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Internships in Media Planner

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Below you'll find all of the companies that we've covered that may offer internships in Media Planner. You can also look at entry level jobs in Media Planner.

Team Detroit

by Willy Franzen on July 3, 2014

I have a soft spot for Detroit, the entire state of Michigan, and Vernor’s Ginger Ale. My Dad’s entire family is from the Detroit area (including a former mayor going way back), but now I only have one Great Aunt still living there. The city has obviously seen better times, but I’m hoping that it will find its way again. So is Team Detroit. It’s an ad agency that in 2006 brought together parts of five legendary agencies that were under the same ownership (JWT, Y&R, Ogilvy, Wunderman, and Mindshare) and already working with Ford. Oddly enough, Team Detroit is actually based in Dearborn, MI, but I don’t think that should take away any street creed. They’ve been winning new clients and getting lots of accolades, so it sounds like they’re a winning team.

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Tagged as: account management, advertising, analyst, animation, arts, brand management, communications, creative, design, flash, human resources, information technology, interactive media, media planner, Michigan, planner, sem, software development

SheKnows

by Willy Franzen on June 25, 2014

As I mentioned earlier in the week, media and advertising are all about demographics. Unless you have the targeting capabilities of a Facebook or Google, it’s almost always better to build your properties targeted at a specific group. For SheKnows it’s all about women. They are a Scottsdale, AZ based company that has built a “women’s lifestyle media platform” that “allows brands to distribute authentic content and integrated advertising at scale.” What kind of scale? 40 million unique visitors per month. That’s a lot.

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Tagged as: account management, accounting, advertising, analyst, Arizona, beauty, blogging, community management, editorial, entertainment, food, human resources, interactive media, marketing, media, media planner, New York, online marketing, planner, product management, promotions, recruiting, sales, social media, strategy, video, writing

WONGDOODY

by Willy Franzen on May 16, 2014

I always enjoy when two people with moderately funny last names decide to get married. There’s always the question of will they combine their names with a hyphen? The best potential that I’ve ever heard of was Weiner-Butt, but the couple sadly did not decide to hyphenate. These funny combos can also be created by business partners. Imagine that a guy with a not very funny last name of Wong and a guy with a pretty funny last name of Doody decided to start an ad agency. They could try to invent some random brand name that doesn’t say much about who they are, or they could smash their identities together and start WONGDOODY (the company logo is equally smashed together). The agency is based in Seattle, WA and “is the most awarded independent advertising agency on the West Coast.” They’re relatively small, but they’re doing some serious work.

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Tagged as: account management, accounting, administrative, advertising, creative, design, human resources, information technology, interactive media, Internships, media, media planner, paid, production, project management, Washington

Centro

by Willy Franzen on May 1, 2014

You’ve probably looked at thousands of ads already today, but chances are that you haven’t thought about how they got in front of you. Behind all of those ads is a group of people who made a complicated set of decisions to get that specific message to you in a specific place at a specific time. Managing those kinds of decisions at scale is really hard. Centro makes it easier. They’re a Chicago, IL based company that works “to improve the lives of those working in the advertising industry by building media management software that helps marketers engage with audiences across all digital channels in the most successful manner possible.” The goal is put all of the options in one place so that advertisers can make the best decisions for themselves or for clients.

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Tagged as: account management, accounting, advertising, analyst, business development, California, Canada, finance, Georgia, Illinois, interactive media, international, Internships, marketing, media, media planner, New York, online marketing, paid, quality assurance, quality engineer, sales, sem, software development, Texas, Washington DC, web development

Whalerock Industries

by Willy Franzen on April 4, 2014

If you’ve watched as much Seinfeld as I have, you’re familiar with Lloyd Braun. He’s the guy who George Costanza’s mother wants George to be more like. Anyway, the real Lloyd Braun was Larry David’s lawyer and manager. I’m not sure how similar he is to the tv character, but let’s hope it’s not very. Anyway, the real Lloyd Braun moved away from the legal side and started a company called BermanBraun. The company recently rebranded as Whalerock Industries, but it’s still “a media company for the 21st century, one where the best and brightest minds come together to create world-class content, spanning all mediums and screens.” They’re based in Santa Monica, CA, and they’re behind some brand that you may be familiar with–for instance they’re managing Moviefone for AOL.

