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I don’t do a ton of shopping, but when I do, I almost always buy stuff online. It’s become way too easy not to do. It’s also usually significantly cheaper. I used to shop around a lot online, but I’ve gotten to the point where if Amazon stocks the item, I go with them. They almost always have the best prices, and they’re as reliable as can be (and having free 2-day shipping from Amazon Prime
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Ever get off to a bad start? Maybe it was a class, a sports season, or a new social situation. It’s hard to dig yourself out of the funk, right? Or maybe it was something far more important like life. Millions of people are born into poverty in our country, and that makes it likely that they’ll eventually have children who are born into poverty. It’s a vicious cycle that is nearly impossible to get out of, which means that more and more kids will be born into a very difficult situation. A Wider Circle is a Silver Spring, MD non-profit organization that empowers “children and adults to break the cycles of poverty and poor health.” By providing basic need items to struggling families, A Wider Circle puts people in a situation where success is attainable.
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It’s story time today! Let’s go back three years to when I was still job searching. I was getting extremely frustrated with the recruitment process, and I was starting to think about how I could make online job search better. Beyond my typical job searching, I was reading everything that I could about the online recruitment industry. I was generating new ideas, and trying to find a way in so that other job searchers wouldn’t have to go through what I went through. I took an especially strong interest in Indeed, not only because they provide an excellent job search engine, but also because they were an innovative and successful startup located in Stamford, CT—just 20 minutes from where I was living at the time (they also have an office in Austin, TX). They were still small, and they didn’t really have any job postings that were suitable for me, so I e-mailed the CEO. I told him why I wanted to work for him and what I thought that I could bring to the table. It worked, and I got an interview (going straight to the top is an underrated job search method). After clearing the phone screen, I got invited to the office to meet with some people on the team, and, to my surprise, that included the CEO whom I had e-mailed my initial “cover letter” to. The interview was kind of a disaster. It went well at first, but I had already started working on One Day, One Job, and telling a potential employer that you’re starting a company in the same space isn’t typically a good idea. I didn’t get offered the job (nor did they ever formally reject me), but I think it all ended up for the better.
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I’m not a big t-shirt guy. Don’t get me wrong, I have a ton of t-shirts, but they’re usually ones that I somehow managed to get for free. For me a t-shirt isn’t a great way to make a statement, but that doesn’t mean that I can’t enjoy the statements that other people make across their chests. Anti-eco is a New York City based t-shirt company that is all about making statements. They are “lovers of social commentary, rational provocation and a thriving healthy planet,” so they poke fun at the environmentalist movement while actually supporting it. You’ll find t-shirts with sayings like “acid rain tastes like chicken,” “be organic. eat an organ,” and “global warming sounds comfy.” They certainly sound anti-eco, but then you see that they use organic cotton, water based inks, and certified responsible apparel production methods. How ironic!
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Join the legion of One Day, One Internship readers who are showing up to their internships in Bonobos pants (or wearing their swim trunks to the beach on days off). Learn about Bonobos here and e-mail me for $50 off your first purchase.
I’m sure plenty of you intend to go to grad school in the future, or you’re considering it now that you’re realizing how tough the job market really is. I have absolutely no intention of going back to school because I’m enjoying learning by doing way too much. I also want nothing to do with standardized tests ever again. But if I was going to take a standardized test like the GMAT, I’d probably want to enroll myself in prep course (because my high school strategy of getting a good night’s sleep the night before the test can only take me so far). From what I’ve heard from friends, ManhattanGMAT is one of the best out there. They’re quite obviously based in New York City, but they have locations all across the country. ManhattanGMAT delivers success for their students by staying true to 3 core concepts: focus, superior curriculum, and real teachers (who scored in the 99th percentile on the GMAT).
