Although it may seem bad that millions of trees are cut down every year for Christmas, the truth is that most of the trees are farmed and are a completely renewable resource. Most. It was not the case with the tree that some frat boys that I went to school picked out. Their foyer had extremely high ceilings, so they picked out a very tall tree from the front of someone’s yard. They cut it down, loaded it up in their truck, and sped off. Unfortunately for them, someone spotted their plates and called the police. The cops saw the tree through the fraternity house’s windows, and they nailed the culprits. Whoops. What’s the point of this story? Trees are important, and they face lots of risks. In forests trees are often left to do their own thing, but in urban environments they need a little help. That’s what Casey Trees does. They are “a Washington, DC based not-for-profit dedicated to restoring, enhancing and protecting the tree canopy of the Nation’s Capital.” Whether they’re planting trees, protecting against development, or fixing damage done by idiot frat boys, they’re doing their best to reverse the “trend of tree cover loss in the District of Columbia.”
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Merry Christmas! I just had a wonderful morning with plenty of presents under the tree, and I hope that you did too. Despite being 25 years old, I am still a kid at heart. I’ve spent most of the morning playing with a remote control helicopter, while my dad is about to put batteries in the EyeClops Night Vision Infared Stealth Goggles
that I just bought him. Yes, I got my dad a kid’s toy. I’m hoping he’ll use it for fishing, but I’m sure he’ll find plenty of other uses for night vision goggles too. After purchasing my dad’s gift, I wanted to see which company was behind it. It turns out that Malibu, CA JAKKS Pacific is behind ton of awesome stuff. You’ve got Club Penguin, the EyeClops Mini Projector
, Jakks Creepy Crawlers Bugmaker
, Discovery Kids toys
, Girl Gourmet Cake Bakery
, and all kinds of other cool things that you’d like to find under the Christmas tree.
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It’s Christmas Eve—the day… err… night… that Rudolph the Red-Nosed Reindeer made a name for himself. We give Santa Claus all of the credit for delivering presents all across the world, but it’s those reindeer that are doing the hard part. Here in North America, we have reindeer just like the ones that pull Santa’s sleigh, but they’re known as caribou. Since I can’t think of any companies using reindeer in their brand name, that led me to Caribou Coffee. I’m not a coffee drinker, so I don’t typically patronize Caribou Coffee, but I figured that a company with 6,000 employees would have to have some internship opportunities. The company is based in Minneapolis, MN, and has 500 retail locations in 16 states along with the District of Columbia. Caribou Coffee’s mission “is to provide a total experience that makes the day better,” and they’re able to do that for a lot of people by serving great coffee.
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I don’t know a lot about how the fashion industry works, but I do know that buyers are the people who make the decisions about which items end up in stores and on websites. Mona Lisa Style is a New York City based startup that wants to help buyers “master the art of merchandising” through technology. While most industries have moved a large portion of their business online, the fashion industry is lagging behind. According to Mona Lisa Style’s Blog the way that many major companies place orders for clothing is by writing an order on a piece of paper and faxing it. All of the organization and tracking of orders is also done over the phone and on paper. Mona Lisa Style realizes how stupid this is, and they want to change it. They want to make buying as easy as online shopping.
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One of my earliest memories is from Detroit’s Thanksgiving parade. I think that I was about 2 years old at the time, and I saw Oscar the Grouch on some sort of float. I don’t remember much more about the parade, but I remember that. I guess that I’m an experiential marketers dream since I managed to remember that over all of the other cool things that happened when I was two years old (another early memory was getting my head stuck between the bars on a McDonald’s playground—another branded memory). I think that the people at VEE Corporation would be especially happy to hear about my early memory since they’re the company behind Sesame Street Live. They’re a Minneapolis based firm that provides “live entertainment, promotion and event marketing services for America’s most respected brands, properties and agencies.” They’re big on full-body costumes and mascots as well as merging marketing and entertainment.
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I can’t remember whether it was late in my middle school years or early in my high school years, but there were certainly a couple of years in the late 90s when Kate Spade was as hot as could be. Whether it was a wallet, calendar, or other accessories from the New York based fashion designer, the girls in my classes went crazy for them. At that point in my life, I wasn’t the most fashion conscious kid, so I probably thought Five Star binders were still cool. Despite my ignorance of fashion back then, even I knew what Kate Spade was. Since Kate Brosnahan started her line in 1993, her company has grown exceptionally. Hallmarked by “utility, wit and playful sophistication,” Kate Spade’s offering includes handbags, shoes, accesories, clothing, jewelry, baby items, fragrance, glasses, and even paper. The company now runs 46 retail shops and continues to be a huge name in the fashion industry.
