Everybody acts like social media and social networking is a new development, but it really isn’t. Even 15 years ago there was a web service that enabled you to create profiles, connect with friends, engage with communities, and communicate instantly or asynchronously. It was called Aol, and there’s a good chance that you used it. I feel bad for Aol. They had it all. They were the behemoth of the social web before anyone knew what the social web was, but they were too big and not agile enough. They continued to act like an ISP, and their market share eroded as people transitioned to high-speed connections. Today most people think of Aol as irrelevant, but the NYC based company is doing their best to make a comeback. The good news is that they aren’t living in the past. They’re not trying to win at social networking or being an ISP—they’ve repositioned. They now describe themselves as “a leading-edge web services company, with an offering of premium and niche content sites, world-class tools and platforms.” The focus is on content, and in some ways that’s what Aol was always about—making great content easy to access for the masses. The tough thing for Aol is that they’re already a huge company, so they’re going to have to swing for the fences if they want their new business model to work.
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I’m consistently surprised that I am able to continuously find marketing agencies that I’d never heard of before. I always imagine that large companies have large marketing departments, but the truth is that a lot of marketing gets farmed out to agencies. Differentiating between agencies as an internship seeker is tough once you get away from the biggest names in the industry. I always like to look at client lists as a quick proxy for agency quality, but then again it continues to surprise me how many agencies there are with awesome client lists. Chicago based TargetCom is one of them. They’ve worked with names like the Atlanta Braves, Hooked on Phonics, Allstate, Audi, and Citi. Marketing is all about growing revenues, so TargetCom does well to describe themselves as “an integrated marketing agency that practices the art and science of generating, executing and measuring great ideas for clients who are serious about growth.”
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I just spent a wonderful Memorial Day weekend in Denver, CO, and now I’m sitting in the airport waiting for my flight back. I walked in to see a huge line for people checking bags, and I got a little discouraged. Luckily, I thought fast and checked in on my phone and went right to the bag drop area (with a short stop to fix a server problem that caused the site to be down earlier this morning) where there was no line. At some point during that process, I managed to get upgraded to a seat with more legroom. That also allowed me to check my bag for free and get the word “Plus” stamped on my boarding pass. I don’t know why Frontier Airlines is treating me so well since I booked the flight on a discount site, which usually means that I get stuck with a middle seat. Since Frontier is treating me so well for no good reason, I thought that I might as well see what kind of internships they have. It’s my first time flying Frontier, probably because I usually travel east of the Mississippi (and they fly mostly west of it as they’re currently headquartered in Denver, but allegedly moving to Indianapolis, IN), but I figure that you gotta love an airline that has a different wild animal on the tail of each of its aircraft. Frontier also apparently offers in-flight television in the seat backs, so maybe I’ll get some good daytime tv watching in during my flight.
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I love Memorial Day because it comes with so many traditions. Obviously its initial (and most important) purpose is to honor our fallen heroes, but it’s also the official start of summer for most Americans. That’s why I took some time this morning to read up on Memorial Day traditions. In past years I’ve featured Weber-Stephen and the National Park Service, but today we’re going to focus on a late May tradition that I’m ashamed to admit that I didn’t know was linked to Memorial Day Weekend—the Indy 500. I’m obviously not a race fan, but I think that you’ve gotta respect the fact that they can fill up a stadium with people who want to watch a bunch of guys (and 4 girls) in fast cars make a lot of left turns. The Indianapolis Motor Speedway plays host to the Indy 500 every year along with the Brickyard 400 and the Red Bull Indianapolis GP. The facility has been around since 1909, and the Indy 500 is coming up on its centennial in 2011. The Indianapolis Motor Speedway also happens to be the “largest spectator sporting facility in the world.”