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Who doesn’t love taxes? Why would you want your full paycheck when you can only get a part of it? Why would you want to pay the advertised price when you can pay it plus a percentage (it’s like a reverse sale every time—especially here in Chicago where we have the country’s highest sales tax of 10.25% and sometimes higher)? Obviously, paying taxes is part of being a good citizen, but that doesn’t mean it’s not terribly frustrating. Before you get a job (thank god internships are often unpaid), you should know that you’ll probably spend anywhere from 3-7 months of the year working just to pay your taxes. And by the time you’re in your prime and actually making a decent salary, it’ll be even more since our generation is going to have to pay off all of the debt that our country is accruing right now. Paying tax is bad enough, but imagine being the one responsible for collecting taxes. That’s the case for many business owners, and now that the Internet lets you do business in any state or country, collecting the right taxes can be an enormous headache. Luckily, there’s Avalara, a Bainbridge Island, WA based company that has developed software to “automate statutory tax compliance.”
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There is one, and only one, One Day, One Job t-shirt (and there are no One Day, One Internship t-shirts). It came free with the business cards that I ordered from VistaPrint (see VistaPrint’s internships). I usually wear it to the gym or to play volleyball, and, unfortunately, nobody who recognized the logo has ever stopped me to tell me how awesome my site is. That’s why there won’t be any more One Day, One Job t-shirts (unless more than 100 of you e-mail me and tell me that you want one). But if I was going to give you the option to buy all kinds of One Day, One Job/Internship gear, I’d probably use CafePress. They’re a San Mateo, CA based company that allows you to customize nearly any piece of merchandise—t-shirts, bumper stickers, mugs, underwear, pillows, and even Flip cameras. Webmasters have been using CafePress forever to sell custom merchandise, and from what I can tell CafePress’ quality continues to get better.
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There has never been a better time in history to find great reading material for free. The Internet is full of excellent content on nearly any topic (such as finding internships). The coolest innovation has been blogs, which have changed the top down approach that used to dominate media publishing. Now, it’s quite easy to have a conversation with the author whose work you’re reading, whether it be through comments, e-mail, IM, Twitter, or some other preferred form of communication. This has led to more engaged audiences and, sometimes, a much quicker development of ideas. The only way to continue this trend, though, is to make sure that web authors are well compensated for their hard work (pay me!). That’s where San Francisco based Federated Media Publishing comes in (we originally covered them on One Day, One Job almost two years ago). Few web publishers have figured out how to effectively charge for access to content, yet many have learned that running engaging advertising can be a big win for all parties involved. Federated Media doesn’t works with a wide range of conversational media properties to monetize visits from highly engaged online readers through advertising.
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There aren’t a lot of things that I can do for 12 hours straight. I’m not even sure that I can sleep that long anymore unless I’m sick or completely sleep deprived. Yet for some people it’s a tradition to participate in or attend free twelve-hour music marathons. It all started in 1978 when a group of New Yorkers came “together to create their own performing arts center.” It became a movement and a non-profit organization called Symphony Space, which has been “embraced by its cultured and educated neighbors and become the centerpiece of the Upper West Side Renaissance.” Cultural institutions like community theaters can have wonderful effects on neighborhoods and their residents, so it should be no surprise that Symphony Space is still going strong and garnering tons of support 32 years later.
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One part of my morning routine to get these posts out to you is looking for the company’s logo. Usually I just snag it off of the company’s home page and that’s it. Occasionally I need to find a different version of the logo because it may have a weird background, the word beta written across it, or it may just be too small. The latter was the case today; however, I wasn’t able to find a more reasonably sized logo despite the fact that the company designs logos—in addition to many other things—and is named HUGE. The irony. HUGE is a Brooklyn, NY based company with offices in Los Angeles, London, and Stockholm that “helps build digitally-driven businesses.” What does that mean? It means that they work with some of the biggest brands in the world in areas like strategic planning, user experience, creative, interactive marketing, technology, and emerging platforms. With approximately 225 employees HUGE has designed and developed online experiences that drive 150 million monthly unique visitors and $12.3 billion in revenue.
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Despite all of the buzz about social media, I’m still convinced that e-mail is the most effective way to communicate with people online. Unfortunately, e-mail can become a headache very quickly. I probably get somewhere between 50 and 100 messages a day, and I sometimes find it overwhelming (but feel free to add to it if you have a question – willy@onedayonejob.com). I don’t know how people who get way more e-mail than I do are able to deal with it. There are lots of e-mail productivity tools, but most of them don’t work for me. I was starting to get desperate for a better way to manage relationships through e-mail, and then I came across Etacts. They’re a really young startup based in San Francisco, CA, and they built an e-mail tool that is exactly what I always wanted. I even went through the hassle of moving all of my accounts to Gmail just so that I could use Etacts. Their web-based software goes into your e-mail archive and pulls out a ton of data, then it gives you a simple interface where you can see things like who your top contacts are, how many messages you’ve traded with them, how long it’s been since you contacted them, and a few more simple features. You can even tie in your AT&T phone bill, although I haven’t figured out how to make that functionality work yet.
