A few days ago we looked at a company called Groundspeak that uses GPS data to “to make everyone an explorer and to put an adventure in every location.” There are lots of other ways to use location data, and an obvious one is advertising. It used to be that you knew an ad would target a specific locale because it was on a billboard or a local radio station. Today it’s possible to advertise to people all over the planet with a few mouse clicks, but what if you want use where they are to your advantage? xAd is a New York, NY based company that allows advertisers to pinpoint “target audiences at pivotal moments during the consumer’s decision-making journey.” It’s a kind of targeting that seems to get far less attention than it should.
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Right now I have a shot at winning $1 billion. My bracket is 100% correct… though no games have been finished yet. In case you haven’t heard, Quicken Loans has put up that amount for anyone who gets a perfect bracket (and Warren Buffet backed it with one of his insurance businesses). It sounds like March Madness until you crunch the numbers. There is essentially zero chance that someone will win the prize, yet millions of people entered… and shared their information with Quicken Loans. That’s exactly why the Detroit, MI based company sponsored the contest. New leads are the lifeblood of a mortgage business, even if you’re already the “#1 online retail lender.”
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I love GPS. I have the technology in my phone (like most people these days), my camera, and even a dog collar. It’s great to know exactly where you are, where you’ve been, and where you’re going–especially if you spend a lot of time in the wilderness like I do. Some people are even more enamored with GPS than I am. Those are the people who participate in communities run by Groundspeak, a Seattle, WA based company that aims “to make everyone an explorer and to put an adventure in every location.” It all started in 2000 when the U.S. government flipped a switch and made the signal from publicly available GPS satellites far more accurate.
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A year or two ago subscription boxes were the hot business model. Startups were finding anything they could to shove in a box and send to customers once a month for 20 bucks. Lately, I’ve been seeing a lot of jewelry business pop up. Not fine jewelry, just designer stuff made from non-precious materials. You know why? Because the margins on those pieces are insane. The two business models actually fit together nicely, and that’s what RocksBox is taking advantage of. They’re a San Francisco, CA based company that lets you “experiment with different looks, discover the latest designers, wear new pieces all the time, and only buy the jewelry that you truly love.” It’s a little more like Netflix (the old DVD version) or Rent the Runway for jewelry than other subscription boxes, except for the fact that you can keep anything you like for 20% off retail.
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St. Patrick’s Day is one of my least favorite holidays. It didn’t used to be, but after moving to Chicago and being inconvenienced by all of the idiots “celebrating,” I’ve lost my patience. However, you have to think the inconvenience is worth it for local businesses–all of the people who are partying are also spending money on drinks, food, and taxis. Maybe these merchants can make up for the headaches of serving these revelers by using Clover. They are a Mountain View, CA based company that replaces the “cash register, payment terminal, receipt printer, and barcode scanner with an all-in-one solution.” They also have a name that made them exceedingly appropriate to feature today.
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Back to the Future Part II was on this morning. It’s hard to believe that we’re only a year away from that “future.” The future never looks like what we expect it to, but that doesn’t mean that we shouldn’t try shaping it. Institute for the Future is a Palo Alto, CA based “independent, non-profit research organization with a 45-year track record of helping all kinds of organizations make the futures they want.” Their focus is on foresight, but it’s not as much about predicting the future as affecting it.
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I’m still thinking about the delicious piece of pie that I had last night. It was a good Pi Day, and that’s why we’re going to talk about math again today. Yesterday we focused on elementary education, and today we’ll take a look at MATHCOUNTS, an Alexandria, VA based non-profit that “provides fun and challenging math programs to US middle school students to increase their academic and professional opportunities.” Middle school is the point where math can get really interesting… or frustrating. MATHCOUNTS nurtures the love of mathematics so that students can continue on a path to success.
