Internships in Marketing

Looking for more internships in Marketing? Check out the most recent internship postings in Marketing.

Below you'll find all of the companies that we've covered that may offer internships in Marketing. You can also look at entry level jobs in Marketing.

Voxy

by on March 14, 2012

Voxy Logo

My last foreign language learning experience came in tenth grade French class. I found it mind numbingly boring even though we used French in Action, which was supposed to be a wonderful method for learning the language. If you can’t keep a student engaged, he or she will never learn the language. That’s why Voxy might be worth checking out for those of you who have had trouble learning languages through other methods. They’re based in New York, NY, and they offer “an exciting, award-winning way to learn a language from life.” How do they do this? They use web and mobile technologies to teach you a language while you’re doing things that you’d normally do–reading articles, playing games, or walking around your city. Not only does this make learning more fun, but it also makes it more useful. What you learn is based on the context of your life, so you’ll actually know why what you’re learning is useful.

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MediaMath

by on March 12, 2012

MediaMath Logo

I’m extremely excited for the season premiere of Mad Men on March 25th. It’s one of the best shows on tv, and you can actually learn some meaningful business lessons from watching it. One of the downsides of the show is that it overglamorizes the idea. Maybe it’s because the show is set in the 60s and things were easier then, but an idea isn’t enough for success today whether you’re talking about a startup or an advertisement. MediaMath is a New York, NY based company that has “built the tools that enable and empower [a] new breed of marketing professional”–the Math Men and Women. Ideas will always be important in advertising, but data and analytics are how you turn ideas into successes. MediaMath’s “TerminalOne platform allows agencies and advertisers to plan, execute, optimize, and analyze marketing programs across the digital landscape.”

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National Marine Sanctuary Foundation Logo

One of the most amazing things about the United States is our National Park system (check out National Park Service jobs)–it really shows off how vast and how diverse the country’s natural beauty is. While you’ve probably visited at least one National Park and know of many more, chances are that you’ve never heard of National Marine Sanctuaries. NOAA manages the system of sanctuaries “to conserve, protect, and enhance their biodiversity, ecological integrity and cultural legacy.” The National Marine Sanctuary Foundation is a Silver Spring, MD based non-profit organization that “was created to assist the federally managed National Marine Sanctuary Program with education and outreach programs designed to preserve, protect and promote meaningful opportunities for public interaction with the nation’s marine sanctuaries.”

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Consumer Electronics Association Logo

In case you haven’t noticed, we always feature non-profits on weekend. The vast majority of the non-profits that we profile are 501(c)(3)–organizations defined as “Religious, Educational, Charitable, Scientific, Literary, Testing for Public Safety, to Foster National or International Amateur Sports Competition, or Prevention of Cruelty to Children or Animals.” But there are actually 28 types of 501(c) tax-exempt non-profit organizations. Today we’re going to look at the Consumer Electronics Association, which is 501(c)(6) “business league” based in Arlington, VA. They have a simple mission of working with their 2,000+ industry members to “grow the consumer electronics industry.”

Do You Consume Electronics?

You’ve probably heard of the Consumer Electronics Show (if not, it’s a massive electronics show), it’s put on by the CEA. It’s a way for all of their members (pretty much every major brand in the industry) to show off the latest and greatest. The show is probably the most public thing that the CEA does, but they also have a number of other initiatives. These include Market Research, Networking Events, Policy Advocacy, Technical Training, Technology Standards, and Member to Member Promotion. It’s interesting to see many of the CEA’s members fighting tooth and nail against each other in the marketplace, and then seeing them work together for the betterment of the industry. There’s obviously a careful balance. If you love consumer electronics and want to work for the CEA, check out their Internships page. Right now they’re looking for paid interns in:

These look like really amazing internship opportunities, so check them out.

Links to Help You Begin Your Research

What’s your favorite consumer electronic?

