While we’ve featured a couple of companies located in Ketchum, ID (Smith Optics and SCOTTEVEST) and a company with a subsidiary called Ketchum (The Pursuant Group), we’ve never actually looked at Ketchum. They’re a global public relations agency that is headquartered in New York, NY and has more than 100 offices and affiliates in 65 countries. In other words, they’re pretty huge. Ketchum has five globe practices, which include Brand Marketing, Corporate, Healthcare, Food & Nutrition, and Technology, and 25 specialties, so they seem to cover almost everything. Some of their biggest clients are IKEA, Häägen-Dazs, and Diet Dr. Pepper, so that gives you an idea of the scale that they operate on. If you want the full rundown, Ketchum’s Quick Facts page is extremely helpful.
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Yesterday I picked my parents up from the airport. Because of traffic, I ended up spending more time in the car to do a roundtrip of about 35 miles then than they spent on the plane flying from New York City to Chicago. It’s amazing how far we’ve come in terms of transportation over the course of human history, but we still have a long way to go. Society still has a ton to gain economically and environmentally through innovation in transportation. That’s why the Institute for Transportation and Development Policy exists. They’re a New York, NY based non-profit organization that “works with cities worldwide to bring about sustainable transport solutions that cut greenhouse gas emissions, reduce poverty, and improve the quality of urban life.” They have offices in Argentina, Brazil, China, Colombia, India, Indonesia, Mexico, so it’s clear that their mission is as much about international development as it is about transportation.
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Last night I read an article from The New York Times about how two New York City taxi cab medallions recently sold for $1 million each. These aren’t some weird collectors’ items–they are actual pieces of metal that are attached to the hood of a taxi cab and are required for the cab to be able to operate in a given city. It’s a relatively common system (you can read about it here), and it limits the number and ensures the quality of cabs in the city. In some cities, the medallions can be bought and sold, and the secondary market for them is getting extremely expensive. Because of this, most cabbies can’t own their own medallions–they usually have to lease them or work for a fleet that owns it own medallions. That’s where Medallion Financial Group comes in. They’re a New York, NY based financing company that specializes in Taxi Medallion and Commercial Lending.
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In the good old days companies would print a 1-800 number on their products soliciting “Questions, Comments, and Concerns.” My guess is that they got a lot of calls from 8-year-olds and 80-year-olds, and not many from people in between. This was ok for a long time, but brands are slowly coming around to the idea that interacting with their customers is probably a good thing. Social media platforms like Twitter and Facebook are helping, but most brands still use them to push information instead of engaging with consumers. Crowdtap is a New York, NY based company that has developed its own network that “allows marketers to easily collaborate with and mobilize their targeted brand crowd of influential consumers for real-time research, collaboration or powerful word-of-mouth marketing.”
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Want to check out Fab.com and get daily design deals up to 70% off? Get your free invite here, and hurry. If you sign up before 11:45 AM EDT on 10/18/2011, you’ll get $10 in your account as soon as you sign up.
If my parents had to pinpoint the time when they hated me the most, it was probably one of the times they took my sister and me furniture shopping. It was always an unmitigated disaster. When I’m in a furniture store, it’s like I’m wearing a Horcrux (Harry Potter reference for those who have no idea what I’m talking about) around my neck. My irritability and immaturity increase at an exponential rate over time. My girlfriend, having had heard the stories, came up with a smart solution when we were buying stuff for our new place. Instead of dragging me along from store to store, she did some pre-shopping and then only showed me the stuff she absolutely loved. It worked perfectly, as I was in and out of the stores before I even had the chance to start acting like a hungry, tired three-year old. Now we’ve come up with an even better solution–she just sends me links to Fab.com. It’s a New York, NY based site and company that offers “daily design for everyone.” They’re relatively new on the scene, but they’ve been getting a ton of positive attention by offering amazing deals of up to 70% on all kinds of cool stuff for your home.
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We’ve been having e-mail deliverability issues over the past couple of days. I’m working with our provider to figure out what’s going on. Hopefully this message will come through without a hitch and make this note irrelevant.