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Today is Pi Day! It’s a holiday loved by math educators and pastry fanatics alike. While some may say that all of the celebration is irrational, I roundly support it. Anyway, math is on my mind today, so I thought we should take a look at Motion Math. They are a San Francisco, CA based company that creates “awesomely fun, rigorously educational learning games so that children, regardless of their previous success in school or socioeconomic background, find delight in understanding difficult concepts.”
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My dog is getting neutered today. I didn’t want to do it, but it was medically necessary. One of the problems with having an intact dog–especially in a bit city–is that a lot of dog boarding and daycare places won’t accept your dog. That’s actually not a big deal for me because I’d much prefer that Garçon stays with someone in their home when we go out of town (usually it’s the in-laws). Rover is just what I need for when the in-laws are out of town. It’s a “community for dog lovers to connect owners with sitters for home dog stays.” The Seattle, WA based company just raised $12 million in funding (they’ve raised a total of $25 million), so the market for this kind of business must be bigger than I would have thought.
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As a job seeker you know that having a digital presence is essential. This obviously true for brands as well. If someone is going to do business with you, they’re probably going to check out your website at some point. One thing that frustrates me is when restaurants have no website or a website that won’t display properly on my iPhone. All I want to do is check your hours, look at the menu, and maybe make a reservation! Anyway, most restaurants need help with their digital presences, and that appears to be what TVI specializes in. While the New York, NY based “award winning digital agency that designs leading brand experiences” doesn’t say anything explicitly about restaurants, a lot of their clients seem to be in that industry.
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I’m definitely not a chocoholic, but I think that a good piece of chocolate is the perfect dessert for when you want something sweet but don’t want to loosen your belt after. The fun thing about chocolate is that it has a ton of range. Some people are completely happy with a Hershey’s bar, and others want something with a little more thought put into it. One of my favorite chocolate companies is Taza Chocolate. They are a Somerville, MA based company that makes “stone ground, organic chocolate” that is “perfectly unrefined, minimally processed with bold flavor and texture, unlike anything you have ever tasted.” Their Mexicano discs almost have a cookie like texture, and that’s why they’re one of my favorites.
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I swear that every kid who grows up in Connecticut goes on a field trip to Old Sturbridge Village at some point. For me it wasn’t until 10th grade (and we were on our way back from a longer trip to Boston and Plimoth Plantation), but I think most kids go earlier in their lives. If you weren’t lucky enough to grow up within a couple hour bus ride of Old Sturbridge Village (which is based in Sturbridge, MA), you should know that it’s the “largest outdoor history museum in the Northeast” and it “depicts a rural New England town of the 1830s.” It’s the perfect place for immature children to try to get the staff to fall out of character.
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I’ve heard that the way math is taught in schools has completely changed since I learned to add, subtract, multiply, and divide. That seems crazy to me, but I know that there is a ton of room for innovation in the way that we educate children. While there are certainly some great for-profit companies working on this problem, there are also some great non-profits. One is Digital Promise, a Washington, DC based organization that “supports comprehensive research and development to benefit lifelong learners and provide Americans with the knowledge and skills needed to compete in the global economy.” Digital Promise is a bipartisan effort that is authorized by Congress, so it has serious support.
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If you haven’t been a victim of hacking yet, you will be. Even if you do everything in your power to protect your data, another party that you’ve trusted will have a breach at some point. Hopefully the companies that you trust are doing everything in their power to keep your data as secure as possible. That means being aware of the latest threats and detecting breaches immediately when they happen. Those two things are the specialty of Boulder, CO based LogRhythm, “the largest and fastest growing independent security intelligence company in the world.” This space is only going to keep growing in importance, and LogRhythm is leading the way.
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I can’t stand political advertising, but it must be pretty darn effective. Why else would politicians have spent $6 billion on advertising for the 2012 elections? Though it may seem crazy to think that people who spend other people’s money for a living are rational spenders, remember that getting elected is what they’re actually good at. Still, they often need outside help, and that’s where Targeted Victory comes in. They’re an Alexandria, GA based agency that has “anchored digital campaigns on the local, state, and presidential level.” While at some point they seem to have worked with non-political clients, today they seem to only work on the Republican side.
