Happy New Year! I’m getting married this year, so getting in shape is more than just a New Year’s Resolution. I started working out with a personal trainer about a month and a half ago, and it has been awesome. I nearly threw up during the first few sessions, but I’m getting stronger and my trainer has helped me overcome a few nagging sports injuries. It’s expensive, but it’s well worth the investment. You can’t replace the in-gym experience with a personal trainer, but Wello is a company that is trying to come close through the power of the Internet. They’re based in Palo Alto, CA, and they offer personal trainers over “live, 2-way video.”
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I buy almost all of my electronics directly from Apple or on Amazon. They have pretty much everything that I ever need, but there’s plenty of stuff that they don’t carry. Whether you’re looking for computer parts, digital cameras, TVs, or a display, Newegg probably has it. They’re a City of Industry, CA based “e-retailer committed to becoming the most loved and trusted marketplace on the web by offering superior shopping experience, rapid delivery, and stellar customer service.” Newegg is way too big to call a niche player, but they certainly cater to the geekier crowd. If you want to build your own computer, they’re the place to buy components. Not only do they have a huge selection of products, but they’ve also built a community of reviewers who can provide in-depth information on their experiences with products they’ve purchased.
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Most of the time when we’re browsing the web, we’re really just looking for pictures to click on. There’s a reason that single frame memes and Instagram are two of the hottest online trends right now. Brands are catching on and realizing that a few stock photographs aren’t going to cut it. Some are investing in expensive, high quality photo shoots to show off their products, but others are taking a different approach. They’re crowdsourcing images from customers and fans. Olapic is a New York, NY based company that provides the technology that allows brands to “collect, curate and display high quality photos of” products that their “customers are already posting on Facebook, Instagram, Twitter and more.” User generated content is not only free, but it also tells a story in a way that the brand itself can’t.
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I’ve taken my fair share of web based courses–all with the intent of gaining skills to improve my business. I’ve learned to code, write copy, do SEO, and a lot more online. I even developed my own course on how to land a job. There are a multitude of companies in the online education space, and most are focusing on these kinds of topics. Sympoz is a Denver, CO based company that is taking a different approach. Yes, they have a few courses on entrepreneurship, but their bread and butter is the craft market. They have a section of their site devoted to woodworking and an entire brand called Craftsy that has the tagline “Learn it. Make it.” Sympoz’s goal is to create “an environment where you can watch, interact, and learn from renowned experts on your own schedule,” and so far it seems like they’re doing a pretty awesome job.
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The Internet is the great equalizer. It’s where upstarts and big brands can go head to head. The big guys still have a massive advantage, but the truth is that transferring a luxury brand online isn’t all that easy. I feel intimidated when I walk into a fancy store, but I don’t even feel anything when I visit the same company’s website. Intimidation may not be what many brands go for, but exclusivity is. How do you maintain that image online while doing SEO, affiliate marketing, media buying, and more? Morpheus Media has the answer. They’re a New York, NY based “full-service provider of interactive marketing solutions to Fortune 500 companies and those aspiring to land on that list.” They seem to work mostly with fashion, luxury, entertainment, and media brands, and I think that makes them even more interesting.
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At some point you’ve probably asked, “How the heck did Ke$ha get famous?” For some of you it was probably more of a sarcastic jab than a genuine question, but for those of you who truly want to know, I found the answer. It comes in the form of a case study for Gupta Media, a Cambridge, MA based online marketing agency that focuses on the entertainment and music industries. The story is that Ke$ha started to get attention with her “uncredited vocal performance on the chorus of Flo Rida’s hit single ‘Right Round.'” Gupta Media worked with her record label, RCA, and put together a plan for launching her debut album Animal. When it came out it was on the charts at #1 with 610,000 digital copies sold. Gupta Media can’t take all of the credit, but read through their case studies to learn more about the role they played.