Buzz Referrals

by on March 9, 2012

Buzz Referrals Logo

Everybody wants their stuff to go viral on the Internet. The problem is that it’s way easier to do with funny pictures than it is with useful things like articles and products. If you can’t get the natural word of mouth flowing, you need to incentivize (bribe) people to spread the word. I’m sure that you’ve participated in some sort of referral program before (I love Gilt’s program), and hopefully earned some sort of reward. I’ve seen so many companies use referral bonuses to accelerate their growth, and it’s often amazingly effective. Surprisingly, most of these businesses build their own technology for referrals. Why do that when you can pay Chicago, IL based Buzz Referrals to do it for you? They’ve developed a platform that easily plugs into an existing site and creates “referral programs and buzz worthy promotions that drive new customer acquisition and increase engagement.” (Would any of you participate in an ODOI referral program?)

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SitterCity

by on March 8, 2012

SitterCity Logo

While very few college students have experience hiring babysitters, I still like to use the “babysitter example” when explaining how the hiring process typically works in a company. This lesson from the Creative Thinking section of Found Your Career will explain what I’m talking about. The gist of it is that parents seek quite a few alternatives before they hire a babysitter outside of their social network–they want to hire someone they can trust. If they do end up going online to find a babysitter, a good way to find someone trustworthy is SitterCity. It’s a subscription based site (here’s a discount/coupon link for 30% off) that offers a “better way to find sitters and nannies.” SitterCity is based in Chicago, IL and claims that “within 24 hours after posting a job, parents usually get an average of 17 replies.” Those are the kind of results that nervous parents are happy to pay for.

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HealthTap

by on March 5, 2012

HealthTap Logo

Admit it! You’ve used the Internet to self-diagnose a medical problem, and you probably used WebMD. For some of you it was to convince yourself that you’re not going to die tomorrow, and for some of you it was probably the opposite. It’s great having access to so much information, but it’s kind of dangerous when you a) can’t verify its accuracy and b) have no idea how to use it properly. Running to the doctor for every little issue is ridiculous, so there needs to be a better way to get medical information online. Luckily my little sister (who is awesome because she went to art school and then decided she wanted to go to med school, so she’s doing a postbac now) let me know about HealthTap. They’re a Palo Alto, CA based company that provides “free online and mobile answers from thousands of the best physicians in the U.S.” It’s kind of like Yahoo! Answers for medicine, but the people responding to your questions aren’t complete morons.

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CoverHound

by on March 2, 2012

CoverHound Logo

I have to admit that I’m feeling a little left out these days. There’s something that I’ve never done that it seems like other Americans are doing a lot of. I’m constantly seeing advertisements for it–on tv, on the web, on billboards, and even on banners pulled behind planes during the summer. I know it’s embarrassing, but I’ve never purchased car insurance. These poor companies have spent so much money trying to reach me, and I haven’t even looked into buying what they’re hawking. But if I was, I might try using CoverHound (if their service was available in Illinois). They’re a San Francisco, CA based company that is building the “technology and brand behind the future of insurance comparison shopping.” Why let commercials about cavemen, a guy with a deep voice, or “doing the right thing” sway you when you can base your decision on real data?

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Dannon

by on March 1, 2012

Dannon Logo

I’ve never been great about eating breakfast, but when I do eat breakfast, I try to get as much protein into the meal as I can. My problem is that I find eggs completely unpalatable. One can only eat so much sausage and bacon, so I’ve had to find some other protein sources. Sometimes it’s a glass of milk and a scoop of peanut butter, and other times it’a bowl of yogurt. Yogurt’s certainly nothing new (it’s essentially been around since bacteria and milk mixed, but humans have been producing it for millennia), but it’s experienced quite a spike in popularity lately. Probiotics and Greek yogurt are probably the two biggest trends in the industry right now, and they’re part of the reason that Dannon is “one of the fastest growing consumer products companies in the U.S.” While based in White Plains, NY, Dannon is a subsidiary of a multi-billion dollar French company called Groupe Danone). That shouldn’t matter all that much to you, though, as Dannon seems to operate mostly independently.