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When a group of people or businesses have a shared interest, they often form an association. Even in extremely competitive markets, it can make sense to come together and work towards common goals. As a result, there’s an association for nearly every possible interest. The problem with associations is that they can be hard to manage–administration can drain a lot of resources. Why should every association build its own management structure when that can be outsourced? Kellen Company is “an employee-owned professional services company serving associations, companies and foundations” with offices in Atlanta, GA; New York, NY; Denver, CO; Chicago, IL; and Washington, D.C. They provide essential services so that associations can focus on the important stuff.
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We live in a time when anyone can design nearly any kind product and have it manufactured overseas or domestically for a reasonable cost. It’s doable, but it’s not easy. 3D printing is in the early stages of changing that. Right now the capabilities are relatively limited, but there is no better place to keep an eye on where 3D printing is going than Shapeways. They’re a New York, NY based company that has built “the world’s leading 3D Printing marketplace and community.” It’s a site where anyone with a design can almost instantly offer the product to anyone who wants to buy it.
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One of my cooler life experiences was being picked up by a friend after landing at the airport in El Salvador. Instead of driving to the airport, he flew there. We hopped in his plane and took a tour of the country at a few thousand feet. Then we landed at another airport and drove to his house (it was almost as long a drive as it would have been from the original airport). While most of think of people who “have a plane” as billionaires with private jets, the reality is that a lot of normal people have and fly plaines. That’s why the Aircraft Owners and Pilots Association has hundreds of thousands of members. It’s a Frederick, MD based non-profit that “is the largest, most influential general aviation association in the world.” The organization acts as a “beacon for those who cherish the freedom to fly.”
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I grew up about 45 miles outside of New York City. While my parents always worked within five minutes of our house, a lot of my friends’ parents commuted in to the city. Most took the train, but some drove, and one occasionally used a helicopter. It’s hard to move millions of people in and out of the city on a daily basis without cars, but not everybody has helicopters. The Tri-State Transportation Campaign is a New York, NY based “non-profit advocacy organization dedicated to reducing car dependency in New York, New Jersey, and Connecticut.” They have a tough job, but they’ve already been at for more than 20 years.
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Raise your hand if you’ve come to the realization that college didn’t prepare you for the job market. I see a lot of hands. I’m not knocking college, but the skills that I’ve developed from starting a business are way more marketable than the ones that I developed in the classroom. So what do you do if you realize that you don’t have what employers want (or you want to start your own business)? You can hustle and develop the skills on your own, or you can speed up the process by enrolling at General Assembly. They are a New York, NY based company that is “creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century.”
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Ordering food over the phone has always caused me anxiety, so when a site called CampusFood.com offered free food for my first online order, I jumped. I haven’t turned back. Online ordering is pretty much the best thing ever in my book, which is why I use GrubHub all the time. What I never really think about is what online ordering looks like on the other end. That’s what Olo offers: “Reliable, fast, and secure digital ordering for restaurants. Seamlessly synced with your operations, systems, and brand.” The company is based in New York, NY and powers 100s of brands while serving millions of customers.
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Do any of you remember Flip cameras? They were all the rage for a few years, and then they got completely crushed by smartphones. Who would buy a standalone consumer level point and shoot or video camera when you already have something that offers comparable quality in your pocket? The only good reason that I can think of is that you’re worried you might destroy your phone. That’s where GoPro came in. They’re a San Mateo, CA based company that has built a huge business by offering “the world’s most versatile camera.” While other manufacturers were killing each other with battles over megapixels and size, GoPro was focusing on a niche market of users who wanted to be able to take their cameras on adventures. It turned out that it was a really big niche.
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The original idea behind employer funded health insurance was that it was supposed to improve productivity by keeping employees healthy. That’s still generally the point, but today it seems that health insurance is mostly about fixing problems after they happen instead of prevention. Corporate wellness programs are the answer for employers who want to keep employees healthy (and lower insurance costs). Limeade is a Bellevue, WA based company that is aiming to “measurably improve well-being in the world through happy, healthy, high-performing workforces.” How do they do this? By offering software that makes rolling out a wellness program a snap for employers.
