There are some brands that you instantly recognize even though you have no real connection to them. Usually this is a product of lots of advertising over a long period of time. People who don’t drink soda know Pepsi, and people who don’t own cars know GEICO. So how does a women’s lifestyle brand that was only launched in 2004 become iconic to a 27 year old guy whose fashion sense is based on what Bonobos sells? I’m not quite sure how Tory Burch did it, but I’m pretty sure that their big, bold logo has something to do with it. If you’ve ever walked by one of their stores or seen someone wearing Tory Burch, there’s no way that you could have missed who the designer was. Maybe positioning has something to do with it too, as Tory Burch, which is based in New York, NY, calls itself “a luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility and attainable price point.” That sounds like a recipe for success to me.
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Have you tried our new internship search engine? Access thousands of company profiles and millions of jobs and internships sorted by relevance.
One of my favorite parts of running this business is the online marketing. There’s something really exciting about coming up with new and better ways to reach more people. I came in knowing nothing about the topic, and I learned it all on the fly–there are essentially no barriers to entry for a college student who wants to get into the field (which is what I basically was 5 years ago). If you want to get into the field, start reading and then start doing (e-mail me at willy@onedayonejob.com if you want more direction on that). While I’m not sure it’s the resource I’d recommend to get started with, eMarketer is a fantastic place to start digging deep into the field. They’re a New York, NY based company that “publishes data, analysis and insights on digital marketing, media and commerce.” They’ve been doing it for more than 10 years, and in that time a lot of big names (Google, MTV, and GM to name a few) have come to trust them as a key resource for the most up to date information.
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There are two ways that I like to judge PR and marketing firms. I like to look at the work that they do for their clients, and I like to look at the work they do for themselves. I’m not sure if one is more important than the other, but I think it’s kind of ridiculous if a firm doesn’t do a good job communicating their brand. VSCPR is “an award-winning strategic public relations and digital marketing boutique founded in 2002” that does a fantastic job with their messaging. They’re based in San Francisco, CA with offices in New York, Mumbai, and London. The VSC in their name stands for visibility, strategy, and creativity, and the company calls its people “the pyromaniacs of PR.” Their website certainly exudes all of those things.
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Yesterday I came across Inc. Magazine’s 30 Under 30 list of America’s Coolest Young Entrepreneurs. Apparently I wasn’t cool enough this year, but I’ll leave my hard feelings aside because this list is an amazing source for interesting companies with exciting internships. While the list certainly skews towards tech, my favorite from the list is as old school as you can get. It’s a fungus startup–mushrooms to be exact. Most people stick to store bought mushrooms because eating some mushroom that you found growing in your yard could be deadly (or psychedelic), but store bought mushrooms often leave something to be desired–especially when they get slimy. Back to the Roots is an Oakland, CA based company that allows you to enjoy the freshly picked mushroom experience with a product that you can buy in a supermarket.
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The domestication of animals has to be one of the biggest developments in human history. They are obviously a wonderful direct food source, but they’re even better as an indirect food source when they provide things like milk, eggs, fertilizer, and more animals. So when we talk about battling poverty, it makes sense to go back to what worked for us in the past: animals. That’s what Heifer International does. They’re a Little Rock, AR based non-profit that enables people to “donate animals to poor countries.” It’s an ingenious idea, and it’s even kind of fun. Not only does an animal provide a source for food and other products, but it also requires responsibility. Caring for an animal is an ultimate life lesson.
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Guys. If you’re going to land an internship, you need pants. And shoes. And shirts. And maybe even a jacket and tie. Looking good is important, which is why you should outfit yourself in Bonobos like I do. Here’s $50 off your first order.
In your time on the Internet, you’ve probably seen some unfortunate ad placements. You may have seen them in newspapers or magazines. That kind of situation is pretty funny–unless you’re the advertiser. Where you advertise says a lot about your brand, yet on the Internet so many ad placements are automated without giving thought to what could go wrong. AdSafe Media is a company that protects brands from unfortunate placements while also improving performance. They’ve developed a “Content Rating System” that “scores and evaluates the brand safety and context of web pages on the individual page level.” This is an extremely valuable service to advertisers, which explains why the New York, NY based company is growing so rapidly.
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Getting “premium channels” was the ultimate status symbol when I was a kid. Luckily, I had the parents who cut the cable for a few years. When we did get cable back, somehow the cable company accidentally added HBO, Cinemax, and Showtime. Maybe it was some promotion, but I am 100% certain that my Dad would have canceled the whole thing again if he saw a charge for them on the bill. Back then it was all about the movies on those channels, but original programming (and its lack of commercials) has become a bigger and bigger reason for people’s continued willingness to pay for the premiums. Showtime is based in New York, NY and has been around since 1976. It will be interesting to see how their business changes as people continue to consume more media over the Internet and less over traditional tv channels.