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Since college I’ve been fascinated by social sciences. Before then I didn’t realize that you could apply the scientific method to gain more understanding about nearly any topic in the world. Now that I spend lots of my time focused on things like marketing, career development, and writing, I know how important it can be to base your actions on research or the results of experiments. Obviously, social science goes far beyond those areas, and can have huge positive effects on many of the problems that are facing our world. That’s why the Brooklyn, NY based Social Science Research Council exists. Their mission is “to lead innovation in the social sciences, build interdisciplinary and international networks, mobilize knowledge on important public issues, and educate and train the next generation of social science researchers.” By supporting the field of social science, the SSRC helps all kinds of decision-makers make better informed choices about pressing issues.
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Since we’re talking about social media today, why don’t you Like Us on Facebook and Follow Us on Twitter.
It wasn’t all that long ago when having a URL in a tv commercial was a big deal. Companies were slowly moving to the web, and they were even slower to invest money in advertising their web presences. Now we see companies investing big money on properties that they don’t really own like Facebook pages and Twitter profiles. Would you build a house on property that you didn’t own? Me neither. But what if that house was in your dream location and it wasn’t all that expensive to build. Would it be worth it then? Facebook, Twitter, YouTube, and other social media sites offer unparalleled access to potential customers, but they also come with a lot of uncertainty. That hasn’t stopped many popular brands from investing big time in social media, and if they’re going to do it right, they should probably hire New York City based Buddy Media, a company that “provides brands, advertising, public relations agencies with a scalable set of tools to easily control all of their social marketing efforts.”
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Today’s company is one of the stranger ones that I’ve come across recently, but I guess that makes sense considering that their name is Quirky. They’re a New York City based product development startup meets social network. That’s right—they’re doing for products what Threadless did for t-shirts. You submit an idea (at a cost, which is weird), and the community decides whether they produce it or not. Everybody has a product idea, but how many people actually take the initiative (and have the ability) to have their idea turned into a real product? Not many. Quirky will do the hard work for you, and they’ll only produce ideas that have been validated by enough pre-sales to make the project worthwhile.
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Earlier this week we took a look at F+W Media, a company that is aggressively targeting niche media markets with books, magazines, trade shows, and digital products. Today we’re going to look at a company that is attacking similar niches, but strictly on the digital side. Prime Publishing is a Northbrook, IL based company that is, as they put it, “building the premiere woman’s lifestyle site on the Web.” I’m not sure I’d go that far, since businesses like DailyCandy and Gilt Groupe seem to be building pretty strong cases for themselves in that regard. Prime Publishing seems to be taking approach more like that of Demand Media. However, that doesn’t mean that Prime Publishing’s business isn’t interesting—”premiere” is just the wrong word. It’s quite obvious to me that their goal is to build easily monetizable digital properties, not to build an overarching woman’s lifestyle brand. When you take a look at their sites, you’ll see what I mean.
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I feel as though I’ve been coming across a lot of innovation design firms lately. I guess it must be a growing field, which makes sense considering that design-focused companies like Apple are making a killing lately. Today we’re taking a look at Aruliden, a New York City based “brand strategy and product design consultancy formed by Rinat Aruh and Johan Liden in 2006 to bridge the gap between design and marketing.” They’re a small firm, but they make up for it by working with big name clients like Motorola, Jaguar, MINI Cooper, Microsoft, Starbucks, and Volkswagen. And not suprisingly, the work that Aruliden has done for these clients is just as impressive as the names of the clients. There’s the Motorola Sparrow and there’s retail strategy for Starbucks. Then there’s Areaware Clips and Scoot, Hydrogen Scooter. As you can see, Aruliden is always working on cool stuff.
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When I decided to build Found Your Career, I pulled in Jason Seiden to tell the employer’s side of the story. He knows what it takes to succeed in the workplace, and he has a new book about just that called Super Staying Power: What You Need to Become Valuable and Resilient at Work
. Check it out.
I don’t need to tell you all that the publishing industry has hit a rough spot. All you need to do is look around and see the iPads, Kindles, and Nooks. For hundreds of years the industry has used the same method delivery, but suddenly they’re losing control of how their content is distributed. This is really scary for a lot of people, but they’re forgetting something important: it’s all about the content. And the more targeted your content is to a specific audience, the better. The General Interest publication is a dying breed, and niche media is what it’s all about. F+W Media is a Cincinnati, OH based publisher that gets this. As they put it, F+W Media “offers the highest quality content in a wide variety of formats—from print to digital to video—to highly passionate enthusiast communities.” That’s a model for success that many in the publishing industry are scared of.