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Last week we looked at a company called Destination Maternity that has done really well become expectant mothers are often big spenders. Guess what–once they have the baby they keep spending. This is good news for Kids II, which is an Atlanta, GA based company that has “been inventing and reinventing baby toys and gear for over 40 years.” Even though they’ve been around for a while, their continued innovation has made them “one of the world’s fastest growing baby product companies.”
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I’ve always been an animal lover, but it’s turned up a few notches since Garçon came into my life. It’s amazing how much happiness a pet can bring to people, and it’s amazing what a good home can do for a pet. Unfortunately, 3-4 million animals are euthanized every year in the U.S. Found Animals is a Los Angeles, CA based nonprofit that is dedicated to changing this. The organization’s goal is to “find the big ideas that advance the safety of animals in our homes, our shelters, and everywhere in between.”
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In a few months my typical Saturday mornings will include a trip to the farmers’ market, but right now it’s not happening. They may keep the market going indoors, but it’s just not the same. Farmers’ markets have always been a thing, but they’ve surged in popularity over the past decade–especially in urban centers. As more and more markets pop up, they can all gain by banding together. That’s what Mass Farmers Markets is about. They are a Waltham, MA based non-profit that aims “to partner with farmers, consumers, and communities to foster, enhance and sustain farmers market in Massachusetts in order to improve regional farm viability, consumer nutrition, and community social and economic development.”
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About 10 years ago I bought a Magic Bullet (in a store, not through the infomercial). I don’t often need a blender, so it has served me well for making the occasional smoothie, pureeing veggies for soup, and chopping herbs. That’s why when it came to our wedding registry, we didn’t do what many couples do and register for a top of the line blender (though we did register and receive a food processor that haven’t even used yet). The consensus top of the line blenders seem to come from Vitamix, an Olmsted, OH based company that is “improving the vitality of people’s lives and liberating the world from conventional food and beverage preparation boundaries.” That’s the kind of hyperbole that you can only expect from the company that created the first infomercial in the U.S.
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I’ve been married nearly 9 months now. Slowly more and more people are asking, “When are you going to have kids?” Getting a puppy deflected a little bit of attention, but it’s only going to gain in intensity. If we do eventually give into the pressure, we’ll face a time in our lives that makes preparing for a puppy seem like nothing. That’s why it should be no surprise that the expecting parent market is absolutely huge. In fact, Destination Maternity Corporation, which is based in Philadelphia, PA, does $500 million in annual sales as “the world’s leading maternity apparel retailer.” Yes, a single company (albeit with quite a few brands) can generate half a billion dollars in revenue selling clothes for pregnant women.
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For me entrepreneurship is about starting something brand new and building it. For others it could be buying an existing business or becoming a franchisee. Today we’re going to talk about the latter. Odds are that you patronize quite a few franchises. Franchising is a cool model because it gives local businesspeople the opportunity to tap into an already successful network and brand. The only issue is that strong communication between the franchise and its franchisees is essential to the health of the brand. FranConnect is a Reston, VA based company that offers Franchise Management Systems. These are software solutions that “allow franchise organizations to manage all aspects of their operations including Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer” and much much more.
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I’m pretty obsessed with my dog. I never thought I’d be like this, but I’m really careful about who I let take care of him. It’s so easy for an inexperienced dog handler to mess up his training or get into a dangerous situation. We haven’t needed a dog walker because I work from home, but if we did use one, I’d want one who will be responsible and keep up our training (walks are a key time for training). Worthee is a Chicago, IL based company that can help me find this kind of person. They aim to deliver “reliable, trustworthy, best-in-class service day in and day out, 24x7x365” for clients and their dogs. A year ago I would have thought that it was overkill to have a professionally trained dog walker, but now I’m not so sure.
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