If you’ve watched The Office at all, you know that the office supply industry is not only mind-numbingly boring, but it’s also dying a slow, painful death. And if you pay attention to the news, you know that Detroit is a dying city with nothing good going on. So what if I told you that there is an office supply startup based in Detroit, MI that is anything but boring and growing rapidly? Their name is Chalkfly, and they provide “the supplies you need to do your best work.” There are a lot of narratives working against Chalkfly, but they’re just narratives. Results are what matter, and Chalkfly already claims brands like Foursquare, Moosejaw and Etsy as clients.
Read the full article →
Tagged as:
account management,
analytics,
data,
design,
e-commerce,
graphic design,
Internships,
marketing,
merchandising,
Michigan,
online marketing,
sales
I have a soft spot for Detroit, the entire state of Michigan, and Vernor’s Ginger Ale. My Dad’s entire family is from the Detroit area (including a former mayor going way back), but now I only have one Great Aunt still living there. The city has obviously seen better times, but I’m hoping that it will find its way again. So is Team Detroit. It’s an ad agency that in 2006 brought together parts of five legendary agencies that were under the same ownership (JWT, Y&R, Ogilvy, Wunderman, and Mindshare) and already working with Ford. Oddly enough, Team Detroit is actually based in Dearborn, MI, but I don’t think that should take away any street creed. They’ve been winning new clients and getting lots of accolades, so it sounds like they’re a winning team.
Read the full article →
Tagged as:
account management,
advertising,
analyst,
animation,
arts,
brand management,
communications,
creative,
design,
flash,
human resources,
information technology,
interactive media,
media planner,
Michigan,
planner,
sem,
software development
I wrote a lot of research papers in college, which means that I spent a lot of time poring over academic journals, research papers, and even primary sources. While there is something kind of fun about digging to find facts to support your thesis, I can’t say that I miss it. But I’m sure that there are plenty of you would absolutely love it if you could spend all day searching for sources on ProQuest. In case you’re not familiar with them, they’re an Ann Arbor, MI based company that “is committed to empowering researchers and librarians around the world.” They do this through a variety of products and services that will help you find the information that you need. When Google can’t find what you’re looking for, there’s a decent chance that ProQuest can.
Read the full article →
Tagged as:
analyst,
California,
data,
engineering,
information technology,
Internships,
library,
Michigan,
Pennsylvania,
product development,
research,
software development,
strategy,
web development
From what I’ve seen, the non-profits that work at the community level often have the most impact. They may be smaller, but they’re in touch with the most pressing needs and able to react quickly to them. A great model for big non-profits might be to work through smaller non-profits. In fact, that’s exactly what Local Initiatives Support Corporation does. They are a New York, NY based organization that “has connected local organizations and community leaders with resources to revitalize neighborhoods and improve quality of life” over the last three and a half decades. They do this by bringing together public and private resources and making it easy for partners to access them.
Read the full article →
Tagged as:
accounting,
administrative,
communications,
community development,
Internships,
Michigan,
New York,
non-profit,
policy,
public policy,
research,
Washington DC
A few days ago we looked at a company called Groundspeak that uses GPS data to “to make everyone an explorer and to put an adventure in every location.” There are lots of other ways to use location data, and an obvious one is advertising. It used to be that you knew an ad would target a specific locale because it was on a billboard or a local radio station. Today it’s possible to advertise to people all over the planet with a few mouse clicks, but what if you want use where they are to your advantage? xAd is a New York, NY based company that allows advertisers to pinpoint “target audiences at pivotal moments during the consumer’s decision-making journey.” It’s a kind of targeting that seems to get far less attention than it should.
Read the full article →
Tagged as:
account management,
advertising,
business development,
Illinois,
Internships,
journalism,
marketing,
media planner,
Michigan,
New York,
online marketing,
software development,
unpaid,
Washington DC,
web development
Right now I have a shot at winning $1 billion. My bracket is 100% correct… though no games have been finished yet. In case you haven’t heard, Quicken Loans has put up that amount for anyone who gets a perfect bracket (and Warren Buffet backed it with one of his insurance businesses). It sounds like March Madness until you crunch the numbers. There is essentially zero chance that someone will win the prize, yet millions of people entered… and shared their information with Quicken Loans. That’s exactly why the Detroit, MI based company sponsored the contest. New leads are the lifeblood of a mortgage business, even if you’re already the “#1 online retail lender.”
