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Yesterday we talked about how search engines work, and today we’re kind of going to do it again (but I promise today’s internships aren’t nearly as technical). Ranking well in search engines, especially Google, is extremely important for marketing purposes. 75% of the people who visit this site every day come from a search engine, and about 80% of those people are brand new site. That means that Google is providing me with a constant stream of new users. Now, this wasn’t dumb luck. I’ve invested hundreds or maybe even thousands of hours on search engine optimization (SEO) to improve this site’s rankings. Obviously, I’m not the only one doing this. Anybody who is anybody in the world of online businesses has an SEO strategy, and that means that there are plenty of marketing firms out there that specialize in SEO. Reprise Media is one of those firms (they also focus on Social Media), and they’re based in San Francisco and New York City.
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