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One development that I’ve become more and more aware of since I graduated college is that of social entrepreneurship. The startup culture doesn’t apply solely to for-profit ventures. The tough thing about starting your own non-profit is getting money to run the organization. Early stage businesses can either grow organically by selling products or get investment at the cost of a portion of future revenues. Early stage non-profits don’t have as many options because most donors only want to give money to established non-profits that have a track record of doing good things with the money. That’s where New York City based Echoing Green steps in. They invest in and support “outstanding emerging social entrepreneurs to launch new organizations that deliver bold, high-impact solutions.” Since Echoing Green is already an established non-profit, they’re able to raise money to support upstarts that already have top notch founders and world changing missions, but not much else.
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Guys, need something to wear to an interview? Check out Bonobos! They make the best pants that I’ve ever worn (I have something like 12 pairs) and they’ll give you $50 off your first order. Just e-mail me at willy@onedayonejob.com, and I’ll send you the coupon code.
Despite the fact that college is a time for absorbing information and learning new things, I often hear students claim that they “live in a bubble.” They feel separated from the real world and often don’t keep up on what’s happening in the news. I think that the growth of the Internet and social media sites like Facebook and Twitter has helped to change this (even since I was in college a few years ago), but the truth is that most of our nation’s young people are woefully uninformed on important issues facing the world. Americans for Informed Democracy is a Washington, DC based non-profit that is trying to change that. They empower “young people in the United States to address global challenges such as poverty, disease, climate change, and conflict through awareness and action” by promoting “just and sustainable solutions at the campus, community, and national level.”
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Guys, need something to wear to an interview? Check out Bonobos! They make the best pants that I’ve ever worn (I have something like 12 pairs) and they’ll give you $50 off your first order. Just e-mail me at willy@onedayonejob.com, and I’ll send you the coupon code.
Yesterday we talked about how search engines work, and today we’re kind of going to do it again (but I promise today’s internships aren’t nearly as technical). Ranking well in search engines, especially Google, is extremely important for marketing purposes. 75% of the people who visit this site every day come from a search engine, and about 80% of those people are brand new site. That means that Google is providing me with a constant stream of new users. Now, this wasn’t dumb luck. I’ve invested hundreds or maybe even thousands of hours on search engine optimization (SEO) to improve this site’s rankings. Obviously, I’m not the only one doing this. Anybody who is anybody in the world of online businesses has an SEO strategy, and that means that there are plenty of marketing firms out there that specialize in SEO. Reprise Media is one of those firms (they also focus on Social Media), and they’re based in San Francisco and New York City.
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Need something to wear to an interview? Get awesome deals on fancy clothes for guys and gals at Gilt Groupe. It’s an exclusive, invite-only site, but I’ve got an in. Click here for an invite.
It’s interesting where the web will take you. You type in an address or use a bookmark to visit a favorite site—or maybe a job board, and before you know it you’re reading a blog post about something completely random. Amazingly, that random walk across the web is exactly how Google gathers all of its data for its search engine. They do this with something called a crawler, spider, or robot (all the same thing) that follows links from site to site and collects data. It’s all automated, so, unfortunately there isn’t a future job for you surfing the web all day. Obviously Google isn’t the only company that needs to crawl the web—more and more companies are realizing that there are many ways to profit by aggregating web data. Unfortunately, many of these companies don’t have the resources to build crawling platforms like Google has done. That’s where 80legs steps in, they’re a Houston, TX based startup that is making crawling accessible to the masses. For instance, I could use 80legs to find data on job or internship postings.