Read the full article →
Tagged as:
account management,
accounting,
analyst,
Arizona,
banking,
e-mail,
finance,
human resources,
information technology,
Internships,
marketing,
Michigan,
mobile,
Ohio,
online marketing,
paid,
public relations,
software development,
training,
web development
If you want to see me act like a child, take me furniture shopping on an empty stomach. It’s weird. I really appreciate what good furniture does for a space–whether it’s home or office–I think I just get freaked out by all the fake setups in a furniture store or something. I much prefer looking in a catalog and seeing a really cool office setup or a cozy living room. Even though they’re still staged, it feels more authentic. Haworth is a Holland, MI based company that “can make your environments work harder for you.” In other words, they make and sell furniture that is stylish yet functional (and they sell a lot of it–more than $1 billion a year).
Read the full article →
Tagged as:
design,
engineering,
furniture,
human resources,
information technology,
interior design,
Internships,
leadership development,
marketing,
Michigan,
online marketing,
paid,
quality assurance,
quality engineer,
rotation program,
sales,
supply chain
I’ve been dabbling in social media marketing since social media became a buzzword. I’ve typically been disappointed by the results. I’ve learned that it’s harder than it looks (and that most people don’t want to be social about their job search–which is why we built GIF Me a Job). The prospect of having millions of people telling their friends how awesome you are is pretty tempting, but it’s just not going to happen for most businesses. There are certainly exceptions, and many of them are major brands. When you already have millions of customers, it’s a lot easier (but still really hard) to truly engage them through social channels. SocialCode is a Washington, DC based “social marketing solutions provider” that “builds targeted communities, engages those audiences and converts them to customers and evangelists for leading global brands.”
Read the full article →
Tagged as:
advertising,
analyst,
California,
Illinois,
Internships,
Michigan,
New York,
online marketing,
social media,
Washington,
Washington DC
It used to be that airlines were the only businesses that I could earn rewards with, but as many markets have become more competitive, companies from all kinds of industries have jumped on the bandwagon. While offering great products and services at reasonable prices should be enough to keep customers, many companies aren’t able to do that–so they offer rewards instead. The problem is that managing a rewards program has nothing to do with running most business. That’s where Destination Rewards steps in. They’re a Boca Raton, FL (and Plymouth, MI) based company that creates and manages “web-based customized rewards programs.” Destination Rewards does all of the heavy lifting, and their clients can just plug and play.
Read the full article →
Tagged as:
bilingual,
customer service,
e-mail,
Florida,
Internships,
marketing,
merchandising,
Michigan,
operations,
promotions,
quality assurance,
quality engineer,
software development,
travel,
web development
The last time that I picked up a hard copy newspaper was because I was in it. I consume almost all of my news online, and I don’t even have much loyalty to a particular source. I guess it’s people like me who have ruined the news business, but I’m not going to change. The news businesses that adapt and innovate are the ones that have the best shot of being around in a decade. Digital First Media might be one of them. They are a New York, NY based group of companies that has more than “800 multi-platform products” that reach “61 million Americans each month across 18 states.” They’re still all about the news, but they realize that an outlet can only continue to put out quality content when it is backed by a solid business.
Read the full article →
Tagged as:
account management,
analyst,
California,
Colorado,
Connecticut,
editorial,
Internships,
journalism,
Massachusetts,
Michigan,
Minnesota,
New Jersey,
New Mexico,
New York,
newspaper,
North Carolina,
Ohio,
paid,
Pennsylvania,
sales,
Texas,
writing
Advertising has changed a lot over the last century, but it’s also stayed the same. While the media, tactics, and trends are always evolving, the general premise of creating an emotional response in potential customers hasn’t changed. Few companies know this better than Campbell Ewald, a Warren, MI based advertising agency that was founded in 1911 and continues to “create game-changing solutions that drive [their] clients’ business.” Despite their centenarian status, Campbell Ewald doesn’t show their age. They’re still coming up with edgy campaigns like the Zipcar ad on their home page that says, “No booty call should go unanswered.”
