Weather matters. We make all kinds of decisions based on what’s happening outside, and they often affect how we spend money. I’m in Aruba right now, so it’s pretty much guaranteed to be mid 80s, partly cloudy, and windy. My New Year’s plans are set, but if I was back in Chicago, the 15-degree high might keep me from doing something that I’d do if it was 20 degrees warmer. Skymosity realizes this, which is why the San Rafael, CA based company has developed a weather marketing platform that “transforms big weather data into actionable wins for marketers.” While many marketers use seasonal weather changes as part of their campaigns, very few are reacting to the weather as it happens.
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It’s supposed to reach the 50s today in Chicago, but Phil says that we’re in for six more weeks of winter. That kind of prognostication makes me hungry of groundhog stew (it’s a great cold weather meal). Despite my anger at Phil, I’m a huge fan of Groundhog Day–even if I always seem to forget about it. I think it’s great that we have a holiday devoted to the weather, even if it puts most of the focus on a rodent. That’s why I thought today would be a good day to take a look at Weather Underground (groundhogs live underground and predict the weather). They’re “committed to delivering the most reliable, accurate weather information possible,” and they do that by “providing free, real-time online weather information to millions of Web users around the world.” They’re headquartered in Ann Arbor, MI, and they have an office in San Francisco, CA (and jobs in Chicago and NYC). Weather Underground got its start as a Telnet weather service provided by University of Michigan in 1991, and has evolved with the Internet since then.
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We’re finally getting our first snow storm of the winter here in Chicago. I’m not traveling anywhere, I don’t have a commute, and I know well enough not to drive on Lakeshore Drive today (this is what happened last year), so I’m excited and watching the weather hoping for a lot of accumulation (even though there are no sledding hills nearby). I don’t have a favorite weather site, so I keep my eyes on a number of them including Accuweather. I guess it’s a bit of an understatement to call Accuweather a site–they’ve been around since 1962 and they call themselves “the World’s Weather Authority.” They’re based in State College, PA (with an office in New York, NY) where they’re stockpiling meteorologists there (the most in any location in the world). They need these weather guys and girls because they provide “products and services to more than 175,000 paying customers in media, business, government and institutions.”
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I lived in the Northeast for most of my life, and now that I’m in the Midwest I miss out on the fun of repeated blizzards, an earthquake, and a hurricane. Ok, natural disasters usually aren’t fun, but I can’t help but be amazed by how powerful nature can be. I’m sure a lot of you will never read this (or read it late) since there are 4 million people without power because of Hurricane Irene, but that’s not going to stop us from taking a look at the University Corporation for Atmospheric Research. They are “a non-profit consortium of more than 75 universities offering Ph.D.s in the atmospheric and related sciences.” UCAR is based in Boulder, CO and they also work with the National Science Foundation to run the National Center for Atmospheric Research.
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Considering that we covered some PR/Communications internships yesterday, the name of today’s company may make it seem like we’re not providing you with variety. That’s not true at all. Fisher Communications is not a PR firm. They’re “a Seattle-based communications company that owns or manages 13 full power, 7 low power television stations and 8 radio stations.” When they say communications, they mean over radio signals. If you’ve always wanted a career in tv or radio, you probably know that it’s best to start local. If you can land an internship at a major national network, that’s great, but it isn’t easy. It’s not like getting an internship with a local company like Fisher Communications is easy either, but it’s definitely more attainable.
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Washington
Happy Groundhog Day! Unfortunately, it looks like we’re headed for 6 more weeks of winter according to Punxsutawney Phil. That really aggravates me, so I think that I’m done trusting the rodent for my weather prediction. Last year we recommended working for the Punxsutawney Groundhog Club on One Day One Job, but this year we want to lead you towards a career where you’ll actually be able to predict the weather. That’s why we want you to take a look at internships with the National Oceanic & Atmospheric Administration. NOAA is a government agency “that enriches life through science,” which makes them almost the exact opposite of the Punxsutawney Groundhog Club. NOAA’s responsibilities range from “daily weather forecasts, severe storm warnings and climate monitoring to fisheries management, coastal restoration and supporting marine commerce.” In fact, “NOAA’s products and services support economic vitality and affect more than one-third of America’s gross domestic product.”
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Periodically the news is riddled with stories about how the airlines are teetering on the brink of bankruptcy. Lately the focus of doom and gloom commentary has shifted to finance and insurance companies, but that doesn’t mean that the airlines are doing any better. There’s one company that is seemingly never in the conversation about struggling airlines – Southwest Airlines. If you’ve ever flown Southwest, you probably know why. They do things differently, and it makes flyers happy. Even though it seems like almost no one can succeed flying commercial routes, Southwest continues to impress. Air travel isn’t going anywhere – it’s too important to us, so forget about all the bad things that you hear about the airline industry, and start thinking about an internship at Southwest Airlines.
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