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It’s hard to think of an industry that hasn’t been affected by the Internet in some way, but when you think about those that have seen the most change, publishing has to be at the top of the list. Not only has technology changed the way that we read, but it’s also changed what we read. In fact, I bought a Kindle
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You love free daily e-mails. Obviously. We’ve covered a lot of companies whose main products are daily e-mails, and not so surprisingly, most of the businesses are focused on helping you find new places to spend your money—these include DailyCandy, Thrillist, and TastingTable. Then there are the ones that make you smarter like The Daily Beast, DailyLit, and the one you’re reading right now (the one that is also trying to help you grow your bank account). UrbanDaddy definitely falls into the former category. They dub themselves “the free daily email devoted to bringing you the single thing you need to know every day about your city.” They’re based in New York, NY, but their daily editions cover Atlanta, Boston, Chicago, Dallas, DC, Jetset, Las Vegas, Los Angeles, Miami, National, New York, San Francisco, and Ski & Board. Each edition covers topics like Nightlife, Food, Style, Gear, Leisure, and Weekends—all things that you should be withholding from yourself until you get a job (just kidding).
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Last week I came across a pretty cool picture from the filming of Pirates of the Caribbean (I have no idea which of the movies). It shows what the actors looked like when the movie was being filmed, and then what they actually look like in the movie with all of the CGI and special effects. How do actors take themselves seriously with little balls stuck all over their body? Fortunately, they won’t have to much longer if Organic Motion has anything to say about it. They’re a New York, NY based company that “a leading innovator of computer vision and highly advanced motion capture systems.” They’ve developed a combined software/hardware solution that enables computers to capture the motion of humans and other organisms—no little balls necessary. It’s a huge breakthrough that can be used in all kinds of different applications.
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I love seeing students pursue learning outside of the classroom. There’s only so much that you can be taught—eventually you need to go out and start experiencing things for yourself. One of the best ways to do this is to travel. Not only does it teach you street smarts, but it also provides a vast array of learning opportunities that you would never be exposed to sitting at home. Travel is becoming more and more common for college students, and even high schoolers are starting to see the world in an effort to enhance their learning. Unfortunately, international travel isn’t accessible to everyone. Even no frills travel is expensive, which is why The Wandering Scholar was started. They’re a relatively new New York, NY based non-profit organization that “makes international travel and learning opportunities accessible to low-income high school students.” It’s a really cool idea that I hope catches on, because everyone should have the opportunity to see and learn about other parts of the world.
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There’s been a big uproar in the startup community because I Can Has Cheezburger just took on $30 million in venture capital funding. Now, I’m not qualified to determine whether that’s a smart investment, but I’m wary of people who are too quick to judge it. A lot of people have trouble differentiating between serious businesses and businesses that sell serious products. There’s a lot of room for fun on the Internet, and there are lots of companies that are profiting by providing fun. One of them is Mindspark, which is an IAC company. Mindspark is based in White Plains, NY with additional offices in New York City and Ra’anana, Israel. They manage a number of social and entertainment web properties including Zwinky, and Zwinky Cuties, IWON, Retrogamer, MyWebFace, and GirlSense. Mindspark also offers interactive communication products like Webfetti, My Fun Cards, SmileyCentral, Smiley Creator, Cursor Mania, Popular Screensavers and Kazulah. Additionally, Mindspark also runs Excite and DailyBurn. As you can tell by the names, this isn’t the most serious collection of sites.
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I don’t know about you, but I try to recycle when its convenient. Like the time my college roommates threw a huge party and I stole all of the empty cans and returned them for the nickel deposits. It was easy money. But I must also admit that I’ve thrown away plenty of recyclables when there wasn’t a proper receptacle for them. Environmentalism is great; however, people respond to incentives, and a healthy Earth a century down the road isn’t much of an incentive for the average person. People need a push, and that’s exactly what RecycleBank does. They’re a New York, NY based company that rewards people for “taking positive green actions.” By doing things like recycling at home, you can earn RecycleBank points. Those points can be redeemed for rewards ranging from Amazon Gift Cards to museum memberships, with lots and lots of other options in between—you can even donate your points.
