InvestmentNews is our sponsor this week, and they would like to tell you about their NextGen Virtual Career Fair on November 8th. It’s an awesome opportunity for students and interns to network and find finance jobs on the spot.
When we featured Duraflame, I thought they’d be the only company that I’d write about with an office on a boat (excluding companies that use boats as parts of their businesses, of course). Today’s company really made a name for itself when they turned a retired ferryboat into a floating workshop on the San Francisco Bay (they now have offices all over the world). That move certainly helped build the Landor brand, which is kind of funny, since that’s what they do for clients–they “help the world’s best brands stand up, stand out, and stand for something.” Many of their clients already have massive brand awareness, so Landor is tasked with making the most of that brand equity.
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accounting,
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California,
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graphic design,
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I wonder if one day the entire world will speak a single language. We’re certainly headed in that direction, but we have a very long way to go (I’m not saying that a monolingual world is a desirable outcome, just that it seems plausible). Until then language barriers will get in the way of business. And that means that translation will continue to be an extremely valuable tool. The best translation services are fast, accurate, cost-effective, and secure. That’s exactly what VerbalizeIt offers. They’re a New York, NY based startup that “enables better universal communication for businesses and individuals.” It may not be a new idea, but they have new technology to do the job better.
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bilingual,
business development,
communications,
design,
language,
New York,
project management,
quality assurance,
translation,
web development
How many times have you been watching tv when a familiar advertisement comes on. You know all of the words, but five seconds after the ad finishes, you say to yourself, “Wait, what was that ad for again?” It happens to me all the time. So many brands have gotten too complicated with their messaging. Good branding is almost impossible without simplicity. That’s why Siegel+Gale has made a name for itself as “a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences.” The agency is based in New York, NY, but they also have offices in San Francisco, CA, Los Angeles, CA, and six international locations.
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branding,
Internships,
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Nearly every tv show that we watch is sponsored by a number of companies, yet we never would think to thank the sponsors. The same can be said for websites. It’s pretty rude of us, isn’t it? Shouldn’t we be more grateful for all of the things that we get in exchange for a little bit of attention? Maybe we should, but we’re not going to be. The one exception is events. When a corporate sponsor puts on an event, I feel that I owe them something. That’s probably why Mirrorball believes that “if you want to move the needle, then first, you need to move your consumer.” Mirrorball is a New York, NY based consumer engagement agency “that connects brands and people through a fusion of social media and live experience.” Experiences are engaging, and if you can create them win the right way, you can reach people with messages that they might ignore in other settings.
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account management,
advertising,
blogging,
community management,
editorial,
events,
experiential marketing,
Internships,
marketing,
New York,
seo,
social media,
writing
I drink a lot of water. Even the best restaurant servers struggle to keep my glass filled. But if I don’t have water in front of me, I don’t drink it. In college I would refill Smartwater bottles with tap water and take them to class (that’s the real smart water), but at some point the good habit ended and I’ve reverted back to drinking very little water on some days and gallons on other days. Maybe a good bottle would get me back on track. That’s exactly what S’well offers. They’re a New York, NY based company that sells bottles “crafted composed of non-leaching and non-toxic 18/8 stainless steel, that keeps your drinks cold for 24 hours and hot for 12.”
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There are a few kids who I knew growing up that ended up playing professional sports. For one it was destiny. His dad was a pretty good MLB player whose cousins played in the NFL. Despite the pedigree and signing an NFL contract, I don’t think my friend ever got in a game. Another kid (with a crazy intense dad who got banned from coaching in at least one local league) played a few years of minor league baseball. However, the most successful pro athlete that I knew growing up was a kid who I never would have expected to make it. He never struck me as super athletic, but he ended up being extremely good at lacrosse. In fact, he has already won a Major League Lacrosse Championship and made an All Star Team. It may not be one of the four major sports leagues, but it’s a serious league with serious growth potential (lacrosse keeps getting more popular). While the league is headquartered in Brighton, MA, it has teams in Boston, MA; Charlotte, NC; Annapolis, MD; Denver, CO; Hamilton, ON; Hempstead, NY; Columbus, OH; and Rochester, NY.