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Believe it or not you can build a business finding interesting stuff for other people. That’s essentially what I’ve done, and I’m not even that cool. Maybe that’s why I focused on jobs and internships instead of design, style, travel, technology, culture, food, etc. (though I’ve definitely covered companies with jobs in all of those areas). Cool Hunting is a site that covers all of those areas and more. They “highlight creativity and innovation” and provide inspiration to those who are in search of all that is cool. The site became successful very quickly, and a company called Captain Lucas Inc was built around it in New York, NY. Because Cool Hunting was so successful with advertisers, they also built out an ad network/firm called Largetail.
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For most of us hunger means that we’ll be eating soon–it’s a sign from our bodies to walk to the kitchen. That’s why it’s hard to grasp that hunger is still a problem in our communities, especially with obesity becoming such a big problem. Food insecurity might be a better name for today’s version of the problem (though that sounds like when someone feels bad after they eat). Whatever you want to call it, WhyHunger is a New York, NY based non-profit that is trying to fix it. They are “a leader in building the movement to end hunger and poverty by connecting people to nutritious, affordable food and by supporting grassroots solutions that inspire self-reliance and community empowerment.”
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When I was a kid I used to think that my parents were crazy for not opening the envelopes that told them that they “might already be a winner.” How can you not love the idea of someone showing up to your front door with balloons and a giant check? For some reason young people and old people get most excited for sweepstakes. I always knew that Publishers Clearing House gave away money, but I never understood the Port Washington, NY based company’s business model. It’s actually pretty simple. They’re in the business of direct marketing with a focus on magazine subscriptions. They offer a sweepstakes where purchasing doesn’t help your odds of winning at all, and use it to get attention. Attention is the first step in selling, and it’s hard not to get some when you give away millions of dollars in such an extravagant fashion.
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Considering the way most of us Americans eat, it’s nearly impossible to comprehend that a lot of people in this world rely on subsistence farming. In the U.S., a single farmer can easily feed about 100 people, yet across much of the world it takes an entire family’s work to feed a family. When Mother Nature stops playing nice, all of that work can be destroyed and the family may be left to go hungry. A big part of the difference in agricultural output has to do with technology, which is why One Acre Fund is working to bring farming technology to the developing world. They’re a non-profit based in New York, NY and Washington, DC, but they do most of their work in Kenya, Rwanda, and Burundi. One Acre Fund focuses on working directly with the poorest families–the ones that deal with hunger more than three months out of the year.
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I’ve read plenty of articles about how technology is making kids dumber. Video games, Facebook, and text messaging are usually the culprits. I’m more interested in how technology is making kids smarter. My expectations for kids who are currently in elementary school are through the roof because of the tools they and their teachers have access to. Wireless Generation is a Brooklyn, NY based company that is at the forefront of education technology. The company was founded by two Rhodes Scholars who “shared a passion for technology and an interest in what it could do for K-12 teachers.” Within ten years they built this passion into a company that was sold for $360 million. That’s what’s cool about the education market–you can feel like you’re doing good and still play in a market with big money.
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After I graduated, I decided to get my finances in order. I cashed out savings bonds, combined bank accounts, and opened a Scottrade account so that I could start investing. This had obvious benefits, but it was also a project for me to work on during my job search. By analyzing investment ideas and managing a (very small) portfolio, I was developing new skills while giving myself something to talk about during job interviews. I highly recommend doing something like this yourself, but if it’s just not for you, you may want to take a look at Betterment. They’re a New York, NY based company that helps “people make smart decisions with their money.” Actually, I’m not sure if that’s a good way to put it. They make investing frictionless and take away any excuse that you’ve been using not to invest (besides the “I have absolutely no money to invest” excuse).
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If you asked me if I like pop culture, I’d say yes without hesitation. I’m pretty good with trivia from the 90s and 2000s, but I’m not sure if I like pop culture anymore. Either I’m a little bit smarter, or our society is a lot dumber. I say that, but then I go and watch reality tv… and I literally just clicked a link to a NY Daily News article about a Dutch artist who turned a stuffed cat into a remote control helicopter (I refuse to link to it). Pop culture is like a drug, and BUZZMEDIA is a dealer. They are based in Hollywood, CA, and they’re “the web’s fastest growing entertainment publisher reaching more than 100MM monthly pop culture, music and celebrity enthusiasts worldwide.”
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Last week a guy I knew in college e-mailed me looking for some career guidance. I’m happy to help just about anyone as long as they ask pretty specific questions, but I’m especially willing to do whatever I can to help him out. Why? While I thought I was taking a risk by doing a startup after graduation, he’s been flying helicopters in Afghanistan for the Army. It’s easy to forget that there are people like him who are risking their lives every day to protect us. Memorial Day weekend is all about thanking them and remembering those who have lost their lives in the call of duty. That’s why we’re going to take a look at an organization called Iraq and Afghanistan Veterans of America today. They’re based in New York, NY and Washington, DC, and they are the “country’s first and largest nonprofit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan.”
