If you’re taking your job search seriously, you’ve probably read at least one article that advised you to start monitoring your personal brand online. Most people who spend time doing this face the sad reality that nobody is talking about them. Still, it’s nice to get a notification when your name does pop up. For many brands this kind of tracking is a necessity. The tools that you or I might use can’t keep up with the volume, and that’s why Brandwatch has grown so quickly. They’re a Brighton, UK based company with a growing New York, NY office that is “all about monitoring what people say about your brand, products, competitors, industry or any related topics.” If someone is saying it on a publicly accessible website, they’ll find it.
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Have you ever looked up a doctor online? When you type the name into Google, you’re often inundated with useless results (kind of like when you’re job searching). There are “reviews” that aren’t really reviews, and “information” pages that don’t offer any useful information. While most doctors prefer to focus on medicine over marketing, the truth is that a successful practice requires a continuous flow of new and returning patients. The Internet will continue to play a larger role in how people find doctors, and Treatspace wants to ensure that patients accurate, helpful information. That’s why the Pittsburgh, PA based company is focused on putting “facts online that connect providers, patients, and health professionals.”
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When social media marketing first started getting serious attention, I was all about it. SEO had been huge in helping me grow this site, so I thought that social would be the next big thing. But as I started working on using Twitter, Facebook, LinkedIn, and other sites to drive traffic, I realized how ineffective they were. I’ve recently decided to give social another shot because I see a lot of companies making it work for them (though I fear that the Careers space will never be as social as it should be). Most companies that take social seriously use a platform “to measure, engage and advertise across social media.” Unified is a New York, NY, San Francisco, CA, and Chicago, IL based company that offers exactly such a platform. Unified’s software is especially focused on “activating social audiences and impacting consumer actions.”
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I spent last night in Las Vegas as a stopover on the way to somewhere far more relaxing. I’d never visited Vegas before, but everything about it reminds me of a cheesy game show. It’s not really my thing–if I wanted that, I’d just turn on GSN (aka Game Show Network). In case you’re not familiar, GSN “is a multimedia entertainment company that offers original and classic game programming and competitive entertainment via its 77-million subscriber television network and online game sites.” The company is headquartered in Santa Monica, CA and also has offices in New York, NY, Waltham, MA, San Francisco, CA, and a few other cities. GSN has been around for almost 20 years now, and they’ve expanded on what used to be mostly rerun based programming with original game shows and tons of online games.
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Amy and I are headed to Japan for our honeymoon, but not yet. We decided to take short, domestic trip to relax after the wedding, and we’ll do the real honeymoon sometime early next year. Japan isn’t the most traditional destination for a romantic trip, but we’re excited by the prospect of experiencing a country that is radically different in terms of culture, but relatively similar economically. While experiencing the difference between Eastern and Western culture makes for a great adventure, it can be a huge business challenge. btrax is a San Francisco, CA based company that helps clients overcome those challenges as a “cross‐cultural consulting, branding and marketing agency focused on the US and Asian markets.”
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A wedding is a perfect example of how live music brings people together. I got married last night, but I’m writing this beforehand, so I can’t tell you how good the live music was. But I’ll bet that young and old were hitting the dancing floor together. Since we can’t go to wedding every weekend (though it can start to feel like that sometimes), we have to seek live music elsewhere. Levitt Pavilions is a non-profit organization that provides exactly that. They are a Los Angeles, CA based non-profit that “partners with cities to build and transform outdoor music venues into community treasures.” There is actually a Levitt Pavilion in the town that I went to high school in, though I must admit that I’ve never been. I assumed that it was just a local thing, but today I learned that there are six Levitt Pavilions across the country (Los Angeles and Pasadena, CA; Westport, CT.; Bethlehem, PA.; Memphis, TN.; and Arlington, TX).
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I’m getting married tomorrow! Amy and I are extremely excited to share such a special event with so many friends and family, but we’re both a little nervous… about the weather. There are thunderstorms in the forecast, and I have a bad history with lightning. Whether it rains or not, the wedding will go on, it will be great, and people will take lots of pictures. We have a great photographer who will capture many of the special moments, but our friends and family will do their best to supplement him and his crew. We decided against using an app to collect photos from friends, but we definitely considered it. Wedding Party is a Palo Alto, CA based company that offers an app that allows you to “capture all the amazing photos from your wedding.”