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Yesterday we talked about how regenerative medicine is making it more and more likely that you’ll be able to heal from a stupid Fourth of July injury. Today we’re going to talk about a company that makes it super simple to make an appointment for a doctor (or dentist) to check out that injury that you’re embarrassed to tell anyone about. The company is called ZocDoc, and they’re based in New York City. They’ll not only help you find a doctor or dentist who specializes in what you need, but they’ll also allow you to make an appointment with just a few clicks. You can even check up on reviews of the doctor before you book him or her, and once you’ve had your appointment, you can add a review. ZocDoc has only rolled out in a few areas so far, so you can’t find any kind of doctor in any city or town, but I’m sure that’s in the plans once the business model gets rolling.
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Auctions are huge online. You probably know all about eBay, but did you know that Google’s advertising platform (the one that makes them almost all of their money) is also run by an auction model? If you want to advertise on a specific keyword’s search results, you make a bid, and if your bid is the highest (with some kinks thrown in to ensure quality advertisers), then your ad gets shown. What’s really interesting is that our financial markets are also based on an auction system. This means that innovations in the financial markets can also have relevance to the online advertising markets. That’s what Sunnyvale, CA based Efficient Frontier has figured out and built their business on. Their “performance optimization platform harnesses the power of advanced modeling to optimize campaigns and forecast the impact of changing tactics.” Efficient Frontier handles over $900 million in search engine marketing spending for their clients every year, which makes them a world leader.
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I’ve been fascinated by the Internet since I got my first modem when I was in 4th or 5th grade. I knew that I was dealing with something special, but I had no idea how big it would get. What amazes me most now is how effective digital marketing has become. The Internet has truly changed the way our economy works, and it has allowed people like me to build businesses with no physical assets. It’s been fun growing up with the Internet, and I imagine the people at Flightpath kind of feel the same way. They’re a New York City based Digital Agency that was founded in 1994, so they started doing business right around the time I first signed on to eWorld. Since then they’ve been delivering “superior, high-impact digital solutions that drive long-term success for brands and organizations.”
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I remember selling wrapping paper at my Dad’s office to support my elementary school. I’m sure his employees felt pressured to buy from me so I could win some stupid prize. What a terrible way to raise funds for a school or non-profit—it’s such an intrusion. But what if there was a great way to give money to great causes while at work that wasn’t quite so pushy? There is, and it’s called EarthShare. They’re a Bethesda, MD based non-profit that helps other environmental conservation focused non-profits raise money. They do this by giving employees (at any company that participates) the choice to have funds automatically deducted from their paychecks and donated to either specific member charities or a general EarthShare fund that is distributed amongst all of EarthShare’s member charities.
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When I came across an internship posting for Bling Nation, I wasn’t quite sure what to expect. I didn’t know if it would be something like Cash4Gold or an online store for pricey hip hop accessories, but it turns out that Bling Nation is something far more reasonable despite their flashy name. They’re a Palo Alto, CA based company that is building an alternate payment platform for in-store purchases. Instead of using cash or credit card, they want you to swipe a tag that is affixed to your mobile phone. It makes sense. Credit card purchases where you sign the receipt seem outdated, and merchants are getting fed up with the processing fees that they have to pay for credit card transactions. PayPal has been the de facto online payment standard for a long time (even though a lot of people hate them), but they do nothing for in-person purchases beyond offering a credit card that links to your account. It seems to me that it’s inevitable that our mobile phones will replace our wallets in the future, but I wonder whether a Bling Nation sticker on the back of the phone will be the way in which we do it.