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Tagged as: administrative, blogging, California, design, editorial, entertainment, film, interactive media, Internships, journalism, marketing, media, media planner, online marketing, paid, planner, product management, sales, seo, software development, television, web development, writing

xAd

by Willy Franzen on March 21, 2014

A few days ago we looked at a company called Groundspeak that uses GPS data to “to make everyone an explorer and to put an adventure in every location.” There are lots of other ways to use location data, and an obvious one is advertising. It used to be that you knew an ad would target a specific locale because it was on a billboard or a local radio station. Today it’s possible to advertise to people all over the planet with a few mouse clicks, but what if you want use where they are to your advantage? xAd is a New York, NY based company that allows advertisers to pinpoint “target audiences at pivotal moments during the consumer’s decision-making journey.” It’s a kind of targeting that seems to get far less attention than it should.

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Tagged as: account management, advertising, business development, Illinois, Internships, journalism, marketing, media planner, Michigan, New York, online marketing, software development, unpaid, Washington DC, web development

Flipboard

by Willy Franzen on March 13, 2014

Consuming content has never been easier. I used to travel with a backpack full of books and magazines. Now it’s all on my iPad (though my laptop, Kindle, and phone are also useful–and the combined weight of all is still less than a lot of books). For most of us the problem is organizing and prioritizing the content that we actually want to consume. I still haven’t found a way to do this that works for me, but I know a lot of people use Flipboard. They’re a Palo Alto, CA based company that offers a “single place to discover, collect and share the news you care about.” Their app is definitely socially powered, but it’s done in a way that filters out a lot of the noise that might show up on your Facebook feed for example.

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Tagged as: analyst, California, data, engineering, media planner, mobile, New York, operations, paid, planner, sales, software development, web development

Tierney

by Willy Franzen on January 28, 2014

I’ve always thought that it was weird that big companies use one agency for advertising on tv, another for PR, another for interactive, and probably three more for other types of marketing. We’re seeing more and more “integrated” agencies, but what that means depends on the agency. Tierney is a Philadelphia, PA based agency that does advertising, PR, media, interactive, crisis management, and branding. Their tagline is “Divisions, yes. Divided, no.” They’ve been doing it this way for a long time, so it’s not like they slapped a bunch of independent pieces together and called it integrated.

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Tagged as: account management, advertising, Internships, marketing, media, media planner, Pennsylvania, public relations

Horizon Media

by Willy Franzen on December 4, 2013

I’m pretty sure that I said this like two weeks ago, but when it comes to advertising, creative and placement are both very important. A terrible ad can sometimes be effective with the right media buys, and a fantastic ad can be effective with almost no placement. However, if you put the two together, you get outsized results. Horizon Media is “the largest independent media services agency in the world.” That “independent” part is important because so many media agencies today are held by large holding companies. New York, NY based Horizon Media’s tagline is “business is personal.” I think that says a lot about how they stand out from other agencies.

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Tagged as: advertising, buyer, California, interactive media, Internships, marketing, media, media planner, New York, television

Altitude Digital

by Willy Franzen on August 30, 2013

On Tuesday we talked about DataXu and how they’re helping advertisers make the most of their advertising budgets by crunching tons of data. Unsurprisingly, publishers want in on the optimization action too. I’ve seen firsthand how a few tweaks to an advertising setup can have momentous impact overnight. While Altitude Digital doesn’t take a big data approach like DataXu, the Denver, CO based company does “empower publishers to effectively monetize and optimize their online display, video and mobile inventory.” Doing that well has landed them at #54 on the Inc. 5000 with 5,162% three-year growth to $11.4 million in annual revenue.

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Tagged as: account management, accounting, administrative, advertising, business development, Colorado, finance, Internships, media planner, mobile, sales, software development, unpaid, video, web development

BLITZ Agency

by Willy Franzen on August 5, 2013

I remember when social media was a great way for upstarts to get a lot of attention. It wasn’t that long ago, and it’s still possible, but we’re already at the point where big brands dominate social. Why did this happen so quickly? Because brands can afford to throw big bucks at expensive agencies to do social for them. One of these agencies is BLITZ, a Santa Monica, CA based company that makes “brands Favorites by building digital ecosystems that result in durable connections between brands and consumers.” And when they say brands, they mean BRANDS. We’re talking Nike, Dell, Adobe, Starbucks, Red Bull, Disney, Microsoft, and lots more.