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This morning I decided to go through my old drafts from One Day, One Job to see if there were any companies that I intended to feature, but forgot about. I often find cool companies, but I’m not able to find enough information on job opportunities or internships to get a post together. The oldest post in my Drafts folder had a few notes about Immaculate Baking Co., a company that I first learned about when I got a bag of their cookies on a jetBlue flight (see jetBlue’s internships). According to Immaculate’s website, they’re based in Flat Rock, NC; however, LinkedIn tells me that most of their team is located in the Boston, MA area. The cool thing about Immaculate Baking Co. is that they really stand out from other packaged baked goods manufacturers. First of all, their cookies are actually delicious, and they’re made with high quality ingredients and none of the crap you find in most packaged foods. Second of all, they’re fanatical about their products, and it shows.
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I still haven’t quite worked through all of the companies that I want to cover from the Fast Company World’s Most Innovative Companies list. It really is amazing how helpful magazine lists can be for finding internships. One company from the list that stuck out to me was Ammunition Group, which came in as the 5th most innovative design company. The reason that I’m so impressed with them is that they can claim Apple as a client. If Apple hires you to help with design, you’re doing something right. In addition to Apple, the San Francisco based product, interaction, and brand design firm has also worked to develop the Barnes and Noble Nook and some really interesting Lady Gaga headphones. Whether it’s designing products, identities, or interactions, Ammunition Group is one of the best at what they do.
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See the comments at the bottom of the page to get an update on how Jumptap has repositioned itself.
I have mixed feelings about any company that decides to take on Google. In one sense I think that they must be extremely stupid, and in another sense, I love the ambition. What seems crazier is taking on Google in their core area of expertise: search. But that’s exactly what Jumptap is doing. Now, they’re not trying to build a new web search engine (that’d be really crazy), but they are aiming to be the name in mobile search. Jumptap is headquartered in Cambridge, MA (with regional offices in NYC and Tel Aviv, Israel), and they realize how much potential there is to make money selling advertising on top of mobile search results. The key difference between what Jumptap and Google are doing with mobile search is that Jumptap is building a unique search experience for mobile users, while Google’s mobile search delivers results that are generally the same as what you’d find when you’re sitting at home on computer.
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When I was a little kid, I had an irrational fear of and fascination with crime. Maybe it was because I grew up an hour outside of New York City in the 1980s. Since then my fear has subsided despite the fact that I actually live in downtown Chicago, but my fascination has continued—I love reading research based articles and books on crime. I’m always amazed at how much research is done on criminals, but I guess it makes sense. There is a ton of data collected by the government on crime, and once criminals are incarcerated, they’re pretty easy to get a hold of for research purposes. The tough thing is that the sensational news always gets the attention. Local news stations don’t look to research to see what they should warn viewers about. They find the most shocking story and play it up as much as they can (this sounds similar to the problem Just Vision is facing with the Israeli-Palestinian peace process). National Council on Crime and Delinquency is an Oakland, CA based non-profit organization that “has been applying research to policy and practice in criminal justice, juvenile justice, and child welfare” since 1907. They’re trying to fight crime by taking a scientific approach, not by doing what’s publicly or politically popular.
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Sometimes you need a little recognition to keep working hard at something. Yes, we glorify those who keep persevering in anonymity, but there’s almost no better way to motivate someone than to recognize him or her for a job well done. That’s exactly what Just Vision is trying to do for “Palestinian and Israeli civilians working to end the conflict.” The media rarely talks about them. It focuses on the violence and the conflicts. This is typical of the press—the people who behave badly get their message out, while the people who keep quiet and do the right thing have to beg for a little bit of coverage. Just Vision, which is based in Washington, DC, is an organization fully focused on shining light on the positive news stories about Israeli and Palestinian civic leaders who are working for peace. Just Vision does this with the goal of making these leaders more “visible, valued and influential in their efforts.”