Yesterday we looked at a non-profit that is devoted to a unique sector of performing arts. Today we’re going to look at one that is more traditional. Lincoln Center for the Performing Arts is based in New York, NY, and they’re the organization that runs “the world’s leading performing arts center.” Lincoln Center is located on 16.3 acres, and it has 11 resident organizations that use their space but are run independently. Lincoln Center for the Performing Arts “serves three primary roles: presenter of artistic programming, an international leader in arts and education and community relations, and manager of the Lincoln Center campus.” They seem to be doing a good job considering that Lincoln Center hosts more than 5 million visitors every year.
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Advertising is all about targeting. The demographics of who sees an ad determine whether it costs $.50 or $50 to get it in front of 1,000 people (the cost to have an ad viewed by 1,000 people is called a CPM). But how do advertisers know that they’re actually getting what they paid for? They often have a hard enough time tracking whether or not a given campaign is successful, and tracking who the campaign reaches is even harder. That’s where DoubleVerify comes in. They’re a New York, NY based company that has built a system to ensure that “every ad impression is a quality impression, every impression is compliant, and every ad was served and displayed exactly as intended.” They can’t guarantee that an advertisers ads will have the desired effect, but they can verify that it’s reaching the people that it’s meant to reach.
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Want to get ahead in your job search? Don’t just rely on the advice of your friends, family, and alumni. Step up your job search with personalized guidance from executives at Blue Chip Career. Get paired with an expert and receive the inside scoop on how to land the job.
I’m terrible about eating lunch during the work day. It’s a hassle and a distraction. I wish delicious, healthy food would just appear in front of me (preferably for free, but I’d be willing to pay a reasonable price). That’s exactly what ZeroCater does, except they typically do it for companies bigger than a single person. They’ve already made a name for themselves by helping companies that don’t have the resources for a Google-like cafeteria feed their employees. ZeroCater is based in San Francisco, CA, and they’ve already started expanding into New York, NY (companies like Square, WePay, Tagged, and Justin.tv are already using ZeroCater). As they keep growing, they’ll just bring more and more food from awesome restaurants into the workplace without all the hassle.
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Middle school is a big turning point in the lives of students. They generally enter still looking and acting like children, but by the time they leave they’re well on their way to adulthood. Middle school is also the point at which academics become much more rigorous–you have real tests, real grades, and real responsibility. That’s why Citizen Schools was founded in 1995 to re-imagine “the learning day to bring more time, more talented adults, and more relevant learning experiences to middle-school students in low-income neighborhoods.” They’re headquartered in Boston, MA, and they’re getting citizens off the sidelines and into schools in California, Massachusetts, New Jersey, New Mexico, New York, North Carolina, and Texas.
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Over the past two days I’ve been talking about how important it is for your career to be building something. This means generating new ideas and taking action on them. That’s what Behance is all about. They’re a New York, NY based company that “develops products and services that empower creative professinals to make ideas happen.” I’ve heard about Behance a lot before–probably because founder Scott Belsky is a fellow Cornellian, but it seems as though their name keeps coming up lately. I guess it’s easy to generate a buzz when you’ve developed a line of products that helps creatives overcome “inefficiency, disorganization, and careers at the mercy of bureaucracy.”
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Ever since I was a kid I’ve liked building stuff. That’s why there’s a part of me that wishes that I had majored in Engineering. I’m ok with building non-physical things like a community, a website, and a business, but I still have an urge to actually use my hands to make something. There are a lot of people with that same urge, and luckily many of them are actually building stuff in their jobs or on their own. Octopart is a New York, NY based company that helps these people find the parts that they need to build what they’re building. In other words, Octopart has developed “search technology to help engineers and scientists build the next generation of electronic devices.”
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I’m no art expert, which is probably why most of the artists whose work I am familiar with are both European and dead. My knowledge of contemporary American art is pretty limited. Maybe that would change if I visited the Whitney Museum of American Art in New York, NY, as it’s the “preeminent institution devoted to the art of the United States.” My awesome sister (who is a painter now pursuing a career in medicine) gave me the heads up on the fact that they’re hiring interns. The Whitney Museum of American Art was founded in 1930 after sculptor Gertrude Vanderbilt Whitney’s offer to the The Metropolitan Museum of Art of a collection of more than 500 works was rejected. Much like taking her ball and going home, she took her art and started a new museum.