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Since it’s Martin Luther King, Jr. Day, you may want to check out our post on The King Center from 2009. It also happens to be my anniversary with my girlfriend, which means that we’ll be going to a fancy dinner tonight. I try to stay up on the Chicago food scene as much as I can, and one way that I used to do that was by subscribing to TastingTable (though I must admit that I eventually unsubscribed even though the e-mails are really good). They send “a free daily email that delivers the best of food and drink culture to adventurous eaters everywhere.” The company is based in New York, NY, and beyond their national e-mail list, they also offer e-mail lists for New York City, New York Specials, Los Angeles, Chicago, San Francisco, Washington, D.C., and Chef’s Recipes with lists for Boston, Philadelphia, and Portland coming soon. In the national e-mail they send “one delicious idea about dining, wine, cocktails, cooking or restaurant personalities” every day, while in their local editions they’ll “alert you to a must-try dish at a forgotten restaurant, a hot new bar that deserves its buzz, under-appreciated cook shops and neighborhood food purveyors who may otherwise go unnoticed.”
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If you want to be part of the tech startup scene, you have to be in the San Francisco/Silicon Valley area, right? That may be the consensus view, but there are plenty of us in Chicago, Austin, Boston, New York, and many other cities that disagree vehemently. The New York tech startup scene is especially vibrant, and there are lots of people working hard to promote innovation in NYC. A group of them led by Brendan Dickinson (NYU Stern), Brian Hirsch (GSA Venture Partners), Mike Hudack (blip.tv), and Warren Lee (Canaan Partners) has created a unique internship program called NYC Turing Fellows. It aims to “support the expanding New York City technology scene, while providing opportunities for college students to live and work in New York City, develop their technical skills, benefit from mentorship, and pursue meaningful technology projects in the context of a fast-growing start-up company.” Yes, we usually only feature individual companies, but this opportunity is too good not share with you.
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Marketing is all about targeting. Marketers want to reach specific audiences, and media companies try to develop audiences that marketers want to reach. Typically, the more specific an audience is, the more valuable it is—at least as long as there’s something that you can sell to that audience. Alloy Media + Marketing, which is headquartered in New York City is a company that operates on both the marketing and media sides. They specialize in targeted youth media and promotional programs, and they operate a number of businesses in those areas. Youth marketing is a big deal—not only do young people spend a large portion of their income (even if it’s relatively small) on discretionary purchases, but they also are impressionable. If you can gain an 18 year old’s loyalty, you’ll have a long time to extract value from them as a customer. Alloy leverages “a diverse array of assets and services in interactive, display, direct mail, content production and educational programming” to build relationships with and market to teens and college students.
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Remember when you had to pay big bucks for software? You’d buy a CD, install it on your computer, and then you finally got to use it. Now it’s way easier. Lots of startups have created online productivity suites akin to Microsoft Office, and Google Apps has really changed the way that a lot of people work on their computers. But what if you want to edit an image, song, movie, or do some other creative endeavor? Software for that kind of stuff is still really expensive, right? Nope. Aviary is a New York City based company that “is on a mission to make creation accessible to artists of all genres, from graphic design to audio editing.” They provide a suite of free online tools that are way more powerful than most cloud-based software that you’re used to.
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What do you want most in the world? Maybe it’s changed since yesterday because of something left under the Christmas tree, but chances are that changing the answer to that question isn’t so easy. For a small boy begging on the streets of India, the answer was pretty simple. A pencil. Adam Braun is a guy who gave a kid a pencil, a smile, and a promise of a better future. Adam Braun continued backpacking across the world, and giving out pens and pencils—thousands of them. Eventually his idea turned into a non-profit organization called Pencils of Promise. They’re based in New York City, and they now build schools for the 75 million children in the world who don’t even have access to a pre-school education. As important as schools are, the pencils and backpacks still play a huge role in what Pencils of Promise does.
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Last night I went out to dinner with my girlfriend and her family. It was a restaurant that I’d never been to before, so I looked it up online to see what I should expect. The user experience on the restaurant’s website was pretty terrible. It was built in flash, and had a splash page that took forever to load. The menu was an image instead of HTML, and I never could load any pictures of the food. This doesn’t surprise me, because restaurants aren’t web businesses. They should excel at being a restaurant and leave the web stuff to someone else. That’s where SinglePlatform comes in. They’re a New York City based company that “provides restaurants one stop to manage their digital presence and gain customers.” SinglePlatform not only enables restaurants to publish all of the information that they want to share, but it also syndicates the restaurant’s content throughout a publisher network of “review sites, mobile applications, and related local guides.”