So Bling Nation has an odd name and an odd approach to alternate payment processing; however, they have something like $33 million in venture capital funding. Mobile payment platforms are going to be the future, and Bling Nation is positioning itself to be a player in that market. Interestingly enough, they’re building their platform by starting in tiny markets. Instead of attacking New York City or San Fracisco, they’re focusing on a couple of small towns in Colorado. People can get a Bling Nation account going through their local banks, and then they can use their accounts at local merchants who have been outfitted to accept Bling Nation payments. It’s the opposite of how most companies launch, but I like it—it’s an interesting marketing strategy. If you’re intrigued by it, you might want to check out internships at Bling Nation. Right now they’re looking for a Summer Marketing Intern. There’s no word on whether it’s paid or not, but you can apply here.
Links to Help You Begin Your Research
Would you use Bling Nation?
Early in the recession it seemed as though the video game industry would never be affected. Traditional game publishers were busy selling their wares to the unemployed and hiring to keep churning out games—so there were plenty of internships in video games. Things seem to have slowed down over the past year, but I think it’s more about a change in the games that people play than macroeconomic conditions. Facebook and the iPhone have created new markets for cheap and free (ad-supported) games to gain a lot of traction. There are a ton of gaming upstarts entering the market, and traditional publishers are changing the platforms that they develop on. One of the upstarts is Watercooler, a Redwood City, CA based social games developer that has already reached “over 25 million application installations.” The company started as a network of online fan communities focused on sports and TV, but they’ve switched focus and used their “social product expertise to create innovative and engaging social games.”
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Location. Location. Location. You know how important it is. Chances are that one of the major drivers in your internship search is location. It’s even more important for businesses, yet they rarely manage their locations as effectively as they manage everything else. There are all kinds of sophisticated software platforms to manage customer relationships, products, human resources, and plenty of other things, but what about managing the places where they do business? That’s what Accruent is all about. They’re a Santa Monica, CA based company that develops software to help businesses “analyze [their] real estate and facilities portfolios and implement actions to cut costs and drive performance improvements.” It may not sound like the most exciting stuff on the face of it, but when you realize that Accruent helps clients manage “over 1 billion square feet of commercial space, for which they pay over $100 billion in rent annually,” you start to realize how interesting what Accruent does actually is.
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The most common question that I get asked is “Where do you find all of the companies that you write about?” There’s no simple response to that; however, I consume a ton of information every day, and it usually leads me to some interesting companies—and often those companies are hiring. It’s funny because I was terrible at finding companies when I was a job seeker, and now I do it every day. One of my favorite sources for new ideas is blogs, and specifically blogs of venture capitalists (since it’s their job to identify and fund exciting new companies). The ones that I read most often are Brad Feld’s blog and Fred Wilson’s blog. Yesterday I learned about BigDoor Media from Brad Feld’s blog since his firm just gave them $5 million. They’re a Seattle, WA based startup that allows web publishers to add game-like mechanics and virtual currencies to their websites to promote loyalty.
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It’s the longest day of the year and the official beginning of summer! (At least for those of us in the Northern Hemisphere). The only bad thing about it is that from here on out the days are getting shorter. I don’t like that. Now, the only way that I can come up with to tie length of the days with digital word of mouth marketing is the thought that it’s probably easier to generate buzz in the summer because people get out more with the good weather. And that’s my segue into Fanscape, a Los Angeles based marketing agency. They know that word of mouth is the “#1 influencer of consumers when making a purchase or behavioral decision,” so they’ve decided to focus entirely on marketing that enhances word of mouth. You can’t just get people to talk about you (please do tell your friends about One Day, One Job—seriously go tell a friend today), but there are many ways that you can foster “targeted WOM conversations with the individuals, influencers and gatekeepers who inhabit the online social media landscape,” and Fanscape knows all about them.
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Guys, need some great fitting pants to wear to an interview? Check out Bonobos! They make the best pants that I’ve ever worn (I have something like 12 pairs) and they’ll give you $50 off your first order. Just e-mail me at willy@onedayonejob.com, and I’ll send you the coupon code.
