I don’t know when people started to think that other people care what they think of Super Bowl commercials, but it seems that everyone with a Twitter account is now an advertising expert. Considering the fact that I have a Twitter account, I guess I should give you all my opinion on some of last night’s ads (at least I’m kinda sorta in the advertising/media industry). First, I really liked the Groupon spots—I thought they were hilarious and did a great job of poking fun at consumerism. Still, they didn’t explain the joke as well as they could have, and it backfired (but all that press is great for brand recognition). However, my favorite ad was Chrysler’s “Imported from Detroit.” Maybe it’s just because my family ties give me a soft spot for the Motor City, but I think that Portland, OR based Wieden + Kennedy knocked it out of Comerica Park with this one. It was two minutes long (which costs $8+ million) and featured Eminem. Even better, it told a story and made me want to buy an American car—maybe even a Chrysler.
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Today’s company might not have the sweetest sounding name, but they’re Dutch, so we’ll give them a break. Droog is “an enterprise based in Amsterdam and set up in 1993 as a statement on design.” They “operate worldwide together with partners, clients and manufacturers, designers, artists and architects in all areas of design.” So, what exactly do they do? First of all, they design their own products, but they also seem to take on client work. Droog doesn’t seem to be so much concerned with what it is they actually do as they are concerned with the science and the art of design. Droog Lab is where much of the company’s creativity comes from, as “the Lab’s research and design results find their way into Droog stores, publications, exhibitions or client proposals in collaboration with the Creative agency.”
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We’re big on innovation here. We don’t like talking about companies that are doing things the way that they’ve always done. They’re not only boring, but they’re also destined for failure. Look at the auto industry. You can blame the downfall of the Big 3 on a lot of things, but a lack of innovation has to be a big part of your argument. We’re trying to bring innovation to the way that you find internships, and there are hundreds of startups out there that are defined by innovation. It’s all around us. frog design is a global innovation firm. They “work with the world’s leading companies, helping them create and bring to market meaningful products, services, and experiences,” and they’ve been doing it for almost 40 years. They’ve worked with clients as vaired as Disney, GE, HP, Logitech, Microsoft, MTV, Seagate, Yahoo!, which goes to show you that they’re not easy to pigeonhole. frog design is based out of San Francisco, and they have offices (or as they call them, studios) in Austin, New York, San Jose, Seattle, Milan, Amsterdam, Stuttgart, and Shanghai
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There are a lot of ways to get Fall internships. You can apply blindly. You can try your hand at networking. You can find great internships here. You can even bid on internships in auctions. Yes, that’s right, parents are now buying their kids internships at auction. Today we will be talking about auctions and internships, but Christie’s is not auctioning off their internships. They must maintain their aura of international glamour, and to besmirch their name by selling internships to the highest bidder would not be wise. Founded in 1766, Christie’s is now the “world’s leading art business with global auction sales in 2007 that totaled $6.3 billion.”
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