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In the past 15 days there have been 762 spam comments left on One Day, One Internship. Luckily, I have software that identifies most of them, so that I only have to look at 5 or so a day and decide for myself whether they are spam or not. Spammers are constantly looking for ways to pitch their wares, and most of what they do is completely automated. That means that one of the best ways to conquer spam is to verify that the person leaving a comment, signing up for a site, or sending a message is actually a human and not a computer pretending to be a human. One of the most successful ways to combat automated spam these days is called the CAPTCHA (here’s the Wikipedia entry) or “completely automated public Turing test to tell computers and humans apart.” I’m sure you’re familiar with CAPTCHAs, and you probably hate them. Unfortunately, they’re a way of life, even if they feel like a waste of time. Solve Media is a Philadelphia, PA based company that is putting the CAPTCHA to work. Yes, they think that they can make money off of the CAPTCHA, and I think they can too.
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I’m a big fan of buying stuff online, so I’m shocked when some of my friends tell me that they still buy everything at real brick and mortar stores. It’s so old fashioned. It used to be just books and electronics, but over the past years I’ve even started buying clothes and even shoes online. Companies like Bonobos and Gilt Groupe make online clothes shopping super easy, but they’re relative newcomers compared to Bluefly, which was was founded in 1998 in New York City. They’ve made a name for themselves by offering high end fashion brands at great values, and they’re as much a fashion company as they are an e-commerce company. Bluefly is pretty small—under 100 employees—considering that the company’s stock is publicly traded on the NASDAQ, but that’s not surprising considering that they made it through the late 90s and early 2000s.
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You’d be amazed if you knew how much research went into every little thing that you buy, consume, watch, and wear. Many companies can predict exactly how you will respond to a given marketing message (and I’m not talking about Hunch), and if they can’t, they’ll find a way to find out. Market research has been around for a long time, but the Internet has really changed the way its done.
Now you can reach nearly any person or any group of people with a survey nearly instantly—and at an extremely low cost. The problem is that online surveys and polls can be plagued by low quality results (think about how tv news Internet polls get hijacked by online groups). We’ve seen some big social networks like LinkedIn and Facebook start moving into online market research, but there are some companies that have been doing it a lot longer. E-Poll Market Research is a perfect example. They’re a Los Angeles, CA based market research firm that has been around since 1997, and they’re experts at helping clients meet “extremely tight deadlines” and overcome “research challenges that demand non-traditional approaches.”
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I’m not a big fan of museums unless they’re super-focused on a specific topic. I get kind of bored looking at random collections of stuff, but when a museum or an exhibit tells a story, then I get interested. I’m sure I’d be fascinated at any one of the “Sites of Conscience” that are in the network of the International Coalition of Sites of Conscience, which is a New York City based non-profit organization that is “dedicated to helping historic sites inspire social consciousness and action.” The sites in the network are “specifically dedicated to remembering past struggles for justice and addressing their contemporary legacies,” and there’s a good chance that you’re familiar with at least one of them. Remembering our history is essential to moving forward on human rights issues, and the International Coalition of Sites of Conscience ensures that our history is accessible and delivered in a compelling way.
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Social networks are great. They help us maintain relationships more easily, while also introducing us to new people. The cool thing is that we’ve just scratched the surface with social networking. There’s a lot more value to come, and one of the things that I’m most excited about is social recommendations. Whether I’m looking for a restaurant, hotel, pair of shoes, or car, I want to be able to leverage the collective knowledge of my friends. Hunch is a New York City based startup that is doing exactly that. They’re “personalizing the Internet” by building “a ‘taste graph’ of the entire web, connecting every person on the web with their affinity for anything, from books to electronic gadgets to fashion or vacation spots.” They leverage the information that you’ve already added to your social profiles on Twitter and Facebook, and they also ask you a number of seemingly irrlevant questions to get a feel for what you might like.
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About a month ago my girlfriend bought a pair of boots. A few weeks later when we were in Connecticut for Thanksgiving, we stopped into a shoe store so that she could buy special socks to go with these boots. The idea of needing special socks for a pair of boots is kind of odd to me, but who doesn’t love a good pair of socks? Then I saw it. A stack of boxes that went to the ceiling. This store was ready for the holiday shopping season, and their main preparation was stocking Hunter boots. Lots of them. Uggs were hot for a while, but now people want boots that can actually get wet, and they’re flocking to Hunter Boot. The company is headquartered in Scotland, but they have offices in London and New York too. They’ve made their name on their Wellington boots—Wellies for short, and though they’ve been around for more than 150 years, they’re seeing quite a surge in popularity right now.
