I took French in middle and high school, and I hated it even though I was pretty good at it. I dropped French as quickly as I could (after 10th grade) and never tried another language. Now I realize how important speaking multiple languages can be. Unfortunately, picking up a new language gets progressively harder as you get older. If only I had started as a young kid. That’s what Global Language Project is all about. They’re a New York, NY based non-profit organization that “seeks to equip disadvantaged public-school students with the skills to compete in a globalized world and work force” through a “free and comprehensive language training program.” It’s amazing how many opportunities can be opened up for you just by speaking multiple languages. Global Language Project aims to leverage this fact to empower young students.
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social media,
teaching,
unpaid
Communication in the workplace can be a major hassle, especially considering the fact that a lot of people who work together are doing so from different locations these days. E-mail was an amazing step forward, but it still has a ton of flaws. (I’m dying for an e-mail client that is built for how I think and work–nothing comes close.) Now that I’m starting to consider hiring interns or part-timers (more on that soon!), I need to come up with a way to communicate with them and manage projects. Social networks like Twitter and Facebook are on to something with their interfaces, but they are most certainly not for communicating about work. I’ve played around with the the WordPress P2 Theme, which turns blogging software into something Twitter-like, but I’m not completely sold on it. I’ve also heard some good things about San Francisco, CA based Yammer, which seems to be a pretty sweet solution. Yammer enables “people to create private enterprise social networks.” It’s more collaborative than e-mail, and it allows you to open up conversations to a wider audience without annoying them.
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social networking,
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web development
There’s a VHS tape that I’ve been trying to get my hands on for a while. It’s my girlfriend’s recruiting video that she sent to colleges when she was in high school (she ended up playing volleyball for Cornell and winning three Ivy League Championships!). It’s the ultimate blackmail material. College athletic recruiting has come a long way since then. Much of the communication between coaches and prospective athletes happens over the Internet, but managing those communications can be a tall task for parents and students that haven’t been through the process before. beRecruited is a site that has been connecting high school athletes with college coaches since 2000. The site has over 1 million registered members, and apparently 68% of college coaches have signed up for the site. beRecruited appears to be located in both Atlanta, GA and San Francisco, CA.
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California,
customer service,
Georgia,
Internships,
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online marketing,
paid,
public relations,
recruiting,
social media,
software development,
sports,
systems administration,
web development,
writing
When I was job searching after graduating from college, one of my big projects was getting my finances in order. I opened accounts, closed accounts, cashed out savings bonds, started investing, and made sure that I knew where all my money was. I also started using Mint to track everything. It worked well until my bank updated their online banking software and killed Mint integration. It eventually got fixed, but there was no way to merge my old Mint data with my new Mint data (I essentially had to set up another bank account in Mint). This was pretty minor in terms of banking nightmares, but it was still a huge pain. Otherwise, I’m happy enough with my current bank, but I’d love to have a bank that is focused on delivering a superb online experience. BankSimple (also known as the Simple Finance Technology Corp.) wants to be that bank. They’re based in New York, NY and they’re all about customer service and user experience.
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banking,
blogging,
California,
customer service,
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Internships,
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New York,
Oregon,
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web development,
writing
Yesterday, I was sitting on the beach waiting to get into a volleyball game and talking to a friend about cool companies in Chicago, IL. She mentioned that her company shares office space with a really interesting business that is in the legal space. We don’t typically cover law firms because our target market isn’t law school students (though I know at least a few subscribe). In many ways Total Attorneys resembles a law firm, but there’s one major exception: they don’t practice law. They offer cloud-based software solutions for individual lawyers and small firms, so that lawyers can spend more time lawyering and less time doing all of the other stuff that comes along with running a successful law practice.
