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I swear that movies used to start on time and you had to come early to see the coming attractions. I’m probably misremembering, but we all know that what used to be a few quick previews now often lasts more than 15 minutes. There are trivia games (with sponsors of course), straight up commercials, trailers for movies that look horrible, and a few trailers that actually get you excited. Some see this as the cheapening of the moviegoing experience, and that’s exactly what it is–it keeps ticket prices down. National CineMedia is the company behind much of the pre-feature entertainment and advertising that you see in movie theaters. They’re based in Centennial, CO and publicly traded, though they’re also “owned and operated by the 3 largest theater circuits in America: Regal, AMC and Cinemark plus 36 select affiliate partners.”
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