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Tagged as: advertising, brand management, California, design, graphic design, interactive media, Internships, marketing, media planner, online marketing, outreach, project management, social media, software development, strategy, web development

Attention

by Willy Franzen on March 15, 2013

Marketing is all about attention. It used to be that marketers would try to interrupt you while you were paying attention to something else (like a tv show or baseball game), but that’s changing as most of us get better at ignoring distractions. Brands are realizing that if they want attention, they have to earn it, and that’s why they’re turning to social. And if they need help with that, they may want to turn to an appropriately named full-service media agency called Attention. Attention is based in New York, NY and Los Angeles, CA that “drives measurable business results by integrating social behavior across the customer journey.” Even they’re willing to admit that it’s not just about the attention.

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Tagged as: California, communications, design, interactive media, Internships, marketing, media, media planner, New York, online marketing, paid, social media, software development, user experience, web development

Trailer Park

by Willy Franzen on February 25, 2013

I didn’t watch the Oscars last night. (I can’t stand award shows, and I rarely go to see movies in the theaters.) But I hear that advertisers are treating the event like the Super Bowl for women. Entertainment is a massive industry that only keeps growing, and what I find most interesting about it is how much attention begets attention. Argo probably wouldn’t have won Best Picture without Ben Affleck’s name attached to it, and nobody would read stories about a drug addicted mess if her name wasn’t Lindsay Lohan. That’s how Hollywood works, and that’s why marketing and advertising are so important. Trailer Park is a Hollywood, CA based “entertainment marketing agency” that serves “a broad spectrum of clients, including theatrical, television, home entertainment, videogames, publishing, music, brands and more.” They work with huge names and know how to keep the attention flowing.

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Tagged as: account management, advertising, animation, California, design, editing, entertainment, film, flash, graphic design, information technology, Internships, marketing, media, media planner, mobile, movies, photography, production, social media, software development, strategy, technical support, unpaid, user experience, web development

Grey

by Willy Franzen on January 29, 2013

What would you do if you got $3.8 million tomorrow? If you didn’t answer “Buy a Super Bowl ad,” then I’m a little disappointed in you. That’s the going rate this year, and many of the usual suspects are expected to pay the price. The word on the street is that the E*Trade talking baby will be making another appearance. That’s good news for Grey because they’re the ones who taught the baby how to talk. Grey (also known as Grey Group) is a New York, NY based marketing and advertising agency has been “famously effective since 1917.” Their football street cred goes way beyond a talking baby–they also do work for the NFL. Want something more socially conscious? TED is a client. It’s hard to believe how many major brands hire Grey; in fact, Grey works with a quarter of the Fortune 100.

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Tagged as: account management, accounting, administrative, advertising, business development, communications, community management, creative, finance, interactive media, Internships, marketing, media, media planner, music, New York, production, social media, software development, strategy, web development

Leo Burnett

by Willy Franzen on January 14, 2013

I’m dying for the sixth season of Mad Men to start. There’s no date set yet, but the season should premiere in about three months. One thing that I find funny about the show is that they make it look like everything that happened in advertising in the 50s and 60s happened in New York City. Oddly enough, the Don Draper character is partially based on a guy named Draper Daniels, who was “the creative head of the Leo Burnett advertising agency in Chicago, IL.” Leo Burnett was a huge name then (the company was founded in 1935, and it still is). Their client list is about as high end as you’ll ever see with names like McDonald’s, Coca-Cola, Altria (those first three kind of scare me from a health/social responsibility standpoint, but they’re still impressive names) General Motors, Kellogg’s, Hallmark, Nintendo, Procter & Gamble, Samsung, and Fiat.

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Tagged as: account management, advertising, analyst, animation, bilingual, creative, design, e-mail, finance, flash, Georgia, Illinois, information technology, Internships, marketing, media planner, paid, production, research, software development, strategy, user experience, web development

A+E Networks

by Willy Franzen on January 10, 2013

I’m a sucker for reality tv. I hope this won’t make you think less of me, but my current favorites include Gold Rush, Bering Sea Gold, Pawn Stars, Hardcore Pawn, Dog the Bounty Hunter, Top Chef, Million Dollar Listing, and Storage Wars. I know I’m not alone because more and more of these shows are being put on the air. We’ve seen reality tv completely change the type of programming that a number of channels run. Bravo, A&E, and The History Channel are prime examples. The latter two are both part of A+E Networks, which is a New York, NY based “global media company with joint ventures and channels all over the world.” Their brands include A&E, Lifetime, HISTORY, LMN, BIO, H2, HISTORY en Español, Crime & Investigation Network, Military HISTORY, Lifetime Real Women, A&E IndieFilms, A+E Networks International, A+E Networks Digital, and A+E Networks Consumer Products. I’m sure you’ve watched at least one of them recently.

