I’m not a total gearhead, but I can get pretty excited about gadgets (like the ones that we just gave away in our Back to School, Back to Work contest). Luckily, there are plenty of gadget sites on the web to keep us all up to date on the newest and greatest tech toys. We have Gizmodo and Engadget and hundreds of others to bring us breaking news on what’s hot. So, why would the guy who started both Gizmodo and Engadget (both of which he sold off) start another gadget site? The New York Times says that Peter Rojas thinks he can do it again—this time with gdgt, a user-generated content site for owners of gadgets that aren’t necessarily the best new things.
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Homelessness is pretty terrible, but the problems that it leads to can be even worse. One of those problems is often AIDS. Housing Works is a New York City based non-profit that “provides homeless and low-income New Yorkers living with HIV/AIDS and their families with housing, meals, medical care, drug treatment, social support, employment opportunities and other lifesaving services.” The cool thing is the scale that they’re doing this on—they are “the largest community-based AIDS service organization in the United States.” That means that since 1990 they’ve served more than 20,000 New Yorkers.
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Whether you’re trying to land an internship, start a business, get in shape, figure out your personal finances, or get a date, there’s one piece of advice that I’ve found to be the most appropriate. It’s really simple and a little disappointing, but it just works. Do something! Get off your butt and take action. It will get you 80% of the way to accomplishing your goal. I’m not the only one who thinks this. Do Something, a New York City based non-profit, has adopted this two word phrase as their name. They’re focused on encouraging teenagers to take positive ideas and turn them into action. Instead of focusing on a specific cause, Do Something is all about getting teens to do something about the issues that matter to them—whatever they may be.
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If you haven’t already entered out Back to School, Back to Work Contest, make sure that you do before Friday. You could win two HP laptops and a Timbuk2 bag!
Be sure to scroll down for an addendum to this post.
Programs! GET YA PROGRAMS HERE! You can’t go to a major sporting event without hearing that ring across the crowd. I’m not typically one to buy a program, especially now that I can look up anything important (like up to the minute stats) on my phone, but I realize that for a lot of people it’s about having the memento. New York City’s Professional Sports Publications and University Sports Publications (different names but essentially the same company) are in the business of publishing these mementos. They are respectively the leading publisher of professional souvenir magazines and yearbooks and college souvenir magazines and yearbooks. PSP Sports is also the publisher of the official NBA magazine HOOP.
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In my younger days hats were a big deal. I wasn’t particularly image conscious, but when it came to hats, I was. I remember one summer college hats were in. You know—the simple white hats with horizontal lines and the college’s name. Getting them just dirty enough with the just the right bend was essential (heaven forbid if someone “doritoed” your favorite hat), and, of course, you had to pop off the button on top. The next summer they were out. It was all about fitted caps—just like major leaguers wear. I was suddenly aware of how big my head really was, as I had to buy a properly sized hat. Then it was different color hats or hats with Japanese lettering. At some point I stopped obsessing over my hats, but Buffalo, NY based New Era has continued to be THE hat manufacturer of choice for all of the cool kids.
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It’s hard to imagine that a film production company could morph into “a holistic interactive agency built for a digital world;” however, that’s exactly what New York City’s R/GA has done. Now, film production and advertising aren’t all that different, but it’s still a big psychological leap from one to the other. Moreover, not many companies are willing to take a huge risk and move where innovation takes them. R/GA embraces change. They’re also really freakin’ good at what they do. Their clients include Nike, Verizon, IBM, Target, Bank of America, and a bunch of other extremely well known companies. They also have the best corporate website built in Flash that I’ve ever seen. Everything about it works—I can actually give you links to specific pages. Beyond that, the site does a fantastic job of presenting R/GA’s brand. It’s packed with information and has fantastic videos (they obviously haven’t abandoned film production completely).
Enroll at R/GA University
Everything that I’ve come across related to R/GA has impressed me. Their website. Their client list. Their portfolio. And even their Jobs page (powered by Jobvite—ok, I can’t link directly to the jobs, but the site is still very easy to use). Oh yeah, and don’t forget R/GA University. It’s R/GA’s take on continuing education for employees, and it includes six pillars: Professional Development, Industry Trends, Leadership Development, Inside R/GA, R/GA and You, and Work + Life Balance. They “believe that the broad base of courses piques curiosity and encourages people to try new things. And ultimately makes people more well rounded and better at their jobs.” Sounds like a great place to intern and learn on the job, huh? The only thing that disappointed me about R/GA is that they don’t have an internships page. They definitely have an internship program (proof: here, here, and here). I’m not sure if they take Fall interns, but they seem to offer paid internships in all kinds of different areas. Your best bet to find out more might just be submitting a resume through their Jobs page and seeing what happens (or you could always try LinkedIn for some networking).
