This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
As someone married to an electrical engineer, my house is full of technologies. Our televisions are really computers. We have the latest GPS system in our car. Every room is wired with an Internet connection. The list goes on. If I wanted to represent the companies that made these technologies, I would likely seek out a position at Connecting Point Communications. Located in San Francisco, they are a full-service public relations firm that represents both business-to-business and business-to-consumer clients. From Adobe to Logitech, there are many household names you’ll recognize on that list.
One aspect I really like is the firm is woman founded and run. Christine A. Boehlke has more than 25 years experience, and her work on behalf of her clients has been recognized with numerous Silver Anvil and other awards for excellence in public relations.
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I doubt many of you would disagree with the assertion that the “mainstream media” has some major issues that need to be worked out. Take the coverage of Michael Jackson’s death. Yes, he was a great entertainer. Yes, the way that he lived his life was totally perplexing. Yes, people are fascinated by him. But did we really need all that coverage? It’s just one example of how our media is failing us, but I’m sure that Free Press would be willing to give you many more examples. They are a non-profit, “national, nonpartisan organization working to reform the media through education, organizing and advocacy.” Free Press advocates “independent media ownership, strong public media, and universal access to communications,” and they do this through a number of campaigns: Save the Internet, Stop Big Media, No Fake News, Local Radio Now, Stamp Out Postal Rate Hikes, Save Our Spectrum, Community Internet, Public Broadcasting, Pentagon Propaganda, White Spaces, and Rate the Debates. They’re based in both Washington, DC and Florence, MA, and they’ve been working since 2002 to fix what they call a failing media system.
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I know that most of us were taught in school that slavery ended nearly 150 years ago, but, unfortunately, that’s not really true. Slavery and human trafficking continue to plague our world, even though most of us aren’t really aware of it. Polaris Project is a non-profit organization is not only bringing awareness to the issues surrounding human trafficking and modern-day slavery, but also combatting them. They do this by “conducting direct outreach and victim identification, providing social services and transitional housing to victims, operating the National Human Trafficking Resource Center (NHTRC) serving as the central national hotline on human trafficking, advocating for stronger state and Federal anti-trafficking legislation, and engaging community members in local and national grassroots efforts.” They’ve been at it since 2002 with offices in Washington, DC; Newark, NJ; Denver, CO; and Tokyo, Japan.
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One thing that I’ve learned as I’ve become more familiar with the world of online marketing is that some of the most annoying tactics are some of the biggest money makers. In online marketing everything is about results. If you’re making money, you’re succeeding—even if the large majority of people hate the way you’re doing it. Kontera is a perfect example of this. They’re a San Francisco based online advertising company that “delivers the most relevant In-Text Advertising & Related Information solutions online.” What that means is that webmasters can insert Kontera’s code on their site, and it will automatically create links from the text on their web pages to targeted advertisements. I’m sure that you’ve seen it on the web before, and it probably annoyed you. Still, it works. Kontera is growing at a great rate, and they just secured $15.5 million in additional funding in a round led by one of the most prestigious venture capital firms in the world, Sequoia Capital.
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In the environmentalist’s ideal world there would be no such thing as hazardous waste. Everything would be pure and natural and “green.” Unfortunately, that will never happen (partially because every living thing is its own little hazardous waste factory). How we deal with this hazardous waste is what truly determines the future of our environment. Triumvirate Environmental has figured this out, and they’ve spent the last 21 years building a business that provides “turnkey environmental and hazardous waste management services to clients across four niche sectors; Education, Healthcare, Industrial, and Life Sciences.” They’re based in Somerville, MA with locations across New England, New York, and the Mid-Atlantic, and they also appear to be masters of social media.
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I used to be really into music; in fact, my first web based business was running a music fan site. I devoured information on the music industry and read a good mix of magazines and web publications. I don’t think I ever picked up a copy of Spin Magazine, but that’s because I was more focused on reading Hip Hop specific music magazines. Spin takes a broader approach, as they “survey the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear.” Now we all know that music industry and the magazine industry are both suffering through some major tribulations, and Spin is no exception. They seem to have gone through some layoffs just a few weeks ago, but that means that you’ll be taking on even more responsibility as an intern (hey, we have to look at the bright side).
