When I was growing up, my church had a really nice way of celebrating Mother’s Day. They’d invite all of the kids up for the children’s sermon and give them each a flower. Then they’d invite all of the women in the congregation to stand up, and the kids would bring each woman a flower until all of the women sat down with their flowers. When I was little, I’d obviously go straight for my mom, but as I got older I got to appreciate giving flowers to the women (they were usually older) who didn’t have a child present. GlamourGals is a non-profit that does this kind of thing on a much bigger scale. They are based in New York, NY, and they inspire “teens to provide ongoing complimentary beauty makeovers and companionship to women living in senior homes.”
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It wasn’t long ago that words like “builder,” “maker,” and “product” were reserved for talking about real, tangible things. Today it seems that those are all buzzwords used to talk about the production of web sites, apps, and other digital goods. There are all kinds of companies making software products, and one with a very interesting model is Betaworks. They’re a New York, NY based company whose “ideas, people, capital and data are united in an imaginative way that enable us to create beneficial and transformative products for the socially connected world.” Their goal is to define the future of media with their products, and they’re off to a good start.
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I think that one of the biggest problems with the American education system as a whole is that there is very little focus on career outcomes. We loosely assert that if you learn this stuff you’ll get a job, but the past 7 years or so have proven that it’s not true. Youth need more than traditional education, and that’s what Futures and Options offers. They’re a New York, NY based non-profit that “empowers underserved youth to explore careers and guides them to further their education and become productive citizens of the community.” The organization was founded in 1995 and has served more than 4,000 teens.
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You’ve probably looked at thousands of ads already today, but chances are that you haven’t thought about how they got in front of you. Behind all of those ads is a group of people who made a complicated set of decisions to get that specific message to you in a specific place at a specific time. Managing those kinds of decisions at scale is really hard. Centro makes it easier. They’re a Chicago, IL based company that works “to improve the lives of those working in the advertising industry by building media management software that helps marketers engage with audiences across all digital channels in the most successful manner possible.” The goal is put all of the options in one place so that advertisers can make the best decisions for themselves or for clients.
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The average supermarket is a pretty uninspiring place. It’s filled mostly with packaged, processed foods, and even the good stuff around the perimeter isn’t all that attractive. That’s why more and more specialty and gourmet grocery stores are popping up across the country. Here in Chicago we’re seeing a lot of Whole Foods and Mariano’s locations pop up, but we also got a special treat with an Eataly outpost. They are a New York, NY and Chicago, IL based gourmet Italian marketplace inspired by the famous chef Mario Batali. Their motto is: “We cook what we sell, and we sell what we cook.” It’s still a grocery store, but it’s also way more than that. Eataly is the kind of place that treats food how it should be treated.
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Even though I grew up just an hour outside of New York City, I never took advantage of all the good restaurants. Now, when I head back East I end up spending most of my time in Connecticut and still don’t get to try the best of NYC. And if we’re talking about the best of the New York City food scene, we have to talk about momofuku. It’s a restaurant group that was started by chef David Chang. It’s won countless awards and has grown tremendously from a single restaurant in 2004. They’ve even expanded to Toronto, Canada and Sydney, Australia.
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I kind of think of Easter as a spring version of Thanksgiving. Though one holiday is religious and the other isn’t, they both have similar themes and, in my family at least, similar celebrations. Thanksgiving is about celebrating the season past, while Easter is about being hopeful for the coming season. Both have significant agricultural undertones, and that’s why I think we should take a look at Stone Barns Center for Food and Agriculture today. They are a Pocantico Hills, NY based non-profit that is not only hopeful for the coming growing season but also for the future of agriculture. That’s why they “are working to improve the way America eats and farms.”
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It still amazes me how much old media drives new media. If you’re already famous, you can almost instantly carry that fame over to social media. A show like Shark Tank can drive millions of dollars in online sales. And the right tv mention can crash a website. What I think is cool is that we’re starting to see the reverse happen. People who are famous on Youtube, Twitter, or Instagram are carrying that fame over to more traditional channels. In short, it’s all coming together, and marketers need to be ready for it. Fullscreen is a Los Angeles, CA based agency that is aiming to build “the first media company for the connected generation—together, right at the intersection of tech and entertainment.”
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Travel decisions are almost always open to outside influence. If you know where you’re going, you may need help figuring out how to get there or what to do once you get there. If you don’t know where you want to go, the possibilities are truly endless. That’s why marketers love the travel market (it helps that travelers are often exceedingly willing to spend money to travel). Just like in every other industry, marketers in the travel space are getting much more sophisticated. Sojern is a San Francisco, CA based company that is leading that trend. They have developed a “robust audience engagement platform [that] is powered by machine-learning technology, enhanced programmatic buying (real-time bidding), and data insights.” The goal is to engage travelers and affect their decision-making process, and it seems to be working.
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Apparently a guy named Asa Candler invented the coupon in 1887. He was one of the founders of Coca-Cola, and it was his marketing tactics that put the brand on the path to where it is today. Coupons are ingenious for two reasons. First, they influence people to do things that they wouldn’t otherwise do. Second, they allow companies to track the success of different marketing strategies and tactics. Here’s a simplistic, old school example. A company runs the same coupon in two competing local newspapers for the same cost. One gets twice as many redemptions. The company now knows where to spend their ad dollars. RevTrax is a New York, NY based company that is taking a more modern approach to using coupons to track customer behavior.