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Tagged as: accounting, administrative, advertising, all employers, analytics, business development, collections, Connecticut, film, finance, information technology, interactive media, international, Internships, marketing, media, media planner, New York, operations, paid, production, research, sales, software development, television, web development

Mullen

by Willy Franzen on January 4, 2013

I don’t put a lot of stock in business awards (though the lists can be great ways to learn about new companies) because so many of them are total fluff. But when I see that over the past three years a marketing agency was named one of Forbes’ Ten Great Ad Agencies 2012, one of Fast Company’s Most Innovative Companies in Advertising & Marketing, and OMMA’s Agency of the Year, I take notice. Mullen is a Boston, MA based agency with offices in San Francisco, CA, Winston-Salem, NC, Pittsburgh, PA, Detroit, MI, and New York, NY that is “on a mission to work with the world’s most innovative marketers.” They offer the full range of services including brand planning, content development, design, PR, analytics, user experience design, and much more.

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Tagged as: account management, advertising, analytics, arts, brand management, California, copywriting, creative, design, interactive media, Internships, marketing, Massachusetts, media, media planner, Michigan, North Carolina, paid, Pennsylvania, project management, public relations, social media, strategy, unpaid, user experience, web development

Engauge

by Willy Franzen on December 26, 2012

Here’s a fun exercise. Step back and think about every gift that you gave or asked for this holiday season. Now think about the marketing messages that affected those decisions. A lot of people seem to think that they’re impervious to most marketing tactics, but the stats say otherwise. That’s good news for companies like Engauge. They’re “a full-service marketing agency” that helps grow their “clients’ businesses by leveraging creativity and technology to connect brands and consumers through the most relevant content and channels.” They’re based in Atlanta, GA with offices in Columbus, OH, Orlando, FL, and Pittsburgh, PA. Engauge launched in 2007 and has already grown to nearly 300 people.

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Tagged as: advertising, Florida, Georgia, Internships, marketing, media planner, Ohio, Pennsylvania, social media

Spotify

by Willy Franzen on December 13, 2012

Bonobos is one of my favorite companies that I’ve written up. Right now they’re offering a free $50 gift card to new customers. Their awesome men’s clothing makes a great holiday gift, and it’s the kind of stuff that guys can wear to a new job.

This morning I learned that Audiogalaxy is being acquired by Dropbox. Audiogalaxy was the ultimate way to find and download awesome music back in the day. The experience that it offered back in the early 2000s was pretty remarkable, but they operated in a legal gray area and eventually had to drastically change their service. Today downloading is out and streaming is in. And if you’re streaming music, chances are that you’re using Spotify. The Swedish company launched its product in the US (their US headquarters is in New York, NY) about a year and a half ago and pretty much blew away the competition. While most streaming services offer a “radio” type experience, Spotify allows you to listen to any of their 20 million licensed songs whenever you want.

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Tagged as: advertising, analytics, California, design, international, Internships, Italy, media planner, Mexico, mobile, music, New York, paid, planner, Poland, product development, quality assurance, software development, Sweden, united kingdom, user experience, web development

Gupta Media

by Willy Franzen on December 7, 2012

At some point you’ve probably asked, “How the heck did Ke$ha get famous?” For some of you it was probably more of a sarcastic jab than a genuine question, but for those of you who truly want to know, I found the answer. It comes in the form of a case study for Gupta Media, a Cambridge, MA based online marketing agency that focuses on the entertainment and music industries. The story is that Ke$ha started to get attention with her “uncredited vocal performance on the chorus of Flo Rida’s hit single ‘Right Round.'” Gupta Media worked with her record label, RCA, and put together a plan for launching her debut album Animal. When it came out it was on the charts at #1 with 610,000 digital copies sold. Gupta Media can’t take all of the credit, but read through their case studies to learn more about the role they played.

