ve learned from Ramit Sethi of I Will Teach You To Be Rich, personal financial success is about behavioral change, and changing your behavior is hard. That’s why I was intrigued to learn about a “financial wellness” tool that was designed with the help of behavioral economists. The company behind it is called HelloWallet, and they’re based in Washington, DC. Their goal is to “boost the wealth of workers by democratizing access to honest financial guidance – something only 20 percent of Americans have access to today.”
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I was way ahead on the flash sales and members only shopping thing. I did a writeup on Gilt Groupe almost five years ago just as the business model was catching on. While there isn’t nearly as much excitement about the space as there used to be, it’s still a great way to sell stuff (time constraints and sales both have amazing psychological effects on people). And that’s why I think it’s worth taking a look at Rue La La. They’re a Boston, MA and New York, NY based company that curates “Boutiques filled with the best of the best in women’s and men’s fashion, home, travel, kids, and more.” Each sale lasts 48 hours and is limited to members only (though becoming a member is about as easy as signing up).
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While it seems to me that most of the debate about healthcare policy happens at the national level, states actually bear a lot of the responsibility on that front. It makes sense in that they’re closer to the people they’re serving, but it also means that there are a lot of separate organizations doing the same things just in different places. The National Academy for State Health Policy is a non-profit that helps “states achieve excellence in health policy and practice” by working with each other. The organization is based in Portland, ME and Washington, DC, and they provide a “forum for constructive work across branches and agencies of state government on critical health issues.” While most functions will be duplicated across states, they’ll each have a slightly different take on health policy. The National Academy for State Health Policy allows these organizations to learn from how other are approaching the same issues.
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Marketing is all about attention. It used to be that marketers would try to interrupt you while you were paying attention to something else (like a tv show or baseball game), but that’s changing as most of us get better at ignoring distractions. Brands are realizing that if they want attention, they have to earn it, and that’s why they’re turning to social. And if they need help with that, they may want to turn to an appropriately named full-service media agency called Attention. Attention is based in New York, NY and Los Angeles, CA that “drives measurable business results by integrating social behavior across the customer journey.” Even they’re willing to admit that it’s not just about the attention.
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Reading should be part of your career search, but it needs to be part of an active pursuit to learn new things and become more employable, not a passive way to make yourself think that you’re doing something productive. That’s not to say that everything you read should be a how-to guide, but you need to choose books, articles, and publications with a purpose. If you do that, you’ll probably run into a lot of stuff published by Wiley, a Hoboken, NJ based “global publishing company that specializes in academic publishing and markets its products to professionals and consumers, students and instructors in higher education, and researchers and practitioners in scientific, technical, medical, and scholarly fields.” They’re a billion dollar business, so they’re publishing a lot of books on a lot of topics.
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Most college kitchens are filled with decades old hand-me-down tools (at least mine was). They’re not the best, but they get the job done. That used to be the way that all kitchen tools were. OXO changed that in 1989 with the launch of their Good Grips brand. Their focus on design helped take kitchen tools from a commodity to a product where brand matters and grow from startup to acquisition. A lot of the credit for the success has to be attributed to Oxo’s working with Smart Design, “an award-winning design and innovation consulting firm with offices in New York, San Francisco and Barcelona.” Smart Design has been around since 1980, and in that time they’ve worked “with companies of all sizes and across diverse industries to create human-centered design solutions that delight customers and help companies achieve their business goals.”
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Once or twice a year I’ll come across an opportunity that is so outstanding that I’d almost consider applying. When I saw a post on Facebook saying that the group behind Alinea, Next Restaurant, and The Aviary is looking for an intern, I dropped everything and checked out the posting (though I’m sure whatever I was doing on Facebook was obviously extremely important). I follow the Alinea and Next Restaurant accounts on Facebook because doing so gives you an inside edge on getting tickets. Yes, they sell tickets for a dining experience, and they usually sell out within hours. That tends to happen when one restaurant (Alinea) is the undisputed best restaurant in Chicago, IL and arguably the best restaurant in North America, and the other (Next Restaurant) offers one of the most exciting new concepts in fine dining. And then there’s the Aviary, a place that has transformed the cocktail into fine art.