Links to Help You Begin Your Research
Are you impressed with R/GA?
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Yesterday I was amused by a friend’s Facebook status that said: “just had a revelation: Obama sounds like Dwayne ‘The Rock’ Johnson.” I instantly imagined Barack Obama shirtless, yelling into a microphone, “Do you smellllllllllll what Barack is cooking?” Apparently SNL had a similar idea. That got me thinking about WWE (formerly the WWF), where The Rock first became famous. I was never a huge fan of professional wrestling, but I must admit to having watched on occasion. My little sister, on the other hand, was a huge fan. At about six years old she decided to be Hulk Hogan for Halloween. It was priceless. Back then they were the WWF, but a spate with World Wide Fund for Nature in 2000 resulted in a lawsuit and eventually a name change. WWE is located in Stamford, CT, just 20 minutes or so from my home town, and is a billion dollar business. Unfortunately, they haven’t been immune to layoffs, but they seem to have some great job opportunities right now.
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Have you ever realized that you were being marketed to? I don’t mean watching tv and seeing an ad that makes you want to buy something. I mean getting a creepy feeling like somebody is watching you, but instead they’re getting inside your head to sell you on something. The beauty of marketing is that you usually don’t realize it’s happening, but when you do, it’s scary. You wouldn’t normally associate this kind of thing with a non-profit, but when I came across The Harmony Institute, I was both intrigued and freaked out. They’re a New York City based organization that uses “cutting-edge scientific research with film, television and new media experiences to help [their] clients deliver narratives that modify behavior and influence change.” Is it just me, or does that sound a little weird?
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I’ve never really understood the idea of the “Summer Blockbuster.” Why would you want to sit inside and watch a movie when it’s nice and hot outside? I guess sometimes it gets too hot, and sometimes it rains, but I’d rather be outside. If you disagree with me, then you’re probably a big fan of Culver City, CA’s Sony Pictures. They’re in the business of producing, marketing, and distributing entertainment, and you’re probably familiar with some of their recent an upcoming releases like: Julie and Julia, Angels & Demons, and Cloudy with a Chance of Meatballs. They’re also responsible for Seinfeld. Since I’m not much of a movie buff, I don’t know if anyone actually cares what production house puts out a movie, but I do know that Sony Pictures’ end products seem to pretty darn good—they even made my favorite movie (about the outdoors, obviously), A River Runs Through It.
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public relations,
research,
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Despite coming from an extremely artistically inclined family, I’m just not all that into art. Going to museums isn’t my thing, and art books don’t do it for me; however, I always have an appreciation for a random work of art—something completely unexpected. Whether it be something like the Chicago’s Micro-Fiber Militia (a group of Crochet Graffiti Artists) or New York City’s Art in Odd Places, a non-profit organization that “aims to stretch the boundaries of communication in the public realm by presenting artworks in all disciplines outside the confines of traditional public space regulations.” By presenting works of art in odd places, not only is the artist able to make a stronger statement, but individuals (like me) who don’t typically seek out art will have the opportunity to enjoy the creativity of others.
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Before I get started, I’d like to ask you all for a favor. Businessweek is seeking nominations for their list of the Best U.S. Entrepreneurs 25 and Under, and I happen to be under 25 and an entrepreneur. I’d love to be on this list, but only if you think I should be. If One Day, One Internship has helped you with your internship search or you just love what we’re doing, please nominate me. It won’t take more than 90 seconds. Thanks!
If you’ve ever bought a travel guide or any other travel related content, you’ve probably heard the name Arthur Frommer (check him out on Wikipedia). He’s been at the forefront of travel writing since he “wrote and self-published a guidebook called The GI’s Guide to Traveling In Europe in 1955” while serving in the Army in Germany, and he’s still going strong at the age of 80. He has always been an advocate of traveling inexpensively, so it should be no surprise that his name is on New York City based Budget Travel magazine. I think the name says it all, but in case you’re wondering, Budget Travel is all about travel deals and news, hotel reviews, and vacation tips.