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sports,
unpaid
Despite the fact that I haven’t shaved in over 7 years, I won’t be winning a facial hair competition any time soon. That’s because I use a beard trimmer to maintain that “I shaved 4 days ago” look. I don’t plan on ever going back to shaving with a razor, but if I do I’ll consider Harry’s. They’re a New York, NY based company that was started “out of respect for quality craftsmanship, simple design, modern convenience and most importantly for guys who know they shouldn’t have to overpay for a great shave.” Back in my shaving days, the choice was to use Gilette’s latest “development” or to use some cheap alternative that would irritate my face even more (like the free razor that I got as a freshman in college). I believed the marketing hype and went with the expensive option, even though it still didn’t give me a great shave.
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I’ve had a cold for the past two weeks. The first week wasn’t too bad, but this past week has been terrible. It’s amazing how something as minor as a cold can remind you how awesome it is to be healthy. There isn’t much that you can do for a cold besides rest, drink a lot of fluids, and wait it out (though hot showers and cough drops can relieve some of the symptoms temporarily), but for many other health issues information is your best weapon. HealthiNation is capitalizing off of this fact by offering “videos to inspire a healthy and active lifestyle for audiences everywhere.” The company is based in New York, NY and offers content on food, family, fitness, and all kinds of other health-related topics.
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There is a seemingly infinite number of non-profit organizations fighting for the environment. Whether it’s the Marine Conservation Institute, the Biodiversity Project, or the International Council on Clean Transportation, at any given moment you can find a group of people organizing somewhere to do something to better the condition of the world around us. Although there are many groups and organizations that focus on single environmental issues, there are few that cover as many bases as the Natural Resources Defense Council. While you may have never heard of NRDC before, you’ve probably seen the effects of their influence. The Natural Resources Defense Council, is a non-profit based in New York, NY that is tackling a variety of issues including clean energy, pollution, and endangered animals. Named by The New York Times as “one of the nation’s most powerful environmental groups,” NRDC does everything it can to approach environmental issues from all sides.
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Internships,
law,
New York,
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online marketing,
policy,
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public policy
When I was in high school, it was the golden age of free music. High speed Internet connections were becoming commonplace, and file sharers weren’t really being prosecuted yet. You could have (permanently) almost any music you wanted for free. Those days have long passed, but we’re in another period of at least semi-free music access. Thanks to companies like Spotify, you can listen to what you want when you want to… as long as you’re willing to put up with some ads. F# is a New York, NY based company behind many of those ads–they connect “brands to consumers through the power of music in purposeful ads.” Brands know that music is a great way to connect with consumers. And that means ad-supported online music services provide an amazing opportunity.
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design,
entertainment,
interactive media,
Internships,
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music,
New York,
online marketing,
research,
social media,
software development,
user experience,
web development
E-mail continues to be one of the most underrated marketing channels. Google’s launch of the Gmail Promotions Tab was definitely a scary development, but the inbox is still the most reliable place to reach people who have given you permission to communicate with them. The latest trend in e-mail marketing is personalization. That means that e-mail providers are entering the big data space. One example is Movable Ink. They’re based in New York, NY, and they want to make e-mail marketing just as agile as other online marketing channels. That means turning e-mails into “containers for live content that adapt to when, where, and how recipients open and interact with messages.”
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data,
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e-mail,
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operations
What do hipsters love? Brooklyn and things with suggested prices/contributions (you can feel like a full paying customer without being a full paying customer). They also like artsy stuff. I have to imagine that the Brooklyn Museum is a hipster’s paradise, but then again it’s probably paradise for a lot of people considering that it’s “one of the oldest and largest art museums in the country.” They have more than half a million square feet of space and an amazing group of collections “that range from the ancient to the contemporary and encompass virtually all the world’s principal cultures.”