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copywriting,
customer service,
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Illinois,
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internsips,
law,
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online marketing,
paid,
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seo,
software development,
user experience,
video,
web development,
writing
I have to admit that I’m a little bummed that the holiday weekend is over. Since it’ll be a solid 2 months until we get another one, we’re going to have to make do with Hill Holliday. They’re a full-service advertising, marketing, and communications agency with presences in Boston, MA; New York, NY; and Greenville, SC. It all started in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc., and now it’s a firm of more than 800 employees with some really big name clients including Dunkin’ Donuts, Major League Baseball, Anheuser Busch, CVS, Liberty Mutual, Bank of America, and more. Unless you are a total hermit, there’s almost no way that you wouldn’t recognize at least some of their work.
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account management,
accounting,
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advertising,
all employers,
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animation,
arts,
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buyer,
communications,
creative,
design,
flash,
graphic design,
human resources,
information technology,
interactive media,
Internships,
marketing,
Massachusetts,
media,
media planner,
New York,
online marketing,
paid,
printing,
production,
research,
sales,
software development,
South Carolina,
strategy,
unpaid,
web development
It’s hard to think about a hunger during a holiday weekend that is known for backyard parties and grilling, but summer is actually one of the worst periods for childhood hunger. There are 21-million children that rely on free or reduced-price lunches during the school year–school isn’t just a place to learn, but also a place to get a nutritious meal. In the summer when school is out, less than 3 million of these kids are in situations where they still get meals provided for them. That’s a huge gap and a major problem. Share Our Strength is a Washington, DC based non-profit organization that envisions a world with “No Kid Hungry.” They were founded in 1984 and since then they’ve working tirelessly to make sure that every child that they can reach gets the nutrition that he or she needs to stay healthy and keep growing.
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advocacy,
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community development,
culinary,
culinary nutrition,
design,
food,
grant writing,
graphic design,
marketing,
non-profit,
nutrition,
online marketing,
outreach,
paid,
program development,
unpaid,
Washington DC
You have to love it when July 4th lines up on a Monday to make for a long weekend. It provides a great opportunity to get away, see friends or family, and enjoy our freedom. When I’m getting away, I prefer to do it via private jet. Unfortunately, I don’t have access to one, which is why I’m staying put in Chicago this weekend. But if I did want to spend every penny I have on a flight for the weekend, I’d totally try evoJets. They’re an Aspen, CO based company (though I see some indication that they’re actually based in New York, NY) that provides “on-demand private jet charter service.” That means that you don’t need to own a plane or a share of a plane. You can just call them up, and they’ll get you where you want to go. evoJets is another company that I learned about from Inc Magazine’s 30 Under 30. Both founders are 28, which seems too young to be flying on private jets, let alone running a company that provides access to them.
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Colorado,
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Internships,
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transportation,
travel
My exposure to new beauty products usually happens in hotel bathrooms. I get introduced to new soaps, shampoos, conditioners, and occasionally something really exotic like a face wash. As you can probably guess, I’m not what you would call beauty obsessed, so I don’t have all that much interest in what new products are out there. But for people who are always looking for something new to try, Birchbox is the answer. They’re a New York, NY based company that offers a $10 a month subscription to customized beauty product samples. They also sell full-size products and offer a ton of content on how to make the most of the samples they send you. The coolest thing about the business is that Birchbox doesn’t even pay for the samples–they get them for free from manufacturers to promote the products. Birchbox works with some really well known brands, so quality is never a question.