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Last night I went to an event for National Coaching Fellows (I’m on their board). It was held at an art gallery, and it went extremely well. For the past few years, the organization has been struggling to feel legitimate (that’s a common problem with startups, non-profit or for-profit). Holding an event at a place with expensive art on the walls made a drastic difference—it felt real. Even though I’m not all that interested in art, there was no doubt in my mind that the art on the walls played a huge role in the mood of the event. RxArt is a New York City based non-profit that is taking advantage of this effect in a very different way. They curate contemporary art exhibitions in healthcare facilities to “relieve stress and anxiety, while increasing appreciation for contemporary art” for patients and staff. Considering how cold hospitals and doctor’s offices usually feel, I think this is an amazing idea.
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I think that I take pretty decent photographs. I even won a fishing photography contest once—ok my friend submitted the picture that I took with his camera and took the prize for himself. My expertise may end with a point and shoot camera, but I’m ok with that. If I ever want to advance my skills, I’ll be sure to check out the International Center of Photography. They are a New York City based non-profit that runs “a world-class museum and school dedicated to exploring the possibilities of the photographic medium through dynamic exhibitions and educational programs.” They were founded in 1974 by photographer Cornell Capa, and since then they’ve been moving forward the art (and science) of photography.
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Being a newspaper these days is tough. I’d imagine it’s especially tough in a place like San Francisco where people embrace new technologies so quickly. Although I’d also expect those early adopters to be just the types who are heavy users of newspapers. I’m not sure where that leaves the San Francisco Chronicle, but they do seem to have a strong history of adapting to changes in their business model. According to Wikipedia, they first went online with SFGate.com in 1994, and now they’re moving towards a focus on subscriptions instead of advertising to generate revenue. I’m not sure that’s going to work long term, but you have to like the flexibility that the San Francisco Chronicle has shown over the years. It’s no surprise that they remain one of the largest newspapers in the country.
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I love boring businesses. It may not seem like it considering the fact that I’m often featuring startups that are on the cutting edge of technology, but I really do appreciate when a company is able to take an extremely simple idea and make it profitable. Uline is a perfect example. They are a Waukegan, IL based company that considers itself “the leading distributor of shipping, industrial, and packing materials to businesses throughout North America.” It all started in 1980 when Liz and Dick Uihlein identified a need for a local shipping supplies distributer. They started the business in their basement with the H-101 carton sizer, and now they have a product line that fills a 452 page catalog. That’s a lot of growth, and I expect it to continue as e-commerce and the shipping that results from it keep expanding (I have about a dozen boxes in my apartment from various holiday season shipments). And if for some reason the shipping business does slow down, Uline can always reorganize as a producer of forts for children—I always loved playing in cardboard boxes.
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Yesterday I was talking to a friend who is convinced that everyone in Chicago is a consultant. I know a lot of consultants here, but my take is a little different. I’m pretty sure that every guy that I’ve met here who is between the ages of 23 and 32 is a “trader.” They never tell you what they trade unless you ask—it almost seems like they’re being evasive. Maybe it’s all about creating a mystique about being a trader. Anyway, one of my “trader” friends happens to work at Jump Trading (he likes it), a high-frequency trading shop based here in Chicago. From what I can tell on their website, Jump Trading is less concerned with what they’re trading and more concerned with how they’re trading. They put a huge emphasis on technology, and they’re trying to take advantage of the fact that “the world financial markets are becoming faster, more complex, and more automated every day.”
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When it comes to company names, I’ve seen a lot of things—all lowercase, weird characters separating two names, all caps, odd uses of numbers, and much more; however, today I’ve come across a first. ‘peeps creative is a company whose name starts with an apostrophe (as you have probably already noticed). It’s pretty unusual, but I guess it’s the kind of thing that you should expect from a creative firm. ‘peeps creative is based in Akron, OH, and they “build meaningful and demonstrably profitable marketing initiatives in the digital and traditional spaces.” They’re all about innovation and spotting trends, as long as it helps them deliver “high-end brand experiences.”
