Last night I went out to dinner with my girlfriend and her family. It was a restaurant that I’d never been to before, so I looked it up online to see what I should expect. The user experience on the restaurant’s website was pretty terrible. It was built in flash, and had a splash page that took forever to load. The menu was an image instead of HTML, and I never could load any pictures of the food. This doesn’t surprise me, because restaurants aren’t web businesses. They should excel at being a restaurant and leave the web stuff to someone else. That’s where SinglePlatform comes in. They’re a New York City based company that “provides restaurants one stop to manage their digital presence and gain customers.” SinglePlatform not only enables restaurants to publish all of the information that they want to share, but it also syndicates the restaurant’s content throughout a publisher network of “review sites, mobile applications, and related local guides.”
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I’m a big fan of buying stuff online, so I’m shocked when some of my friends tell me that they still buy everything at real brick and mortar stores. It’s so old fashioned. It used to be just books and electronics, but over the past years I’ve even started buying clothes and even shoes online. Companies like Bonobos and Gilt Groupe make online clothes shopping super easy, but they’re relative newcomers compared to Bluefly, which was was founded in 1998 in New York City. They’ve made a name for themselves by offering high end fashion brands at great values, and they’re as much a fashion company as they are an e-commerce company. Bluefly is pretty small—under 100 employees—considering that the company’s stock is publicly traded on the NASDAQ, but that’s not surprising considering that they made it through the late 90s and early 2000s.
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New York,
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style,
web development,
writing
If you’ve been doing some online holiday shopping, you may have noticed a new Internet trend. Once you visit a company’s site, you keep seeing their ads on every other site you go to. It’s called retargeting, and it’s the next big thing in Internet marketing/advertising. Why? Because it’s often cheaper than other forms of advertising, yet way more effective. The way it works is that companies drop a cookie (see the Wikipedia entry on cookies to learn more) on your computer when you visit their website. Ad networks can read this cookie, and they know to show you ads for products that you’ve already shown interest in (which means that you’re way more likely to buy). Lately I’ve been seeing a lot of ads for Bonobos and TOMS Shoes. Hopefully you haven’t been shopping for anything too embarrassing. Anyway, retargeting is taking off, and one of the big names in the business is Tempe, AZ based FetchBack. In fact, they’ve already been acquired, but they still seem to be running independently.
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Since the deal above is for the guys (or girls who are buying gifts for their guys), we might as well take a look at a company that is a bit more targeted to the girls. And since it’s Cyber Monday, it only makes sense to focus on something that’s e-commerce related. That’s why we’re taking a look at Prospectiv. They’re a Wakefield, MA based company that specializes in “connecting brands with customers,” and they do that with a strong focus on customers who also happen to be women. Prospectiv’s specialty is online performance marketing, so they’re primed for even more success moving forward. Currently they’re generating “more than 50 million pre-qualified leads per year on a pay-for-results basis for clients, including many Fortune 1000 companies such as Procter and Gamble, Wal-Mart, Pfizer, Disney, Nestle and Schering-Plough.” That’s an amazing number, and I bet it’s only going to go up.
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Did your or a friend land an internship through One Day, One Internship? Let me know at willy@onedayonejob.com.
Maybe you haven’t noticed, but writing has become commoditized on the Internet. Good writing still stands out (which is why you’re reading this, right?), but when you’re looking for basic information, sometimes the stuff that Demand Media and other similar companies churn out is good enough. Now there are companies taking it to the next level. Narrative Science is one that we featured a while back, and today we’re going to take a look at Durham, NC based StatSheet. They have built “a collection of fan-centric, sports sites designed to give sports fans the information and analysis they want when and how they want it.” But there’s a twist. They have a dirty, little not-so-secret. Their “technology platform generates content automatically in real-time.” In other words, the computers are doing all of the reporting and content generation. That’s why StatSheet is able to have sites devoted to every single one of the 345 Division I college basketball teams.
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journalism,
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North Carolina,
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seo,
software development,
sports,
web development,
writing
Hope you’re all wishing the veterans in your life a Happy Veterans Day! If you’re interested in related internship opportunities, you should check out internships at the Department of Veteran Affairs.
If you’ve been following One Day, One Internship for any time at all, you’re probably sick of my telling you how important online marketing is. You’d love to be able to get an internship in this burgeoning field, but you have no idea where to start. I mean, not many colleges teach this stuff. Luckily, there are plenty of free online resources that can get you up to speed. There are also quite a few businesses that exist solely to teach people online marketing. One of these is Gaithersburg, MD based Lurn. They are an Inc. 500 company that has seen 609% three year growth to $7.1 million in annual revenue. Their business consists of providing “a range of products and services including online training courses and live events on a variety of online marketing topics, online communities and publications for Internet marketers, and e-learning technology platforms for educators of business and marketing professionals.” In other words, they teach people how to do what they’re doing to grow their business.
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Maryland,
online education,
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ppc,
sales
One of the fun things about researching companies every day is that sometimes I get to learn more about my neighbors. If I hadn’t been cruising through the Inc 500, I probably never would have taken a second look at the building just a block from me, which I can see right now out my office window. However, it happens to house Rise Interactive, a Chicago, IL based “full-service Internet marketing company” that services “companies of all sizes, from startups to the Fortune 500.” They’ve seen 658% growth over the past three, and that led them to $2.6 million in annual revenue last year. Their site isn’t as flashy as many of the interactive agencies that we’ve featured in the past, but that makes sense when you look at the services that they offer—they seem much more focused on results-based areas like SEO, Paid Search, Display Advertising, and Affiliate Marketing.
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