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Yesterday we took a look at a performance marketing firm called Prospectiv that specializes in helping brands reach women online. Today we’re going to continue with the female focus and take a look at BlogHer, a Belmont, CA based community and media company for women. In fact, they’re the “largest community of women who blog” with more than 23 million unique visitors per month. The company was founded in 2005, and since then its vision has been to “create opportunities for women who blog to gain exposure, education, community and economic empowerment.” Believe it or not, blogging is a big business, and BlogHer is leveraging the size of its community to create amazing opportunities for all of its members.
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Since the deal above is for the guys (or girls who are buying gifts for their guys), we might as well take a look at a company that is a bit more targeted to the girls. And since it’s Cyber Monday, it only makes sense to focus on something that’s e-commerce related. That’s why we’re taking a look at Prospectiv. They’re a Wakefield, MA based company that specializes in “connecting brands with customers,” and they do that with a strong focus on customers who also happen to be women. Prospectiv’s specialty is online performance marketing, so they’re primed for even more success moving forward. Currently they’re generating “more than 50 million pre-qualified leads per year on a pay-for-results basis for clients, including many Fortune 1000 companies such as Procter and Gamble, Wal-Mart, Pfizer, Disney, Nestle and Schering-Plough.” That’s an amazing number, and I bet it’s only going to go up.
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Happy Thanksgiving! In past years we’ve taken a look at internships at Pilgrim’s Pride and Jennie-O. This year we’ve been influenced by the Macy’s Thanksgiving Day Parade, so we’re going to take a look at internships at Macy’s. They’re headquartered in both New York City and Cincinnati, and they are “one of the nation’s premier retailers, with fiscal 2009 sales of $23.5 billion.” The company operates more than 810 stores across 45 states. Over the past decade or so they’ve absorbed a number of other retailers, but the Macy’s brand has reigned supreme—and I bet the popularity of today’s parade has had at least a little something to do with it.
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Now that we’re entering the holiday season, it’s time for all kinds of promotions, sales, and contests. The holidays can be financially stressful for a lot of people, which is why so many companies offer promotions that try to ease that burden a little bit. Black Friday sales are probably the most visible way that retailers do this, but you also see plenty of interactive promotions this time of year. If one of your favorite brands is doing a holiday promotion, there’s a decent chance that ePrize is behind it. They’re a Detroit, MI based company that offers a wide range of solutions—from sweepstakes to collect & win to loyalty programs. I’ve run contests on this site before, and it’s not easy to do effectively—especially if you don’t have experience. ePrize brings more of a decade of experience to the table, so they can ensure that their clients get a serious return on all of the free stuff that they’re giving away.
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Sometimes I get dubbed as a career expert. I guess in some ways that’s true, but I see myself more as an entrepreneur whose business is helping students and grads find jobs and internships. In my opinion it takes way more knowledge and experience to become an expert. I’m talking about people with PhDs and 30 years of experience, and, amazingly, there are experts on nearly every topic. But how do you find them when you need them? That’s where Gerson Lehrman Group comes in. They’re professional matchmakers when it comes to experts. Since 1998 they’ve created a global marketplace for expertise and “helped the world’s leading institutions find, engage, and manage experts across a broad range of industries and disciplines.” I have friends who have actually used Gerson Lehrman Group in their jobs to find experts, and I’ve heard nothing but rave reviews about the people at Gerson Lehrman Group and their experts (who are not employed by the firm).
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Now I don’t go to a lot of movies, but you know that I was there at midnight for the first showing of the latest Harry Potter movie. Usually I get restless if a movie goes much beyond 90 minutes, but I would have watched Deathly Hallows Part 1 until 6 AM if it kept going (unfortunately, it didn’t). Obviously, I’m not a film buff, but if I was, I’d want to know more about the Tribeca Film Institute. They’re a “year-round nonprofit arts organization founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff” that works on two fronts. They empower “filmmakers through grants and professional development” while also helping “underserved New York City students learn filmmaking and gain the media skills necessary to be productive citizens and creative individuals in the 21st century.” The organization was formed “in the wake of September 11, 2001,” although it’s not clear how that’s related to their mission.