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Ancestry.com

by on February 29, 2012

Ancestry Logo

Since we celebrated National Pancake Day yesterday, we’re not going to make a big deal about Leap Day, but if you’re looking for a leapy post, you may want to read our profiles on LeapFrog and TicketLeap. Instead of the calendar, we’re going to talk about family history. I’m lucky in that my family has done a great job of documenting our history. One of the best stories from my family’s past is about William Ker Muir (my Great Great Great Grandfather), who at 24 left his homeland of Scotland to take a job in Canada’s burgeoning railroad industry. Four years later in 1859, he was riding in the last seat of the last car on a train from Toronto to Hamilton. He heard a crash at the front of the train and jumped out the back door. He landed safely on the track as the Desjardins Bridge collapsed and the train fell into an icy gorge killing or injuring most of the passengers and crew. Without those quick reflexes, I wouldn’t be here. It’s stories like those that make investigating genealogy worthwhile, and if you’re going to do that, online tools like those provided by Provo, UT based Ancestry.com can be a huge help. It’s “the world’s largest online resource for family history, with more than 1.7 million paying subscribers around the world.”

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Batter Blaster

by on February 28, 2012

Batter Blaster Logo

Apparently IHOP has declared it National Pancake Day. (Shouldn’t the company formerly known as The International House of Pancakes call it International Pancake Day?) I tried checking out their website to look for interesting opportunities, but it’s getting slammed from all of the holiday related traffic and the site is inaccessible. I’m not kidding. Free pancakes do that to people. Since I’m a fan of making my own pancakes, I decided to celebrate a corporation’s self-created, self-serving holiday by spotlighting one of their competitors. Since I’ve already featured King Arthur Flour, my favorite source of raw materials for pancakes, I thought it would be fun to take a look at Austin, TX based Batter Blaster in celebration of such an important holiday. In case you’re the type who hasn’t been exposed to the finer things in life, Batter Blaster is essentially a whipped cream can that releases pancake or waffle batter. It sounds completely ridiculous, and then you try it. It’s so easy and mess-free, but what’s in it. Then you look at the label and the ingredients are organic. Genius.

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GREE

by on February 24, 2012

GREE Logo

There’s no doubt that Japanese companies have been and continue to be leaders in the gaming industry. Nintendo, Sega, and Sony are some of the names that you’re most likely to recognize, but it’s very clear that the old guard of gaming is facing stiff competition from upstarts like Zynga and ngmoco that are focusing on mobile and social gaming. While Japan has historically been big on console gaming, they’re not missing out on this trend. GREE is a Japanese that is fervently entering the U.S. market in order to grow a business that generated $1.7 billion in revenue last year. GREE is unique in that their U.S. based branding has been more about hiring than games. They’ve opened a San Francisco, CA office that they’re promoting heavily with billboards, referral bonuses, and even Google AdWords campaigns. They also acquired a company called OpenFeint to speed along the growth.

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Inspirato

by on February 23, 2012

Inspirato Logo

Mid-February is a great time for a vacation. It’s typically still really cold, but it’s late enough in the winter that you can reasonably expect that it might feel like spring when you get back home. Unfortunately, I’m not going anywhere anytime soon, but if I was, I’d really like to use Inspirato. It’s a super high-end vacation club that offers members access to amazing residences in fantastic locations. The company is based in Denver, CO, but they have long-term leases on properties in places like St. Barts, Paris, Patagonia, Jackson Hole, Kenya, and Tuscany. For a meager $15,000 initiation fee and a $2,500 annual fee, you can access any of these properties. You still have to pay a nightly rate, but it’s well below what’d you pay if you were renting a similar property on your own (the average nightly rate is $650).

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LearnVest

by on February 22, 2012

LearnVest Logo

The best personal finance tip that I’ve ever heard comes from Ramit Sethi at I Will Teach You to Be Rich: earn more money. As a college student, that’s exactly what you’re trying to do (get an education, so you can get a job). Oddly enough, a good way to earn more money might be going into the personal finance industry. There’s a ton of growth in the space, and one of the companies that caught my eye is LearnVest. It was started by Alexa von Tobel after realized that she graduated from Harvard and was going to work in finance without any idea of how to manage her own finances. Now they have $25 million in funding, an office in New York, NY, and a mission of helping women “live a richer life.” They do this by providing content, tools, and guidance on all types of personal finance topics.