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I’ve been off the market for almost 7 1/2 years, so I have no experience with online dating. But I do have a lot of friends who use the web to find dates, and I even have a few who are working on projects in the space. One of the sites I’ve been hearing a lot about lately is HowAboutWe, which is based in New York, NY. It’s a site that is more about getting people out on dates than finding them a perfect match. They don’t want you obsessing over profiles, sending lots of messages, and spending some of your best years in front of a computer screen. They want you to get out and do stuff with people who might end up being people you want to spend more time with.
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I’m a big fan of magazine lists. They can be a great tool for your internship search, and I’m not just talking about the “Best Place to Work” lists. One list that you may not think to use but you should is the Forbes list of The World’s Billionaires. Take a look at what the world’s most successful people have done to get where they are today–it might just lead you in some interesting directions. Forbes is a company that is best known for its lists. The New York, NY based publisher goes by the motto “The Capitalist Tool,” though that sounds like something a NATO protester called me this weekend (just kidding). But seriously, when you hear the name Forbes, you think money, right?
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It’s easy to think of the developing world as having completely different problems from the ones we have in the U.S. But when you look more closely, you start to realize that the link between poverty and a lack of good education is consistent across the world–our inner cities and the developing world have similar problems that require similar solutions. buildOn is a non-profit organization based in Stamford, CT that aims to break “the cycle of poverty, illiteracy, and low expectations through service and education” by “putting youth in service and building schools in developing countries.” Most non-profits either focus on education abroad or domestically, buildOn is unique in that they believe that they can better solve both problems by working on them at the same time.
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It’s supposed to be in the 80s and sunny all weekend here in Chicago. This is the weather that we wait all year for, yet I”m starting to think this may have been a good weekend to get out of town. Why? The NATO Summit is in Chicago this weekend, and so are the protesters. If I was going to get out of town, I might try one of the services offered by Fareportal to book something. They’re a New York, NY based company that has a “technology platform which enables millions of travelers to book a myriad of travel products from almost every corner of the world.” They operate a number of consumer brands including CheapOair (I’ve used them at least once), CheapOstay, HotelPricer, and Clubmiles. Fareportal also has travel trade brands including Fare Buzz, Travelong, Fareportal Media Group, and Dukes Court Travel.
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I get a ton of PR pitches every day (I just got another one while I was writing this). They typically range from very bad to downright terrible, so I either ignore them or send a nasty reply asking the person to remove me from their list. I checked my e-mail archives, and I’ve never received a pitch from anyone at Sparkpr, but my guess based on their reputation is that they’d actually take the time to send me a decent pitch if it was appropriate. They’re a San Francisco, CA PR firm that was started in the late 90s “at the height of the Internet explosion in Silicon Valley.” They’ve maintained their close ties to the tech scene through the ups and downs, and they’ve won a ton of awards along the way.
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I do as much of my shopping online as possible, but that’s because I don’t really enjoy shopping. It’s all about minimizing my time doing something that I don’t want to do. For some people online shopping is great for the opposite reason–it allows them to spend even more time shopping (at work, on the train, walking down the street, on the couch, etc.). The big problem with online shopping is that the experience feels a bit homogenized–you’re typically buying from major retailers or e-commerce companies. Shoptiques is a New York, NY based company that is trying to make online shopping better by bringing boutiques to the web. Why boutiques? Boutiques offer the ultimate shopping experience: “beautiful hard-to-find hand-picked fashion and knowledgeable advice from the owners who know so much about style and how to make you look beautiful.” Boutiques are anything but homogenized, but their business models don’t translate well to the web–at least they didn’t until Shoptiques came along.
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Happy Mother’s Day! While the best gift that you could possibly give your mother is for you to get a job–flowers, brunch, or a card will have to do for now (not many people get hired over the weekend). I think flowers make a pretty awesome gift, but it sucks that they are eventually going to die. Why not give your mom a flower experience instead? Take her somewhere like the Queens Botanical Garden, which is a Flushing, NY based “urban oasis where people, plants and cultures are celebrated through inspiring gardens, innovative educational programs and demonstrations of environmental stewardship.” Could there be a better place to take your mother?
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Every once in a while I get on a documentary kick. Sometimes it’s just because I come across one on tv, but I’ll also seek them out on Hulu or Netflix. Next time that I’m looking for a documentary, I’m definitely going to check out SnagFilms. They’re a Washington, DC based company that aims to “bring the world of independent film to broader audiences.” Their main property is SnagFilms.com, which “offers the broadest collection of great independent movies you can watch right now, on demand, for free, and share with others.” SnagFilms’ other major property is Indiewiere, which is “the web’s leading news, information and networking site for independent-minded filmmakers, the film industry and moviegoers.” Basically they’re doing everything that they can to make independent films available to the masses, for free.