Read the full article →
Tagged as:
account management,
advertising,
California,
copywriting,
creative,
design,
Internships,
marketing,
Michigan,
Texas,
user experience
I went to a funeral for a friend’s relative yesterday. It was lovely service in memory of a long, full life; however, the only thing that identified the service as being in 2013 and not 1995 (or 1972 even) was that the minister did all of his readings from an iPad. There isn’t a lot of innovation in the funeral industry. I thought online obituaries and guest books were the state of art, but I learned today that Platinum Innovation Group is a Detroit, MI based company that is bringing new ideas to the industry. They’re also working in “the areas of telehealth, telemedicine, health and beauty, film industry, real estate, and genealogy.” They do this by operating “a diverse set of businesses that are powered by innovation and change.” I also found the company using the brand Hello Innovation, so I’m not sure what that’s about. Maybe they’re in the process of rebranding or something.
Read the full article →
Tagged as:
account management,
administrative,
business development,
copywriting,
creative,
engineering,
innovation,
Internships,
marketing,
Michigan,
paid,
sales,
web development,
writing
I’m pretty sure that I’ve run out of football related non-profits to write about. For past Super Bowls I’ve covered the National Football Foundation, the Pro Football Hall of Fame, Gridiron Greats Assistance Fund, USA Football, and even the NFL (which is technically a non-profit). I’ve even taken the advertising angle with Common Sense Media and the Advertising Research Foundation. (We also covered World Vision which gives away the loser’s championship gear to developing countries.) So even though football is on my mind, we’re going to go in a completely different direction. When I was in college my parents and sister decided to replace me with a basketball (not football or American football) playing Italian exchange student who came through AFS. It was a wonderful experience for all of us. Youth For Understanding USA is a Bethesda, MD based non-profit foreign exchange organization similar to AFS that is “committed to preparing young people for their responsibilities and opportunities in a changing, interdependent world.”
Read the full article →
Tagged as:
administrative,
Colorado,
foreign relations,
information technology,
international affairs,
Internships,
Maryland,
Michigan,
non-profit,
program development,
technical support,
unpaid
Just about three years ago I was working on writing a book (never finished, and I’m glad that I didn’t). I wasn’t making much progress, so I decided that I needed a change of location. I went to some random coffee shop, checked in on Foursquare, and somehow stumbled upon a group of people who were “coworking.” The group is called Jelly Chicago, and I’ve been getting out of the house and coworking with them once a week ever since. It’s a social media success story, as is Loudpixel, a company started by two people I met at Jelly. Loudpixel is a Lansing, MI based (they moved there a couple years ago) “digital consultancy that works with companies and brands to deliver unbiased social media monitoring, measurement and insights research.”
Read the full article →
Tagged as:
analyst,
analytics,
communications,
Illinois,
Internships,
Michigan,
paid,
public relations,
research,
social media,
virtual
I don’t put a lot of stock in business awards (though the lists can be great ways to learn about new companies) because so many of them are total fluff. But when I see that over the past three years a marketing agency was named one of Forbes’ Ten Great Ad Agencies 2012, one of Fast Company’s Most Innovative Companies in Advertising & Marketing, and OMMA’s Agency of the Year, I take notice. Mullen is a Boston, MA based agency with offices in San Francisco, CA, Winston-Salem, NC, Pittsburgh, PA, Detroit, MI, and New York, NY that is “on a mission to work with the world’s most innovative marketers.” They offer the full range of services including brand planning, content development, design, PR, analytics, user experience design, and much more.
Read the full article →
Tagged as:
account management,
advertising,
analytics,
arts,
brand management,
California,
copywriting,
creative,
design,
interactive media,
Internships,
marketing,
Massachusetts,
media,
media planner,
Michigan,
North Carolina,
paid,
Pennsylvania,
project management,
public relations,
social media,
strategy,
unpaid,
user experience,
web development
Many job seekers fail to realize how important it is to write well. With so much communication happening over e-mail, your ability to express your ideas clearly and forcefully through the written word will have a direct effect on your career outcomes (and that’s why you need to spend a lot of time on writing great cover letters). While writing is something that most of us work on throughout our lives, the most important development happens in our early years. That’s why 826 National works with 8 centers across the country that “offer a variety of inventive programs that provide under-resourced students, ages 6-18, with opportunities to explore their creativity and improve their writing skills.” The San Francisco, CA based non-profit “provides strategic leadership, administration, and other resources to ensure the success of its network of eight writing and tutoring centers.” The centers are located in Ann Arbor, Boston, Chicago, Los Angeles, New York, San Francisco, Seattle, and Washington, DC, and together they’ve serve about 30,0000 students each year.