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Tagged as: analytics, design, entertainment, graphic design, Internships, marketing, Massachusetts, media planner, music, online marketing, online media, paid, sem, seo, social media, software development

Direct Agents

by Willy Franzen on November 7, 2012

Two competing marketing campaigns that combined for more a billion dollars in ad spend just came to an end (and the result was maintenance of the status quo). Some would say that any money spent on advertising is wasted, but as someone who makes a living off of advertising, I disagree strongly. I’ll take a wager that the folks at Direct Agents are on my side. Direct Agents is a New York, NY based “digital marketing agency specializing in performance-based digital solutions including lead generation, email marketing, search engine marketing and Facebook advertising.” They must be doing a good job, as they’ve more than doubled their revenue since 2007 (to $34.3 million).

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Tagged as: advertising, analyst, business development, interactive media, Internships, marketing, media, media planner, New York, online marketing, paid, sem, seo, social media

Squarespace

by Willy Franzen on September 20, 2012

Two days ago we took a look at The Nerdery, a company that builds websites and apps for companies who have budgets with a capital B. They’re extremely good at what they do, but they’re not the guys to build your personal website (unless you’re a celebrity). If you’re looking for a do-it-yourself solution that will give you a great look at a really affordable price, then Squarespace might be worth considering. They’re a New York, NY based company that provides “elegant solutions that set new standards for online publishing.” They’ve already helped people create, host, and maintain 1.4 million websites, and they’re just getting started.

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Tagged as: advertising, Internships, marketing, media, media planner, New York, paid, product management, public relations, software development, web development

Business Insider

by Willy Franzen on September 10, 2012

There are some websites that I never intentionally visit, but I always end up visiting anyway. Links to their articles just pop up all over the place–Facebook, Twitter, Google, and even e-mails from friends. Business Insider is one of those sites. I’m not typically a huge fan of their content (maybe because they published an “article” that was derived completely from comments on our post about Bridgewater Associates), but they’re certainly prolific. They cover a wide range of verticals, which makes them a good source for students who want to stay current on news and events in a particular industry. Business Insider is based in New York, NY and was founded in 2007, and since then they’ve been able to drive a ton of traffic. That traffic has helped put Business Insider at #354 on the Inc. 500 with 1,055% three-year growth and $7.7 million in revenue.

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Tagged as: advertising, analyst, blogging, editorial, events, finance, Internships, journalism, media planner, New York, paid, quality assurance, quality engineer, research, sales, science, writing

Silver Chalice

by Willy Franzen on August 24, 2012

Occasionally I come across a company that I’m shocked that I’ve never heard of before. You’d think that after writing about more than 1,700 companies, there wouldn’t be many surprises left. That couldn’t be farther from the truth. Just look at Silver Chalice. It’s a Chicago, IL based company that “builds and operates a fast-growing portfolio of high-value digital media businesses in the fields of sports and entertainment.” The company’s Chairman happens to be Jerry Reinsdorf–yes, the same Jerry Reinsdorf who owns the Bulls and White Sox. I love sports. I love tech. I live in Chicago. I should have heard about them at some point, but it seems that Silver Chalice likes to keep a low profile. I can’t really figure out why they’d want to do that, but the last major press coverage that they got was in 2009 right before they publicly launched. Back then the company was described as “an outside company to supplement the team’s core operations” (in reference to the White Sox).

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Tagged as: accounting, advertising, Colorado, entertainment, Illinois, interactive media, Internships, marketing, media, media planner, mobile, paid, planner, project management, software development, sports, video, web development

Situation Interactive

by Willy Franzen on August 10, 2012

Experiences make for the best (and the worst marketing). All of those commercials about transporting Olympic athletes can do nothing to change my opinion after my experience with United last night. They strung me along with delays, their website failed repeatedly, and I spent an hour and a half on the phone to get a flight 24 hours later. There’s nothing like the live experience to shape your brand associations. That’s why Situation Interactive centered their business around it. They “are among the leaders in creating award-winning digital strategies for top entertainment and media brands worldwide.” Obviously the New York, NY (and Los Angeles, CA) based agency focuses on creating amazing experiences–and they tend to do it for clients who are way more exciting and way less likely to make you mad than an airline.