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beauty,
consumer products,
design,
editorial,
graphic design,
Internships,
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merchandising,
New York,
software development,
web development,
writing
As you can probably tell, I’m extremely bullish on e-mail as a communication platform. I still think it’s the best way to reach people electronically, and I don’t think that’s going to change anytime soon. That’s why I’ve built One Day, One Job and One Day, One Internship as daily e-mails and will continue to do so. In the past we’ve profiled jobs and internships at a bunch of companies in the e-mail industry. We’ve looked at e-mail service providers like Aweber (the one we use), Constant Contact, e-Dialog, ExactTarget, iContact, and Return Path, and we’ve also looked at daily e-mail businesses like Thrillist, DailyLit, DailyCandy, The Daily Beast, Prime Publishing, TastingTable, and UrbanDaddy. E-mail is a massive, growing industry, yet you never hear any college students say that they want to go into the e-mail business when they graduate. I really hope that changes. Anyway, I got an e-mail from a former reader who is now working at Sailthru. I’d heard of them before, but she let me know that they have a bunch of internship openings. Sailthru is based in New York, NY, and they started as a simple e-mail service provider that would send transactional e-mails like welcome e-mails and receipts; however, they quickly moved into much more interesting stuff. Sailthru now has a platform called Horizon that enables them “to deliver enhanced psychographic information to clients and radically personalized communications to each of their users.” I get a lot of readers asking for personalization–maybe one day Sailthru will help me deliver it.
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e-mail,
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marketing,
New York,
online marketing,
operations,
sales,
software development,
unpaid,
web development
The idea of having my genome sequenced kind of freaks me out. I’m certainly warming to it, but I don’t like the idea of finding out about a deep, dark family secret or the fact that I’m predisposed to some kind of cancer from a DNA test. I know it’s irrational, and I know that I’ll overcome it eventually. I fully expect that within 20 years every child born in the U.S. will have his or her genome sequenced at birth. So maybe I should just the bite the bullet and get my genome sequenced. But if I’m going to do that, I need your help. The other day I came across a post about Palo Alto, CA based DNAnexus on Hacker News (an awesome site for programmers and people interested in startups). The post was focused on the company’s referral program that offers $20,000 and a full genome sequencing to anyone who refers a software engineer that they hire. That clearly caught my attention (I am trying to run a business here), but, more importantly, it introduced me to what DNAnexus is doing. A single genome contains over 100 gigabytes of data. Storing and analyzing this data requires some serious hardware, especially if you want to do it on a large scale. DNAnexus is an “early-stage software technology company that aims to become the data platform of the genome era.”
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biology,
biotechnology,
business development,
California,
data,
design,
engineering,
genetics,
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medicine,
research,
science,
security,
software development,
user experience,
web development
It’s funny how you hear about something for the first time, and soon after it seems to keep coming up over and over again. That’s how I feel about Savored. They’re based in New York, NY, and they were formerly known as VillageVines. They’re yet another deals site, but they’re standing out from a lot of the other “me toos” because of their creative approach–it’s OpenTable meets Groupon. Here’s how it works: You pay $10 for a reservation at one of Savored’s partner restaurants at a time they’re offering, and you get 30% automatically taken off your bill. That’s it. The focus isn’t so much on getting new customers into restaurants as much as it is on getting people to go to restaurants at times when business is typically slow. You can cancel the reservation up until two hours before, and you get a refund if your total savings are less than the $10 you paid for the reservation.
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business development,
food,
Internships,
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New York,
restaurants,
sales
An internship is all about getting yourself ready for imminent adulthood. Hopefully you aren’t looking to provide for your essential needs yet (because there aren’t nearly enough paid internships out there), but you know that experience now will put you in a much better position when you’re out in the real world on your own. And hopefully by then you’ll be doing well enough to actually get some enjoyment out of your food, shelter, and clothing. If you’re all about that, then you should be reading the blogs from Curbed Network. They provide essential reads on how to get maximum enjoyment out of your essential needs. They’re based in New York, NY, and they run the blogs Curbed (real estate), Eater (food), Racked (clothes, style, and fashion), and the completely non-essential Gridskipper (travel). They don’t have a blog about air yet, but I hear that’s coming. The Curbed Network properties are very clearly built for yuppies with disposable incomes (what we all aspire to be, right?). 87% of the Curbed Network audience has a college degree, and 46% of them have a household income over $100k. Those are great stats for selling ads, which is what a business like Curbed Network is built on.