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Buying a product online is easy when you know which specific brand and model you want, but finding the microwave with the largest capacity or an LCD TV that swivels isn’t always so easy. There’s so much information out there on products, that finding specific details that are important to you (but not everyone else) can be frustrating. Wize is a San Mateo, CA based startup that is trying to make online comparison shopping more intelligent. If you’re buying on price, you already have plenty of product search engines that will make your decision easy for you, but who’s going to tell you which washing machine is most water efficient? That’s what Wize is all about. They’re scouring the Internet for all of the information that is buried in reviews and making it easily searchable so that you can choose the right product for you. It’s still in its early stages, but it seems like a pretty cool approach to e-commerce.
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As a kid, I always enjoyed a good playground. What kid wouldn’t? It’s your first sense of danger. Monkey bars, slides, and contraptions that spin you around until you want to throw up may not seem all that dangerous now, but I’m sure that there was a point in your life when you were intimidated. And that’s why you grew up to be such a successful young adult—all that time on the playground. PlayPumps International also brings success to children through playground equipment, albeit in a very different way. Of course they enable kids to enjoy childhood and have fun in the face of danger just like all playgrounds do, but they are also helping to end poverty in developing nations around the world. You’ll see why in a second.
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I never thought that I’d hear the words “city” and “harvest” used together as often as I do these days, but now it seems that every city has a farmers market, urban vegetable gardens, and restaurants with hyper-local cuisine. Oddly enough, City Harvest means something slightly different when they talk about harvesting food. They are “a non-profit organization founded in 1982” and “the world’s first and New York City’s only food rescue program.” What does that mean? It means that this year they will “collect 26 million pounds of excess food from all segments of the food industry, including restaurants, grocers, corporate cafeterias, manufacturers, and farms.” They’re harvesting anything and everything that they can (as long as it’s up to their food safety standards) to feed New York City’s hungry. It’s a brilliant idea, and the organizations longevity proves that it’s working.
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At some point during my Junior year in college (by the way I’m back at Cornell for the weekend), I got the bright idea that I could wear slippers as shoes. These weren’t flimsy slippers, these were sturdy leather ones with shearling lining. They were made by Orvis (where I interned and had an awesome 50% employee discount), and they were great. I loved sitting in class knowing that my feet were more comfortable than everybody else’s. Then I came back from Thanksgiving break. I was admiring the Christmas lights that my roommates had adorned our otherwise aesthetically unpleasing house with, and I slipped. See, my slippers had flat rubber soles. My feet came out from under me as I fell down a muddy slope. My right hand came down hard on the sidewalk, and I had a broken wrist. I gave up wearing slippers for a while, but when my Mom bought me a pair of UGG slippers with proper soles, I reverted. Now UGG slippers are my go to shoes during the winter, and I’m a huge fan of Deckers Outdoor Corporation. They’re the company behind UGG, Simple, Teva (is it Tee-va or Tevv-a?), Tsubo, and Deckers, and they’re headquartered in Goleta, CA with a location in Flagstaff, AZ as well.
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Take a second and think of your favorite toy growing up. Was it a Barbie? Matchbox Car? American Girl Doll? View-Master? Magic 8 Ball? Rock’em Sock’em Robots? Hot Wheels? Polly Pocket? Even if it wasn’t one of those, there’s a good chance that it was made by Mattel. I’m sure that you’ve heard of the El Segundo, CA headquartered toy company before, but I bet you never realized just how many toys they actually make. Not only do they have some of the biggest toy names in the world, but they’re also behind all of Fisher-Price’s toys. If you always wanted to be like Tom Hanks in Big
and work for a toy company, Mattel is your chance to live every child’s dream.
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Good startups create tools that people use. Great startups change the way people do things. Take eBay for example. Yes, people have always bought and sold junk, but eBay enabled people to buy and sell junk all across the world. By expanding the market for your junk, eBay made it worthwhile to sell stuff that would otherwise be collecting dust. San Francisco’s AirBnB hopes to be the eBay for space. Now, they’re not talking about outer space. They mean that spare bedroom that you never use. They want you to rent out your extra space, and they will help you find someone to rent it (read their FAQ for how it works). It could completely change the way that people on a budget travel… or it could be a total flop, but you have to love the idea.