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I’ve repeatedly tried to thin down my wallet, but I keep ending up like George Costanza and sitting with a tilt (and it’s not because of all the money). I can’t wait for the day when my phone entirely replaces my wallet, but until then I’ll need to find another solution. I may have found it with the Mighty Wallet from Dynomighty Design (though I’m not sure that I’m ready for another wallet transition). The company was “established in 2002” in New York, NY and “seeks to create a vibrant array of products to complement and accentuate the modern urban lifestyle with the designs of Terrence Kelleman.” It started with magnetic bracelets, but it seems that the Mighty Wallet has really caused the company to explode. Dynomighty Design was named to the Inc. 5000 with 416% three-year growth to $2.2 million in revenue.
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We all know how a bill becomes a law thanks to Schoolhouse Rock, but I bet most of you have no idea how an ad gets displayed (even though you see thousands of ads a day). I must admit that I don’t know all of the ins and outs of the process, but I do know that linking up the right advertisers with the right publishers is probably the most important and difficult part. It’s essential to get the right messages in front of the right audiences. This is what Ad/Media Planners/Buyers do. Traffiq is a New York, NY based company that makes interaction between Media Planners and publishers seamless. Traffiq’s platform streamlines “the media planning and buying process by providing a comprehensive suite of tools that enable speedy negotiations for all deal points, centralized ad operations including trafficking, tracking and optimization, reconciliation and billing.” In other words, Traffiq handles every point of communication between publishers and advertisers.
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I was lucky to go to a school that committed significant resources to both sports and arts. Though I certainly wasn’t a standout in either area, I’m convinced that I was a better student because of both. It’s that connection that drives what the Sports & Arts in Schools Foundation does. They’re a New York, NY based non-profit that aims to “bridge the academic performance gap among under-achieving students by extending the school day and year with wholesome, skill-building activities designed to improve New York City children’s academic performance, health and wellness, attitude towards school, self-confidence, character and values, and opportunity for lifelong employment.” The organization was founded in 1992, and it now serves more than 50,000 students across more than 300 public schools.
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Yesterday we looked at an advertising agency in Iowa; today we’re looking at digital marketing agency in New York, NY. Even though they’re in very similar businesses, you’d think that they wouldn’t have much in common. Yet when you look at their growth rates, annual revenue, and number of employees, EdgeCore and CreativeFeed (507% three-year growth rate to $5.3 million in revenue) look a lot alike. I think that’s pretty cool, even if it’s not all that meaningful. CreativeFeed catches your eye immediately when you land on their site. Not only do they offer a beautiful design, but they instantly catch your attention with the phrase “Welcome to The Currency Factory.” I don’t know about you, but I really want to know what that means. Apparently it’s “a new form of communication… designed to resonate with the social, conversational and digital reality.” As I understand it, Currency is attention, and attention, much like currency, is something that brands need to be profitable.
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The fun thing about going through the Inc. 5000 looking for companies that offer interesting internships is that the list just keeps getting better as you move down the rankings. The companies may be growing a little more slowly than those at the top, but it’s often because they’ve reached a size where quadruple-digit growth is nearly impossible (so they have to settle for triple-digit growth). One company that has grown large quickly is Levelwing. They’re a full-service digital advertising agency based in New York, NY and Charleston, SC. Their big focus is on making data-driven decisions and using technology to measure the effectiveness of their work on a constant basis. They’ve grown at a 720% rate over the past three years, which brought them to $44.8 million in revenue last year.
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As my actions show, I’m a strong believer that entrepreneurship can solve most of societies problems. It’s amazing what you can create with your own labor and a little bit of investment. That’s why I find the microfinance movement so interesting. What I don’t understand is why there isn’t more focus on this kind of lending in the United States. Grameen America is a five-year old non-profit that is changing this. They’re based in New York, NY, and they’re aiming for “a market where any individual with a dream can receive affordable financial products regardless of income, previous credit history, education, or business experience.” Grameen America is attacking poverty head on, and it seems like they’re having some great success.