Read the full article →
Tagged as:
California,
education,
Illinois,
Internships,
Massachusetts,
Michigan,
New York,
non-profit,
program development,
teaching,
tutoring,
unpaid,
Washington,
Washington DC
I’ve heard rumors that in other countries you can watch the Olympics live and without an insane number of ads. While I’m pretty frustrated by the tape delays, I don’t think the ads are so bad. It’s not the Super Bowl, but I’ve seen some really excellent Olympics focused spots (my favorite is the AT&T Samsung Galaxy S III ad with the passing of the torch). I’m not sure which agencies are behind which ads, and I’m not even sure Doner has done any Olympics focused ads, but they certainly work with the kind of companies that might be Olympic sponsors. They’re based in Southfield, MI, and they provide brands with “constant energy, unwavering vigilance and a devoted belief in staying fresh.” Doner is currently doing so for names like Chrysler, Jeep, Chiquita, Arby’s, FIAT, and Minute Maid.
Read the full article →
Tagged as:
advertising,
analyst,
arts,
California,
creative,
design,
interactive media,
marketing,
media,
media planner,
Michigan,
Ohio,
project management,
public relations,
sem,
seo,
software development,
web development
A few weeks ago I went on my annual father-son fishing trip to Grayling, MI. Not a lot changes up there from year to year, but this year there was something new. Fireworks stands! It was blatantly obvious that a law had changed to make fun legal again. Now, I know that fireworks are ridiculously dangerous–they can blow your hand off, start a wildfire, or give you a nasty burn–but there’s something un-American about making them illegal. So it warms my heart to see more states re-legalizing fireworks in an age where some people want to regulate what size sodas can be sold. Big Fireworks is a Lansing, MI that saw an amazing opportunity when the law changed, and jumped on it. They’ve been around for 28 years, but it looks like this has been a great year for expanding their business.
Read the full article →
Tagged as:
Florida,
holiday,
Indiana,
Internships,
Kansa,
Michigan,
Missouri,
Nevada,
New Hampshire,
Pennsylvania,
retail,
South Carolina,
Wisconsin
It’s easy to think of the developing world as having completely different problems from the ones we have in the U.S. But when you look more closely, you start to realize that the link between poverty and a lack of good education is consistent across the world–our inner cities and the developing world have similar problems that require similar solutions. buildOn is a non-profit organization based in Stamford, CT that aims to break “the cycle of poverty, illiteracy, and low expectations through service and education” by “putting youth in service and building schools in developing countries.” Most non-profits either focus on education abroad or domestically, buildOn is unique in that they believe that they can better solve both problems by working on them at the same time.
Read the full article →
Tagged as:
accounting,
California,
Connecticut,
education,
finance,
Illinois,
Internships,
Michigan,
New York,
non-profit,
Pennsylvania,
program development,
unpaid
If you’ve watched Mad Men from the beginning, you’ve probably noticed that research goes from completely irrelevant to getting marginal respect over just a few years. The progression has continued, and research has become a huge part of marketing and advertising. While Millward Brown hasn’t been around since the Mad Men days, the New York, NY based research agency has been “specializing in advertising, marketing communications, media and brand equity research” for the last 35 years. All of Millward Brown’s research is focused on building stronger brands, which is why their 82 offices across 52 countries are able to work with 90% of the world’s top 100 brands (not sure whose list they’re using).
Read the full article →
Tagged as:
account management,
advertising,
analyst,
California,
Connecticut,
customer service,
Illinois,
Internships,
market research,
marketing,
media,
Michigan,
New York,
paid,
research
Yesterday we looked at a company with a terrible applicant tracking system (that’s the software that they use to post their jobs on their web site). If you’ve been job searching for any time at all, you’ve been frustrated to tears by how unusable some ATSs are. The companies that develop these terrible products obviously don’t use “customer experience analytics.” Or if they do, they’re focusing on the customers who are paying the bills (HR) and not the customers who are using the product. For companies that care a little bit more about how they interact with customers, there’s ForeSee Results, an Ann Arbor, MI based company that helps “clients deliver even greater satisfaction to their customers.” They do this by collecting “millions of satisfaction survey responses annually, quantifying voice of customer and putting it in context to support strategic and tactical decisions.”