We’ve seen an explosion of startups that help small businesses reach new customers. There are Yext, Groupon, Yelp, and, of course, Google all serving this market in one way or another. But what about smaller, personal businesses? How do dog walkers, personal trainers, tutors, and handymen grow their businesses without relying solely on word of mouth? SkillSlate is one option. It’s a New York City based startup that helps individual service providers connect with customers. When you’re hiring someone to walk your dog or fix your door hinge, you want to know that they’re trustworthy. SkillSlate lets you check these people out and see what other customers are saying about them. It’s just like what Yelp does for restaurants.
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Guys, need some great fitting pants to wear to an interview? Check out Bonobos! They make the best pants that I’ve ever worn (I have something like 12 pairs) and they’ll give you $50 off your first order. Just e-mail me at willy@onedayonejob.com, and I’ll send you the coupon code.
Occasionally I’ll realize that I’ve covered a company on One Day, One Job, but that I haven’t let all of the current students know about the company’s internships. That’s the case with Eventbrite, a San Francisco based events management company. Odds are that you’ve used Eventbrite to register for some sort of event or even to put one on yourself. They make ticketing and registration stupid simple. Seriously, any idiot can put on an event with Eventbrite. If you’re putting on a free event, they’ll let you do everything for free. And if you’re charging for an event, Eventbrite will take a 2.5% cut. With over 14 million tickets sold to date, it’s quite clear that Eventbrite isn’t just some startup without a revenue model. They’re already generating revenue and delivering an awesome product experience.
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If you’re not already a Groupon member, here’s an invitation link.
In February of 2009, when I had only been in Chicago a few months, I got invited to an event for Chicago tech startups hosted by a local incubator named midVentures. I felt awkward when I walked in because I didn’t know a single person, but I quickly got to meeting people. One of the people I talked to was named Andrew Mason. He started a collective action site called The Point that allows you to put up money for big ideas with the qualification that you only have to pay if a certain threshold is met. That way you can put up money to build a collapsible dome over Chicago for the winter, but not have to worry about shelling out the cash unless the project is actually going to happen. At that point Andrew was working on an offshoot of The Point called Groupon. In some ways it was much like One Day, One Job. Instead of offering its readers a new job every day, it offered a deal. It was growing really fast, and he and I both knew that he was on to something pretty neat, but I don’t think either of us appreciated how big it could be at the time. Now, a year later, Groupon is valued at over $1 billion dollars. That would be nine zeroes if you ignored the fact that their actual valuation is around $1,350,000,000 (only 7 zeroes, ha!). The company is growing at an insane rate, and they always seem to be hiring. I’ve pinged Andrew and one of his recruiters a couple of times to let me know when they have positions to feature, but I get so many requests on Groupon that I’m just going to pull the trigger (even if they don’t seem to be too big on interns).
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I have my big annual fishing trip coming up next week, which means that I’m starting to go through my mental gear checklist. One thing that I’ve been looking for is some sort of pack to carry all of my stuff when I’m on the river. I used to use a vest, but it’s no longer doing the job. In my search for a perfect pack, I came across a company called Recycled Waders that makes gear out of old waders (waterproof boots that go up to your chest to keep you dry while standing in the water). I’m pretty sure they’re too small to have any internship opportunities right now, but luckily I found a company (from a reader e-mail) that takes a similar approach, but with a much larger audience. They’re called TerraCycle (based in Trenton, NJ), and they turn trash into stuff. You can get an insulated cooler made out of Skittles bags. Or a kite made out of Oreo wrappers. Or a tote bag made of Capri Sun pouches. It’s all about making “affordable, eco-friendly products from a wide range of different non-recyclable waste materials.”
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I love featuring startups here. They offer so many exciting internship opportunities for college students, and they’re often representative of the future of our economy. The problem with startups is that they often have trouble generating enough profits to grow quickly in their early and middle stages. That’s why I usually make it a point to mention how much funding a given startup has—so you’ll know that the company is financially sound enough to actually pay your paycheck (if they aren’t taking advantage of unpaid interns, of course). The amount of funding a company has can only tell you so much, but if an investor is willing to put up millions of dollars for some equity in the company, at least you know that you’re not the only one putting a lot of trust in the company’s future. Typically these investors are venture capital funds like Boston, MA based OpenView Venture Partners. They are “an expansion stage venture capital fund, with a focus on high-growth software, internet, and technology-enabled companies.” Expansion stage means that they typically make moderate sized investments (think $4 million to $11 million) in companies that have already established themselves as viable businesses (but need outside money to speed up growth).