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You’d think that a company that was founded in 1998 and survived the Internet bust was started with a pretty solid idea, right? Or maybe they came up with a great idea that allowed them to adapt as the economy changed. It may be hard to judge the quality of the ideas that led to ON24, but there’s no doubt that the people behind the San Francisco based company have been persistent. According to Wikipedia they started as Newsource with a focus on being a “distribution center for Internet-based video press releases.” Then they pivoted in 1999 to become ON24, “an online financial news streaming media source.” Neither of those ideas seemed to work out, but the technology behind them seemed to be what kept the company alive. In 2003 it all finally came together as ON24 “introduced a web-based video publishing platform that enables users to self-produce live and on-demand webcasts.” The 3rd time was a charm, as that’s what ON24 continues to do to this day.
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Telling you about a new company every day is just part of what we do—our blog is filled with articles that will help you land an internship. If you haven’t read my post on One Day, One Job entitled How to Use Facebook Ads to Make Employers Hunt You Down, then you need to do that right now. I’m bringing that up specifically because this morning I came across a guy who used Google AdWords brilliantly in his job search. (You need to see this!) And if you love these creative marketing ideas, then you’ll love what Fast Horse does. They’re a Minneapolis, MN based boutique consumer marketing agency with expertise in non-traditional marketing. Their clients include Coca-Cola, Odwalla, Radisson, and Marvin, and they’ve eschewed a traditional corporate website in favor of a blog format.
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This one is going to scare the crap out of some of you. If you’re thinking of pursuing a career in journalism, writing, blogging, editorial, or a similar area, you might want to start looking over your shoulder. The computers are coming. We’ve already heard about companies like Demand Media churning out tons of content with cheap labor, but now Narrative Science thinks that they can do it with no labor (except the programmers who write the software). They’re a five-month old company based in Evanston, IL, and to be honest, beyond that, I don’t know much. I first heard about them from this article in BusinessWeek, and I knew that I had to share the story with all of you. Right now, Narrative Science is focused on the field of sports. More specifically, they’re turning box scores into short news stories. I’m sure some journalists are up in arms about this, but the truth is that if you can be replaced by a computer, then it’s your own damn fault.
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It’s funny how when a company gets on my radar, I often start hearing about them from multiple directions. It’s kind of like how when you learn the meaning of a word that you’d never heard of before, and then you notice it regularly frequently in daily conversation. It may be a coincidence, but it almost seems as though the word has finally achieved a certain level of inertia that it didn’t have before. Anyway, this seems to be the case with Boston, MA based Yankee Group. I had taken note of an internship with them a few days ago, and then a couple days later I came across this article about how the iPad is the fastest product to ever ramp to $1 billion in sales. You should read the article, because it’s a decent introduction to the kind of stuff that Yankee Group focuses on. They call themselves “the global connectivity experts,” which in layman’s terms means that they’re a independent research and consulting firm that focuses on communications technology.
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Internships,
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Happy Mother’s Day! Whether you’re sending your Mom flowers or taking her out to brunch, you should know there’s only one gift that she really wants: you to get an internship for the summer. Unfortunately, you can’t force that. If you really want to honor your mother with your choice of internship, you could consider working for a non-profit that is focused on helping new mothers like Baby’s First Home. They are a New York City based organization that is building and running “a supportive housing unit for 5 mothers (17-21) and their children.” They’re in the extremely early stages at this point, but they seem to be well on their way to achieving their mission of helping “mothers build independent lives and stable futures for themselves and their children.”
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The other night my girlfriend asked a few of our friends a question about real estate choices. She asked whether they’d pay an extra $100 a month in rent for a certified green building. The answer across the board was a resounding no. I’d imagine that this is a pretty common attitude. We may all talk about how we care about the environment, but rarely do we actually make “green” decisions. ecoAmerica is a Washington, DC based non-profit marketing and research agency that aims to make “the environment a higher priority for average Americans.” They work by finding large target audiences that are primed to receive a given message, and then they partner with businesses and other non-profits to reach these audiences. For example ecoAmerica has partnered with The Princeton Review to put together the 2010 Princeton Review Guide to 286 Green Colleges.