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Most of you will end up in jobs where what you wear to work is based on looking appropriate. Comfort and style may also be considerations, but in most jobs it’s about looking like you fit in. In most jobs what you wear to work probably won’t affect your performance or safety, but it will if you’re a firefighter, law enforcement officer, first responder, or military service member. Those are jobs where what you wear matters–really matters. LION is a Dayton, OH based company that designs, manufactures, markets, and delivers products “to ensure the health, safety and performance of the first responders who serve our communities and our country.” LION has been owned and operated by the same family since 1898, and I have to imagine that they’ve come a long way over the past 100+ years.
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It’s almost impossible for a brand to stick to a single marketing channel these days. But picking the right channels and staying consistent across them is a tall task. This is why the integrated marketing communications agencies exist. Unfortunately, there are a lot of agencies that describe themselves as such, but don’t really deliver on the “integrated” part of the equation. Phelps does. They’re a Santa Monica, CA based agency that describes what they do as “All Communications. One Voice.” Phelps’ focus is on tying everything that their clients do “into ONE consistent, cohesive message that is much more noticeable and memorable.”
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We’re a week away from one of the worst travel periods of the year. If you’re flying between next Wednesday and the following Sunday, good luck. Look forward to long lines, getting groped by the TSA, crying babies, no legroom, and probably a delay or a lost bag. Wouldn’t it be nice to travel without those headaches? That’s why ridiculously rich people buy their own jets. But what if you’re only really rich and can’t afford your own jet? You buy time on one. That’s what Sentient Jet does for its clients. They’re a Cleveland, OH based company that “arranges more air charter flights than any other jet charter procurement business in the country.”
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There’s about a 70% chance that you found us through Google. That’s by design. I’ve learned that search is by far the best way to reach job seekers, so I’ve invested a ton of time, money, and effort into my SEO strategy. So far I’ve done it mostly on my own (with the help of a few awesome interns), but if I ever get to the point where I need to hire an agency, I’ll look for one that is aligned with the people in the industry whom I trust. SEER Interactive definitely clears that hurdle (I’ve even heard their Founder called “quite brilliant” by one of the best in the industry). SEER Interactive is a Philadelphia, PA based online marketing agency that specializes in SEO, SEM, Analytics, and Conversion Optimization. I actually decided to take a closer look at SEER after I got a link request e-mail that they sent out for one of their clients. (Honestly, I think the the request could have been better, but it stood out from most of the crap I get.)
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Two competing marketing campaigns that combined for more a billion dollars in ad spend just came to an end (and the result was maintenance of the status quo). Some would say that any money spent on advertising is wasted, but as someone who makes a living off of advertising, I disagree strongly. I’ll take a wager that the folks at Direct Agents are on my side. Direct Agents is a New York, NY based “digital marketing agency specializing in performance-based digital solutions including lead generation, email marketing, search engine marketing and Facebook advertising.” They must be doing a good job, as they’ve more than doubled their revenue since 2007 (to $34.3 million).
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Ever have a class that required a clicker? Wouldn’t you rather use your phone? Top Hat Monocle is a San Francisco based company that is reinventing the college lecture experience. They’re looking for Campus Business Development Associates all across the country to spearhead campus adoption by reaching out to professors, raising awareness about Top Hat Monocle, and working closely with our sales and marketing teams to create a strategy that works. Find out how to get one of these internships!
I’m kind of obsessed with subscription based business models right now. I’ve been trying to come up with some new ones on my own, but I’ve also been investigating those that are already out there. One non-obvious (at least to me) subscription offering that seems to be gaining a lot of traction is underwear. There are a number of players in the market, so it must mean that people like getting new pairs of underwear on a regular basis. One of these companies is Me Undies. They’re based in Beverly Hills, CA, and they offer “the world’s most comfortable underwear in all your favorite colors and styles.” Oh yeah, and they do it at a way better price than designers who offer underwear of the same quality.
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One trend that I’ve noticed is that there are a lot of companies popping up that look like digital marketing agencies, but they don’t take on clients. Instead of building out Sales and Account Management teams, these companies focus on building income generating products for themselves. That’s exactly what Restoration Media does. They’re a Tustin, CA based company with a team of “marketers, designers, developers, and project managers” that “turn great ideas into successful brands.” The company made the Inc. 5000 this year with 63% three-year growth to $4 million in revenue. Those numbers aren’t as eye popping as some of the other companies that we featured from the list, but they’re still impressive.