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If there’s ever a time for retail stores to be firing on all cylinders, it’s right now. Consumers are often very sensitive when it comes to making purchases, so it’s no surprise that a substandard retail experience can cost companies money. It may be an employee with a rotten attitude or a poorly laid out store. It could be that the employees are uninformed about the products that they’re selling or they may not be offering the promotions that they should be. Whatever it is, Louisville, CO based Market Force Information will find out. They’re “the leading customer experience information and insights partner for multi-location businesses.” Through their “integrated suite of mystery shopping, direct customer feedback, on-site merchandising and analytics services,” they can tell a company why one of their stores is underperforming or identify ways that all stores can improve.
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When did Brooklyn become the cool place to live? It’s definitely trendy, and I think a big part of that has to be the borough’s unique culture. It’s pretty artsy, which is why it makes sense that it’s the home of “America’s oldest continuously operating performing arts center,” Brooklyn Academy of Music. BAM was founded in 1861 and is still going strong—they had an attendance of more than half a million people last year. Although they have the word academy in their name, BAM’s mission is “to be the preeminent progressive performing and cinema arts center of the twenty-first century, engaging both global and local communities.” That’s not exactly what I think of when I hear academy, but maybe that’s why they usually go by BAM.
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I have to say that democracy is a pretty darn good thing—even if it is the only government system that I’ve ever known. It certainly has its flaws, but I’m not sure that we’ve found a better way to ensure the freedom of a nation’s citizens yet. I don’t think that there is a lot of debate about whether spreading democracy is a good thing—most of the debate centers around what are appropriate ways to spread it. The National Endowment for Democracy is a Washington, DC based “private, non-profit, grant-making organization” that aims to “strengthen democratic institutions around the world through nongovernmental efforts.” They’re funded through “an annual appropriation from the U.S. Congress through the Department of State;” however, they are not a government organization. They make grants to pro-Democracy groups across the world with the goal of helping democracy evolve naturally in a way that suits the nations culture and history.
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Want to get $25 off your first Bonobos purchase? Just use our link to sign up, and the you’ll get your referral/coupon code for your first purchase.
Pants are important. Especially when you’re trying to land an internship. Going to an internship interview without pants is the kind of disaster that only happens in nightmares. Showing up with wrinkled pants is a more likely problem for most college students—it makes you look sloppy and careless. Wearing ill fitting pants is almost as bad, even if you have demonstrated to your potential employer that you know how to properly use an iron. The problem is that there aren’t a lot of non-jean pants out there that fit men well. At least that’s what Bonobos, a New York City based fashion startup, thinks. They kind of have a Web 2.0 feel to them, even though they’re in a business that is hundreds of years old. They pride themselves on making great fitting men’s pants (they do suggest a pants hack for women who want Bonobos), offering unbeatable customer service, and providing an overall wonderful shopping experience. I just bought my first pair of pants from Bonobos last night, and I’m excited to see if they live up to the hype. If they don’t, I can take advantage of their free two-way shipping and “any pant, any time, any reason” return policy.
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I love playing with data. I’m always poring over Google Analytics looking for ways to improve things on my sites. If you’re like me, then you’ll almost certainly enjoy Swivel, the “YouTube of data.” They’re a San Francisco based company that makes it extremely easy to visualize and compare data. For instance, you can take a look at cities with low temperature variance and how their highs and lows vary over the course of a year. (I can tell you that Chicago is not on that list with a high of 12 degrees today after much warmer weather just a few weeks ago.) I still haven’t figured out how to make the most out of Swivel, but I definitely see the potential for using it to identify some interesting relationships.
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Want a crappy job? You’re in luck. Today I came across WhatACrappyJob.com, which is actually the internship site for Bozell, a Omaha, NE based full-service public relations and advertising agency. There’s nothing extraordinarily special about the site beyond the domain name, but it’s well designed and informative, which is rare when it comes to Careers websites. I guess that’s what you should expect from the agency behind the “Got Milk?” mustache campaign and the “Pork. The Other White Meat.” slogan. Bozell’s history includes quite a few mergers, acquisitions, and buybacks. As of 2001 Bozell has moved away from Wall Street and returned to it roots as “an independent, client-focused, employee-owned agency.” They have an impressive portfolio of work and seem like a pretty cool place to work.