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travel,
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After a second company used the term “rockstar” in their internship postings, it became clichéd. I know that I’ve said this before, but no matter how good your coding skills (or whatever other rockstar skills employers look for) are, you’re never going to be a rockstar. Unless, of course, you land a gig at Rockstar Games. If you work there, at least you’ll be a rockstar in name. You may not have a guitar, but you’ll be working for the company behind video game series like Grand Theft Auto, Max Payne, and Manhunt. And for those of you who have a different taste in games, they’ve got Table Tennis for the Wii. I keep harping on the fact that the video game industry is doing well, but it’s just so impressive. Other content producers like newspapers, magazines, record labels, and move producers are struggling with changes in how we consume content, but video game companies keep humming along—and Rockstar Games is no exception.
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Before I get started, I’d like to ask you all for a favor. Businessweek is seeking nominations for their list of the Best U.S. Entrepreneurs 25 and Under, and I happen to be under 25 and an entrepreneur. I’d love to be on this list, but only if you think I should be. If One Day, One Internship has helped you with your internship search or you just love what we’re doing, please nominate me. Thanks!
Copyrights aren’t what they used to be. It’s not that they’re any less valuable, it’s just that it’s so easy to rip someone off these days. Every day my posts are automatically scraped by bots and republished on sites that slap ads on my content to make pennies. The photos that you posted online might end up in a multi-million dollar ad campaign without your permission. And then there’s the world of music. Piracy and infringement has completely changed the face of the industry. New York City’s RightsFlow is an employee-owned company that “specializes in intellectual property licensing and copyright management” in the music industry. Their core areas of service are Strategic Planning, Business Analysis, Music Licensing Services, and Digital Music and Media Strategies. Put simply, they help artists and labels ensure that they are fairly compensated for the work that they produce.
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Having developed a product that relies on delivering video content, I know firsthand how difficult online video can be. Yes, any idiot can record something and upload it to YouTube for millions to watch, but it takes a significantly greater effort for a company to deliver an even slightly more professional video experience. Westborough, MA based The FeedRoom is a company that offers enterprise solutions for online streaming video and digital asset management. You may have seen their software at work on sites like PentagonChannel.mil and BestBuyTrueStories.com. It’s about 14 steps above publishing to YouTube, yet it’s nearly as easy to do for corporate clients who use The FeedRoom’s products, services, and solutions. If I had the budget for some serious enterprise software, I’d definitely The FeedRoom for Found Your Career.
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Last week we took a look at internships with the YES Network, which was fun for me because I’m a huge Yankees fan. On the day that post went up, I got a direct message on Twitter from Charlie O’Donnell that said, “No SNY?” Since my buddy Charlie is a big Mets fan and the CEO of a very cool career related startup called Path 101, I had to give SNY a look—even if Interleague play, a Subway World Series, and Mets fans’ jumping on the Red Sox bandwagon has soured me on the team from Flushing. Still, the Mets are a big deal, they have a beautiful brand new stadium, and they even have their own TV network. SNY is “a 24/7 regional sports and entertainment television network that features up to 125 regular season New York Mets telecasts.” It’s available “in New York, Connecticut, most of New Jersey and northeastern Pennsylvania,” and it’s also “the official year-round television home of the New York Jets.”
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New York,
operations,
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production,
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sports,
television,
unpaid
July 31st is always a holiday for me. Not only is it my Dad’s birthday (Happy Birthday Dad!), but it’s also the Major League Baseball non-waiver trade deadline. It’s a day packed with excitement as winning teams trade away their future for a shot at winning it all this year. I usually spend the day glued to ESPN and MLB Trade Rumors, but this year I don’t think my Yankees are going to make any big moves (mostly because they’re only 1 game behind the best record in baseball). That means that I can sit back, relax, and watch the YES Network since I’m in Connecticut this weekend (which means I left Chicago where the Yankees are actually playing… ugh). The YES Network is pretty much all Yankees, all the time, except for when they show New Jersey Nets games, and because of that, they also happen to be “the most-watched regional sports network in the country.”