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comScore

by on February 17, 2012

comScore Logo

Because I’m a tech savvy kind of guy, I often get asked a lot of computer and Internet related questions. One of the most common questions that I get is: “How do I see how much traffic a website gets?” This is useful information whether you want to check to see if a startup is really as popular as they claim or if you want to size a market, but it’s not easy information to come by. The best answer is get the login and password to the site’s Google Analytics account. Considering that’s difficult and likely illegal, your next best bet is to you use some of the competitive research tools that are available. The free ones include Alexa, Compete, Quantcast, and Google Trends for Websites. Unfortunately, none of these are particularly reliable or accurate, and they’re especially bad for sites that get less than hundreds of thousands of visitors a month. The gold standard for this kind of information is offered comScore, but it comes with a hefty subscription fee. The Reston, VA calls itself “a global leader in measuring the digital world and the preferred source of digital marketing intelligence,” so paying those fees will get you a lot more than just traffic estimates for websites.

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Urban Science

by on February 14, 2012

Urban Science Logo

I’ve only purchased a car once in my life. It was in 2001, and it was my first car–a ’97 Ford Explorer. I definitely did some online research, but most of my time was spent going to dealers and actually looking at cars. It seems that more than a decade later, the car buying process hasn’t changed all that much, even though so many other business models have been upended by the Internet. That’s not to say technology isn’t becoming a tremendous asset in the automotive retail business. Managing dealer networks and marketing cars can get extremely complicated for auto manufacturers, and that’s where Urban Science steps in. Though they may sound like a non-profit that teaches inner-city kids science, they’re actually a Detroit, MI based “consulting and software solutions” provider that helps “automotive clients increase market share and boost profitability through high performing retail networks.” It all started in 1977 with a Wayne State University professor named Jim Anderson, who was disappointed to hear that Cadillac was told one of their marketing problems “couldn’t be solved.”

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Macmillan

by on February 10, 2012

Macmillan Logo

There are some industries where company histories gets really confusing. Mergers, acquisitions, bankruptcies, name changes, and all kinds of other events make it hard to truly understand what parts of the story are meaningful. I’ve found this especially prevalent with financial institutions, advertising agencies, and publishers. We’re going to talk about the latter today. Macmillan is the New York, NY based face of a “group of publishing companies in the United States held by Verlagsgruppe Georg von Holtzbrinck” (a German company). As I read through their history, I got a bit overwhelmed. It starts in 1843 with two Scottish brothers, and includes the story about a completely different publisher named Macmillan. While understanding Macmillan’s history is important, it’s far more important to understand their future, which might include you.

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Loosecubes

by on February 9, 2012

Loosecubes Logo

The last time that I worked in an office was when I was an intern at Orvis. Since then I’ve had to learn how to get things done at home, and I’ve gotten pretty good at it. Still, I try to force myself to work out of the house at least once a week. I usually do this through Jelly Chicago, a co-working group that meets every Wednesday, but I also occasionally work at a coffee shop or my gym’s quiet room. Sometimes a change of scenery really helps my productivity–and if it doesn’t do that, sometimes it spurs my creativity. If I was looking for another place to work for the day, I’d probably go to Loosecubes (the site, not their office which is based in Brooklyn, NY and hosts co-workers). It’s a “community marketplace for workspace” that connects “people who have great workspace with people who need it.” Their listings stretch across 620 cities and 72 countries, so there’s a pretty good chance that you’ll be able to find something near you.

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Wayfair

by on February 6, 2012

Wayfair Logo

I’ve made a point of being more active in Cornell’s entrepreneurship community, so I like to think that I do a good job of keeping tabs on which other companies have been started by fellow alums. That’s why I was shocked to learn that the #2 online retailer of home furnishings and housewares was not only a company that I’d never heard of before, but a company founded by two Cornell grads. It’s called Wayfair–they’re based in Boston, MA and did $500 million in sales last year. The reason I hadn’t heard of them is that they were known as CSN Stores until last year (they were founded in 2002). CSN Stores was focused on building out 200+ product specific properties with generic domain names like Bedroomfurniture.com, Cookware.com, AirHockeyTables.com, and AllBarstools.com. Last year they decided to get serious about branding and started pulling all of their sites into the Wayfair brand.