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community management,
curation,
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New York,
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When I was a kid I always wanted to be in the Burger King Kids Club, but my parents would never take me to Burger King… so that didn’t really work out. There’s something about the words “kids club”–it sounds exclusive, yet inviting when you’re in your single digits. Apparently the words are working for New York Kids Club, which is a New York, NY based company that offers the city’s “premier children enrichment center renowned for an exemplary preschool program and creative and innovative kids classes, day camps, birthday celebrations, and special events!” They may be towards the bottom of this year’s Inc. 5000, but they still saw 56% three-year growth to $12.5 million in revenue.
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There’s nothing like a live event, but we often can’t be where we want to be. The Internet has made things a little easier. Today video, audio, or commentary from any event can be shared all across the world as it’s happening. It took a while to get to the point where it’s reliable, but we’re mostly there. Livestream is a New York, NY based company that has played a big part in moving us forward when it comes to streaming live content. They offer “event owners a complete set of hardware and software tools to share their events with a growing community online.” This has led them to #750 on the Inc. 5000 with 613% three-year growth to $18.9 million in revenue.
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Whenever Amy and I enter volleyball tournaments, I end up pushing myself too far (it doesn’t help that the tournaments always end up being on 95 degree days). In past tournaments I have burned the arches of my feet on the sand, nearly thrown up in the middle of a match, and collapsed on to my bed convulsing as muscle cramps moved from muscle to muscle. Each of the three situations was preventable, and the latter two were all about hydration and nutrition. Water isn’t enough some days. I’m not a big fan of sugary sports drinks, and coconut water hasn’t seemed to do the trick. Maybe I’ll try Nuun. They’re a Seattle, WA based company that “was the first to separate electrolyte replacement from carbohydrates.” Their flagship product is a “simple, self-dissolving, sugar-free electrolyte tab” that you can pop in a bottle of water before, during, or after intense physical activity.
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Washington
When you get engaged, everybody tells you how much fun registry shopping is. I’m still waiting for the fun part. Just kidding. The fun part was doing our Amazon Registry, which had all of the cool kitchen gadgets that I wanted. When someone bought us something on that, I got really excited. I was a little bit less excited about our registries at Simon Pearce, Bloomingdale’s, and Restoration Hardware. I’m very grateful to everyone who bought us a gift from those registries, but a blowtorch is way better than a water pitcher in my book. Now let’s go back to that last place we registered: Restoration Hardware. That ended up being our least popular registry (in terms of % completed), which is surprising when you consider that the Corte Madera, CA “home furnishings retailer” made the Inc. 5000 with 91% three-year growth to $1.2 billion in revenue. While that growth rate is lower than what we’re accustomed to, we can make an excuse for a company that passed the billion dollar mark (and is no longer eligible for the list now that they have IPOed).
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style,
supply chain,
transportation
I’m torn on the topic of Quantified Self (a movement of people who collect as much data on their lives as possible). Part of me loves taking an analytical, data-based approach to self-improvement, but another part of me thinks that it’s easy to waste a lot of time measuring stuff that isn’t all that important. With that said, I dream of one day owning (or even creating) an analytic toilet that gives you all kinds of information on your overall wellbeing. Pixie Scientific has an interesting take on that idea. They realized that some of the people who have the most sensitive health don’t use toilets, they use diapers, and as a result, the New York, NY based startup is developing “smart diapers.” They look and work like regular disposable diapers, except they provide vital health information to parents and doctors.
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I may be a dog person (this is my puppy Garçon), but I love big cats. They are the ultimate land-based predators, which is why I hope to one day see a mountain lion in the wild (from the safety of a car though). The problem with big cats is that there is one predator higher up in the food chain: us. Whether it’s protecting livestock, killing them for their fur, or infringing on their habitat, humans have had a severely negative impact on populations of big cats across the world. It’s time to make up for an ugly past, and that’s why Panthera exists. They are a New York, NY based non-profit that “is the world’s leading conservation organization devoted exclusively to the protection of wild cats.” Panthera got its started in 2006, and since then has been working to protect 37 species of wild cats.