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Next March I’m going to regret not saving this one for my St. Patrick’s Day holiday themed post, but today we’re going to take a look at Lucky Brand. They’re a clothing manufacturer and retailer that is “rooted in rock ‘n ‘roll with a signature sense of humor.” Their About page will tell you that they stand for “independent thinking, individual style and a feeling as authentic as love” and that they’re known for “great-fitting, vintage-inspired jeans;” however, I think it’s much simpler than that. One of their founders came up with the idea to put the phrase “Lucky You” behind the flies of every pair of pants that they made. It was an instant point of differentiation, and I think that it has a lot to do with why Lucky Brand is going strong 19 years after they started. It really is pure, politically incorrect genius. Lucky you…
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Looking for an internship can be a lot like a sweepstakes. You send out hundreds of applications (entries), and assume that you’ll never get a response either way. Still, you hold out hope that you’ll win an all expenses paid trip to… an internship interview. It’s not a reassuring feeling, which is why you should change your approach (that’s what we teach you here). Just like there’s a group of people who have figured out the tricks to winning sweepstakes, there’s also a group of people who have figured out the tricks to landing awesome internships. Today, I’m hoping that you’ll figure out both by pursuing an internship with Don Jagoda Associates. They are a Melville, NY based marketing-services agency that specializes in areas that include: Promotion Development; Sweepstakes, Contests & Games; Online Services; Incentive & Loyalty Programs; Creative & Production; Fulfillment; Travel Services; Refunds & Rebates; Premiums; Tie-Ins & Strategic Alliances; Event Promotions; and Hispanic Promotions.
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I’ve reminded you as recently as two days ago that the magazine industry is dying. I won’t say that there’s no future there, but there might as well be none. How what’s left of the industry adapts is still up in the air, but things look dicey at best. With that said, it seems to me that gossip is bigger than ever. Although American Media, the owner of Star Magazine, wasn’t paying its bills as recently as last December, they’re still delivering content that people want to read. It’s hard to get a good read on what the tabloid business actually looks like, but Star Magazine is still kicking (which means a lot these days).
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magazines,
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I used to be really into music; in fact, my first web based business was running a music fan site. I devoured information on the music industry and read a good mix of magazines and web publications. I don’t think I ever picked up a copy of Spin Magazine, but that’s because I was more focused on reading Hip Hop specific music magazines. Spin takes a broader approach, as they “survey the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear.” Now we all know that music industry and the magazine industry are both suffering through some major tribulations, and Spin is no exception. They seem to have gone through some layoffs just a few weeks ago, but that means that you’ll be taking on even more responsibility as an intern (hey, we have to look at the bright side).
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I never thought that I’d hear the words “city” and “harvest” used together as often as I do these days, but now it seems that every city has a farmers market, urban vegetable gardens, and restaurants with hyper-local cuisine. Oddly enough, City Harvest means something slightly different when they talk about harvesting food. They are “a non-profit organization founded in 1982” and “the world’s first and New York City’s only food rescue program.” What does that mean? It means that this year they will “collect 26 million pounds of excess food from all segments of the food industry, including restaurants, grocers, corporate cafeterias, manufacturers, and farms.” They’re harvesting anything and everything that they can (as long as it’s up to their food safety standards) to feed New York City’s hungry. It’s a brilliant idea, and the organizations longevity proves that it’s working.
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Take a second and think of your favorite toy growing up. Was it a Barbie? Matchbox Car? American Girl Doll? View-Master? Magic 8 Ball? Rock’em Sock’em Robots? Hot Wheels? Polly Pocket? Even if it wasn’t one of those, there’s a good chance that it was made by Mattel. I’m sure that you’ve heard of the El Segundo, CA headquartered toy company before, but I bet you never realized just how many toys they actually make. Not only do they have some of the biggest toy names in the world, but they’re also behind all of Fisher-Price’s toys. If you always wanted to be like Tom Hanks in Big
and work for a toy company, Mattel is your chance to live every child’s dream.
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I don’t know when wearing sweats started counting as “dressing up,” but I’m pretty sure that it coincided with when Arleta, CA based Juicy Couture became popular. I guess if you’re going to pay a bunch of money for a tracksuit, you’ve got to show it off. Ok, so I can’t say that I love what Juicy Couture has done to popular fashion, but I have to respect it. They completely changed what it means to wear sweats, and they created a new market for high priced, super casual clothing. There’s obviously more to the Juicy brand than just tracksuits, but when I hear the name Juicy, that’s what I think of.
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This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Are you into all things high tech? If so, you’re going to love Atomic Public Relations, which has offices in San Francisco, Los Angeles, New York and London in addition to close affiliated network offices across Europe, Asia Pacific, China and Japan. From consumer technology to the Internet to technology in the entertainment industry, Atomic PR has “worked alongside a number of brands that have re-defined existing categories and created entirely new ones.” Named a Top 50 PR Firm in 2009 by PR Week and a Top 20 Tech PR Firm in 2009 by O’Dwyer’s, Atomic PR’s 60-person team is among the best in its niche. To achieve these awards, the agency uses what it calls “classical PR” in addition to all facets of social media, so it should be no surprise that monster brands like LinkedIn, Hotwire, and Verizon Wireless are among Atomic PR’s big name clients.