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Solazyme

by on January 31, 2012

Solazyme Logo

“Yo I’m a Raptor doin’ what I can gonna eat everything till the appearance of man. Yo yo yo, see me, I’m living below the soil, I’ll be back but I’m comin’ as oil!” That has to be one of my favorite lines from Mrs. Doubtfire, a movie that I saw dozens of time as a kid. I thought it was funny even though I had no idea what it meant (probably because Robin Williams saying anything is funny). Mrs. Doubtfire was on tv recently, and I saw the scene for the first time in a long time and finally got it. Disappointingly, petroleum doesn’t actually come from dinosaurs, but from decomposed single-celled organisms that existed 10s or 100s of millions of years ago. That means that oil is a non-renewable resource… or at least it used to be. Solazyme is a San Francisco, CA based company that has “pioneered an industrial biotechnology platform that harnesses the prolific oil-producing ability of micro algae.” Yes, they are actually synthesizing real oil that can be refined and used to power things. They feed the algae sugar, so as long you can keep growing sugar (from a variety of sources), you can keep producing oil.

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HealthCorps

by on January 28, 2012

HealthCorps Logo

Hopefully your class schedule hasn’t started a daytime tv habit, but if it has, at least you know who Dr. Oz is. If you don’t know, he’s a heart surgeon who was made famous by his appearances on The Oprah Winfrey Show. He now has his own show, but he also started a non-profit with his wife called HealthCorps. It’s based in New York, NY, and it’s aimed at “fighting the obesity and mental resilience crisis by getting American students and communities across the country to take charge of their health.” The organization was founded in 2003 and already has its peer mentoring programs in 54 high schools across 13 states. By the end of the year they expect to impact more than 100,000 students, and by 2015 they want to be in 100 high schools across all 50 states.

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HDIS

by on January 26, 2012

HDIS Logo

I last wet my pants in 2nd grade. I knew I had to go, and I was waiting outside the bathroom with my legs squeezed together. I didn’t want to break the rules and use the bathroom down the hall, so I waited… and waited… and waited. Eventually I couldn’t hold it any longer, and I went. I told my teacher, and she did a great job of keeping it discrete so none of the kids in my class found out. But it was still terribly humiliating. Looking back I can laugh about it–and I often do (I love bathroom humor!), but I know there are plenty of people for whom things like this aren’t funny anymore. Incontinence is an extremely common problem, yet it’s not one that many people talk about openly. That’s why HDIS has been able to build such a successful business. The Olivette, MO based company’s full name is Home Delivery Incontinence Supplies, and they’ve “specialized
in providing quality care to those who experience loss of bladder control” since 1986. You’ve probably seen their commercials on tv–especially if you watch shows geared towards an older audience.

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Coursekit

by on January 20, 2012

Coursekit Logo

I’ve been a devoted Apple fanboy since 1990, yet I didn’t watch the liveblogs for their Education Event yesterday. It’s hard to get excited about digital textbooks when you never intend to read a textbook again, but I have to say that I’m looking forward to seeing how much technology will change the ways that future generations learn. Apple pushed a lot of people forward yesterday, but there’s a lot more to education than the content. Communication between teachers and students is essential, and technology can play an amazing role in this relationship. Coursekit is a New York, NY based company that offers “instructors and students amazingly designed tools to manage their courses – calendaring, file management” while making “it unbelievably easy to interact with one another.” It may kill a lot of your excuses for why you didn’t do your homework, but I think that the benefits are pretty obvious.

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Specialized

by on January 19, 2012

Specialized Logo

They say that you can’t forget how to ride a bike, but I’m giving it my best try. In elementary and early middle school I was constantly riding around town. I picked up inline skating for a year or two after that, and never got back on the bike. Now I tell people that I hate bike riding. I don’t actually hate it, but as I mentioned in my post on Niner Bikes, I love seeing people’s reactions to that statement. My twelve year old self would be disappointed that I don’t even own a bike, let alone a cool brand like a Cannondale or Specialized. Luckily for Specialized, they’ve been able to grow an impressive business without me as a customer. They’re based in Morgan Hill, CA, and from what I can gather their annual revenue is measured in hundreds of millions of dollars (but I can’t find a reliable source on that). That’s impressive considering that it all started in 1974 when founder Mike Sinyard sold his “old VW Microbus for $1,500 and used the money to fund a cycling trip through Europe.” That led to importing Italian bicycle parts into the United States, and a business was born.

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