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I’m going to a wedding this weekend. I’ll wear the same black Bonobos suit that I wear to every wedding. All I have to think about is what tie to wear. I’d never even consider buying a new outfit for a wedding other than my own or one I’m in. But it’s not an uncommon thing for a lot of women to wear a different dress to every wedding they go to. That can get expensive, unless you choose to Rent The Runway. Rent The Runway is a New York, NY based “community designed to fill the needs of women who know and love high fashion, who want to look glamorous for all their nights out, and experiment with new brands without the anxiety of investing in piece after piece.” (Use this link to try it for $20 off.) The company was started by two women (Jenn and Jenny) who met at Harvard Business School, and it’s taken off since as the “Netflix for fashion.”
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I don’t hide the fact that I’m skeptical of social media marketing. I was an early adopter, and it never really paid off for me. Still, I see tons of major brands investing heavily in social. They’re not stupid, so whether they’re hedging or actually getting a good return, social media marketing is going to keep growing. Since it’s such a new field, it’s a great industry for young people to make a name for themselves. That’s exactly what Aseem Badshah has done. When he was 16 he started a site called ThinkEssay.com “where students could post their schoolwork – such as essays, term papers, class notes, lab reports, and presentations – to provide inspiration and resources for other students.” That’s how he got his social media street cred. After he graduated from the University of Washington in 2010 he started Uptown Treehouse, a Bellevue, WA based (but they appear to be growing a team in Los Angeles) “full service marketing agency that helps brands meet their goals by leveraging social media to connect with current and potential customers.”
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I constantly get asked where I find all of the companies that I write about. The short answer is everywhere. But one of my favorite sources is you. You may be running short on ideas right now (that’s why you signed up for my e-mails), but things will change. You’ll get an internship, and hopefully you’ll report back where. That’s what one reader did, which is why I know about Ampush. They’re a San Francisco, CA based company that helps “advertisers leverage the scale and precision of the Facebook media platform to develop and engage their customer graph.” Facebook’s advertising options are amazingly powerful, but only if you know how to use them. I’ve toyed with buying ads, and it has never been ROI positive for me. Ampush combines knowhow with technology to helps make sure that their investment in Facebook advertising is worthwhile.
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I can’t tell you how many hours I spent watching infomercials when I was a kid. I’d watch the same ones over and over even though they offered (questionable) solutions to problems that were completely irrelevant to a 9 year old. I have no explanation for why I’d watch them, but it’s a testament to the power of content marketing. When you make your advertisement the main event instead of an interruption, it suddenly becomes way more interesting. An infomercial is both the best and worst example of this. The content isn’t all that compelling, but the marketing message is very direct. Magnet Media is a company that helps brands lean towards the other end of the spectrum. They’re based in New York, NY, and they “specialize in telling the brand’s story by producing and syndicating compelling video and interactive content, using social platforms to help brands share their story, reach and engage their target audiences, and ultimately drive actions that deliver on business results.”
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I’ll fess up to it… I watch Storage Wars. How can you not enjoy a show where people make exorbitant bids for other people’s junk and then find out whether they won big or overpaid? Isn’t part of the American Dream finding treasure in someone else’s trash? I don’t know where they get the valuations on some of this stuff, but who cares if the “value” of all of the world’s antiques and collectibles is greater than the total amount of money in the world? (I’m making this up, but I’m convinced it’s true.) If you really want to make money from storage units, you’re better off owning them–or helping their owners market them. That’s what SpareFoot. They’re an Austin, TX based company that “has the largest inventory of storage units on the web” and allows you to “search by location, price, unit size and amenities.”
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I’ve said it before, and I’ll say it again: Search Engine Optimization is one of the most valuable things that I’ve learned from running One Day One Job. Search (namely Google) is how people find stuff, and what they find often determines where they spend money. There are very few businesses these days that can afford to completely ignore SEO. And that’s why the Inc. 500 is littered with fast-growing SEO companies. The problem is that a lot of the companies out there seem sketchy at best. I can’t tell you to consider working at a company that does SEO when I can see from their site that they have no idea what they’re doing (or even worse that what they do could be harmful). In SEO and online marketing, quality matters. That’s why I was excited to come across some opportunities at BlueGlass in Tampa, FL. They’re aiming to “change the way companies market themselves online with extraordinary strategies, service and software powered by the best minds in digital marketing,” and I have no doubt that they’ll do it.