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I’m not a big gamer, but when I do play games on my mobile devices, they’re usually pretty simplistic. Some people prefer a more immersive experience–they take mobile gaming seriously. Those people probably like the games from Gameloft. They’re a New York, NY based company that allows its “fans to play games anywhere, anytime, and on any digital platform.” In fact, more than one million Gameloft games are downloaded every single day. That’s what happens when you develop great games in-house while at the same time you’ve “built the world’s largest distribution network” (for games of course).
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This week I saw my first flowers popping out of the dirt. It still looks like winter outside, but you can tell that change is imminent. There will be no better place to be in a few weeks than a botanic garden. Flowers will be blooming, birds will be chirping, and spring will be in the air. I’ll probably visit the Chicago Botanic Garden (my wife and I like it there because it’s where we got married), but those in the New York City area might want to check out the Brooklyn Botanic Garden. It’s a non-profit and “an urban botanic garden that connects people to the world of plants, fostering delight and curiosity while inspiring an appreciation and sense of stewardship of the environment.”
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When I think about real estate, I don’t usually think about art. And when I think about art, I don’t usually think about real estate. However, some of the most interesting companies and organizations that I’ve come across have been born out of seemingly odd combinations. Chashama is a perfect example. They are a New York, NY based non-profit that “nurtures artists by transforming unused property into work and presentation space.” It makes so much sense. Artists get much needed space to work and show their work, while an empty space is brought to life.
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When you finish reading this, what are you going to do next? You’ll likely read something else–an e-mail, another article, or maybe a Facebook status. That’s why I should have suggestions for related content at the bottom of every company profile (why don’t I?). You’ve seen this model on other sites. There are related articles recommended for you. What you may not have noticed is that some of those recommendations are ads. nrelate is a New York, NY based company behind many of these ads. They help “Publishers give their readers an easy way to find more great content from within their site or from around the web, while Marketers get their content in front of highly engaged readers.”
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I feel sorry for anyone who has ever had to watch me play soccer. It’s a sport that I was not made to play. I never liked all the running, but it was at least fun for the first few years (because there was still hope that I would eventually score a goal). Hopefully my experience with the sport is an aberration, because Round Star Foundation is a New York, NY based non-profit “dedicated to extending the many benefits soccer can provide to every individual.” They do this by “providing access to high quality soccer activities, training and education” to help people with both physical and social development.
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A few days ago we looked at a company called Groundspeak that uses GPS data to “to make everyone an explorer and to put an adventure in every location.” There are lots of other ways to use location data, and an obvious one is advertising. It used to be that you knew an ad would target a specific locale because it was on a billboard or a local radio station. Today it’s possible to advertise to people all over the planet with a few mouse clicks, but what if you want use where they are to your advantage? xAd is a New York, NY based company that allows advertisers to pinpoint “target audiences at pivotal moments during the consumer’s decision-making journey.” It’s a kind of targeting that seems to get far less attention than it should.
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Consuming content has never been easier. I used to travel with a backpack full of books and magazines. Now it’s all on my iPad (though my laptop, Kindle, and phone are also useful–and the combined weight of all is still less than a lot of books). For most of us the problem is organizing and prioritizing the content that we actually want to consume. I still haven’t found a way to do this that works for me, but I know a lot of people use Flipboard. They’re a Palo Alto, CA based company that offers a “single place to discover, collect and share the news you care about.” Their app is definitely socially powered, but it’s done in a way that filters out a lot of the noise that might show up on your Facebook feed for example.
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As a job seeker you know that having a digital presence is essential. This obviously true for brands as well. If someone is going to do business with you, they’re probably going to check out your website at some point. One thing that frustrates me is when restaurants have no website or a website that won’t display properly on my iPhone. All I want to do is check your hours, look at the menu, and maybe make a reservation! Anyway, most restaurants need help with their digital presences, and that appears to be what TVI specializes in. While the New York, NY based “award winning digital agency that designs leading brand experiences” doesn’t say anything explicitly about restaurants, a lot of their clients seem to be in that industry.
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When a group of people or businesses have a shared interest, they often form an association. Even in extremely competitive markets, it can make sense to come together and work towards common goals. As a result, there’s an association for nearly every possible interest. The problem with associations is that they can be hard to manage–administration can drain a lot of resources. Why should every association build its own management structure when that can be outsourced? Kellen Company is “an employee-owned professional services company serving associations, companies and foundations” with offices in Atlanta, GA; New York, NY; Denver, CO; Chicago, IL; and Washington, D.C. They provide essential services so that associations can focus on the important stuff.
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We live in a time when anyone can design nearly any kind product and have it manufactured overseas or domestically for a reasonable cost. It’s doable, but it’s not easy. 3D printing is in the early stages of changing that. Right now the capabilities are relatively limited, but there is no better place to keep an eye on where 3D printing is going than Shapeways. They’re a New York, NY based company that has built “the world’s leading 3D Printing marketplace and community.” It’s a site where anyone with a design can almost instantly offer the product to anyone who wants to buy it.