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Tagged as: account management, analyst, business development, California, design, experiential marketing, interactive media, Internships, marketing, media planner, New York, online marketing, online media, operations, project management, sem, seo, social media, software development, user experience, web development

Doner

by Willy Franzen on July 30, 2012

I’ve heard rumors that in other countries you can watch the Olympics live and without an insane number of ads. While I’m pretty frustrated by the tape delays, I don’t think the ads are so bad. It’s not the Super Bowl, but I’ve seen some really excellent Olympics focused spots (my favorite is the AT&T Samsung Galaxy S III ad with the passing of the torch). I’m not sure which agencies are behind which ads, and I’m not even sure Doner has done any Olympics focused ads, but they certainly work with the kind of companies that might be Olympic sponsors. They’re based in Southfield, MI, and they provide brands with “constant energy, unwavering vigilance and a devoted belief in staying fresh.” Doner is currently doing so for names like Chrysler, Jeep, Chiquita, Arby’s, FIAT, and Minute Maid.

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Tagged as: advertising, analyst, arts, California, creative, design, interactive media, marketing, media, media planner, Michigan, Ohio, project management, public relations, sem, seo, software development, web development

Captain Lucas Inc.

by Willy Franzen on June 19, 2012

Believe it or not you can build a business finding interesting stuff for other people. That’s essentially what I’ve done, and I’m not even that cool. Maybe that’s why I focused on jobs and internships instead of design, style, travel, technology, culture, food, etc. (though I’ve definitely covered companies with jobs in all of those areas). Cool Hunting is a site that covers all of those areas and more. They “highlight creativity and innovation” and provide inspiration to those who are in search of all that is cool. The site became successful very quickly, and a company called Captain Lucas Inc was built around it in New York, NY. Because Cool Hunting was so successful with advertisers, they also built out an ad network/firm called Largetail.

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Tagged as: advertising, design, fashion, Internships, media, media planner, New York, production, sales, strategy, style, trends

HowAboutWe

by Willy Franzen on May 23, 2012

I’ve been off the market for almost 7 1/2 years, so I have no experience with online dating. But I do have a lot of friends who use the web to find dates, and I even have a few who are working on projects in the space. One of the sites I’ve been hearing a lot about lately is HowAboutWe, which is based in New York, NY. It’s a site that is more about getting people out on dates than finding them a perfect match. They don’t want you obsessing over profiles, sending lots of messages, and spending some of your best years in front of a computer screen. They want you to get out and do stuff with people who might end up being people you want to spend more time with.

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Tagged as: business development, customer service, dating, design, editorial, graphic design, interactive media, Internships, marketing, media planner, mobile, New York, online marketing, production, software development, unpaid, web development

HY Connect

by Willy Franzen on March 20, 2012

One of the best ways to land an internship is to show an employer what you’ve done. That’s hard when you don’t have any experience, and that’s why I recommend that every college student pick up some sort of project to put who they are into product form. Getting an internship is a lot like landing an account for an agency, which is why HY Connect leads with their work. When you get on the Milwaukee, WI and Chicago, IL based company’s home page, you see the best of what they do best. While looking at an advertising campaign can tell you a lot, it doesn’t tell the whole story. HY Connect offers “integrated advertising, public relations and media solutions,” which means that their Services page includes a remarkably long list of things that they do well.

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Tagged as: advertising, analyst, design, Illinois, Internships, marketing, media planner, online marketing, planner, research, sem, seo, user experience, web development, Wisconsin

MediaMath

by Willy Franzen on March 12, 2012

I’m extremely excited for the season premiere of Mad Men on March 25th. It’s one of the best shows on tv, and you can actually learn some meaningful business lessons from watching it. One of the downsides of the show is that it overglamorizes the idea. Maybe it’s because the show is set in the 60s and things were easier then, but an idea isn’t enough for success today whether you’re talking about a startup or an advertisement. MediaMath is a New York, NY based company that has “built the tools that enable and empower [a] new breed of marketing professional”–the Math Men and Women. Ideas will always be important in advertising, but data and analytics are how you turn ideas into successes. MediaMath’s “TerminalOne platform allows agencies and advertisers to plan, execute, optimize, and analyze marketing programs across the digital landscape.”

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Tagged as: analyst, analytics, data, design, Internships, marketing, math, media, media planner, New York, online marketing, research, software development, user experience, web development

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