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copywriting,
design,
Internships,
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Nebraska,
paid,
public relations,
social media,
social networking
I think that online education is going to be a really big deal in the near future (possibly why I developed an online course for job seekers); however, I still have doubts about online degree programs. I get pitched quite often by online universities that want to advertise here on One Day, One Internship, but it doesn’t feel right to me. I just don’t know how to separate the “degree mills” from reputable online universities, so I stay away. Luckily, this won’t be a problem for long. 2tor, a New York City based startup, is changing the face of online education by partnering “with preeminent institutions of higher education to deliver rigorous, selective degree programs online.” Prestigious college and universities can bring their brand name and time tested curricula online by using the “tools, expertise, capital, and global recruiting” that 2tor provides.
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Remember that time that you predicted the walk off home run during the baseball game or the fact that your friend would get back together with his girlfriend for the 7th time? Of course you do. It was proof of your psychic abilities. Remember the time that you made a similar prediction but were wrong? Of course not. When you only count your wins and not your losses, it’s easy to have a perfect record. Politicians take advantage of this all the time. The truth is that there aren’t a lot of people out there who are good at predicting things, whether it’s weather, the economy, sports, or any number of other things. Nouriel Roubini may be an exception. He could be insanely “lucky” with the fact that his descriptions and predictions of the current financial crisis were dead on, but you have to give him credit for the amount of detail included in his predictions, like when he said “the United States was likely to face a once-in-a-lifetime housing bust, an oil shock, sharply declining consumer confidence and, ultimately, a deep recession.” He’s very obviously a brilliant guy, and he’s also the founder of New York City based Roubini Global Economics, a company that provides “a uniquely tailored look at the logic of the global economy” for its clients.
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When I hear the words “pine barrens,” I either think of the area in New Jersey called the Pine Barrens or the band, which was also called The Pine Barrens, that played at my 7th grade class’ end of the year party. Until today, though, I didn’t really know what pine barrens were beyond a big forest of pine trees. There’s a lot more to them than that, and, luckily, Wikipedia is able to help out. Its definition of pine barrens is “plant communities that occur on dry, acidic, infertile soils dominated by grasses, forbs, low shrubs, and small to medium sized pines; most extensive barrens occur in large areas of sandy glacial deposits, including outwash plains, lakebeds, and outwash terraces along rivers.” These areas aren’t typically found in populated areas, which makes it surprising that Long Island has its own Pine Barrens (see the Wikipedia article for all of the specifics). That’s why the Long Island Pine Barrens Society exists—to protect an ecosystem that is constantly under pressure from development. They’re based in Riverhead, NY, and their focus as a non-profit is on education and advocacy.
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It’s pretty common for non-profit organizations to go through name changes as they expand their scope. While it’s often a sign of failure to change your name for a restaurant, I think it’s usually a sign of success with non-profits. It means that they’ve been so effective at achieving their goals that they’ve taken on an expanded mission. It’s not always the case, but it seems to be the case with Washington, DC based Thrive DC, which was originally founded in 1979 as Dinner Program for Homeless Women. I’d imagine that they found having gender specificity in their name became too limiting, as Thrive DC aims to provide “the last available safety net for people facing economic crisis and housing instability while also providing the first step towards independence for people experiencing extended periods of homelessness.”
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As a kid I wasn’t a total video/computer game junkie, but I certainly spent my fair share of time sitting in front of a screen playing games. One of my favorites was a game that I played on my Mac called The Secret of Monkey Island. I figured that the game series had been discontinued long ago, but it appears that a relatively new company called Telltale Games has resurrected the series while also developing some new story-based games. Telltale Games is based in San Rafael, CA, and, as they put it, they are “the first and only studio to release interactive episodic content on a monthly schedule.” They seem to have found an interesting niche in the gaming industry, and they’re having success across platforms that include Wii, Xbox360, and the PC.
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A year or two ago I read an interesting book called Why Not?: How to Use Everyday Ingenuity to Solve Problems Big And Small
(affiliate link) about invention and innovation. It was a good read, and it put all kinds of new ideas in my head. One of the stories in the book is bout how the author and Yale professor, Barry Nalebuff, and one of his students, Seth Goldman, teamed up to start Honest Tea, which now seems to go by the name Honest Beverages. They were doing a case study on Coke and Pepsi in class, and both Barry and Seth agreed that most retail beverage options were either way too sweet or way too watered down. They wanted something in between, and it happened that Barry had just returned from studying the tea industry in India when Seth e-mailed him to continue the conversation that started in class. They kept running with the idea, and soon after Honest Tea was born. In 1998 the Bethesda, MD based company had 3 employees and $250,000 in sales, and last year those numbers rose to 87 employees and $38 million in sales.