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It’s hard not to notice homelessness when you live in a big city like Chicago. I can’t even leave my apartment without seeing a panhandler–there’s one guy who is always sitting in front of the Starbucks down the street during the day and in front of the Hooters next door at night. I don’t give him money because I don’t think that it helps solve the root of the problem, but I often think about what would be an effective solution. Pathways to Housing is a non-profit organization that seems to have it figured out. They’re based in New York, NY with offices in Burlington, VT; Washington, DC: and Philadelphia, PA, and they’ve taken a “housing first” approach that is focused on “addressing homelessness among people with psychiatric disabilities.” In other words, they provide housing before any other services, and they’ve found that this is a far more effective way to attack the root causes of homelessness.
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A lot of people don’t realize how important being likable is to your career. Yes, the most important thing is to be able to demonstrate to a company that you have the skills to help them make more money and grow their business, but getting the hiring manager to like you is probably the second most important thing. If they’re going to see your mug every single morning, it better create some sort of positive association. Likeable Media is a company that uses this same premise when they do social media and word of mouth marketing for their clients. Likeable Media (alternate spelling and all) is based in New York, NY with an office in Boston, MA, and they aim “to create more transparent, responsive likeable companies, organizations and governments.” They came in at #118 on the Inc. 5000 and they’ve seen 2,333% three-year revenue growth along with growth from 4 to 28 employees (though their Jobs page says they have a team of 50+).
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I don’t know about you, but I did a ton of learning after school. Sometimes it was in formal activities like Odyssey of the Mind or a computer class, but often it was on my own, whether it was digging holes in my backyard and finding artifacts or trying to teach myself how to write simplistic computer programs. While formal education sets the foundation for a successful life, it’s often the activities that students take up outside of school that influence what they do later in life. The After-School Corporation is a New York, NY based non-profit that works “in New York and the nation to change public policy and expand public funding so all kids from all backgrounds can have high quality experiences beyond regular school hours that support their intellectual, creative and healthy development.” They’re different from other non-profits that focus on after school activities in that The After-School Corporation does not actively operate after school programs.
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For me water is all about recreation. It’s a place to fish, swim, kayak, and hopefully one day learn how to surf. That’s not to say that I don’t enjoy drinking water–I’ve had servers at restaurant tell me that I drink more water than any other customer they’ve served–but it’s mostly an afterthought. Unfortunately, for nearly a billion people across the globe water is neither fun nor an afterthought. “Unsafe water and lack of basic sanitation kill more people every year than all forms of violence, including war.” charity: water is a non-profit organization that is “bringing clean and safe drinking water to people in developing nations.” They’re based in New York, NY, but they’re doing work all over the world. One of the most interesting things about charity: water is that they’re able to put 100% of the public donations that they receive towards clean water projects. This is possible because a small group of private donors has committed to covering the organization’s operating expenses.
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One of my favorite sources for company ideas is e-mailing people who unsubscribe from this mailing list saying they found an internship. I figure if somebody is hiring them, then there’s a good chance that that same somebody might hire other readers. A while back a reader told me that he landed one of a few coveted internships at Prophet. I’d never heard of Prophet before, but when I checked them out I saw that they’re “a strategic brand and marketing consultancy with offices around the globe.” Apparently, they’re headquartered in San Francisco, CA, but also have locations in Chicago, IL; New York, NY; and Richmond, VA along with a number of international offices. What I find interesting about Prophet is that they seem to lean more towards a management consulting model in how they do business, even though their focus is on areas including Brand, Marketing, Innovation, Design, and Insights & Analytics.
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I’m not big on shoes during the summer. I try to wear flip flops as much as I can, and most of the exercise that I get is from beach volleyball where wearing shoes looks about as dorky as you can get. When I do go to the gym, I typically wear my Vibram Five Fingers (which you may also consider dorky looking). So I have no idea why New Balance popped into my head–I don’t even own a pair of New Balance shoes. In case you don’t know, New Balance is a Boston, MA based company that “began as an arch support company in the early 1900’s, developed into a specialized shoe manufacturer in the 1970’s, and has grown to become a leading global athletic products company.” They also own some other brands that you may be familiar with including Aravon, Brine, Dunham, PF Flyers, and Warrior.