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Two days ago when we looked at Spindle, I mentioned that while I don’t find social media particularly valuable anymore, I think that many times it can be extremely helpful for local businesses. The thing is that most local business owners don’t have the time or knowledge to use social media effectively (maybe that’s my problem?). Luckily, there’s a simple solution–pay someone like Main Street Hub to do it for you. They’re an Austin, TX based company that helps “great local businesses around the world connect with customers” through social media. They offer a variety of solutions businesses in the Restaurant, Automotive, Nightlife, Health & Wellness, Hotel, Spa & Salon, Retail, and Pet industries, and they provide a wide range of services tailored to the businesses’ needs.
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This Gangnam Style craze is kind of ridiculous, right? I originally saw the video in July and found it pretty amusing, but didn’t think much more of it. A couple months later it has over a quarter billion views on YouTube. I’m not sure if the interest will carry over into other Korean entertainment acts, but if it does, DramaFever is extremely well positioned. They are a New York, NY based company that gives “you a better way to find and watch the best TV and movies from around the world.” Their original focus was on Korean dramas, but they are rapidly expanding their offerings of tv shows and movies from Taiwan, China, Singapore and the Philippines. Bollywood films and latin telenovelas will come next. What’s interesting about DramaFever is that they target their content toward English speaking audiences, so it’s not just about giving expats the content that they miss from home.
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I used to be a big proponent of social media, but it keeps getting harder for me to see it as anything but a waste of time. Maybe that’s going a little too far, but I’m at the point where I’m overwhelmed by the endless flow of mostly irrelevant information. I need filters! Depending on what I’m trying to accomplish at a given time, my interest in social content can vary greatly. Spindle is a company that is building “the discovery engine for the social web.” They’re based in Boston, MA and they find “the most relevant and useful social content from shops, restaurants, bars, event venues, museums, art galleries, parks, and other businesses and organizations around you.” It’s only one piece of the puzzle, but when I’m looking for somewhere interesting to go or something fun to do, I’d love to use social data to see what’s out there.
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It’s a great time to be a sports fan. The pennant races have already heated up in baseball, and football is here. If there’s ever a time to go to a live, outdoor sporting event, it has to be now while the weather is still beautiful. I usually go to StubHub for tickets, but I’ve been tempted to use a new site called Vivid Seats. They’re a Chicago, IL based company that aims to “to reinvent the ticket purchasing experience.” Beyond sports, they also offer tickets for concerts, theater, and more. While I’ve generally been happy with the StubHub experience in that I can get the tickets that I want for a good price, but the user interface is terrible and the add-on fees seem exorbitant. I haven’t had the chance to try Vivid Seats, but from what it sounds like, the offer a superior ticket buying experience and a total cost that “is almost always the lowest on the web.”
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One of the best things about living in a big city like Chicago is that there are seemingly limitless sports leagues. I’ve only played volleyball so far, but I keep telling myself that I’ll do softball, dodgeball, and maybe even basketball. For a recent grad, sports leagues are a great way to meet new people and get in an exercise routine as you start your life in the real world. The one problem that I run into is that many of the leagues are disorganized and have terrible websites that are hard to navigate and use. LeagueApps is a New York, NY and Washington, DC based company that solves this problem through their “digital management and marketing solution for local sports leagues, tournaments and events.” It’s essentially a sports league in a box (a digital one at that).
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One thing that is frustrating me about this year’s version of the Inc. 500 is that so many of the companies are very similar to each other–especially the ones that tend to have jobs posted. While seeing the same business model on the list repeatedly should help you identify areas to focus your job search and develop skills, it’s not nearly as interesting. At this point I’m starting to look for the companies that stand out from the crowd. RealSelf is one of those. They are a Seattle, WA based company that is building “the most trusted community around the entire journey one takes with any medical-beauty decision.” Whether you’re looking for a travel destination, restaurant, book, or public restroom (I’m not joking), you can find a multitude of online reviews. There isn’t nearly as much information available about cosmetic surgery and other similar procedures. That’s why RealSelf has been able to grow at a 1,217% rate over the past three years.