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account management,
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blogging,
design,
editorial,
events,
fashion,
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Internships,
marketing,
New York,
real estate,
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style,
travel,
unpaid,
writing
During my Freshman year at Cornell, I took Econ 101. Since I was planning on being a good student, I bought the textbook and went to class diligently. Then I realized that the professor only gave multiple choice exams which were based on the slides from the class lecture. Those slides were posted online after every class, which made attending class and taking the textbook out of its plastic wrap completely unnecessary. I still went to class because I liked the professor and it helped me learn, but I’m pretty sure that I still have the $100+ textbook with CD-ROM sitting on a shelf at my parents’ house in its plastic wrap because the campus store wasn’t buying that book back. What a waste. If I were going to college now, there’s no way I’d buy textbooks. I’d rent them. That’s exactly what Chegg offers. They’re a Santa Clara, CA based company that is saving students a ton of money. When you buy books and then sell them back, you might as well be renting them, so why not actually rent them? According to Chegg, the average college student spends $1,000 a year on textbooks–using Chegg will save them half of that.
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I keep finding myself talking about local marketing, and there’s a good reason for it. It’s an industry that has taken off in the last couple of years. Previously, the Yellow Pages and newspapers dominated local marketing. The web has eroded large parts of those businesses, but it has taken a while for new options to reach critical mass. Then businesses like Groupon and Yext realized that they could use the same sales strategy that the Yellow Pages and newspapers used, but sell marketing products and services that are results focused. Yodle is another one of these companies. They’re based in New York, NY (with offices across the country), and their mission is “to connect local businesses with consumers so simply and cost-effectively that business owners can’t imagine any other way to advertise.” They aim to achieve this by making online advertising a whole lot simpler for the average small business owner.
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North Carolina,
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paid,
Philadelphia,
recruiting,
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sem,
seo,
Texas,
Virginia
When I was in high school, my family carpooled with two other families. When my parents were driving, I got to sit in the front seat, which meant that I controlled the radio. My usual choice was HOT 97, New York City’s finest Hip Hop and R&B station. But when the other parents were driving, it was usually their choice, and more often than not the choice was the local NPR station (check out our post on internships at National Public Radio). I can’t say that I learned to like it then, but I do find myself listening to public radio far more often than my high school self would have ever imagined. If you listen to NPR, there’s a good chance that you listen to something produced by American Public Media. They are a St. Paul, MN based non-profit organization that “is the largest owner and operator of public radio stations and a premier producer and distributor of public radio programming in the nation,” while also being “the largest producer and distributor of classical music programming in the United States.” So if you listen to NPR in Minnesota, Southern California, or South Florida, you probably listen to one of American Public Media 43 stations or 32 translators.
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arts,
broadcasting,
California,
Florida,
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Minnesota,
non-profit,
production,
radio,
social media,
software development,
web development
While I was fishing yesterday (in a winter hat during the month of June I might add), I was tying knots, casting, wading through the river, and catching and releasing lots of fish. Though I wouldn’t by any means call it a strenuous workout, I was certainly putting all of my joints to use–from my fingers to my ankles. Most young people take for granted that their bodies work like they were built to, but it’s not so easy for some people. We often associate arthritis with aging, and it’s definitely linked to that, but it’s a group of disorders that can affect people of all ages (2/3 of people with arthritis are under the age of 65 according to the CDC). There are more than 100 types of arthritis and related conditions, which is why theArthritis Foundation was founded in 1948. They’re an Atlanta, GA based non-profit organization that “helps people take control of arthritis by providing public health education; pursuing public policy and legislation; and conducting evidence-based programs to improve the quality of life for those living with arthritis.” Considering how debilitating arthritis can be for the more than 50 million people who suffer from it, it’s a good thing that the Arthritis Foundation is doing what they do.