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The quickest way to convince your friends that you’re a nerd is to start talking about safety. There’s nothing cool about smoke detectors, security systems, or locks on your doors, but they’re all extremely important. It’s easy to take your personal security in your home for granted until your house gets broken into (happened to me in college) or your smoke alarm starts chirping in the middle of the night and you can’t turn it off (this is more frustrating than scary). There has to be a better way of protecting ourselves without having to be a total freak. Canary is a New York, NY based startup that is working on that exact problem. They have developed “patent pending technology to bridge the physical world and the mobile world” and keep your home secure.
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I hate cheese. I’m not sure when it started, but almost any cheese other than mozzarella completely grosses me out. Although it may be partly psychological now, it’s mostly a smell/taste thing. I swear everybody except me loves cheese–though people start to see my side of things when the stinkier varieties come out. As a result of my peculiarity, it’s a bit uncomfortable for me to write about Sartori, a Plymouth, WI based “fourth-generation family owned and operated” cheese company. How can I encourage you to go work for a company that produces products that I find so offensive? I guess it just shows how committed I am to helping you start a great career.
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I’m getting married a week from today, which is why Amy and I went to three dance lessons last week. We’re not looking to do anything special. We’re just making a last ditch effort to be merely below average when 200+ people watch our first dance. The standards for dancing ability are a bit different for Youth America Grand Prix, which is a New York, NY based non-profit that runs “the world’s largest student ballet scholarship competition.” Every year they put up more than $250,000 in scholarships so that some of the world’s most talented young dancers can get the training that they need to pursue a professional career. The competition was started in 1999 by two Bolshoi Ballet dancers, and has gained momentum ever since.
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I find marketing extremely interesting because the tactics change rapidly, while the basic principles never do. If I was hiring an agency, I’d want a team that brings together the old and the new, even though I often have a strong urge to go with whatever’s new. Adpearance is a Portland, OR based digital marketing agency that crafts “campaigns that launch from the solid foundations of traditional marketing, but with the added benefit of statistical analysis.” They’ve taken the best of both worlds and combined them into a complete offering that is focused on the most important thing: client ROI.
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I downloaded my first MP3 from an AOL chat room. I was an extremely early adopter when it came to “file sharing,” but after the lawsuits started and some of my favorite services were shut down, I gave up. Torrenting became all of the rage, and I missed the boat. I’ve heard a lot about BitTorrent, but I never realized that they are a real company with more than 100 employees. They’re based in San Francisco, CA, and they are “passionate about building a better, smarter Internet through distributed computing.” That may sound like an unattainable mission for such a small company, but it’s not. BitTorrent’s protocols account for 20-40% of the Internet’s traffic, which means that the company has a ton of influence..
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In the 80s and early 90s it was popular to foretell that we were only a few years away from having robots ingrained in our daily lives. That obviously didn’t happen. Even with today’s technology, a seemingly sentient robot like Screech from Saved by the Bell’s Kevin is unrealistic, but we’ve made a ton of progress. There are robots that sweep floors, wash floors, clean gutters, clean pools, dispose of bombs, and lots more. iRobot makes robots that do all of those things, and much more. The company is based in Beford, MA and “was founded in 1990 by Massachusetts Institute of Technology roboticists with the vision of making practical robots a reality.” That reality is finally here.
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Last night we celebrated my fiancée’s cousin’s ninth birthday. I found out that his latest interest is professional wrestling, so I spent most of the night body slamming him into a beanbag chair. I’m no wrestling connoisseur, but I know a few moves–it was just about the best birthday present I could have given him. When I was growing up, it was a semi-open secret that professional wrestling was stage. Now it’s fully acknowledged. If you want the real stuff, you go to Ultimate Fighting Championship, a company that “revolutionized the fight business, and today stands as the world’s leading MMA promoter.” UFC is based in Las Vegas, NV, and has developed from a fringe sport that got its start in the early 90s to a mainstream sport that gets coverage on ESPN. The story of how UFC went from being outlawed in most states to being widely accepted is fascinating, which is why I highly recommend that you read the Wikipedia article on UFC. It’s a long story, but it will give you insight into both politics and business.
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If there’s a time to get out and enjoy your city’s parks, it’s right now. The weather is beautiful, everything is in bloom, and most people will be in a good mood as they enjoy the first few weeks of great weather. While a nice park is great on its own, it can be even better with some top notch programming to bring the community together. City Parks Foundation is a New York, NY based non-profit that creates “programs in parks throughout all five boroughs of New York City.” They got their start in 1989, and since then they’ve been enriching and connecting “New Yorkers through free and accessible arts, sports, education and community-building initiatives.”