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I don’t know when wearing sweats started counting as “dressing up,” but I’m pretty sure that it coincided with when Arleta, CA based Juicy Couture became popular. I guess if you’re going to pay a bunch of money for a tracksuit, you’ve got to show it off. Ok, so I can’t say that I love what Juicy Couture has done to popular fashion, but I have to respect it. They completely changed what it means to wear sweats, and they created a new market for high priced, super casual clothing. There’s obviously more to the Juicy brand than just tracksuits, but when I hear the name Juicy, that’s what I think of.
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This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Are you into all things high tech? If so, you’re going to love Atomic Public Relations, which has offices in San Francisco, Los Angeles, New York and London in addition to close affiliated network offices across Europe, Asia Pacific, China and Japan. From consumer technology to the Internet to technology in the entertainment industry, Atomic PR has “worked alongside a number of brands that have re-defined existing categories and created entirely new ones.” Named a Top 50 PR Firm in 2009 by PR Week and a Top 20 Tech PR Firm in 2009 by O’Dwyer’s, Atomic PR’s 60-person team is among the best in its niche. To achieve these awards, the agency uses what it calls “classical PR” in addition to all facets of social media, so it should be no surprise that monster brands like LinkedIn, Hotwire, and Verizon Wireless are among Atomic PR’s big name clients.
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A child’s first sign of teenage (pre-teenage?) rebellion often begins at the radio dial. The parent’s up-to-this-point unchallenged decision of what to listen to while in the car is called into question, and all hell breaks loose. If there are multiple kids in the family (or even just in the car), the negotiation can quickly becom more heated than a multi-lateral peace process in a war-torn nation. The parent will fight hard to maintain his or her right to National Public Radio, but the kid will persist in his or her challenge to hear something that feeds a suddenly “eclectic” taste in music. Often the parents cede this battle in hopes of winning in the future (bad idea!), which results in the parent’s driving the kids around the mini-van listening to rap music that would be a lot more offensive if the parent knew what some of the words meant. Eventually the rebellious tykes will grow up and realize that they too want to be more cultured, and they slowly, but surely come around to listening to NPR. Or maybe some kids just never speak up. They like NPR from the start. Maybe those are the ones who end up taking internships at NPR.
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Last month I got an e-mail from a One Day, One Job reader named Lindsay Dick who has landed in an Internship Coordinator position. Her extensive internship experience during college has led to a job managing an internship program! It’s funny how that works. The organization that she works for is a Cocoa, FL based non-profit called To Write Love on Her Arms. They’re “dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide. TWLOHA exists to encourage, inform, inspire and also to invest directly into treatment and recovery.” If you don’t know a lot about these issues, check out TWLOHA’s Facts page. It sounds like an amazing organization, and if its internship program is run by one of our readers, it has to be good.
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Who knew that Barnes & Noble owned a publisher? I certainly didn’t, but it makes a lot of sense. If you own the sales channel, you might as well start creating your own product too. That’s why Barnes & Noble acquired New York City’s Sterling Publishing a few years back. It’s allowed them to squeeze more profit out of their dominance in retail book sales. It seems to me that the scope of the types of books that Sterling publishes is expanding, but their main focuses are in puzzles, photograpy, crafts, gardening, and do-it-yourself. If you really want to take a close look at what types of books Sterling Publishing puts out, you can see a list of their imprints with descriptions on the Sterling Publishing About page.