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Right now I’m in the process of getting some of my friends together to coordinate my bachelor party. I have less than zero interest in the traditional approach, so I’m looking for some good outdoor activities for a bunch of dudes. We haven’t decided where we’re going yet, but ideally we’ll rent a house instead of staying in a hotel. One of the best places to find vacation rentals is HomeAway. They’re an Austin, TX based company that offers “the world’s leading online marketplace of vacation rentals, with sites representing over 711,000 paid listings of vacation rental homes in 171 countries.” I figured that VRBO.com was their biggest/most similar competitor, but it turns out that they own them. I guess maybe the biggest competitor is Airbnb then, though they serve a slightly different market (more apartments fewer houses).
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We live in a strange time. The stats tell us that investing in higher education is one of the best investments that an individual can make, yet so many young people are saddled by student loans and under or unemployment. Something is going to have to change, and I’m not sure what it will be. American Student Assistance is an organization that will likely play a role in the change. They’re a Boston, MA based “private nonprofit whose public purpose mission is to empower students and alumni to successfully manage and repay their college loan debt.” ASA was founded in 1956 as the Massachusetts Higher Education Assistance Corporation and has served as a loan guarantor for much of its history. That ended in 2008 with a change in Federal law, but it hasn’t stopped American Student Assistance from offering SALT, its “innovative financial literacy and default prevention program.”
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One Day One Job is hiring a paid intern/part-timer to work on a few Marketing projects. If you’re interested, e-mail me at willy@onedayonejob.com outlining one idea for how you can help grow the site (including your résumé won’t hurt). Check out our past job posting for more background info.
Yesterday we looked at a chain of sandwich shops that started from a modest single location. Today we’re going to look at “a neighborhood boutique” that opened in 1935 and has grown to more than 1,000 locations across 37 states. The company is Rainbow Shops, and oddly enough, I’ve never heard of them. That’s not a bad thing considering that females are their target market and I don’t spend a lot of time in shopping malls. The Brooklyn, NY based retailer offers an “assortment of clothing for juniors, plus sizes, and children, as well as an extensive shoe collection.”
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Read our latest article that uncovers a potential internship scam.
I often tell people that I don’t like sandwiches. The truth is that I don’t like bad sandwiches, so most sandwich chains are out for me. The only one that I’ll somewhat regularly eat at is Potbelly Sandwich Shop. It’s hard to beat one of their Meatball sandwiches with an Oreo milkshake. I’d never heard of Potbelly until I moved to Chicago, IL, which is both where they’re headquartered and where they got their start. The first store opened in 1977, but it wasn’t until 1996 when Bryant Keil bought the store that they started expanding the business.
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Two weeks ago we took a look at the Better Government Association, an organization that “works for integrity, transparency, and accountability in government by exposing corruption and inefficiency; identifying and advocating effective public policy.” While shining the light on government misdeeds is one way to make things better, it won’t fix everything. We need better people working in our governments. My idea is to instate a political draft, but I’m not sure that will ever fly. City Hall Fellows offers a more reasonable approach. They’re a San Francisco, CA based non-profit that engages “diverse, talented young people in the work of cities.”
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While there are plenty of non-profits that want to save the world in one way or another, many are content with focusing on their communities. Some focus on a specific need, and others try to do their best to offer a complete range of programs and services. The Educational Alliance is a perfect example of the latter. They’re a New York, NY based organization that “currently serves 50,000 New Yorkers annually via 39 programs, including preschools, camps, after school programs, senior centers, health & wellness programs, arts & culture classes, and addiction recovery programs.” They may only reach a small slice of New York City’s population, but anywhere else that’s a huge number.
