Advertising is all about targeting. The demographics of who sees an ad determine whether it costs $.50 or $50 to get it in front of 1,000 people (the cost to have an ad viewed by 1,000 people is called a CPM). But how do advertisers know that they’re actually getting what they paid for? They often have a hard enough time tracking whether or not a given campaign is successful, and tracking who the campaign reaches is even harder. That’s where DoubleVerify comes in. They’re a New York, NY based company that has built a system to ensure that “every ad impression is a quality impression, every impression is compliant, and every ad was served and displayed exactly as intended.” They can’t guarantee that an advertisers ads will have the desired effect, but they can verify that it’s reaching the people that it’s meant to reach.
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Sometimes you need a little recognition to keep working hard at something. Yes, we glorify those who keep persevering in anonymity, but there’s almost no better way to motivate someone than to recognize him or her for a job well done. That’s exactly what Just Vision is trying to do for “Palestinian and Israeli civilians working to end the conflict.” The media rarely talks about them. It focuses on the violence and the conflicts. This is typical of the press—the people who behave badly get their message out, while the people who keep quiet and do the right thing have to beg for a little bit of coverage. Just Vision, which is based in Washington, DC, is an organization fully focused on shining light on the positive news stories about Israeli and Palestinian civic leaders who are working for peace. Just Vision does this with the goal of making these leaders more “visible, valued and influential in their efforts.”
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