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I’m consistently surprised that I am able to continuously find marketing agencies that I’d never heard of before. I always imagine that large companies have large marketing departments, but the truth is that a lot of marketing gets farmed out to agencies. Differentiating between agencies as an internship seeker is tough once you get away from the biggest names in the industry. I always like to look at client lists as a quick proxy for agency quality, but then again it continues to surprise me how many agencies there are with awesome client lists. Chicago based TargetCom is one of them. They’ve worked with names like the Atlanta Braves, Hooked on Phonics, Allstate, Audi, and Citi. Marketing is all about growing revenues, so TargetCom does well to describe themselves as “an integrated marketing agency that practices the art and science of generating, executing and measuring great ideas for clients who are serious about growth.”
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Since we’re talking about social media today, why don’t you Like Us on Facebook and Follow Us on Twitter.
It wasn’t all that long ago when having a URL in a tv commercial was a big deal. Companies were slowly moving to the web, and they were even slower to invest money in advertising their web presences. Now we see companies investing big money on properties that they don’t really own like Facebook pages and Twitter profiles. Would you build a house on property that you didn’t own? Me neither. But what if that house was in your dream location and it wasn’t all that expensive to build. Would it be worth it then? Facebook, Twitter, YouTube, and other social media sites offer unparalleled access to potential customers, but they also come with a lot of uncertainty. That hasn’t stopped many popular brands from investing big time in social media, and if they’re going to do it right, they should probably hire New York City based Buddy Media, a company that “provides brands, advertising, public relations agencies with a scalable set of tools to easily control all of their social marketing efforts.”
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Today’s company is one of the stranger ones that I’ve come across recently, but I guess that makes sense considering that their name is Quirky. They’re a New York City based product development startup meets social network. That’s right—they’re doing for products what Threadless did for t-shirts. You submit an idea (at a cost, which is weird), and the community decides whether they produce it or not. Everybody has a product idea, but how many people actually take the initiative (and have the ability) to have their idea turned into a real product? Not many. Quirky will do the hard work for you, and they’ll only produce ideas that have been validated by enough pre-sales to make the project worthwhile.
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Earlier this week we took a look at F+W Media, a company that is aggressively targeting niche media markets with books, magazines, trade shows, and digital products. Today we’re going to look at a company that is attacking similar niches, but strictly on the digital side. Prime Publishing is a Northbrook, IL based company that is, as they put it, “building the premiere woman’s lifestyle site on the Web.” I’m not sure I’d go that far, since businesses like DailyCandy and Gilt Groupe seem to be building pretty strong cases for themselves in that regard. Prime Publishing seems to be taking approach more like that of Demand Media. However, that doesn’t mean that Prime Publishing’s business isn’t interesting—”premiere” is just the wrong word. It’s quite obvious to me that their goal is to build easily monetizable digital properties, not to build an overarching woman’s lifestyle brand. When you take a look at their sites, you’ll see what I mean.
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Want more internship search help? Follow me on Twitter. I’m @willyf.
I feel as though I’ve been coming across a lot of innovation design firms lately. I guess it must be a growing field, which makes sense considering that design-focused companies like Apple are making a killing lately. Today we’re taking a look at Aruliden, a New York City based “brand strategy and product design consultancy formed by Rinat Aruh and Johan Liden in 2006 to bridge the gap between design and marketing.” They’re a small firm, but they make up for it by working with big name clients like Motorola, Jaguar, MINI Cooper, Microsoft, Starbucks, and Volkswagen. And not suprisingly, the work that Aruliden has done for these clients is just as impressive as the names of the clients. There’s the Motorola Sparrow and there’s retail strategy for Starbucks. Then there’s Areaware Clips and Scoot, Hydrogen Scooter. As you can see, Aruliden is always working on cool stuff.
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I'm Willy Franzen. I graduated from Cornell University in 2006 after spending two summers in my dream internship. I had a great time, but decided to try something else—helping college students find exciting jobs and internships.
Want to work with me? We're hiring!