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I didn’t start cooking until my sophomore year of college, but I picked it up pretty quickly once I was off of a meal plan. If I was trying something new, I’d look up a basic recipe, but for the most part I just learned a few basic concepts and used those to come up with my own preparations. This made trips to the grocery store fun. I’d invent a meal based on what I saw at the store, and then try to make it at home. I’ve been doing that ever since, and I love it, but some people don’t want to spend the time shopping and creating meals even though they still would like to cook dinner at home. HelloFresh is for them. It’s a New York, NY based company (actually it’s Berlin, Germany, but the U.S. business is based in NYC) that offers weekly subscription packages that include recipes and all of the ingredients to make healthy, delicious meals. It’s kind of like those brownie mixes that come in a box (all you have to do is follow the instructions), except the end result is a dinner that your mother would approve of.
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While I love the economics of building a business entirely online, there’s still something that feels hollow when I tell people that I make and run websites for a living. Maybe it’s the fact that a solar flare could wipe out everything that I’ve done (though you could say the same about an asteroid for any business). Deep down there’s a part of me that wants to build, market, and sell a tangible product. Unfortunately, that’s way harder than building a website. Maker’s Row plans on changing that. They’re a New York, NY based startup that wants “to make the manufacturing process simple to understand and easy to access.” While 3D printing is getting a lot of hype right now, almost all products are made by more traditional manufacturers. If you want to make something, you’re going to need to find someone to manufacture it for you. Maker’s Row will help you find them.
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apparel,
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Manufacturing,
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While yesterday’s organization’s name was a play on Rhodes Scholar, Road Scholar has no affiliation with The University of Oxford. Today’s company does. The Oxford University Press is not only a department of the University, but it is also “the world’s largest university press with the widest global presence.” You can trace its origins all the way back to 1478; however, their U.S. presence only dates to 1896. Oxford University Press now has two offices stateside–one in New York, NY, and the other in Cary, NC (there other offices all around the world). They both play a big part in furthering “the University’s objective of excellence in research, scholarship, and education by publishing worldwide.”
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Nearly every Internet business needs to either buy or sell traffic to make a profit. Companies like Google and Facebook are the ultimate traffic sellers, while companies like Amazon, Expedia, and GEICO are massive traffic buyers. (There are some companies like Ask.com that do both and play the arbitrage game.) Companies on both sides of the transaction are always looking for a new edge. For traffic buyers, they want cheaper, higher quality clicks. For the sellers, it’s all about finding new ways to get users to click. Taboola is a New York, NY based company that serves both parties quite well. Put not all that simply, “publishers, marketers, and agencies leverage Taboola to retain users on their site, monetize their traffic and distribute their content to drive high quality audiences.” Taboola’s tagline is “content you may like.” I find that interesting, because the average Internet user won’t ever realize that he or she is interacting with Taboola.
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While the USA may be the only country with America in its name, it’s not the only country in the Americas. Our region encompasses much of the Western Hemisphere and has an amazing diversity of geographies, cultures, people, and more. While most of us seem to get along pretty well compared to other parts of the world (at least recently we have), it’s still important to foster an even better inter-American relationship. That’s exactly what Americas Society/Council of the Americas does. They are two New York, NY based non-profits in one that aim to improve relations across the Americas. The Americas Society “is the premier forum dedicated to education, debate, and dialogue in the Americas,” while the Council of the Americas “is the premier international business organization whose members share a common commitment to economic and social development, open markets, the rule of law, and democracy throughout the Western Hemisphere.”
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I find Flo from Progressive pretty irritating, but I think that’s kind of the point. The car insurance business is all about branding, and that means getting a name to stick in your head. The fact that you probably know who Flo is is proof enough that brand advertising works even if it’s annoying (though I know some of you are screaming, “But it doesn’t affect which company I buy my insurance from!”). While big brands often have big advertising budgets, they need an exceptional agency to generate a strong ROI on those budgets. I’d say that Arnold Worldwide is an exceptional agency. Not only is the Boston, MA based agency behind Progressive’s Flo campaign, but they also have done work for Jack Daniels, New Balance, Surfrider Foundation, and Volvo. Clients like those demand great work, and that’s exactly what Arnold Worldwide has produced for them.