Read the full article →
Tagged as:
analyst,
customer service,
Internships,
marketing,
Michigan,
product management,
research,
software development,
web development
I’ve only purchased a car once in my life. It was in 2001, and it was my first car–a ’97 Ford Explorer. I definitely did some online research, but most of my time was spent going to dealers and actually looking at cars. It seems that more than a decade later, the car buying process hasn’t changed all that much, even though so many other business models have been upended by the Internet. That’s not to say technology isn’t becoming a tremendous asset in the automotive retail business. Managing dealer networks and marketing cars can get extremely complicated for auto manufacturers, and that’s where Urban Science steps in. Though they may sound like a non-profit that teaches inner-city kids science, they’re actually a Detroit, MI based “consulting and software solutions” provider that helps “automotive clients increase market share and boost profitability through high performing retail networks.” It all started in 1977 with a Wayne State University professor named Jim Anderson, who was disappointed to hear that Cadillac was told one of their marketing problems “couldn’t be solved.”
Read the full article →
Tagged as:
analyst,
automotive,
California,
cars,
consulting,
engineering,
information technology,
Internships,
marketing,
Michigan,
quality assurance,
retail,
software development,
Virginia,
web development
It’s supposed to reach the 50s today in Chicago, but Phil says that we’re in for six more weeks of winter. That kind of prognostication makes me hungry of groundhog stew (it’s a great cold weather meal). Despite my anger at Phil, I’m a huge fan of Groundhog Day–even if I always seem to forget about it. I think it’s great that we have a holiday devoted to the weather, even if it puts most of the focus on a rodent. That’s why I thought today would be a good day to take a look at Weather Underground (groundhogs live underground and predict the weather). They’re “committed to delivering the most reliable, accurate weather information possible,” and they do that by “providing free, real-time online weather information to millions of Web users around the world.” They’re headquartered in Ann Arbor, MI, and they have an office in San Francisco, CA (and jobs in Chicago and NYC). Weather Underground got its start as a Telnet weather service provided by University of Michigan in 1991, and has evolved with the Internet since then.
Read the full article →
Tagged as:
account management,
advertising,
California,
holiday,
Illinois,
Internships,
media planner,
meteorology,
Michigan,
New York,
planner,
sales,
software development
I have a simple investment strategy: Buy AAPL. I’ve had a few other winners, but Apple is the reason that my portfolio is up over the past 5 years. I’m not much of a trader, so I typically buy a stock and hold it indefinitely. If I took a different approach to investing, I might want to spend time on Benzinga. It’s “an innovative news and analysis service that focuses on global markets” and is intended for developing “actionable trading ideas.” Benzinga has offices in Chicago, IL and Dover, DE, but it’s very clear from their Careers page that everything important happens in the Southfield, MI office… very clear. There’s something about Benzinga’s site that reminds me of a social gaming site, which I guess is appropriate since stock trading is the ultimate social game.
Read the full article →
Tagged as:
blogging,
business development,
Delaware,
editorial,
finance,
Illinois,
Internships,
investment,
journalism,
Michigan,
public relations,
software development,
user experience,
web development,
writing
I can’t tell you how many bad careers sites I’ve seen over the past 4+ years. Companies with beautiful, easy to use websites often have jobs pages that make you want to poke your eyes out. Even the simple ones that just have a few paragraphs about the company and a listing of jobs are disappointing. Why can’t companies actually put some effort into convincing you to work for them? 360i certainly puts in the effort. I recently landed on their newly relaunched careers page via a link from Twitter, and I was thoroughly impressed. 360i is a digital marketing agency, and it’s pretty clear that they’ve actually put some of their in-house talent to work on the 360i Careers page. It tells a story; it provides a great user experience; it introduces you to the company before throwing job postings at you; and it actually makes you want to work at 360i (they have offices in New York, NY; Atlanta, GA; Detroit, MI; San Francisco, CA; and Chicago, IL).. This should be expected, but instead it’s the exception.
Read the full article →
Tagged as:
advertising,
analyst,
analytics,
California,
community management,
Georgia,
Illinois,
interactive media,
Internships,
marketing,
Michigan,
New York,
online marketing,
sem,
seo,
social media
I spent the weekend in Ann Arbor, MI visiting some friends, and today I’ll be doing office hours at The Career Center at University of Michigan from 3 – 5 PM (if you’re a UMich student, you should definitely stop by and say hi). I’ve already been to Zingerman’s twice, and I wouldn’t be surprised if my girlfriend forces me to go one more time (not that I’m complaining). In case you’ve never been, Zingerman’s is an Ann Arbor institution. Their flagship store is a deli, but they also have the following businesses: a bakery, a workforce training consulting firm, a caterer, a mail order company, a creamery, a sit-down restaurant, a coffee company, and a confectioner. The whole business generated nearly $40 million in revenue in 2009, and the deli alone generated more than $10 million in revenue. The really remarkable thing is that they’ve stayed local throughout. It’s not about taking the concept and growing it into a chain.