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community development,
events,
Georgia,
health care,
Iowa,
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medicine,
non-profit,
online marketing,
outreach,
public policy,
research,
Washington DC
One of the most effective ways to monetize a website is through affiliate marketing. The basic premise is that a site advertises a specific product or service, and gets paid based on a desired action (a purchase or sign up for example). It makes sense for advertisers because they only pay for advertising when they get exactly what they want (not just eyeballs). It makes sense for website owners, because they get rewarded for putting the right products in front of the right audiences. And it even works for web surfers, since they get to see more relevant (and less annoying) advertising.
In fact, a lot of our revenue comes from affiliate marketing. If you buy from Amazon after clicking one of our links, we get a percentage of the purchase. If you buy men’s clothing from Bonobos using my invite link (which gives you $25 off your first purchase), I get a credit in my account. If you’re interested in a career in teaching and sign up to learn more about the University of Southern California’s Rossier School of Education, we get a referral fee. And if you use our job search engine, we get a cut of any ad revenue generated. On some sites it causes disclosure issues, but I always try to be upfront about what relationships we have, and I only work with companies that I trust to take good care of you. I spend a lot of time finding the right affiliates for the One Day, One Internship audience, but some website owners need a simpler solution. That’s where VigLink comes in. They’re a San Francisco, CA based company that automates the process of finding and implementing affiliate marketing opportunities.
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affiliate marketing,
business development,
California,
Illinois,
Indiana,
Internships,
marketing,
online marketing,
sales
Everything that I learned about DNA I learned from the O.J. Simpson trial and Jurassic Park. That’s not entirely true, but it’s scarily close. DNA analysis seemed so futuristic back then, but now it’s an everyday type thing. Still, there continues to be a ton of innovation in the world of molecular DNA diagnostics, and one of the leaders is OpGen, which used to be headquartered in Madison, WI, but is now located in Gaithersburg, MD. OpGen’s business is based on “a unique and powerful Optical Mapping Technology that rapidly generates high-resolution, ordered, whole genome restriction maps from single DNA molecules.” I’d explain that to you if I could, but I think you’re better off reading OpGen’s explanation of Optical Mapping.
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biology,
biotechnology,
Internships,
laboratory,
Manufacturing,
marketing,
Maryland,
medicine,
research,
science,
Wisconsin
Yesterday we talked about social media marketing. Today we’re going to dive into local business marketing. I’m far more excited by the latter–maybe it’s because there’s something that I love about small businesses or maybe it’s because the payoff from local marketing seems like it can come much more quickly. We’ve seen a variety of companies including Groupon, SinglePlatform, and BrandMuscle that have developed products and services to help local businesses market themselves, and today we’re going to look at a company that has taken a slightly different approach to local marketing. Balihoo is based in Boise, ID, and they are “the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs.” In other words they help big companies with lots of locations tailor their marketing efforts to specific locales.
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analyst,
Idaho,
local,
local marketing,
marketing,
online marketing,
quality assurance,
quality engineer,
sales,
software development,
web development
It seems as though every business has a Facebook page and a Twitter account these days. Everybody is excited about social media marketing, yet very few people know how to get it right. We have a Facebook page with 3,041 Likes, a Twitter account 3,888 followers, and a LinkedIn Group with 749 members, and I barely know what to do with them besides send out our daily updates (but you should still Like, Follow, and Join). Offerpop is a New York, NY based company that helps businesses use social media more effectively through a suite of tools and apps. They’ve only been around for about a year and a half, but they’ve already done some really cool stuff with some big name clients.
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online marketing,
sales,
social media,
social networking,
software development,
unpaid,
web development
Memorial Day is one of my favorite holidays. Some think that it’s unfortunate that the day has taken on a dual meaning, but I really enjoy both parts of the holiday. That’s why we took a look at Hope for the Warriors and their potential internship opportunities yesterday, and today we’re going to look at the lighter side of Memorial Day. In past years we’ve featured internships at Weber-Stephen, The National Park Service, and the Indianapolis Motor Speedway because all three have solid connections to the holiday. Today it’s all about Johnsonville Sausage, which is based in Sheboygan Falls, WI. I’m back to talking about grilling because it’s the first Memorial Day in three years that I’ll actually have a grill at my disposable. I’ll admit that Johnsonville products aren’t my first choice for grilling (I like steaks), but I do love brats.