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shoes,
sports
The Internet is an amazing platform for learning, and we’re just touching the surface of its potential. However, there are still a ton of things that are much better learned offline. That’s why it should be no surprise that we’re seeing a number of companies pop up that create online marketplaces for classes in any topic you can imagine. One of the leaders in the space is Skillshare. They’re based in New York, NY, and they are helping “make the exchange of knowledge easy, enriching, collaborative, and fun.” You can pretty much learn anything from anyone, or you can teach people something and make some money on the side (a great way to pay the bills while you’re in college and build your resume at the same time). It’s a simple idea, but Skillshare seems to have it right. By handling all of the logistics they allow their users to focus on what they’re best at–teaching and learning.
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A lot of people don’t realize that Google is an advertising company. Your main interactions with them are probably through their search product, Gmail, and maybe Google+ if you’re an early adopter, but all of those are just ways to deliver relevant advertising. Behind the scenes Google has been doing everything it can to become an even bigger player in the online advertising industry. That includes acquiring a New York, NY based advertising optimization startup called Admeld for $400 million. The acquisition hasn’t gone though yet because the Department of Justice is investigating whether Google’s buying Admeld should be considered anti-competitive. (This is stupid. Should a business not act in its own best interest so as to maintain a competitive market?) Regardless of the uncertainty caused by the investigation and the fact that Admeld employees will soon be Google employees, you have to be intrigued by the fact that the DOJ considers Google’s acquisition of Admeld such a big threat to competitors.
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We often forget that this country has been built (and is continuing to be built) by immigrants. For hundreds of years people have risked everything that they had to try for a better life in America. While just getting here is a journey, the first few years of “making a new life, working for a better future, starting a family with limited means” can be daunting. The Lower East Side Tenement Museum in New York, NY tells the story of life in America for nearly 7,000 immigrants from over 20 countries who lived in the building between the years of 1863 and 1935. It’s a part of American history that doesn’t get a lot of attention (how many of us have visited colonial era museums?), yet it’s an extremely important part of our national identity.
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Want to be part of the One Day, One Job/Internship team? Here’s your chance!
I started cooking in my second year at college. The dining halls were fine for Freshman year, but after I moved off campus I decided that I had to learn to feed myself. My mini-Weber grill was my go to, but it eventually got cold enough (Ithaca…) that I had to move into the kitchen. My roommate bought some kitchen set from Wal-Mart, and it was about as low quality as you could get. The tools sufficed, but they were pretty terrible. Now I’m not advocating spending a ton on kitchen tools, but it makes sense to use tools that have a quality design. That’s what OXO is all about. They New York, NY based company is best known for their wide variety of kitchen tools, but they offer a pretty wide range of consumer products from staplers to pruning shears to ice cream scoops.
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I guess I could have done today’s post about how we’re hiring interns, but I already wrote a post about that on our blog. So today we’re going to talk about something completely different. Big Data Analytics. It’s exactly what it sounds like. Opera Solutions is a company that “combines human expertise with advanced capabilities in analytics, technology and data management to offer Big Data Analytics as an ongoing service to leading organizations in industry and government.” They’re located in New York, NY; Jersey City, NJ; San Diego, CA; London, UK; Paris, France; New Delhi, India; and Shanghai, China. I know it’s kind of hard to get a grasp on the kind of problems that Opera Solutions solves, but luckily they’ve provided an awesome example. They put together a team to work on the Netflix Prize, a contest that offered a $1 million prize for a solution that would “substantially improve the accuracy of predictions about how much someone is going to enjoy a movie based on their movie preferences.” Opera Solutions’ team ended up tying for first, but just barely missed out on winning the prize.
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I like to consider myself an “influential 20-something male consumer,” but maybe I’m wrong. I don’t read Complex.com or visit any of the sites in the Complex Media Network, and they say that they are “the premier online destination for the most influential 20-something male consumers.” They’re getting nearly a million unique visitors a day across their network, so they’re certainly influential, and I have to think their audience is too. Complex, which is based in New York, NY caters to an audience that is “driven by style, sports, music, games, gear and girls,” and they’re experts at creating content for and delivering advertising to this audience. Complex.com is their main property, but the network extends to dozens of sites that zero in on niches within the niches.
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