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Traditionally the goal of marketing has been to get someone to take an action at some point in the future, but that has changed a lot over the past decade. The web has enabled businesses to push consumers to take immediate action, which is why online marketing has taken the best ideas from traditional marketing, direct marketing, and sales. 90octane calls it “conversion-driven marketing.” They’re a Denver, CO based agency that executes “online marketing campaigns including online advertising, email marketing, microsite and landing page development, search engine optimization (SEO) and pay-per-click (PPC) advertising.” They were founded in 2000, and have held on to many of their clients for quite a long time–that is pretty unusual in performance marketing.
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What if I told you that the Reebok Pump, the Swiffer, and the portable ascender (it’s straight out of Batman) were all designed by the same company? You’d probably assume that there’s some giant holding company that owns Reebok, Procter and Gamble, and Atlas Devices. That’s not true. Continuum is the company in question, and they certainly don’t own any of those three companies. They’re a Boston, MA based “global innovation and design consultancy” that helps “organizations drive business innovation through the design of products, services and experiences that become part of the fabric of people’s lives.” Continuum has been at it for 30 years, and they’ve worked with some of the world’s biggest brands (PepsiCo, American Express, Johnson & Johnson, and Nestle in addition to the ones that I’ve already mentioned) to improve business outcomes through design.
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I wonder how many great books were never published because major publishing houses didn’t think they would sell enough. Even Harry Potter may have never been published if it weren’t for an 8 year old nagging her dad to get her another chapter. But it’s not always about shortsightedness. Some books are extremely important, but don’t have mass market appeal. That’s why publishers like The New Press exist. They’re a non-profit that “publishes books that promote and enrich public discussion and understanding of the issues vital to our democracy and to a more equitable world.” The New Press is based in New York, NY and has been publishing important books since 1992.
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I’m the first person to admit that I’m not the best about energy efficiency. I may turn off the lights when I leave the house, but I still drive an SUV and use incandescent bulbs. I need someone to make it easy for me, and luckily more and more utilities are starting to do that. It’s a little odd that a company that sells you something wants you to use less, but that’s what’s happening. One of the best ways for utility companies to help their customers reduce energy consumption is through web-based software. It would be silly for every utility company to create their own custom software, which is why EnergySavvy exists. They’re a Seattle, WA based company that provides utilities with software that enables them “to engage with their customers, keep track of their data and optimize their operations.”
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When I was a junior in college, I broke my wrist. It was actually a lucky break because it healed completely… and my pathetic inability to cut my own food attracted a lovely lady whom I’ll soon be marrying. Still, the medical care that I received was abysmal. It started when the orthopedist told me that he didn’t remember if he could cast me before sending me for a CAT scan (that’s your job dude), but the most frustrating part was when I went to get follow up X-rays to see if the fracture was healed. I ensured at least four times that they were sending the X-rays to my doctor at home who I felt was more qualified to look at them. After waiting a few weeks for my doctor to get back to me, I followed up and he told me that the hospital never sent the x-rays (they just put them in a file). I called the hospital, and they told me that I had to drive over to sign a release so that they could send them to my doctor. Face meet palm. A lot of people’s frustrations with the healthcare system can be solved with technology, and that’s exactly what Practice Fusion is doing. They’re a San Francisco, CA based company that provides “a free, web-based Electronic Health Record (EHR) application to physicians.”
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As you’ve probably noticed, we cover non-profit internships on the weekends. Occasionally I come across a company that feels like it should be on the weekend, but rules are rules (even if I’ve created them arbitrarily). Social Impact is one of those companies. They’re an Arlington, VA based management consulting firm and “global social enterprise dedicated to helping international agencies, civil society and governments become more effective agents of positive social and economic change.” Social Impact was founded in 1996 has grown to serve five regions: Sub-Saharan Africa, Asia & Pacific, Latin America & Caribbean, Europ & Central Aisa, and Middle East & North Africa.
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