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finance,
food,
food merchandising,
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Internships,
marketing,
packaging,
Wisconsin
I’m all about celebrating Memorial Day Weekend as the official kickoff of summer. It’s a great time to grill, go to the beach, spend time outdoors, and catch up with friends, but we should never forget what the holiday is really about–remembering and honoring those who have given the ultimate sacrifice for our country. I spent a good amount of time this morning looking at non-profits that server our servicemen and their families. There are a ton of them, but most are small and don’t really seem to have employment opportunities. One that I came across that is a little bigger is Hope for the Warriors. They’re based in Jacksonville, NC, and they aim to “enhance quality of life for U.S. service members and their families nationwide who have been adversely affected by injuries or death in the line of duty.” That’s a mission that all Americans should want to get behind, and maybe some of you can help by interning for them.
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Internships,
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non-profit,
North Carolina,
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unpaid
Last night my girlfriend and I went out to some trendy new bar to meet up with a bunch of her friends from high school who are back in town for Memorial Day Weekend. I’m pretty sure that I came within a foot (and often much closer) of a thousand people while I was there. Today I’m headed up to Northern Michigan to spend the weekend fishing on one of my favorite rivers, where, hopefully, there won’t be anyone (besides my girlfriend and the fishing guide) within a thousand feet of me. I think that there’s no better way to spend a holiday (or any) weekend than being outdoors, and I’m pretty sure that the people at the Outdoors for All Foundation completely agree. In fact, the folks at the Seattle, WA based non-profit love the outdoors so much that they want to share it with those who might not usually get a chance to enjoy it, which is why they provide “year round instruction in outdoor recreation for people with physical, developmental, and sensory disabilities.” Through the work of over 700 volunteers, the Outdoors for All Foundation is able to help more than 2,000 children and adults with disabilities enjoy the outdoors every year.
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Internships,
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sports,
unpaid,
Washington
Marketing used to be simple. You buy a few ads, maybe offer a coupon or two, and people would buy your product (ok, it wasn’t that simple, but it was close). The company that provided the audience–the tv station, newspaper, magazine, or billboard owner–earned most of the marketing spend. That model is changing, and consumers are getting an increasing share of the pie. Groupon really revolutionized the model by convincing tons of business owners to spend their advertising dollars on subsidizing a customer’s (hopefully first) purchase. TrialPay is a Mountain View, CA based company that is using a similar philosophy, but with a very different implementation (Groupon is actually one of their customers). As they put it, they offer “the leading transactional advertising platform that serves thousands of name-brand companies.” They’re kind of like the impulse buy aisle at the supermarket. They already know that you’re going to make one transaction, so they offer you another while your credit card is already out.
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advertising,
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California,
e-commerce,
engineering,
Internships,
marketing,
online marketing,
operations,
software development,
user experience,
web development
Volunteering is a great thing to do while you’re in college. It’s an opportunity to do good while building valuable skills and putting yourself to work doing something other than studying (which is really helpful when you start looking for a job). Obviously volunteering isn’t only for people who have time on their hands, yet many non-profit organizations treat it like it is. Why would you have a top notch software developer running around picking up trash when he or she could be fixing a few bugs on the organization’s website? Why have a brilliant investment banker building a house when he or she could be managing the organization’s endowment? If the volunteers want time away from work and would prefer to do something different, that’s totally cool. But what if they want to offer pro bono services? Where do they find organizations who can make the best use of their time? Catchafire is a New York, NY based B-Corp (a for-profit company with a social mission–we actually featured internships with B Corporation) that aims to fix this problem. They want to “make it easy for every professional to use their skills for good, and to make it easy for every nonprofit and social enterprise to access and effectively use pro bono as a way to build capacity within their organization.”