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Not too long ago, the only unmanned aerial vehicles were planes flown by women (yuck, yuck, yuck). Now we live in a world where planes can fly themselves. Sometimes I like to consider myself high-tech for running a business on the web, then I think about the companies that design, develop, and produce autonomous aircraft and realize that I’m not high-tech at all. Bingen, Washington’s Insitu is one of those companies. They build UAVs that have amazing reconnaissance, communications relay, and geophysical surveying capabilities. Most of their work has been with the military so far, but Insitu is operating in an infant industry with an amazing potential for growth. In fact, from 2004-2007 Insitu’s revenue grew by 1,702.4% to $50 million annually. This performance put them on Inc. Magazine’s List of the 500 Fastest Growing Private Companies in 2006 and 2007. Insitu CEO Steve Sliwa was also named CEO of the Year for 2007 by Seattle Business Monthly. Insitu is clearly comfortable with taking off.
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“Go Local” is a pretty common buzz phrase these days. You’re supposed to eat local, shop local, and even study local. To some people this is a new idea, but businesses like Travers Collins & Company have been focusing on working locally for a long time (in their case since 1995). They saw a void in the Buffalo, NY area when it came to advertising, public relations, interactive and investor relations, so they filled it. Judging from the number of times “Buffalo” shows up on their client list, that seems to have been a smart move. They’re now “one of Buffalo-Niagara’s largest locally owned and operated integrated marketing communications firms,” as they have more than 40 employees.
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The world of media is getting confusing. You’ve got marketing, PR, advertising, communications, social media, and plenty of other areas that are escaping me right now, and they’re all converging. The lines are getting blurred between each of these practices, and that means that media strategies need to be tighter. That’s what True Media is all about. They area Columbia, MO based, independent, full-service media strategy and communications company, and they operate with a “media neutral belief combined with a holistic integration of social media, PR, interactive and traditional advertising.” It may sound like a lot of jargon, but what it really comes down to is delivering measurable results for clients, and that’s what True Media does.
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I was lucky enough to graduate from college without having had to take out any student loans, but even if I had needed to take out a loan, at least it would have been before the “credit crunch.” These days it’s a lot harder for students to finance their educations than it was just a couple of years ago. Credit in general is extremely tight right now, and beyond that, lenders are being very picky about whom they lend to. For students with no credit history, getting a loan can be a big pain in the butt. People Capital is a New York City based startup that is aiming to change that through what they call a “peer-to-peer lending platform.” They’ve developed a Human Capital Score “to assess the creditworthiness of those just starting their credit histories,” and they’re now building out a network of borrowers and lenders to bring the idea to life. It’s kind of like Kiva for education, but with a for-profit incentive keeping things efficient.
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Having spent 7 years at a private prep school, I know the educational value that such institutions offer. I also know that private schools aren’t accessible to everyone (but neither are great public schools). That’s why I think that it’s pretty cool that a New York City based non-profit organization called A Better Chance is achieving its mission “to increase substantially the number of well-educated young people of color who are capable of assuming positions of responsibility and leadership in American society” by enrolling students of color in Member Schools (which are apparently both public and private). Since 1963 when “23 headmasters of selective independent schools made a mutual commitment to change the profiles and compositions of their student bodies,” A Better Chance has improved the educational outcomes of more than 12,000 alumni.
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Last year we took a look at internships with Phantom Fireworks to celebrate the Fourth of July, but this year it’s a weekend, and that means non-profit internships. I decided to play things a little safer, so my first thought was The National Council on Fireworks Safety, but they don’t appear to have any jobs or internships. That led me to the Itasca, IL based National Safety Council, which is also concerned with fireworks safety. Fireworks safety is just one small piece of what the National Safety Council does though, as their mission is to “educate and influence people to prevent accidental injury and death.” And that’s just want we want to do on July 4th.
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Since I’m going to have a non-profit for you tomorrow, let’s start celebrating the Fourth of July today. Now, I know that you probably have fireworks, the beach, hot dogs, and hamburgers on your mind, but let’s take a minute to appreciate the Declaration of Independence. It’s the best “I Quit” letter in the history of the world. It’s like that letter that you wrote to your parents when you were 14 and decided that you were moving out, except it isn’t completely nonsensical. The Declaration of Independence has a lot to do with why this country is so great, so I hope that you’ll take a minute to give it a read today. And where do you go if you want to read the Declaration of Independence? The National Archives, of course! You can see the original document in all its glory, or you can check out a more readable version. If you’re not familiar with what the National Archives is, basically they “are the nation’s record keeper.” They preserve and keep forever 1%-3% of our government’s documents for both legal and historical reasons.