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I enjoy when companies include essentially useless numbers on their websites. It’s fun to see how many cups of coffee they consumed last year or how many left-handed employees they have, but it doesn’t really tell you much. Capstrat has one really important figure mixed into their “a few things you should know” section–they’ve increased employee headcount by 23% over the last year. That’s a big number in any industry, but it’s especially impressive at a full-service ad agency. I’ll bet it has a lot to do with being a leading name in the growing Raleigh, NC market. Capstrat calls itself “the agency helping companies succeed at critical moments,” which lines up perfectly with their top billed skill of finding the perfect way to say exactly what needs to be said.
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I use a credit/debit card for almost all of my purchases. It makes it extremely easy to track where, when, and how I spend my money. I actually get annoyed when I have to pay cash. Unsurprisingly, I’m not the only one who likes to collect data on my purchases. Pretty much every business that could potentially sell me something would love to have more data about me. Datalogix is a company that collects that data. They are based in Westminster, CO, and they “leverage the power of purchase-based audience targeting to drive measurable online and offline sales.” They started by collecting offline purchase data, but now they’re mixing that data with online, direct mail, e-mail, and mobile. That’s an amazingly powerful combination.
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I’ve mentioned a few times that I’ve been working hard to get in shape for my wedding. So far I’ve lost about 35 pounds while adding muscle. All of my success has come from the Paleo diet and a personal trainer. I like sticking to the basics when it comes to health, but some people are looking for an answer in a bottle. NutraClick provides such answers. They are a Boston, MA based natural products company that builds “brands by developing winning products and leveraging the power of online marketing to drive offline demand.” So far they have products in Sports Nutrition, Natural Health, Age-Specific Skincare, and Beauty (with a side of social selling), and I’m sure more are on the way.
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While I really enjoy reading about entrepreneurs’ personal journeys, I don’t take much interest in their personal lives unless it’s especially relevant to the business’ story. A divorce would typically be completely irrelevant in one of these posts, but today’s it worth talking about. You’ve probably heard of Tory Burch, an extremely successful fashion brand named after its founder (who is now a billionaire). Tory Burch, the person, got divorced from J. Christopher Burch in 2006. After the divorce, Chris Burch decided to start a chain of retail stores called C. Wonder. His ex-wife obviously left a lasting impression, since it’s widely cited that New York, NY based C. Wonder has taken a lot of inspiration from Tory Burch’s designs, while selling the “preppy” goods at a much lower price. There were a few lawsuits and some bad blood, but all seems to be settled now.
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As an online publisher I understand how difficult it is to balance ads and content. I’m lucky in that the job search space allows a little more flexibility–most job postings are technically ads, so people don’t really differentiate between “editorial” and paid placement (though I still try to). The toughest part for most publishers is that ads perform best when they blend in with the content. This is really hard to do in an honest and unobtrusive way, but that’s exactly what Vibrant Media tries to do. They are based in New York, NY, and they are “the world’s leading provider of in-content contextual technology that gets brand content and advertising discovered across platforms.” With a network of more than 6,000 publishers they are able to reach upwards of 300,000,000 unique visitors every month.
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I made a big mistake in sixth grade. I decided to take French instead of Spanish. In the time since, the Spanish speaking population in the United States has skyrocketed, while whether the French speaking population has grown or shrunk is pretty much irrelevant. Here’s a stat that tells you all that you need to know: almost 10% of all U.S. based Google searches are done in Spanish. Bilingual marketing is becoming a huge business, and we all know that local marketing is already huge. YaSabe is a Herndon, VA based company that is brining the two together. They are “committed to connecting businesses, Latino culture, and community allowing users to be ‘in the know’ and confidently make choices about how and where to spend their time and money.”
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My soon to be wife and I are planning on moving to a new place in July, which means that we’ve been spending a lot of time on real estate websites. One thing that I’ve learned in the process is that many real estate agents have no idea how to use the Internet. The web is an amazing medium for showing off a property, yet time after time I come across terrible listings for really nice places. Why would you make the first photo in the slideshow of the bathroom? I have no idea, but real estate agents do it all the time. Apparently, they need all of the help that they can get, and that’s exactly what Market Leader offers. They’re a Kirkland, WA based company that provides agents with “tools to effectively generate, manage, and close more transactions.” They even go so far as to guarantee leads for their clients.