Read the full article →
Tagged as:
consulting,
culinary,
food,
Internships,
marketing,
Michigan,
paid,
restaurants,
retail,
web development
Now that I’ve lived in Chicago for three years, I’m starting to feel more like a part of the Chicago business community. And a big piece of being a part of a community is keeping up on your local news. I rely a lot of sources, but I’ve found that Crain’s Chicago Business consistently does great reporting on the Chicago business scene. Crain’s Chicago Business is published by Crain Communications, which is “one of the largest privately owned business publishers in the U.S., with more than 27 leading business, trade and consumer publications and related websites in North America, Europe and Asia.” Crain is headquartered in Detroit, MI, but their publications are headquartered in a variety of places. Crain was founded in 1916 by GD Crain Jr., and it remains a family owned business to this day despite a few bumps in the road that would be expected for any company in the publishing industry (like layoffs a couple of years ago).
Read the full article →
Tagged as:
advertising,
automotive,
California,
cars,
data,
editing,
editorial,
finance,
Illinois,
insurance,
interactive media,
Internships,
investment,
journalism,
magazines,
Manufacturing,
marketing,
Michigan,
New York,
newspaper,
Ohio,
production,
publishing,
recruiting,
research,
sales,
trade publication,
video,
Washington DC,
web development,
writing
I’ve come to accept that I’ll probably never learn a foreign language (maybe I’ll try a new computer programming language one day). I think my crazy high school French teacher ruined me, but I must admit that technology is making the idea of learning another language more and more attractive. The problem with most language learning software is that it can be really expensive? Mango Languages is a Farmington Hills, MI based company that has solved this problem for a lot of consumers. They provide online language learning services mostly to libraries, schools, government agencies, and corporations. That means that they get the guys with deep pockets to foot the bill for the people who are actually learning the new languages. It’s a smart approach that works considering that Mango Languages made the Inc. 5000 with 629% three-year revenue growth to $3.8 million in revenue.
Read the full article →
Tagged as:
bilingual,
customer service,
design,
education,
human resources,
Internships,
language,
marketing,
Michigan,
operations,
project management,
sales,
software development,
technical support,
web development
Somehow my Dad and I forgot to get the proper cord to hook up my iPhone to his car speakers. That’s a big mistake when you’re doing two 13 hour drives in less than a week. We really could have used a book on tape considering that NPR is pretty much the only non-music station that comes in reliably in Northern Maine (and the CBC once we get close to the border). I know I’ll catch a lot of flack for this, but I’m not an NPR fan (it bores me to tears, and the CBC is even worse); however, there was a segment this morning that caught my attention. It was on Hamilton Farm Bureau and how they’re having trouble hiring qualified people. Considering that the company is based in Hamilton, MI and has locations across the state of Michigan, you’d think they’d be able to tap into the nearly 20% of state residents who are under or unemployed. Who knew that a cooperative that “sells fertilizer and propane gas, packages and ships eggs, and helps farmers market what they raise” would have so much trouble finding good people?
Read the full article →
Tagged as:
agriculture,
animals,
energy,
food,
horticulture,
Michigan,
sales
Baseball is considered a tough sport because even the greatest players fail about 60% of the time (taking a walk is never a failure!). I think that means if e-commerce were a sport, nobody would play it. Failing 97% of the time on average doesn’t sound like much fun, does it? (I guess that’s why a lot of people hate the job search.) If most e-commerce companies could get to even a 96% failure rate, they’d be thrilled. MyBuys is a company that aims to help online businesses sell to the 97% of people who don’t buy (they call them “Group97”). They’re headquartered in Redwood City, CA, and they also have a large presence in Ann Arbor, MI. MyBuys’ focus is on personalization. They believe that by learning more about customers every time that they don’t buy something, you can craft a personalized message or offer that is more likely to convince them to become buyers. What’s really cool is that MyBuys has developed technology to automate this.
Read the full article →
Tagged as:
account management,
advertising,
analyst,
business development,
California,
customer service,
e-commerce,
engineering,
finance,
Internships,
marketing,
media,
Michigan,
online marketing,
sales