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Virginia
I think that live sports is just about the only thing keeping broadcast television alive. I’m waiting for the day when DVRs aren’t even necessary because everything is always on-demand. Unfortunately, it’s still going to be a while because the media behemoths have a lot to lose and a strong enough market position to put up a huge fight. We’ll get there eventually, but it will happen faster if upstarts like Bedrocket Media Ventures start to see a little success. They are a New York, NY based company that “is leading a revolution in creating networks and programming that people love, delivered through the cloud.” While they may be trying to beat the establishment, they’re getting a little help in the form of $15 million of venture capital investment.
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video
After a long first 24 hours with my still-to-be-named puppy, I was thrilled to take 10 minutes by myself this morning to take a shower and brush my teeth. Enjoying showers is normal for me, but brushing my teeth always feels compulsory. Today it was a pleasure. Unfortunately, most people are like me and don’t really enjoy taking care of their mouths–some even completely ignore proper oral care. The consequences of poor oral hygiene are significant–it can be expensive, embarrassing, and even detrimental to your overall health. GoodMouth is a White Plains, NY based startup that wants to help “people, and their dentists, revolutionize the way oral care is done.” They don’t offer many details on their plan for doing this, but it’s not the kind of business that you see most startups building these days–that’s why I’m intrigued.
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Today my wife and I got our puppy from the breeder. He is a Braque Francais. Here’s a picture. He doesn’t have a name yet, so we’re taking suggestions (just hit reply–and bonus points if it’s French). I’m already completely in love with him, and that means that I’m headed down the path of buying ridiculous merchandise for my dog. Amy and I already made one trip to the pet store, and that resulted in extensive use of my veto power. One way I might be able to limit the damage is by subscribing to something like BarkBox. It’s a monthly subscription that gives you “a combination of 4-6 treats, toys, and hygiene products that have been hand selected” for your dog. While BarkBox is the product (and it came first), the company is Bark & Co. They are based in New York, NY, and they are “dedicated to building products that foster the health and happiness of dogs everywhere.”
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animals,
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e-commerce,
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software development,
user experience,
web development
I moved last week, and that means I’ve been operating on other people’s schedules. Last week it was the movers, yesterday was the cleaning lady, today it was the cable guy, tomorrow it’s the box guy, and next week it’s the Salvation Army picking up all the stuff that we’re donating. While we “picked” all of the times for those appointments, we didn’t really have much of a choice. Wouldn’t it be nice to find people to help around the house who can be booked instantly online and are guaranteed to be on time? That’s what Handybook, which is based in New York, NY, offers. Unfortunately they don’t have people who will install your cable for you, but you can get cleaning, handyman, plumbing, and furniture assembly done on your schedule by professionals.
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mobile,
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web development
Yesterday we looked at SocialCode, an agency that specializes in social media marketing for huge brands. Today’s company does similar kinds of work, but at a higher level. We’re talking about things ranging “from media relations and corporate communications strategies to flawless event execution.” The company is called HL Group, and they’re based in New York, NY. It was “founded in 2001 by Hamilton South and Lynn Tesoro,” two industry professionals who decided to out on their own. HL Group has seen exceptional growth since, and they now work across a wide array of industries including fashion, retail, beauty, consumer products, technology, home design, travel and more.
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California,
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events,
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New York,
public relations,
social media,
unpaid
I’ve been dabbling in social media marketing since social media became a buzzword. I’ve typically been disappointed by the results. I’ve learned that it’s harder than it looks (and that most people don’t want to be social about their job search–which is why we built GIF Me a Job). The prospect of having millions of people telling their friends how awesome you are is pretty tempting, but it’s just not going to happen for most businesses. There are certainly exceptions, and many of them are major brands. When you already have millions of customers, it’s a lot easier (but still really hard) to truly engage them through social channels. SocialCode is a Washington, DC based “social marketing solutions provider” that “builds targeted communities, engages those audiences and converts them to customers and evangelists for leading global brands.”
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Washington,
Washington DC