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When I was growing up, if we wanted food delivered, it pretty much had to be pizza. For a couple of years, there was a service called “Bring Me My Dinner” where a guy in a tuxedo would bring you a meal from a higher end restaurant, but it didn’t last very long. Then I went to college and the delivery options got more diverse (I could even get cookies delivered after midnight!). Now I live in a big city, and I can get nearly any type of food delivered to my door. But there’s more to delivery that just food. What if I want flowers, groceries, or something from the hardware store? Delivery.com is a New York, NY based company that has been “connecting people like you with merchants in their neighborhoods” since 2004.
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There used to be three places that you could buy video advertisements: ABC, NBC, and CBS. Now there are millions. Nearly every website has the capability to sell video advertising, though very few have a team to sell the ads the way a tv station would (and that’s not even the best way to do it necessarily). SpotXchange is a Westminster, CO based company that makes buying and selling video advertising easy. In fact, they claim to have “the largest global marketplace of video ad inventory, reaching 110 million unique visitors each month in more than 35 countries.” It allows publishers and brands to link up that might never have connected without SpotXchange.
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It seems that geek culture has finally become mainstream. Maybe it’s the fact that engineers are in high demand at companies like Facebook, Apple, and Google. Or maybe it’s the upsurge in popularity of sites like Reddit. Or maybe it’s shows like The Big Bang Theory. I don’t really know, but for the first time in my lifetime, it’s good to be a geek. So good, in fact, that many of the “popular” kids are now claiming geek status. Whether you’re a true geek or a poser geek, you need geek gear, and ThinkGeek is the place to go for that. They’re a Fairfax, VA based company that started with the “simple idea to create and sell stuff that would appeal to the thousands of people out there who were on the front line and in the trenches as the Internet was forged.”
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Some of you (though probably not most of you) should quit your internship search and start a business. It’s what I did, and I can’t imagine having done anything else. That’s why I’ve spent hundreds of hours talking with and helping aspiring entrepreneurs. Yesterday I came across a Quora answer by Noah Kagan that I wish they had all read before I talked to them. It explains why most people who hold off on pursuing their dream of starting a business are doing so for the wrong reasons. There’s a movement called The Lean Startup that preaches a similar philosophy–starting a company doesn’t need to be expensive and you don’t even need a brilliant idea. Lean Startup Machine is a New York, NY based company that is spreading the philosophy not only to new entrepreneurs but also to people working in more corporate positions.
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In my day… Macs and PCs used completely different file formats. Writing a paper on my Mac (I was one of the few back then) and printing it on one of my school’s PCs was always a risky proposition. If I didn’t convert the file properly, I might end up with no homework and a really lame excuse for my teacher. We’re well past those days, yet many people still struggle with PDFs and other files. A simple request to sign a form and send it back can lead me down a half hour process of trying to find any way possible to avoid buying a new ink cartridge for my printer. Next time I’m going to try Nitro. They’re a San Francisco, CA based company that builds “easy-to-use products that help people work smarter with digital documents.” Whether it’s for personal use or for a corporation with thousands of employees, Nitro offers a simple, affordable solution.
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There’s a bar in Chicago that is filled with board games. It’s a really good time, if you can get a table. While more and more gaming is moving on to mobile devices, there is still a huge group of people that prefer to sit around a table with friends or family and enjoy a game the old fashioned way. That’s good news for Blue Orange Games, a San Francisco, CA based board game company that was founded in 2001. They now have a catalog of more than 40 games, and they’ve won more than 200 awards. While most of their games aren’t explicitly educational, they are the kinds of games that make you think (they still call them educational). That’s why they’re great for schools, families, and anyone else who is sick of the mindlessness of many of today’s gaming options.
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Advertising has changed a lot over the last century, but it’s also stayed the same. While the media, tactics, and trends are always evolving, the general premise of creating an emotional response in potential customers hasn’t changed. Few companies know this better than Campbell Ewald, a Warren, MI based advertising agency that was founded in 1911 and continues to “create game-changing solutions that drive [their] clients’ business.” Despite their centenarian status, Campbell Ewald doesn’t show their age. They’re still coming up with edgy campaigns like the Zipcar ad on their home page that says, “No booty call should go unanswered.”
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My first bike was red and had a banana seat. My second bike was a black and grey Huffy that was far cooler in the eyes of a 7 year old boy. After that I won a green “mud slinger” in a raffle. It was even cooler, but it still wasn’t a real bike because it only had one speed. I got my first real bike in 5th grade. It was a green Trek Antelope 800 with 18 speeds. I loved it and rode it all the time for the first few years I owned it. I eventually stopped riding and haven’t owned a bike since, but I still have a strong positive association with Trek. The company is based in Waterloo, WI and has been pursuing a mission to “build the best bikes in the world” since they were founded in 1976.
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