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As a Yankees fan I am obliged to hate anything and everything related to the Red Sox—and even Boston sports in general. That’s why it pains me to cover NESN (New England Sports Network) today. They’re one of the most successful regional sports networks (RSNs) in the country ratings-wise (#1 for 6 straight years), and they do it in the 7th biggest media market. NESN is jointly owned by the Boston Red Sox and Boston Bruins, whom they cover along with the Celtics, Patriots, and plenty of local college teams. They were launched in 1984, which makes Watertown, MA based NESN one of the oldest RSNs in the country, and they now reach more than 4 million homes. I still don’t understand why anyone would want to watch Boston sports on tv.
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We’re officially in the Christmas season, and that means lots of good things. One thing that isn’t so good is all of the spending that comes with buying people gifts (whether you enjoy the consumerist aspects of the holidays or not). It feels great to be generous, but only until you look at your credit card statement at the end of the month. Cutting back on gifts or making your own is one idea, but it’s a lot easier said than done. Your best bet is probably to find some other ways to save money so that you can buy everyone what you want to buy them. A great way to do that is BillShrink. They’re a Redwood City, CA based startup that offers “a free, personalized savings tool that helps you save money on your everyday bills.” If you can cut your cell phone, credit card, and gas bills, then you’ll be able to buy me (or someone you actually know) more gifts.
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This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
High-tech companies seem to be beating the recession better than most, so if you’re interested in a public relations career, why not choose a firm that specializes in this sector? DPR Group, which has offices in Germantown, MD and Cary, NC, is a full-service agency that is approaching its 13th year in business. In North Carolina, the Triangle Business Journal recently ranked DPR Group as a Top 10 PR Firm for the fifth consecutive year. Although DPR Group doesn’t include a client list on their Web site, it does mention that their high-tech clients include “software firms, system integrators, electronics manufacturers, telecommunications companies, consulting firms, as well as a manufacturer of unmanned aerial vehicles and other high-tech devices.”
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It may seem counterintuitive, but people who live in cities are typically much more active than their rural and suburban counterparts—at least when it comes to transportation. I always associate activities like walking and bike riding with open space and the great outdoors, but urban centers are actually much more inviting for self powered transportation. Here’s an example: my parents live 1.2 miles from a great restaurant, yet we’d never walk there—it’s too dangerous. There are no sidewalks, and the cars on the road usually drive well over the 30 MPH speed limit. However, in Chicago, where I live, I’d easily walk 1.2 miles to go out to dinner. There are sidewalks, crosswalks, and plenty of streetlights to keep me safe. With that said, there are quite a few ways that Chicago can improve the city for active transportation, and that’s why the non-profit organization Active Transportation Alliance exists.
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I guess it makes sense that people are more giving during the holidays. When you’re filling up on delicious food and getting lots of gifts, you can’t help but want to spread around the good fortune. Unfortunately for many food banks that spirit of giving isn’t distributed evenly throughout the year, while hunger is. Food banks and soup kitchens need food and volunteers year round, and sometimes they even have employment opportunities. One of those organizations that does is Food Bank for New York City. Their mission is to “end hunger by organizing food, information and support for community survival and dignity” throughout New York City’s five borough. While you’re still in that Thanksgiving mindset, you should take a look at Food Bank for New York City and see if you can add a helping hand as an intern.
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It’s Black Friday! And that means that it times to talk about spending money. Last year we took a look at internships with Ernst & Young (for companies that are “in the black”). We also look at internships with SlickDeals, one of the best websites for finding Black Friday deals, a few months ago. Today we’re gong to look at Visa, since it’s hard to do any amount of serious shopping without some sort of debit or credit card. Many people think of Visa, which is headquartered in the San Francisco Bay Area, as a credit card company, but that’s not exactly right. Credit cards are backed by a bank or similar financial institution that actually lends you the money to make your purchases. Visa is “a global payments technology company.” That means that they provide the network for your transactions, but they aren’t actually the lending institution backing your credit card.
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