When people ask me what I do, I tell them that “I run websites that help college students find jobs and internships.” About half the time, I get, “Oh, so you’re like a recruiter?” That’s pretty far off, so I try to provide an explanation that includes the term “online media.” That usually gets the point across. We live in a time where nearly anyone can build their own media property. Technology is so cheap and easy to use that the hardest problems in online media usually come down to content creation, marketing, and monetization. Say Media is a company that brings together the technology with the media savvy. They’re based in San Francisco, CA, and they’ve been built out of two companies that merged: Six Apart and VideoEgg. Six Apart worked mostly on the technology side, and VideoEgg was an advertising network. Together they’ve become a company that “empowers culturally relevant individuals with its publishing platform and media services designed to help them grow audience and earn a living.”
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