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There are essentially two completely different jewelry businesses. There’s the high-end business that is centered around gold, platinum, diamonds, and other gemstones (I know all about that having recently bought an engagement ring). Then there’s the fashion focused business that is more about completing an outfit. The latter is where Chloe + Isabel is focusing. They are a New York, NY based startup that targets 18 to 28 year old women with jewelry in the $18 to $200 price range. That’s not all that unique. What is unique is that Chloe + Isabel is approaching this market by combining direct selling with web-based social technology. Essentially they’re bringing affiliate marketing to a group of people who may not even know what affiliate marketing is.
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I’m the last person that should be telling you anything about ballet. I can’t remember the last time I saw a ballet performance, but I guarantee you it was at something like a middle school talent show. Despite my knowing nothing about ballet, I can tell you that the New York City Ballet is a big deal. They train their own artists and produce their own works, and with 90 dancers, they are “the largest dance organization in America.” It all started with Lincoln Kirstein, who had a vision of “an American ballet where young native dancers could be trained and schooled under the guidance of the world’s greatest ballet masters to perform a new, modern repertory, rather than relying on touring groups of imported artists performing for American audiences.” He met a guy named George Balanchine in London in 1933 and invited him to help start the school. The rest is history.
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I can’t tell you how many articles I’ve seen about dressing for interviews. Almost all of them can be summed up with three words: use common sense. If that’s not enough insight for you, how about this: look like you belong. There are way more important things to think about before your interview, but I do believe that most people perform better when they feel like they look good. If I had an interview coming up, my go to place to shop would be Bonobos. I’m not sure where I’d shop if I was female, but it looks like The Limited is a reasonable place to buy professional women’s clothing. The Limited is a Columbus, OH retailer of women’s clothing with a long and somewhat confusing history.
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Ads make the Internet go ’round. Most of the content that you consume (including what you’re reading right now) wouldn’t be possible without advertising. The problem is that most ads are annoying–they interrupt you from doing what you want to do–so you start to ignore them. As you ignore more and more ads, advertisers are forced to find new ways to catch your attention. Sometimes that leads to ads that are actually interesting, and sometimes it leads to ads that are more interruptive. Spongecell is a New York, NY based company that allows advertisers to “transform standard banner ads into dynamic flash ads with rich media-like functionality.” That may sound more interruptive, but the ads that Spongecell enables are no bigger than a typical banner ad–they just come to life when you hover over them with your cursor.
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In college I studied Industrial and Labor Relations, which means that I spent four years focusing on the world of work. The curriculum covered everything from slavery and indentured servitude to unions and the movement of capital to find lower cost labor. The common theme was that the way that we define and think about work is constantly changing. Today’s trend is all about having a flexible workforce–people who can join on for a project form wherever they live and then move on to a new project with someone else. Work Market is a company that “give businesses access to an on-demand scalable work force along with tools to manage three categories of labor: employees, contractors and third parties.” Many businesses in this space focus on actually building the market where labor can find work, but Work Market takes it one step further and offers the software for businesses to build their own market.
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After mentioning high school yesterday, I had a high school exam dream last night. It was a history test, and oddly enough I think I performed pretty well (though I woke up before I got a grade). If it was a Physics test, I think it might have been more of a nightmare. As much as I enjoyed AP Physics, it was definitely one of the hardest courses that I took at any level. That probably explains why I’m not a member of the American Institute of Physics, which is a College Park, MD based non-profit membership organization that promotes “the advancement and diffusion of the knowledge of physics and its application to human welfare.” The group was founded in 1931 by “a group of American physical science societies joined forces to create an institute that would strengthen their response to the practical and philosophical uncertainties facing their field.”
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When I was in 9th grade I had to take a Health class. One day our teacher had us write letters to our future selves. She told us that she’d send them to us when we graduated high school. I never saw that letter again. I guess I’ll never know how I’m stacking up against the expectations of my 14 year old self. While many lessons from health class seem trite at the time, they can have life-long beneficial effects. Unfortunately, many public schools can’t afford to offer health education. This is a big problem because “teenagers today are engaging in risky behavior at alarming rates, harming their bodies and their futures.” Peer Health Exchange is a San Francisco, CA based non-profit organization (but they’re working across the country) that fixes this problem by recruiting, selecting, and training “college student volunteers to teach high school students a comprehensive health curriculum.” My sister is one of these volunteers, and she’s had a wonderful experience so far (which is why she has been bugging me to feature PHE).
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