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I know just what you’re thinking right now! “I don’t get advertised to enough.” (If you’re really thinking that, why don’t you check out our job search prep course that will teach you how to get an internship faster?) Ok, so that’s not really what you’re thinking, but it’s what the guys at Boston based Amp Idea are thinking. They think that online advertising has developed some amazing ideas, while outdoor advertising (and other similar mediums) have lost their effectiveness. They want to bridge that gap through things like Taxi Interactive Screens, Hotel Tourist GPS, Tabletop Restaurants, and Limo and Bus interactive devices. We’ve already checked out a company called Captivate Network that is doing this kind of thing in elevators, so it seems as though there is a lot of room for growth in “digital advertising in the out of home space for business owners.”
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I was a chubby kid. Even though I enjoyed sports, exercise just wasn’t something that I was interested in. If I had been a part of something like New York City’s The Fit Pit, maybe it wouldn’t have taken me until my Senior year in high school to get into decent shape. The Fit Pit “is an award-winning youth health fitness company which runs ‘Superhero Academy,’ an innovative, incentive-based fitness program for children, utilizing a superhero ranking system.” Personal trainers for kids may sound a little ridiculous, but if we can beat childhood obesity, we’ll be well on our way to solving many of the health issues that currently plague adults. Now, there have been gyms for kids before, but what makes The Fit Pit stand out (besides the superhero theme) is that they offer “a strong educational backdrop” that teaches kids the basics about fitness and nutrition.
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I love statistics—especially when applied to sports—so it should be no big surprise that some of my favorite blogs include The Wage of Wins Journal, Sabernomics, and FanGraphs. Surprisingly, the statistical knowledge found on the best blogs these days is often far ahead of what you will find in the front offices of many major sports teams. The reason for the recent advancement in statistical sports knowledge of laypeople has a lot to do with how easy the Internet and computers have made it to collect and analyze in-depth data. A big reason that sports data is available is because of Northbrook, IL based STATS, Inc.. Their story is pretty cool. They were founded in 1981 and “began as a grass roots operation tracking baseball in a unique, esoteric fashion.” Now, they’re “the world’s leading sports information, content and statistical analysis company.” I guess that numbers worked out for them.
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This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
You don’t have to be in Washington, DC to be part of the political scene. Lesic & Camper Communications is doing just fine with their two locations in Ohio—Columbus and Cleveland. The agency’s specialties are media relations, public affairs and strategic counsel, and its staff has “decades of experience in journalism, public policy, government, political and issues management, and public opinion development.” While many of Lesic & Camper’s clients are Ohio-centric, they do have a few big names on their roster, such as Accenture and Nationwide.
Between the two offices, the staff at Lesic & Camper is extremely small—nine staff members and two “associates” (partner organizations). Lesic & Camper is what I would call “top heavy” in that they have very few junior-level staff members. However, this gives you an opportunity to really learn from the pros.
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At some point during your internship search, you’ve probably read at least one article about what to wear to a job interview . If you’ve already had an interview or two, you were probably stressed out about the decision: blue shirt or white shirt? or some other mundane detail like that. For a lot of people, what to wear to an interview is a much bigger issue. That’s where Dress for Success comes in. They are a New York City based non-profit that aims to “promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.” Every year Dress for Success and their affiliates across the world help more than 40,000 women become better prepared to land a job.
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There are countless celebrities who support charitable causes. There are many who throw their full support behind a single organization; however, few celebs are as personally invested in their charitable work as Michael J. Fox is. Why is he so invested? Because his life is on the line. He is suffering from Parkinson’s Disease, “a degenerative disease of the brain that often impairs motor skills, speech, and other functions.” If you’ve seen Michael J. Fox on tv lately, you’ve seen what Parkinson’s does to the human body. It’s a tragic disease that will hopefully be cured due to the work of the New York City based Michael J. Fox Foundation for Parkinson’s Research. As an accomplished actor and someone who is living with Parkinson’s, Michael J. Fox is the perfect person to lead the fight against the disease.
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