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I grew up about 45 miles outside of New York City. While my parents always worked within five minutes of our house, a lot of my friends’ parents commuted in to the city. Most took the train, but some drove, and one occasionally used a helicopter. It’s hard to move millions of people in and out of the city on a daily basis without cars, but not everybody has helicopters. The Tri-State Transportation Campaign is a New York, NY based “non-profit advocacy organization dedicated to reducing car dependency in New York, New Jersey, and Connecticut.” They have a tough job, but they’ve already been at for more than 20 years.
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Raise your hand if you’ve come to the realization that college didn’t prepare you for the job market. I see a lot of hands. I’m not knocking college, but the skills that I’ve developed from starting a business are way more marketable than the ones that I developed in the classroom. So what do you do if you realize that you don’t have what employers want (or you want to start your own business)? You can hustle and develop the skills on your own, or you can speed up the process by enrolling at General Assembly. They are a New York, NY based company that is “creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century.”
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Ordering food over the phone has always caused me anxiety, so when a site called CampusFood.com offered free food for my first online order, I jumped. I haven’t turned back. Online ordering is pretty much the best thing ever in my book, which is why I use GrubHub all the time. What I never really think about is what online ordering looks like on the other end. That’s what Olo offers: “Reliable, fast, and secure digital ordering for restaurants. Seamlessly synced with your operations, systems, and brand.” The company is based in New York, NY and powers 100s of brands while serving millions of customers.
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Chocolate and Valentine’s Day are the perfect couple. Whether you’re looking for a gift for your sweetheart or a way to stop feeling lonely, chocolate is the answer. And if we’re talking about chocolate and romance, it’s hard to think of a more romantic chocolatier than Godiva–I mean their logo is a naked lady on a horse. While the company originated in Belgium nearly 90 years ago, it is now headquartered in New York, NY and does all of its U.S. production in Reading, PA. They’ve also opened close to 300 retail locations across the country.
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Last night was a disappointment for everybody except diehard Seahawks fans. I went to a friend’s house where the food and company were excellent, but we couldn’t get excited about the game, and the commercials were totally underwhelming. It seems that most of the big brands avoided funny and outrageous and went for emotional. Those types of ads don’t usually resonate with me, but the Budweiser ad with the puppy and Clydesdales really got me–and pretty much everyone else who saw it. The agency behind the ad is Anomaly. They’re based in New York, NY, and they blur “the borders between providing traditional marketing services and working as a business development partner.”
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Every company and organization in the world is looking for better talent. The problem is that the quest for talent is typically a zero-sum game for employers. The world’s most talent people are typically employed, so the only way to hire them is to steal them from someone else; however, there are some exceptions. The Center for Talent Innovation is a non-profit think tank that focuses on these exceptions. They’re based in New York, NY and have a two-fold mission: “to drive ground-breaking research that leverages talent across the divides of gender, generation, geography and culture; and to create a community of senior executives united by an understanding that full utilization of the global talent pool is at the heart of competitive success.”
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About two months ago an organization that I’m a member of organized a letter writing campaign to prevent permits from being issued to allow fracking in an environmentally sensitive and recreationally (and economically) important area. The group is fly fishing focused, so it’s not the most tech savvy bunch. But we were able to spread the word quickly enough to get what we were asking for. Social media makes action like this much easier, but it can be hard to organize. Amicus is a New York, NY based company that turns a “nonprofit’s supporters into fundraisers and advocates.” They claim they can triple the effectiveness of outreach and fundraising efforts.
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While it has become increasingly apparent that graduating college isn’t close to enough to get you a job these days, we also know that not having gone to or graduated college makes finding a good job so much harder. If young people are going to succeed in life, they need to start with success in high school and college. Bottom Line is a Boston, MA, Worcester, MA and New York, NY based non-profit (they also are working in Chicago) that “has helped thousands of low-income and first-generation students stay in college and earn their degrees.” The organization was founded in 1997 and now reaches more than 3,000 students every year.
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Think about one of your favorite brands. Your fond memories are most likely based on experiences. Maybe it’s a time when you used the company’s product or the feeling when you walk into one of their stores. Advertising can make you think about those experiences, but it can’t recreate them. Experiential marketing is a field that is all about getting you to experience the brand instead of getting you to think about the brand. That’s what Escalate is all about. They’re a New York, NY based experiential and word of mouth marketing agency that escalates “customer relationships to the point of brand advocacy, with measurable results.”
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The health and wellness industry is massive, and it just seems to keep growing. There are a lot of really smart business people who are playing a big part in the growth, but there are also a ton of people in the industry who would rather not concern themselves with businessy stuff. The kind of people who open yoga studios, salons, and spas usually aren’t in it for the money–they just want to make a living pursuing their passions. Unfortunately, running a business usually requires… running a business. MINDBODY is a San Luis Obispo, CA based company that believes that “small business owners deserve the time to do what they love.” Pursuing that belief has made them “the largest cloud-based software provider in the health, wellness and beauty industries.”
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