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Google really nailed it with search advertising. When you know what people are looking for, it’s really easy to show them advertising that they’re likely to respond well to. The promise of social media is that consumers will be targeted with even more relevant ads based on whom they know and what they like. In practice that doesn’t seem to be working out so well. There are similar approaches with far less hype and far more ROI. Just look at Resonate. They are a Reston, VA based company that “has pioneered a new model for using ‘Big Data’ to develop a sophisticated understanding of consumer values, attitudes and beliefs.” They came in at #235 on the Inc. 500 with 1,520% three-year growth to $9.8 million in revenue. They’ve done this by focusing on consumer’s values and belief systems–things like “patriotism, environmentalism, taste for luxury, or interest in innovation.”
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On Friday I visited one my Dad’s college friends at his workshop. He makes sails for traditional boats, and he’s been doing it for a long time. He doesn’t get a lot of incoming calls from potential clients (it’s a pretty niche business), but when he does, he almost always makes the sale (no pun intended). It’s because he has developed a process that shows potential customers that he’s undoubtedly the best guy for the job. He does it all by hand (even to the point of writing a personal letter), but it’s essentially automated. He spends about 15 minutes on it every morning, and that’s it. While that approach won’t work in a lot of business, nearly every company can benefit from automating parts of their marketing. Pardot is a company that provides software to do exactly that. They’re based in Atlanta, GA, and they came in at #172 on the Inc. 500 with 2,001% three-year growth and $7.4 million in revenue.
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Last week in my write up on the U.S. Association Of Former Members Of Congress, I touched on the idea that our politicians might be more effective after they retire from public service. I think this is especially true for members of Congress who have no term limits and constantly need to worry about being reelected, but I think that presidents face similar pressures to follow the polls. Once they’re out of office, former politicians are free to work on the problems that they think are important. For President Clinton this work manifests itself through the William J. Clinton Foundation, which is Little Rock, AR and New York, NY based non-profit organization that aims to “improve global health, strengthen economies worldwide, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organizations, and private citizens.”
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There’s a two in three chance that you found out about us from Google. That’s not by luck. Early on I realized that most job seekers don’t know where to look, so they go to search engines. I’ve put in a massive amount of work to ensure that the content that I create turns up when people search for stuff that I have answers for. This is called SEO, and it isn’t some sort of black magic–shortcuts don’t work in the long run. SEO and inbound marketing are about developing great content, organizing the information on your website in a coherent way, and getting other people to share it (mainly through linking). It’s a fascinating field that sometimes gets a bad reputation. I pass up writing about a lot of companies in the SEO industry because they don’t pass my smell test. Slingshot SEO does, and they also happen to have achieved a three-year growth rate of 2,391%–putting them at #136 on the Inc. 500. I really like what I see in Slingshot SEO’s methodology, and I’m also impressed by the Indianapolis, IN based company’s client list.
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seo,
social media
It’s my favorite time of year again. It has nothing to do with the end of summer–it’s Inc. 5000 time. In case you’re new to this, every year Inc. Magazine publishes a list of the 5,000 fastest growing privately held companies in America. It’s awesome (except for Inc.’s bush league decision to require registration to use the list this year). The Inc. 5000 is an amazing source for job and internship prospects, which is why I usually spend the month after the list is released running through it and looking for the best options for new grads. This year we’re going to start with #7. AdRoll is a San Francisco, CA based advertising startup that specializes in retargeting. Retargeting is showing ads to people based on site’s that they’ve already visited–you’ve probably noticed some ads following you around the web–that’s retargeting. It’s a huge and growing sector of the online ad business, which is why AdRoll has seen 11,082% three-year growth to $12.4 million in annual revenue.
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Tagged as:
account management,
advertising,
California,
design,
graphic design,
Internships,
marketing,
online marketing,
paid,
product management,
sales,
strategy