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environmental,
green,
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unpaid,
Washington DC
I was really tempted to cover a high frequency trading firm today after what happened yesterday (please, if you do anything today, take 15 minutes and read a couple of articles about yesterday’s events). I decided it against it, but if you are interested in HFT jobs, check out our post on Jump Trading. Instead of talking about financial markets, we’re going to stick with this week’s unintentional theme of science, kind of. AudienceScience is a Bellevue, WA based digital media company that focuses on taking a scientific approach to online marketing. Their approach puts an extremely strong emphasis on behavioral targeting and moving beyond a demographic approach to advertising.
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Internships,
law,
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New York,
software development,
user experience,
Washington,
web development
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Yesterday we talked about the intersection of science and public relations, but today we’re just going to stick to science—Chemistry to be specific. I struggled with Chemistry in high school. I’m pretty sure it wasn’t my fault though. I had a teacher who wasn’t quite qualified for the job. The amazing thing is that even in high school Chemistry, you’re working with some pretty nasty stuff. That means that a lot of the chemical companies out there aren’t very environmentally friendly. Novomer is an exception. They convert “carbon dioxide and carbon monoxide from pollution into valuable materials [that have] the potential to transform the plastics and materials landscape on a global scale.” And I thought it was cool that trees could turn carbon dioxide into wood. Novomer is based in Waltham, MA, but their R&D lab is in my favorite college town, Ithaca, NY.
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science
Today is your last chance to vote for the World’s Best Internships on InternshipKing.com! Help us find a winner.
I bet there aren’t many of you out there who are deciding between an internship in science and an internship in public relations. There just isn’t a lot of overlap between the two fields in terms of subject matter and in terms of people. However, Washington, DC based Spectrum Communications has carved out a significant niche in the areas of science and healthcare public relations. They’ve put together “a team of self-acknowledged science geeks and health policy wonks,” and these geeks and wonks obviously have a strong background in public relations as well. This is important because PR in the fields of science and health is extremely complex. With “sophisticated concepts and often restrictive regulatory environments” it’s easy to make mistakes, and that could cost a client millions of dollars. Spectrum Communications has been around since 1996, so you have to think that they know what they’re doing.
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I can’t tell you how many times I’ve received e-mails from readers who say something like, “I’ve always loved (company name), but I never considered the fact that I could intern for them until I read your post about them.” The reason for this is simple: most students don’t have the right mindset or approach. If you’re looking for an internship, everything that you do should relate back to the search. If you find something interesting—a product, company, idea, or anything else—you need to make a note of it and revisit it when you’re at your computer. For example, today I came across an article on Cool Hunting about Guerrilla Seed Bombs. They’re basically little nuggets that you can toss, chuck, or drop in dirt to plant seeds and improve green spaces. It’s part of the “guerrilla gardening” movement, and I think it’s a really neat idea—Johnny Appleseed for the new millennium. One of the companies behind these seed bombs is Los Angeles, CA based Commonstudio. They appear to be a two person design firm, and they’ve developed their seed grenades to be dispensed in old gum ball machines and sold under the name Green Aid (get it… grenade).
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botany,
California,
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Having trouble getting employers to notice you? Ever consider using Facebook ads to reach them? Surprisingly, it works. Even for internships.
I thought that I had already cherry picked most of the companies that are hiring interns from Fast Company‘s list of Most Innovative Companies, but there were a few that I chose to save for later. Populous is one of them. They’re a Kansas City based design firm (with offices in Brisbane, London, New York, Knoxville, Denver, Singapore, Nashville, Auckland, and Hong Kong) that specializes in “creating environments that draw people and communities together for unforgettable experiences.” I know that verbiage is a little flowery, so to put it more simply, Populous offers comprehensive design and architectural services that focus on major venues like sports stadiums, arenas, exhibition centers, and similar large spaces. They recently finished Target Field for the Minnesota Twins, and before that it was the new Yankee Stadium. I’ve seen the new Yankee Stadium in person, and it’s incredible. If you want to see more of Populous’ work, you can take a look at their Showcase and their projects list. There’s no way you won’t be impressed.
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