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esign,
Internships,
marketing,
New York,
paid,
product development,
product management,
sales,
social entrepreneurship,
social venture,
software development,
user experience,
web development
Travel search engines are great. You can find the best rates for a place to stay in almost any location. The only problem is that the results can be a bit overwhelming. You have to do some serious research to make sure that the hotel that you picked isn’t a fleabag (or do we call them bedbug bags now?). And since it’s not uncommon to find a room in a luxury hotel for a price that is comparable to the price of a room in a lower tier chain, you might as well stay somewhere interesting and unique. So why not just limit your search to a curated list of luxury properties? That’s exactly what Tablet Hotels does. They’re a hotel booking site that offers access to great rates at a “tightly edited selection” of hotels. The company is located in New York, NY, and they’ve been around since 2000, so they’re experts when it comes to booking rooms at an affordable rate at some of the nicest hotels in the world.
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blogging,
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hospitality management,
Internships,
marketing,
New York,
online marketing,
paid,
research,
social media,
style,
travel,
writing
I love salmon (especially fly fishing for them). I also love Cornell Hockey. And I can get pretty excited about clothing if it matches my style. That’s why I was extremely interested when I heard about a clothing line called Salmon Cove that was launched by two former Cornell hockey players (Ryan Vesce and Ben Wallace) in 2008. I never ended up buying anything, but I occasionally checked back in to see how they were doing. Recently I noticed that I was seeing a lot of Salmon Cove ads targeted to me on Facebook, so I visited their website to see what was new. The company is now based in Chicago, IL (just around the corner from me), and it has relaunched with new owner/leadership. The brand and style are still the same–preppy–but they’ve certainly added a Midwestern flair with shirt names like The Macinac Button Down and The Harbor Springs Button Down. If I had to compare them to anything, it’d probably be Vineyard Vines, but Salmon Cove definitely has their own style (and an awesome fish logo on all of their clothing).
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Tagged as:
apparel,
business development,
design,
fashion,
Illinois,
Internships,
marketing,
merchandising,
online marketing,
public relations,
sales,
social media,
unpaid,
virtual
I guess today’s post is going to be a case study on how social media can influence the decisions people make. Yesterday I was browsing Facebook and saw an ad for “The Ultimate Social Media Internship.” I’m not sure how that ad got targeted to me (since I’m not a current college student), but it did, and I clicked on it (who knew that people actually click on Facebook ads?). Anyway, I ended up here. I was intrigued by the fact that a social media agency successfully used social media to get my attention, so I decided to take a closer look at Banyan Branch. They’re based in Seattle, WA, and they are “pioneering the way brands, companies, and movements can harness the power of social media for their benefit.” It worked on me, so I guess they have to be good, right?
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Tagged as:
advertising,
agency,
analyst,
communications,
interactive media,
Internships,
marketing,
online marketing,
public relations,
social media,
Washington
The last century or so has been all about mass produced goods. Everybody wants what everyone else has. If all your friends had a Chinpokomon, then you’d want one too. That’s starting to change. More and more people are interested in handcrafted, bespoke goods. Consumerism is changing, albeit slowly. Additionally, more and more people are looking to do good when they make purchases. Whether it’s wearing a Livestrong bracelet or TOMS Shoes, people like showing off their inner “do gooder.” Ahkun is a New York, NY based non-profit that serves the intersection of these two consumer trends. They “work with entrepreneurs who have received microloans” by connecting “them to the global marketplace–creating sustainable businesses and closing the gap between microfinance lenders and borrowers, consumers and producers.” In other words, Ahkun allows you to buy handmade goods from people who are doing their part to grow developing economies.
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Tagged as:
apparel,
business development,
development,
fashion,
international development,
Internships,
marketing,
microfinance,
New York,
non-profit,
online marketing,
outreach,
social media,
strategy,
unpaid