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Now, I’m not one to worry much about Global Warming, especially when I’m enjoying a snap of 60-plus degree weather in Chicago in mid-November, but that doesn’t mean I’m not concerned about the environment. There’s no doubt that our way of life has numerous negative impacts on the natural world around us, and we’re not doing enough to minimize those impacts. Environment America is a nationwide, non-profit “federation of state-based, citizen-funded environmental advocacy organizations” that is headquartered in Washington, DC. Their strategy is focused on combining “independent research, practical ideas and tough-minded advocacy to overcome the opposition of powerful special interests and win real results for the environment.” (Yes, they’re another special interest that is fighting special interests.) They’ve been around for 30 years, and I’m sure that they’re going to keep on going as long as mankind is harming the environment.
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Depending on where you live, the cupcake thing has passed, reached its peak, or just started. Yeah, you’ve had cupcakes a million times—once for each kid’s birthday that you celebrated in elementary school. (Did you know that they don’t allow that at a lot of schools now? No cupcakes. Wow.) Basically, kids are no longer getting cupcakes, but adults are making up for it in a big way. Just take a look at Crumbs, a chain of bake shops headquartered in New York City. They have more than two dozen locations with quite a few more on the way. Oh yeah, and they’re an Inc. 500 company with a 704% three-year growth rate and $23.5 million in annual revenue. Some bake shop, huh? Apparently, they are “inspired by old-time candy shops and are warm and inviting with wood cases, marble counters and wall to wall treats.” It’s working!
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Unfortunately, I can’t report on the election results because I’m writing this a day in advance because I will have flown to Munich last night. However, I can guarantee that regardless of how the people voted, green energy is still going to be a huge market. Renewables are big, and they’re becoming more and more accessible to average people. Alteris Renewables is a Wilton, CT based company that offers affordable renewable energy solutions to residential, commercial, and educational customers. They also have offices in Stonington, CT; Stamford, CT; New Bedford, MA; Albany, NY; Saratoga Springs, NY; New York, NY; Parsippany, NJ; Malvern, PA; Providence, RI; Waitsfield, VT; and Montpelier, VT. Yes, they pretty much have the Northeast covered. They also have the awesome growth rate covered, as they’re #417 on the Inc. 500 with 710% three-year growth to $56.4 million in revenue last year.
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I’ve never been one to listen to classical music. I know it’s supposed to make you smarter, but for me, the more mindless the music, the better. Then again, I’ve never really given classical music a try. I’ll be going to a good friend’s piano recital in a few weeks, so maybe that will change me forever. If that does happen, I’m sure that I’ll aspire to visit the New York Philharmonic (also known as the Philharmonic-Symphony Society of New York) at some point. It’s been around since 1842, which makes it the “oldest symphony orchestra in the United States.” The New York Philharmonic performs at Avery Fisher Hall in New York City’s Lincoln Center, and the current music director is Alan Gilbert.
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Hopefully you’ve started to notice some trends as we’ve worked our way through the Inc. 500 list of the country’s fastest growing private companies. These trends are really important for you as an internship seeker, because they are a strong indicator of where economic growth is happening. Even if your major doesn’t match up with the trends, you should start thinking about how you can adapt and start educating yourself to be a good candidate to work in growing industries like performance marketing, which we’re going to talk about today. Marketing and advertising campaigns have a single goal: increasing sales. Yet, until recently it has been extremely hard to link campaigns with results. Now you can not only track results, but you can actually pay advertisers only for sales that they’ve influenced. That’s what IMM Interactive is all about (they just changed their name from Intermark Media). They’re a Woodbury, NY (Long Island) based company that has spent the last decade “helping advertisers and agencies of all shapes and sizes execute strategic digital marketing campaigns that expand reach, define perceptions and drive revenue growth.”
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Liquidity can be a big issue in college. Your parents gave you money for food, but it’s all in the form of “meals” at the dining hall. As far as I know, there’s no market for converting these meals into cash, so you’re stuck on campus with the same slop that you’ve been eating daily for past 7 weeks. In the real world, liquidity can be a much bigger issue. There are plenty of people who are millionaires on paper but can’t pay their bills because all of the assets they hold are illiquid or hard to sell quickly. SecondMarket is a New York City and Palo Alto, CA based company that provides the largest secondary market for illiquid assets. In other words they help buyers find sellers and sellers find buyers for a variety of financial products. It’s not like eBay where you can turn Pez dispensers into cash—it’s for serious financial instruments that just don’t have thriving markets like publicly traded stocks do. SecondMarket is yet another Inc. 500 company—they came in at #270 with 1,156% three-year growth to $35 million in annual revenue.
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I'm Willy Franzen. I graduated from Cornell University in 2006 after spending two summers in my dream internship. I had a great time, but decided to try something else—helping college students find exciting jobs and internships.
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