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A child’s first sign of teenage (pre-teenage?) rebellion often begins at the radio dial. The parent’s up-to-this-point unchallenged decision of what to listen to while in the car is called into question, and all hell breaks loose. If there are multiple kids in the family (or even just in the car), the negotiation can quickly becom more heated than a multi-lateral peace process in a war-torn nation. The parent will fight hard to maintain his or her right to National Public Radio, but the kid will persist in his or her challenge to hear something that feeds a suddenly “eclectic” taste in music. Often the parents cede this battle in hopes of winning in the future (bad idea!), which results in the parent’s driving the kids around the mini-van listening to rap music that would be a lot more offensive if the parent knew what some of the words meant. Eventually the rebellious tykes will grow up and realize that they too want to be more cultured, and they slowly, but surely come around to listening to NPR. Or maybe some kids just never speak up. They like NPR from the start. Maybe those are the ones who end up taking internships at NPR.
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Internships,
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public policy,
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radio,
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Who knew that Barnes & Noble owned a publisher? I certainly didn’t, but it makes a lot of sense. If you own the sales channel, you might as well start creating your own product too. That’s why Barnes & Noble acquired New York City’s Sterling Publishing a few years back. It’s allowed them to squeeze more profit out of their dominance in retail book sales. It seems to me that the scope of the types of books that Sterling publishes is expanding, but their main focuses are in puzzles, photograpy, crafts, gardening, and do-it-yourself. If you really want to take a close look at what types of books Sterling Publishing puts out, you can see a list of their imprints with descriptions on the Sterling Publishing About page.
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North Carolina,
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publishing
“Go Local” is a pretty common buzz phrase these days. You’re supposed to eat local, shop local, and even study local. To some people this is a new idea, but businesses like Travers Collins & Company have been focusing on working locally for a long time (in their case since 1995). They saw a void in the Buffalo, NY area when it came to advertising, public relations, interactive and investor relations, so they filled it. Judging from the number of times “Buffalo” shows up on their client list, that seems to have been a smart move. They’re now “one of Buffalo-Niagara’s largest locally owned and operated integrated marketing communications firms,” as they have more than 40 employees.
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Internships,
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I was lucky enough to graduate from college without having had to take out any student loans, but even if I had needed to take out a loan, at least it would have been before the “credit crunch.” These days it’s a lot harder for students to finance their educations than it was just a couple of years ago. Credit in general is extremely tight right now, and beyond that, lenders are being very picky about whom they lend to. For students with no credit history, getting a loan can be a big pain in the butt. People Capital is a New York City based startup that is aiming to change that through what they call a “peer-to-peer lending platform.” They’ve developed a Human Capital Score “to assess the creditworthiness of those just starting their credit histories,” and they’re now building out a network of borrowers and lenders to bring the idea to life. It’s kind of like Kiva for education, but with a for-profit incentive keeping things efficient.
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microfinance,
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product management,
research,
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Having spent 7 years at a private prep school, I know the educational value that such institutions offer. I also know that private schools aren’t accessible to everyone (but neither are great public schools). That’s why I think that it’s pretty cool that a New York City based non-profit organization called A Better Chance is achieving its mission “to increase substantially the number of well-educated young people of color who are capable of assuming positions of responsibility and leadership in American society” by enrolling students of color in Member Schools (which are apparently both public and private). Since 1963 when “23 headmasters of selective independent schools made a mutual commitment to change the profiles and compositions of their student bodies,” A Better Chance has improved the educational outcomes of more than 12,000 alumni.
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I was a chubby kid. Even though I enjoyed sports, exercise just wasn’t something that I was interested in. If I had been a part of something like New York City’s The Fit Pit, maybe it wouldn’t have taken me until my Senior year in high school to get into decent shape. The Fit Pit “is an award-winning youth health fitness company which runs ‘Superhero Academy,’ an innovative, incentive-based fitness program for children, utilizing a superhero ranking system.” Personal trainers for kids may sound a little ridiculous, but if we can beat childhood obesity, we’ll be well on our way to solving many of the health issues that currently plague adults. Now, there have been gyms for kids before, but what makes The Fit Pit stand out (besides the superhero theme) is that they offer “a strong educational backdrop” that teaches kids the basics about fitness and nutrition.
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